One Minute of Science Per Five Hours of Cable News
ideonexus writes "The Pew group has released its annual study into the state of news media. They conclude that science and technology content is a rare treat for cable newscast viewers; some five hours of programming could pass with the average viewer seeing only one minute of science news coverage."
I suspect the quality of that science is also very lacking....
If you mod me down, I will become more powerful than you can imagine....
It seems to me that the average television viewing person couldn't care less about science news. Unless it's groundbreaking and will most definitely change their lives they don't care and if it does, well then it's in the news anyway.
... and then again ... if memory serves I saw that on the news a few days after it was on Slashdot because the pictures were pretty.
Be honest, how many average people do you know who might care about a galaxy eating another galaxy
News networks don't care about news, they care about viewership.
FTFA: From 5 hours:
* 35 minutes about campaigns and elections
* 36 minutes about the debate over U.S. foreign policy
* 26 minutes or more of crime
* 12 minutes of accidents and disasters
* 10 minutes of celebrity and entertainment
On the other hand, one would have seen:
* 1 minute and 25 seconds about the environment
* 1 minute and 22 seconds about education
* 1 minute about science and technology
* 3 minutes and 34 seconds about the economy
Or to put that in perspective...
1 hour 11 minutes of campaigns. elections and foreign policy and then.. only 4 minutes 56 seconds on education and economy!!?
I would of thought the two would of gone hand in hand. How else to the politicians intend to persuade you lot to vote?
People think that the commercials are there to entice you to buy the product. In fact, the shows are there to entice you to spend time in front of the TV. Broadcasters aren't in business to entertain. They are selling viewership to advertisers. Their product isn't the show. Their product is viewer attention, and the shows are how they attract viewers. This includes the news. The broadcasters learned long ago that controversy and disaster attract much more viewers than science, and good news. The news isn't there to inform and enlighten, it is there so they can sell air time.
When our name is on the back of your car, we're behind you all the way!
Go on then, with all the money that science gets for R&D, why doesn't the scientific community use a tiny part of it to launch its own channel covering 'proper' science.
But, oh no, scientists everywhere suddenly claim poverty and, anyway, are far too busy tinkering with the LHC, latest mega-laser and juggling bacteria.
Anyway, you only get covered in the media if you spend money on it.
Science isn't sexy for 98.2% of the western world (i looked it up)
With religious loonies running much of the american political system and media, the less science gets a look-in, the better - as far as they are concerned. Just in case people start to take notice.
If he's the Walrus then can I be a penguin please?
That aside, people tend to watch drama and reality TV, are we surprised there isn't any science there?
I'm afraid the same could be said of "Science TV", which regularly consist of 4 parts drama and reality, and 1 part science, the latter typically consisting mostly of indirect references to science.
My guess is that the programming folks fear that people wouldn't otherwise watch. If that's the case, then they've certainly overcome any fear that their viewers would be turned off by an overabundance of special effects presented against a backdrop of bombastic music, or are similarly disinterested in the human-interest angle, and turn to something more informative.
The history buffs have it better.
How about another study not so close to a presidential-election year? Not that I expect the science/education/etc coverage to increase dramatically in other circumstances, but of course it's going to be a lot of campaign coverage.
this is bottom up. if msnbc suddenly reports more on science in more amounts of time your average slashdotter finds acceptable, msnbc's ratings go down. believe me, if they went up, you'd see 20 minutes every hour of the day devoted to science on cnn, msnbc, and even fox
the real issue here then is that your average joe blow just doesn't care that much about science, not some sort of weird pact by cable news shows to keep everyone stupid
and to go further than that, many will see failure in society, in politics, because joe blow isn't so interested in things your average slashdotter is. well, that's your vanity speaking, not your intelligence. why is your science-centric viewpoint superior than the viewpoint of joe blow? what is your objective reason for believing that?
where is the objective measure that says someone massively interested in science would make a better citizen? many people here are certain of that idea, but plenty of people are also prejudiced to their own particular worldview and agenda. that's you i'm speaking to, you who sees little interest in science as a sort of travesty. it's not. it simply isn't. get over yourself
the truth is, just not that many people are interested in science, were interested science, or ever will be interested in science. in any time period, in any country. get used to it. the world does not revolve around your biases towards a lot of interest in science, so this idea that few people are interested in science is not in any way a bad thing, it's just the way it is, and you would be doing yourself a favor by simply accepting that and moving on, rather than crying into your milk about some sort of travesty that isn't really a travesty at all
intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
I've seen that one minute per five hours. It sucks. It's usually so dumbed down that even when it's right it's so bad that it might was well be wrong.
Put science news on the science and other educational channels. Science channel(s), Discovery, History channel(s), National Geographic, NASA channel -- it's not like there's a complete lack of sources. If people want it, they'll go looking. If they can't handle it, they won't watch it and don't need it.
And don't give me any "the kids" nonsense. If kids need science, they need something better than news channels present. They need education, which means keeping them engaged, which means decent production. They're not prepared for science news yet. They're still in the stage where half hour shows with a few interesting longer stories are better for them. Besides, they don't need everything on TV. There's plenty of sources of science news that they can read. They're supposed to be doing that too.
"I may be synthetic, but I'm not stupid." -- Bishop 341-B
And make no mistake about it, viewers are being trained by what, and how, they watch from a very early age. News programming is only one facet of that.
If you're trained to only accept information in time units no larger than the average bowel movement, the chances that you will think critically about any given subject are reduced immmensely.
This works especially well for marketers and companies intent on your "consuming" their products, and for those who have the motives of a three card monte dealer.
Which points up the critical importance of your tax dollars being used to insure everyone has access to the "glass teat".
Bread and circuses anyone?
Some days it's just not worth
chewing through my restraints.
Is related to the whole "man made global warming" hoax.
Which is junk science at it's worst.
Corporatism != Free Market
That's because if the general public were to even begin to understand the magic concepts of Science, their heads would explode. Small doses like this keep them informed, yet it keeps everything "Scientific" still magical.
Have you ever tried to explain how something works to someone? I mean, I have to use analogies with elves, envelopes, and a giant series of tubes to explain how the interwebs work! I still end-up with a deer in the headlights stare.
The game.
As for the politician question, for those of us Americans we should have all received from the IRS our official "Politician Relection Act" statement, aka the Economic Stimulus Package. Opening that up and reading who qualified was a big kick in the nuts for those who actually work. Then again those who pay the majority of taxes are already going to vote, the politicians need those others who don't normally vote; too lazy to do so - a general reflection on their other daily activities; and so checks needed to go out with a glorification of government for providing the money.
Politicians do not want an educated public. They want votes, ignorant people vote out of emotion more so than facts and as such they play to those ignorances. They play on bigotry, class envy, fear, and hatred. The news media caters to them, hell their story lineup pretty much is the same thing.
We talk about science and technology but rarely act on them. Its all the rage in schools until Little Susy gets a D then we can't have those subjects anymore because someone isn't capable of keeping pace and suddenly we are more concerned about feelings than getting them up to speed. We don't celebrate the leaders and achievers in school because it hurts other people's feelings. As such we don't emphasize areas which do require dedication and work : namely sciences and math. Cable news will cater to that as well, this is the American Idol generation.
The best thing about American Idol is that losers are shown and the winners celebrated. If we took that achievement equates to success ethic back to the schools then perhaps the kids would want something different out of the news when they grow into adults.
* Winners compare their achievements to their goals, losers compare theirs to that of others.
Bearded Dragon
I'd say this statement is a reflection of the ignorance most people have about science and technology. It surrounds every facet of their lives - they're just too oblivious to realize it. From the car they drive to work, to the computer they use once they get there (be it a powerful workstation or a cash register), to the device playing music in the background, to the TV they watch at home while tucking into a microwaved dinner - science and technology is all around them.
Most people don't recognize this fact until some piece of technology fails them. Then they wail and cry because they can't watch the latest episode of American Idol, and rail against the "scientists" who have betrayed them with a TV that's broken. Never mind that science and technology have enriched their lives, guarded them from disease and famine, advanced civilization, and allowed them to even have the freetime to squander on reality TV.
In general, it is a fact of technology that, once it is well established, it fades into the background and doesn't register in people's minds. That's no excuse for failing to recognize its importance. That includes the media, too.
In some ways it's as if we have factored out television channels from one another, such that they are each like prime numbers with as little overlap as possible ... well, as more channels get added, maybe there are very specific composites re-added, but you always know and can select the mix.
For entertainment, this works out well. But we really need to see news and education as different,
and work harder to give people integrated doses.
I'd make the analogy to a diet. It's one thing to have a menu of possible desserts on the menu, it's quite another to have a menu of vitamins. To be sure, some vitamins are needed in extra doses by some people, and a few people are allergic to others. But by and large, people need their vitamins. News and science are like vitamins. People need them, whether they realize it or not. They need to know what issues are affecting them urgently and they need the raw tools for analyzing things. Confusing that with entertainment is a disaster for a democracy, which relies on informed choice.
It seems as if many would prefer a "studied" separation from being informed to actual political autonomy. On the one hand, one would like to assume that part of personal freedom is the right to decide what one wants, but with that should come the responsibility to decide what one wants. And my impression is that people who aren't serious about staying inform fall easy prey to the manipulators, those who do practice the science of harvesting votes from the easily persuaded by indulging in them through cynical flattery the fiction that they are still participating. It's hard to point fingers at some particular case and show that it's happening, but it's easy to know that it is happening. The proof is in the strong correlation between money invested and minds changed.
People will try to tell us that the current financial problems in the US were a big surprise. But most rationally informed people have seen this kind of thing coming for quite some time. The same scenario is playing out for climate change, and the stakes are way higher.
Maybe Science itself needs to invest in superbowl ads and late night informercials.
(Am I the only one who's noticed that when I submit a post lately for preview with a revised subject line, it shows my subject line in the preview and then re-fills the subject box with the old subject line, dropping my "clever" replacement? Sigh. Maybe knowledge of web science is falling off even at Slashdot central...)
Kent M Pitman
Philosopher, Technologist, Writer
People typically don't watch cable news to learn about the latest scientific and technological advances; it's moving wall paper that they can watch while half distracted. If you really care about being informed beyond USA Today style graphs and the headlines, try a newspaper, magazine or the Internet. With the increasing availability of broadband Internet connections, functional literacy is essentially optional; there are few barriers to "learning" about pop-science or pop-technology. Complaining about the scientific content of television programming is as impotent and useful as complaining about the scientific content of a bar or the scientific content of billboards.
This needs to be said:
http://xkcd.com/397/
Now, granted, it's not science *news*. But it's still science.
Skype is too convoluted... Now I'm reverse-engineering the Kyoto Protocol.