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The Reality Distortion Field Is Real
TimeZone writes "Apparently, even subliminal exposure to the Apple logo can make you 'think different.' Researchers at Duke University subjected participants to subliminal images of the iconic Apple and IBM logos (during what subjects thought was a visual acuity test), and those who were shown the Apple logo generated more creative ideas after the test than did those who were shown the IBM logo. In a second test, subjects exposed to the Disney logo acted more honestly than those who saw an E! Channel logo." Here's a preprint of the paper (PDF) due for publication in the Journal of Consumer Research.
Nobody ever got fired after staring at the IBM logo.
What does the "Microsoft" logo do to you (down there)?
...and the Microsoft logo caused test subjects to experience extreme confusion and frustration.
Microsoft - made you more likely to be cruel to little animals
Tux - made you grown a long beard and lose all your friends
Novell - made you betray your friends
Democrat donkey - made you find new ways to destroy yourself
Republican elephant - made you question the value of an education
What is next ?
"Judge, I crashed my car because I stared at a Ferrari logo for too long." ?
Or maybe this study is a steaming pile of platypus dung. See that there? Platypus Dung? that's creativity baby!
This program was made possible by a grant from the Ultra-Humanite, and viewers like you.
I see my apple logo on my laptop all the time. People always tell me I'm full of shit, but I always explain that I'm full of great ideas. Now I have proof that I'm the one that's right, and they're full of shit.
The RDF emanates from The Steve, not the Apple logo. Unless, of course, The Steve laid hands upon the device bearing the logo. It's all right in here: http://en.wikipedia.org/wiki/Reality_distortion_field
This is the NSA, we're gonna geet U h@x0r5! Also, what is a h@x0r5?
Hence the reason all the new Mac users immediately go out and buy extra big designer tables for their lounges and a few African tribal relics to display in their hallways.
It also makes them caffeine-addicted hermits since I usually see solitary Mac users sat in the darkest corners of Starbucks with a large chocca-flocca-socca-moccachino in front of them. And I know they're Mac users because no matter where I sit, they always make sure I can see the little logo.
Gentoo Linux - another day, another USE flag.
has what reaction?
We've established that the reality distortion field is in fact correct (TFA), and that it self-evidently (look at Apple's recent sales) is transmitted as a meme throughout technological society. We know that the human condition is regulated by culture - that the human brain is evolving to cope with the phenomenal rate-of-change-of-culture it is being exposed to. In doing so, it must also cope with (adapt to) this reality distortion field created by Apple.
Steve Jobs is screwing with your mind, people. And your children's nascent minds too. Be afraid (of non-shiny things). Be very afraid (of anything not cool).
Simon.
Physicists get Hadrons!
By extrapolating these results, I assume that those shown a Windows logo got into their car, drove extremely slowly while telling those behind them to "please wait," and then crashed into a telephone pole due to a driver problem.
That certain logo made you want to claim other people's stuff as yours, but refuse to show the receipt because it's so damn obvious. And then file for bankrupcy.
Participants subliminally viewing a Budweiser logo were able to crush roughly twice as many beer cans against their foreheads compared to those who viewed a Colt 45 logo. On the other hand, those viewing the Colt 45 logo were shown to be 65% more obnoxious when panhandling.
Had to be burned, then buried, then dug up after a week and the ashes soaked in agua regia and scattered over a disused nuclear test site.
"Win treats sysadmins better than users. Mac treats users better than sysadmins. Linux treats everyone like sysadmins."
As a scientist familiar with subliminal perception and the power of brands, I'd like to say: Bunk. Unless You Make Equal All Prior Observations, "Research" Simply Can't Harbor Effects.
"Win treats sysadmins better than users. Mac treats users better than sysadmins. Linux treats everyone like sysadmins."
Twitter is the new Facebook. Pownce is the new Twitter.
Horns are really just a broken halo.
Why wasn't this published in the Journal of Irreproducible Results? Why?
To be fair, the ones who saw the Apple logo were all Macs, and the ones who saw the IBM logo were all PCs.
Disney made people more honest? Buhwahahahaha. That made my day.