One Minute of Science Per Five Hours of Cable News
ideonexus writes "The Pew group has released its annual study into the state of news media. They conclude that science and technology content is a rare treat for cable newscast viewers; some five hours of programming could pass with the average viewer seeing only one minute of science news coverage."
I suspect the quality of that science is also very lacking....
If you mod me down, I will become more powerful than you can imagine....
The minute of news is most probably completely wrong anyway.
It seems to me that the average television viewing person couldn't care less about science news. Unless it's groundbreaking and will most definitely change their lives they don't care and if it does, well then it's in the news anyway.
... and then again ... if memory serves I saw that on the news a few days after it was on Slashdot because the pictures were pretty.
Be honest, how many average people do you know who might care about a galaxy eating another galaxy
News networks don't care about news, they care about viewership.
FTFA: From 5 hours:
* 35 minutes about campaigns and elections
* 36 minutes about the debate over U.S. foreign policy
* 26 minutes or more of crime
* 12 minutes of accidents and disasters
* 10 minutes of celebrity and entertainment
On the other hand, one would have seen:
* 1 minute and 25 seconds about the environment
* 1 minute and 22 seconds about education
* 1 minute about science and technology
* 3 minutes and 34 seconds about the economy
Or to put that in perspective...
1 hour 11 minutes of campaigns. elections and foreign policy and then.. only 4 minutes 56 seconds on education and economy!!?
I would of thought the two would of gone hand in hand. How else to the politicians intend to persuade you lot to vote?
Its still more than you get on the Discovery Channel anymore...
People think that the commercials are there to entice you to buy the product. In fact, the shows are there to entice you to spend time in front of the TV. Broadcasters aren't in business to entertain. They are selling viewership to advertisers. Their product isn't the show. Their product is viewer attention, and the shows are how they attract viewers. This includes the news. The broadcasters learned long ago that controversy and disaster attract much more viewers than science, and good news. The news isn't there to inform and enlighten, it is there so they can sell air time.
When our name is on the back of your car, we're behind you all the way!
How about another study not so close to a presidential-election year? Not that I expect the science/education/etc coverage to increase dramatically in other circumstances, but of course it's going to be a lot of campaign coverage.
I know that TV fosters a dumbing down of society and trashing of the image of those in the sciences. But here in Australia we actually had a period of time when science and science reporting was highly regarded. It has slipped a bit lately but the ABC still has a Science Week where almost every TV and radio program tries to inject Science into the format. And TripleJ still has Dr Karl answering science questions every week (unless he's too busy doing Sleek Geeks). Maybe it is the non-existence of a strong equivalent of the ABC or BBC. Because science reporting is popular, just not as popular as other things. What I guess I am trying to say is the current situation wherever you are is not inevitable. Just as the current slide here is not inevitable -- science has given way to the unbelievably boring discussions on 'renovations'. Crap.
Bitter and proud of it.
and you know what that 1 minute is. It's that bloody shampoo advert featuring the latest teen starlet stating: "here comes the science"
Slashdot, because you're worth it.
Summation 2
The sad thing is that even many of the science and education channels have now been dumbed down to where they are often of little interest. Remember when TLC was "The Learning Channel" instead of the "Flip This House Channel"? Remember when the History Channel actually discussed history? Now even semi-respectable channels like Geographic are showing crap like "Search for Bigfoot" and "Doomsday Prophecies of the Bible". The networks aren't stupid. They know where their audience is. Why else do you think the channel formerly known as "CNN Headline News" that used to show a nice summary of the major stories in a half-hour is now nothing but four hours of some idiot blabbing about the latest Britney Spears fiasco? I know it's a sign of my old age, but seriously, the only television worth watching is an occasional show like Nova or Frontline on PBS, and sometimes something on CSPAN. As for the rest, it's all trash. The new dark ages indeed.
As for the politician question, for those of us Americans we should have all received from the IRS our official "Politician Relection Act" statement, aka the Economic Stimulus Package. Opening that up and reading who qualified was a big kick in the nuts for those who actually work. Then again those who pay the majority of taxes are already going to vote, the politicians need those others who don't normally vote; too lazy to do so - a general reflection on their other daily activities; and so checks needed to go out with a glorification of government for providing the money.
Politicians do not want an educated public. They want votes, ignorant people vote out of emotion more so than facts and as such they play to those ignorances. They play on bigotry, class envy, fear, and hatred. The news media caters to them, hell their story lineup pretty much is the same thing.
We talk about science and technology but rarely act on them. Its all the rage in schools until Little Susy gets a D then we can't have those subjects anymore because someone isn't capable of keeping pace and suddenly we are more concerned about feelings than getting them up to speed. We don't celebrate the leaders and achievers in school because it hurts other people's feelings. As such we don't emphasize areas which do require dedication and work : namely sciences and math. Cable news will cater to that as well, this is the American Idol generation.
The best thing about American Idol is that losers are shown and the winners celebrated. If we took that achievement equates to success ethic back to the schools then perhaps the kids would want something different out of the news when they grow into adults.
* Winners compare their achievements to their goals, losers compare theirs to that of others.
"We have designed our civilization based on science and technology and at the same time arranged things so that almost no one understands anything at all about science and technology. This is a clear prescription for disaster."
-Carl Sagan, 1995 Interview with Anne Kalosh
I'd say this statement is a reflection of the ignorance most people have about science and technology. It surrounds every facet of their lives - they're just too oblivious to realize it. From the car they drive to work, to the computer they use once they get there (be it a powerful workstation or a cash register), to the device playing music in the background, to the TV they watch at home while tucking into a microwaved dinner - science and technology is all around them.
Most people don't recognize this fact until some piece of technology fails them. Then they wail and cry because they can't watch the latest episode of American Idol, and rail against the "scientists" who have betrayed them with a TV that's broken. Never mind that science and technology have enriched their lives, guarded them from disease and famine, advanced civilization, and allowed them to even have the freetime to squander on reality TV.
In general, it is a fact of technology that, once it is well established, it fades into the background and doesn't register in people's minds. That's no excuse for failing to recognize its importance. That includes the media, too.
For a minute, I thought it read "one minute of SILENCE for five hours of cable news".
If only.
--- The American Way of Life is not a birthright. Hell, it's not even sustainable.