One Minute of Science Per Five Hours of Cable News
ideonexus writes "The Pew group has released its annual study into the state of news media. They conclude that science and technology content is a rare treat for cable newscast viewers; some five hours of programming could pass with the average viewer seeing only one minute of science news coverage."
I suspect the quality of that science is also very lacking....
If you mod me down, I will become more powerful than you can imagine....
The minute of news is most probably completely wrong anyway.
It seems to me that the average television viewing person couldn't care less about science news. Unless it's groundbreaking and will most definitely change their lives they don't care and if it does, well then it's in the news anyway.
... and then again ... if memory serves I saw that on the news a few days after it was on Slashdot because the pictures were pretty.
Be honest, how many average people do you know who might care about a galaxy eating another galaxy
News networks don't care about news, they care about viewership.
FTFA: From 5 hours:
* 35 minutes about campaigns and elections
* 36 minutes about the debate over U.S. foreign policy
* 26 minutes or more of crime
* 12 minutes of accidents and disasters
* 10 minutes of celebrity and entertainment
On the other hand, one would have seen:
* 1 minute and 25 seconds about the environment
* 1 minute and 22 seconds about education
* 1 minute about science and technology
* 3 minutes and 34 seconds about the economy
Or to put that in perspective...
1 hour 11 minutes of campaigns. elections and foreign policy and then.. only 4 minutes 56 seconds on education and economy!!?
I would of thought the two would of gone hand in hand. How else to the politicians intend to persuade you lot to vote?
People think that the commercials are there to entice you to buy the product. In fact, the shows are there to entice you to spend time in front of the TV. Broadcasters aren't in business to entertain. They are selling viewership to advertisers. Their product isn't the show. Their product is viewer attention, and the shows are how they attract viewers. This includes the news. The broadcasters learned long ago that controversy and disaster attract much more viewers than science, and good news. The news isn't there to inform and enlighten, it is there so they can sell air time.
When our name is on the back of your car, we're behind you all the way!
The sad thing is that even many of the science and education channels have now been dumbed down to where they are often of little interest. Remember when TLC was "The Learning Channel" instead of the "Flip This House Channel"? Remember when the History Channel actually discussed history? Now even semi-respectable channels like Geographic are showing crap like "Search for Bigfoot" and "Doomsday Prophecies of the Bible". The networks aren't stupid. They know where their audience is. Why else do you think the channel formerly known as "CNN Headline News" that used to show a nice summary of the major stories in a half-hour is now nothing but four hours of some idiot blabbing about the latest Britney Spears fiasco? I know it's a sign of my old age, but seriously, the only television worth watching is an occasional show like Nova or Frontline on PBS, and sometimes something on CSPAN. As for the rest, it's all trash. The new dark ages indeed.
"We have designed our civilization based on science and technology and at the same time arranged things so that almost no one understands anything at all about science and technology. This is a clear prescription for disaster."
-Carl Sagan, 1995 Interview with Anne Kalosh
I'd say this statement is a reflection of the ignorance most people have about science and technology. It surrounds every facet of their lives - they're just too oblivious to realize it. From the car they drive to work, to the computer they use once they get there (be it a powerful workstation or a cash register), to the device playing music in the background, to the TV they watch at home while tucking into a microwaved dinner - science and technology is all around them.
Most people don't recognize this fact until some piece of technology fails them. Then they wail and cry because they can't watch the latest episode of American Idol, and rail against the "scientists" who have betrayed them with a TV that's broken. Never mind that science and technology have enriched their lives, guarded them from disease and famine, advanced civilization, and allowed them to even have the freetime to squander on reality TV.
In general, it is a fact of technology that, once it is well established, it fades into the background and doesn't register in people's minds. That's no excuse for failing to recognize its importance. That includes the media, too.