Youngsters Skip DVR Ads Less Than Seniors

Posted by kdawson on Tuesday May 13, 2008 @07:11PM from the thumb-cramps dept.

Dekortage writes "Analyzing DVR viewing research, Ad Age has noted something unexpected: older DVR users are more likely to skip ads than younger DVR users. The skew is particularly apparent among men: 50% of seniors skipping all the ads, but only 20% of teens do so. Women of any age group tend to be around 35%. Ad Age hypothesizes that younger viewers 'just pay attention to other media when the ads are on TV or, worse yet, perhaps the TV is just 'background music'... I always thought that ad skipping was a major benefit of DVRs. Do you skip all the ads?"

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Re:When you pick a user name, think about the futu by Pestilence · 2008-05-13 21:05 · Score: 0, Offtopic

Why would I be sad about having such a kickass user name to go with my super low user id?
Re:Digital Video Recorder by mgblst · 2008-05-13 22:38 · Score: 0, Offtopic

Good idea. How was the time travel from 2001? Any side effects? Maybe you could also explain what you mean by the word digital?

Ha, just kidding, your great, really!