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The Reality Distortion Field Is Real

Posted by kdawson on from the roped-tied-and-branded dept.

TimeZone writes "Apparently, even subliminal exposure to the Apple logo can make you 'think different.' Researchers at Duke University subjected participants to subliminal images of the iconic Apple and IBM logos (during what subjects thought was a visual acuity test), and those who were shown the Apple logo generated more creative ideas after the test than did those who were shown the IBM logo. In a second test, subjects exposed to the Disney logo acted more honestly than those who saw an E! Channel logo." Here's a preprint of the paper (PDF) due for publication in the Journal of Consumer Research.

3 of 270 comments (clear)

  1. Re:I knew it! by pandrijeczko · · Score: 0, Troll
    Good stuff. Now that you're happy will you kindly bugger off to your dark corner of Starbucks so the rest of us shit eaters can get on with what we were doing before you interrupted us.

    Oh, and here's £2.50 - go buy yourself a coffee with a chocolate flake in it while you're waiting.

    --
    Gentoo Linux - another day, another USE flag.
  2. As always... by jd · · Score: 0, Troll

    I have to say that geek writing is vastly superior to academic writing. Academia teaches methods that are astonishingly unclear. Sir Humphrey would be proud of how papers are written. Your writing, as is almost always the case with Slashdot posters who take the time to write serious stuff, is vastly superior in style. (This is one reason I'm surprised geeks don't often band up and do science journalism. They could do so with vastly greater accuracy than science journalists currently do, and with vastly superior presentation than academics ever manage.)

    --
    It's a small world and it smells funny; I'd buy another if it wasn't for the money; Take back what I paid (SoM)
  3. Re:So.. by Lord+Flipper · · Score: 0, Troll

    What does the "Microsoft" logo do to you (down there)?

    It's interesting that you should ask, because, apparently, the control group that was exposed to the MS logo wasn't affected in 'that way'... however, a smaller group, after repeated exposure to the icon/mascot of the Republican Party, did actually develop an inability to reach erections for approximately 6-8 weeks after, and, in an 'odd' side effect, developed a habit of breaking into discussions of a certain type with fellows in the next urinal in a variety of public places.