Youngsters Skip DVR Ads Less Than Seniors

Posted by kdawson on Tuesday May 13, 2008 @07:11PM from the thumb-cramps dept.

Dekortage writes "Analyzing DVR viewing research, Ad Age has noted something unexpected: older DVR users are more likely to skip ads than younger DVR users. The skew is particularly apparent among men: 50% of seniors skipping all the ads, but only 20% of teens do so. Women of any age group tend to be around 35%. Ad Age hypothesizes that younger viewers 'just pay attention to other media when the ads are on TV or, worse yet, perhaps the TV is just 'background music'... I always thought that ad skipping was a major benefit of DVRs. Do you skip all the ads?"

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That just proves old point by mapkinase · 2008-05-13 21:31 · Score: 1, Flamebait

Younger people do not have brains.

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I do not believe in karma. "Funny"=-6. Do good and forbid evil. Yours, Oft-Offtopic Flamebaiting Troll.
Re:Scene releases = No ads by TheMiddleRoad · 2008-05-14 03:07 · Score: 0, Flamebait

What's wrong with American Idol? Hmm... elitist attitude. Are you white, college educated, and voting for Obama, perchance?