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Youngsters Skip DVR Ads Less Than Seniors

Posted by kdawson on from the thumb-cramps dept.

Dekortage writes "Analyzing DVR viewing research, Ad Age has noted something unexpected: older DVR users are more likely to skip ads than younger DVR users. The skew is particularly apparent among men: 50% of seniors skipping all the ads, but only 20% of teens do so. Women of any age group tend to be around 35%. Ad Age hypothesizes that younger viewers 'just pay attention to other media when the ads are on TV or, worse yet, perhaps the TV is just 'background music'... I always thought that ad skipping was a major benefit of DVRs. Do you skip all the ads?"

1 of 460 comments (clear)

  1. Re:I skip ads the right way... by garett_spencley · · Score: 0, Troll

    I just really hate that everything in our society has to be about selling you something,"

    You're free to move to a communist country.