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Examining Presidential Candidates Via Google Trends

Michael Giuffrida writes "Google Trends is a free application produced by Google that shows how often a given keyword is searched for, over time. After seeing how candidates in the 2008 primaries have done in Google Trends in different states, it's clear that this tool can be very useful for campaigns." Read on below for some of the specifics about how these candidates have fared, Google-wise. "For example, in New Hampshire, in the days leading up to the Jan. 8 primary, Clinton was searched for the most, followed by Obama, followed by Edwards — which was how the primary results turned out. In other words, the candidates most searched for on Google by users in New Hampshire were also the candidates with the most number of votes. This works for many other states as well.

For the first 37 Democratic primaries and caucuses, 32 states had enough data on Google to make a prediction. This method correctly predicted 27 of those 32 sates. Predictions aside, the tool is also useful simply in finding out how popular a candidate is in different states, assuming that the more popular candidates are entered more often as a search term in Google (an assumption that was verified, at least for the Democratic primaries, by the positive association found)."

119 comments

  1. Mention Pigeons more by RiotingPacifist · · Score: 5, Funny

    Sir, every time you mention bird rights and protection your page rank seams to rocket.

    --
    IranAir Flight 655 never forget!
    1. Re:Mention Pigeons more by Anonymous Coward · · Score: 0

      I could have told you this in February this year,

      see below.

      http://ca.youtube.com/watch?v=abTn8EuNnI8

  2. 27 out of 32 by TubeSteak · · Score: 4, Insightful

    Interesting, but I don't think it's that hard to beat an 84% accuracy rate with traditional methods.

    --
    [Fuck Beta]
    o0t!
    1. Re:27 out of 32 by Chr0nik · · Score: 1
      --


      ... what did you expect, something profound?
    2. Re:27 out of 32 by Anonymous Coward · · Score: 0

      It would help if you spelled Barack right.

    3. Re:27 out of 32 by mgiuffrida · · Score: 2, Informative

      And now, what everyone's been wondering.. http://www.google.com/trends?q=%22john+mccain%22%2C+%22barak+obama%22&ctab=0&geo=all&date=all&sort=0 four more years? No, the problem is you spelled "barack" wrong. http://www.google.com/trends?q=%22john+mccain%22%2C+%22barack+obama%22&ctab=0&geo=all&date=all&sort=0 change we can believe in?
    4. Re:27 out of 32 by cayenne8 · · Score: 4, Interesting
      "Interesting, but I don't think it's that hard to beat an 84% accuracy rate with traditional methods."

      I think if you want to predict the presidential winner, you should go with the tried and true method....see which candidates halloween mask sells the most!! That has been an accurate predictor for decades now....It appears at least so far, now that they are tracking the masks throughout the primary season too, that Obama has the lead in the mask poll .

      I dunno...at this point, I figure dressing up as Obama or McCain would be equally as scary to most of us....

      :-)

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    5. Re:27 out of 32 by Chr0nik · · Score: 1

      so I tried it using the same terms as the article, and it's very close. In democrat primaries, they used Barack for BO, and in repub primaries they used mccain for JM. http://www.google.com/trends?q=mccain%2C+barack&ctab=0&geo=all&date=all&sort=0

      --


      ... what did you expect, something profound?
    6. Re:27 out of 32 by mgiuffrida · · Score: 1

      Haha, excellent. But I'm confused as to whether they've predicted anything besides Obama becoming the nominee.

    7. Re:27 out of 32 by TubeSteak · · Score: 1

      BuyCostumes.com, the world's largest online retailer of halloween costumes, accessories and party supplies has 100% successfully predicted the next President of the United States since 2000 based solely on the sales of candidates' masks. About BUYSEASONS, Inc.
      Founded in 1999...

      I think maybe the parent was going for a Funny mod
      These last two Presidential elections were anything but normal.
      --
      [Fuck Beta]
      o0t!
    8. Re:27 out of 32 by Koiu+Lpoi · · Score: 1

      Wow, they have a 100% prediction since 2000! It's almost like there were only 2 elections that they've guessed right! We can totally trust these guys.

    9. Re:27 out of 32 by gb506 · · Score: 2, Funny

      They both have nothing on Paris Hilton, maybe she should make a run for pres... http://www.google.com/trends?q=%22john+mccain%22%2C+%22barack+obama%22%2C+%22paris+hilton%22&ctab=0&geo=all&date=ytd&sort=0

    10. Re:27 out of 32 by transporter_ii · · Score: 1

      So if Ron Paul released a Halloween mask, he would be our next president?

      Also, I could see a crap storm happen with an Obama Halloween mask. Seriously, that could go in so many directions of political correctness that it makes my head hurt.

      --
      Doctors destroy health, lawyers destroy justice, universities destroy knowledge, religion destroys spirituality
    11. Re:27 out of 32 by Anonymous Coward · · Score: 0

      Except that you don't know how to spell "Barack". Try a simpler query: http://www.google.com/trends?q=mccain%2C+obama

  3. In case anyone looks at the pretty graphs... by Anonymous Coward · · Score: 3, Interesting

    ...without actually RTFA:

    "For the Republican Primaries, last names could easily be used. Ron Paul was excluded. His last name is too common. Using his full name is not a good solution either, because he had massive popularity on the Internet, becoming a meme of sorts, which did not at all correspond with his actual successes (or lack thereof) in the primaries."

    1. Re:In case anyone looks at the pretty graphs... by amccaf1 · · Score: 5, Insightful

      "For the Republican Primaries, last names could easily be used. Ron Paul was excluded. His last name is too common. Using his full name is not a good solution either, because he had massive popularity on the Internet, becoming a meme of sorts, which did not at all correspond with his actual successes (or lack thereof) in the primaries."
      Translation: Including Ron Paul would have indicated our hypothesis was incorrect, so we excluded him.
      --
      "Flag on the moon. How did it get there?"
    2. Re:In case anyone looks at the pretty graphs... by Z34107 · · Score: 4, Insightful

      They're using a candidate's popularity in Google Trends as a measurement of the success of their campaign.

      For Ron Paul, his popularity on the internet has nothing to do with his real-life political success - as grandparent poster said, he's an internet meme. You think there's any correlation between "Ron Paul" jokes on forums and genuine interest in his campaign?

      Their "hypothesis" for the other candidates Google trends measures the success of their campaign. With Ron Paul, it's measuring something else entirely.

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      DATABASE WOW WOW
    3. Re:In case anyone looks at the pretty graphs... by amccaf1 · · Score: 1, Insightful

      So, popularity on Google trends means that a candidate has succeeded in getting his/her message across, or that people are interested in what s/he has to say, or that people like forwarding e-mail jokes about the candidate, or that the candidate has reached some critical mass of Internet meme-ness, or some other undefined level of Internet interest.

      In other words, popularity on Google indicates popularity on Google. While I can't argue with the truth of that statement, I can quibble with its usefulness...

      --
      "Flag on the moon. How did it get there?"
    4. Re:In case anyone looks at the pretty graphs... by Koiu+Lpoi · · Score: 3, Insightful

      Still sounds like they're excluding data to make their hypothesis true. "Using the internet to predict who will win is great, unless the candidate is popular on the internet."

    5. Re:In case anyone looks at the pretty graphs... by rohan972 · · Score: 2, Insightful

      Doesn't that prove the point "Including Ron Paul would have indicated our hypothesis was incorrect, so we excluded him." It means that this method is not a reliable predictor of political success.

      On another note, listening to some of Ron Paul's speeches, he doesn't seem to have expected a realistic chance of winning the presidency. His campaign from early on seems to have been focussed on getting his message out and attempting to reform the republican party by packing it with libertarians. I will be interested to see what the effect is on the republican party in 10-20 years.

    6. Re:In case anyone looks at the pretty graphs... by laddiebuck · · Score: 4, Insightful

      So how do you know that say, searches for "Barack" are any more meaningful than searches for "Ron Paul"? No, the writer had a neat theory and got so attached to it that he discarded a bad data point instead of admitting it didn't work for Ron Paul.

      By including Ron Paul but at least being complete and honest, the analysis would have been more worthwhile than what it now is -- a pile of rubbish.

    7. Re:In case anyone looks at the pretty graphs... by Z34107 · · Score: 3, Insightful

      There are such things as statistical outliers and externalities.

      They're not talking about "zomg google popularity means they'll win!" They're saying, "Watch for your search graphs to spike after a speech to see if it was effective."

      Contrived example: Barack Obama makes a big speech about social security. If, suddenly, the number of searches for "Barack Obama Social Security" spikes, you could conclude that maybe you reached some people, generated some interest.

      Now, boys and girls, this is where we stop and think. This would work for Barack Obama because those searches track well with the speech he made. It would not work for Ron Paul given his status as an internet meme. The correlation between Ron Paul searches and events in his campaign is going to be just as weak as correlations between Chuck Norris and (actual) events in his life, or between lolcats and pet food product safety.

      I don't know how to make it any clearer. There is no "hypothesis." They have not framed this a statistical H0: Google doesn't control the elections and calculated a p-value. They haven't ignored data that would disprove some part of string theory. They're just saying this:

      Tracking search trends can be interesting for candidates. Less so for Ron Paul.

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      DATABASE WOW WOW
    8. Re:In case anyone looks at the pretty graphs... by Z34107 · · Score: 1

      Never mind - as I read the rest of the FA, they are trying to predict elections.

      ^.^

      But still, my point stands - they point out that this isn't useful for Ron Paul, because interest in Ron Paul on the internet has little to do with his actual campaign. But, nobody as the same Chuck Norris-like admiration of Hillary, so her results are related to campaigns.

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      DATABASE WOW WOW
    9. Re:In case anyone looks at the pretty graphs... by mgiuffrida · · Score: 1

      I wanted to see if Google Trends could apply to political campaigns. So I went with the most obvious measure - primary/caucus results - and developed a model that worked very well, for the Dems anyway. I certainly did have to backtrapolate a bit.. the model failed until I removed memes (Ron Paul) and found that using first names sort of "normalized" Obama's massive popularity online with the younger generation. So predicting future polls may or may not work, although if anybody tried, I would again suggest excluding memes and, if the first couple don't work too well, consider asking why and seeing if using first names works better.

      But the whole point was to see if politics and Google Trends correlate in the real world. It makes sense that they would, but I haven't seen any studies that really analyze it. This was just my attempt as a high schooler for my senior seminar paper. I think it at least opens the door to using search data to help candidates understand what's working and what isn't. My article isn't demanding that you try to predict elections - just that you consider using Google Trends results in a field outside of technology, in this case in politics.

      Regardless, thanks for your reasoned and mature comments, Z.

    10. Re:In case anyone looks at the pretty graphs... by amccaf1 · · Score: 1

      I just realized that I hadn't RTFA closely enough to realize that this report was actually someone's High School project, so I have to apologize for the unnecessary harshness in my tone there.

      --
      "Flag on the moon. How did it get there?"
    11. Re:In case anyone looks at the pretty graphs... by Z34107 · · Score: 1

      You're setting the bar pretty low for "reasoned and mature." But, as some people don't seem to realize, controlling for confounding variables makes statistical work more accurate, not less.

      But, that things seem to track more or less is pretty nifty. The next step would be to actually automate the predictions, and with curiousity piqued, I Googled (naturally) for a Google Trends API. They've been promising one since 2007, but evidently it hasn't shown up yet or was cancelled, which is disappointing.

      It would be really neat to use an API to feed the data into SPSS; you could do nifty things like have it compute how significant some difference in search volume really is, which could improve the (already high) accuracy of the model. Or perhaps have it compute if first, last, or full names correlate with each other.

      But, they don't even give you numbers on the Y axis, let alone a programmable API! SPSS is like XML; using it more makes anything better. And while I'm rambling, I'd be kinda bothered by comments about it being "very nice for a simple high school project." Obviously, it would be even more intriguing were you a mature college freshman like myself ^.^

      --
      DATABASE WOW WOW
    12. Re:In case anyone looks at the pretty graphs... by mgiuffrida · · Score: 1

      You're setting the bar pretty low for "reasoned and mature."

      Ouch.

      But, that things seem to track more or less is pretty nifty. The next step would be to actually automate the predictions...

      No API, but you could hard-code a script to run the searches (really, all you need is a url to the image itself) and programmatically look at the trend line to find the index numbers/compare the candidates. Then you'd have a whole bunch of nice happy numbers, and you could control and find significance of and pivot allll you want.

    13. Re:In case anyone looks at the pretty graphs... by Z34107 · · Score: 1

      Nah, just that most of my posts are knee-jerk rants. But, it's nice for my posts to be confused with something worth reading every once in a while. ^.^

      But, there's no labels on the y-axis. Google seems to have made the trends information purposefully difficult to use. I suppose you could make relative comparisons, but then only if everything you wanted to compare was on the same graph - otherwise, the y-axis might be different.

      Don't get me wrong - I think this is a really cool project. I never thought about using Google trends for something like this before, and it sounds like this kind of accuracy beats some exit polls. I'm just really disappointed that Google crippled their trends service, when something this neat could be using it.

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      DATABASE WOW WOW
  4. Not the whole story by shma · · Score: 2, Interesting

    It seems their method does rather poorly when looking at republican primaries. Overall, they comment: "In reality, only about half of the "predictions" before the 2/12 primaries were actually accurate. "

    Still, one would expect logically that interest in a candidate is related to their poll numbers. But you need a better way to distinguish between negative interest and positive interest: how many people are searching "Obama AND Wright video" vs "Obama AND race speech"? With a more detailed model they could be on to something.

    --
    I came here for a good argument
    1. Re:Not the whole story by bwhaley · · Score: 5, Informative

      It seems to me that using search terms as a basis for anything is inherently biased towards technically savvy citizens. We Slashdotters are far in the minority - most of the population still gets most of it's news from CNN and the morning paper. Especially the voting majority.

      As an example, look at the Google Trends data with Ron Paul included. Searches for Ron Paul were higher than for Obama in early January, yet he was never higher than 4th (3rd?) in the Republican caucuses/primaries. His popularity was on the Internet alone.

      --
      "I either want less corruption, or more chance
      to participate in it." -- Ashleigh Brilliant
    2. Re:Not the whole story by witherstaff · · Score: 5, Informative

      Paul got 2nd in NV, after Romney. The NV state GOP convention was recessed indefinitely after it looked like Paul would get a majority of delegates and has yet to be reconvened. There are 2 competing conventions planned to finish the selection. The established GOP doesn't seem to like Paul very much.

      I find it amusing that as this year had such a huge turnout of primary voters it just made more problems for the 'old guard' in both camps. Maybe if even more Americans bothered with being involved we'd get something other than the continued Washington Payola cruft.

    3. Re:Not the whole story by Wandering+Wombat · · Score: 4, Funny

      As you can see, Clinton has recently become MORE than evil...

      http://www.google.com/trends?q=clinton%2C+evil&ctab=0&geo=all&date=all&sort=0

      --
      I like to place meaningful quotes in my sig, so people will know that I know what meaningful quotes are.
    4. Re:Not the whole story by moosesocks · · Score: 0, Troll

      I think most of the Ron Paul searches were geared mostly along the lines of "Who the hell is this guy...."

      and were in many cases followed by
      "This guy's absolutely crazy"

      Although he was an appealing candidate on the surface (Fiscally conservative, against Iraq, etc....), once you dug a little deeper, there were many things about him that didn't sit well with most voters (He literally voted against everything that crossed his desk, and was tied to some pretty scary people in the 90s)

      Had a more reasonable candidate arisen as an internet meme, something might have come of it (you could argue that Obama owes a large degree of his initial success to coverage on the internet and from the independent media). Anybody that seriously thinks that a fundamental libertarian like Paul could have done well in an election is seriously deluding themselves.

      Granted, if he wants to run as an independent, I'm sure he can (and would) fuck up the election, because his level of support isn't quite negligible.

      --
      -- If you try to fail and succeed, which have you done? - Uli's moose
  5. Old farts by Hankapobe · · Score: 4, Insightful
    Folks, especially you statisticians out there, what's wrong with these pictures?

    The sample: folks on the internet.

    Who's missing: folks who aren't on the internet; like old farts, poor people and Amish. As far as the old farts are concerned: they are the most well organized and the most vocal political group in this country. I think these charts reflect nothing.

    1. Re:Old farts by mgiuffrida · · Score: 1

      Sure, and this is part of the reason why many states in the South or states that like certain candidates don't work as well with predicting. Google Trends itself currently only uses a relatively small sample size, too, exacerbating the problem. But these charts certainly do not reflect *nothing* -- just be careful what conclusions you draw.

    2. Re:Old farts by Opportunist · · Score: 1

      It's not just poor, old and Amish. Who gets counted in this "poll"? The tech savvy, the people who practically live on the 'net, those that feel the urge to tell the whole world their political view.

      This is neither a majority nor a representative sample. I do predict an overwhelming victory for Obama according to those polls, even though I am almost certain McCain is going to win the election.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    3. Re:Old farts by Hankapobe · · Score: 1
      But these charts certainly do not reflect *nothing* -- just be careful what conclusions you draw.

      OK, so they reflect trends on the internet and folks who are active on the internet: nothing else.

    4. Re:Old farts by sensei+moreh · · Score: 1

      I think these charts reflect nothing. That may be, but I doubt it. I agree that the sample probably does not accurately reflect the voting population. However, as a young, internet-using old fart who happens to be a former statistician, I ask, why are these charts as good as they are at predicting the results?
      --
      Geology - it's not rocket science; it's rock science
    5. Re:Old farts by mgiuffrida · · Score: 1

      Exactly - while this isn't real stats, it shows promise for future research.

    6. Re:Old farts by no1home · · Score: 2, Insightful

      But these charts certainly do not reflect *nothing* -- just be careful what conclusions you draw.

      OK, so they reflect trends on the internet and folks who are active on the internet: nothing else.


      Exactly. The author states several times that this ONLY looks at a small subset of the population, that this is NOT a proper statistical analysis. Oh, wait, this is /. Nobody here RTFA.

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    7. Re:Old farts by Hankapobe · · Score: 1
      The author states several times that this ONLY looks at a small subset of the population, that this is NOT a proper statistical analysis. Oh, wait, this is /. Nobody here RTF

      You know what? I read TFA a few times. There is just vague references for not drawing conclusions, in other words; just CYA. They do not say anything specific. So, don't get all sanctimonious with me about reading the fucking article.

    8. Re:Old farts by Eil · · Score: 1

      *sigh* Fine, fine, I'll get off your lawn, you don't have to yell...

    9. Re:Old farts by Z34107 · · Score: 1

      What's voter mobilization as for as "poor people" and "Amish" are concerned? Since anecdote == data, my grandparents get some of their news on the internet, and I would suspect that some old farts might influence/be influenced by those un-old-farts doing the searching.

      It's not a proper random sample, and it suffers from response bias. But with a near 90% success rate, I wonder how it compares to exit polls and the like.

      Also, the elderly are more likely to vote, but census data since they're outnumbered 2-1 by younger folks (depending on where you cut off "older" and "younger" in the results table.) I'm guessing that even though a higher percentage of old farts turn out to vote, there is a larger quantity of young people. Underrepresenting an important group, sure, but a minority one.

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      DATABASE WOW WOW
    10. Re:Old farts by Vornzog · · Score: 1

      I think these charts reflect nothing. Only if you read the charts at face value. Instead of trying to interpret messy search volume data, ask what the charts, considered together instead of individually, say about the circumstances which generated the data.

      While you can't draw any hard statistical conclusions due to heavy sampling bias (which TFA acknowledges), you can make some interesting observations.

      Here's what I notice. The models worked pretty well for the Democratic primaries, but hardly predicted anything about the Republican primaries. This says something about the internet usage patterns of the voter demographics for the two parties. Democrats appear more likely to use the internet to get their information, while Republicans appear to prefer other media sources, probably traditional outlets like newspapers and TV.

      Those are broad generalizations, but they are still interesting, and they do provide some insight into why Barack Obama's internet presence appears to be politically relevant, where Ron Paul's internet presence was just a fad.

      The data is what it is. It says nothing more or less than what you see on the page when considered in isolation. Look past the presentation of the data, and you may just find real signal amidst all the noise.
      --

      -V-

      Who can decide a priori? Nobody.
      -Sartre

    11. Re:Old farts by tuxicle · · Score: 1

      Folks, especially you statisticians out there, what's wrong with these pictures? Also, searching for one of the candidates doesn't necessarily mean they're more popular, at least not necessarily in a good way. I'd imagine if the interwebs were nearly as popular in 89-93, Dan Quayle would have been the most popular VP ever.
  6. politicians I'd like to... by Anonymous Coward · · Score: 0

    Pretty out of date, who cares about edwards? How 'bout some barack/mccain pilf action? Maybe throw in some hilary filling for the sammich

  7. Gravel, Kucinich? by Anonymous Coward · · Score: 0

    Only so called "Front runners" get mentioned as usual, the rest get practically censored.

    1. Re:Gravel, Kucinich? by SeekerDarksteel · · Score: 1

      The correct thing to do in that case would be to include the results and explain that certain factors (such as higher popularity on the internet) can lead to the results being incorrect. Not to pretend that a candidate who fared better than two of the five republicans they DID show never existed.

      --
      The laws of probability forbid it!
  8. What about the poor? by Anonymous Coward · · Score: 3, Insightful

    There are still a lot of people without computers/internet/education that won't be using Google, thus you could seriously under-represent the base of a particular candidate. Dewey defeat Truman, anyone?

    1. Re:What about the poor? by marxmarv · · Score: 0, Flamebait

      People without education frankly shouldn't be voting. That's how we got into this mess in the first place.

      --
      /. -- the Free Republic of technology.
    2. Re:What about the poor? by Anonymous Coward · · Score: 0

      didn't mean to mod you down, sorry

  9. ridiculous statistical flaws by jeske · · Score: 4, Insightful

    The author is quick to dismiss using "Obama" and "Hilary" as the indicator terms for fear that Obama's huge online campaign popularity is not representative of the true popularity of the two candiates.

    However, he makes no mention of the fact that "Obama" and "Hillary" are the most popularly used terms to refer to the candidates. Almost all candidates are refferred to primarily by their last names. Hilary is a special case where we use her first name because her husband was so recently president.

    His use of "Barack" and "Hilary" is about as statistically accurate as using "Barack" and "Rodham". Fortunatly, this inaccuracy is obviously visible in his numbers, because using his first-name method it quickly looks like Edwards might be a write-in candidate to rival them both.

    Please slashdot, stop posting braindead stories.

    1. Re:ridiculous statistical flaws by Veggiesama · · Score: 1

      The popularity of Barack Obama's first name is probably because of its other-ness. It's not a very common name, as opposed to John (Edward/McCain), or Ron (Paul), or whoever (AdMITTably "Mitt" (get it?) is an odd one too). Obama's whole name (don't forget "Hussein") is a subject of a lot of talk.

      The popularity of Hillary Clinton's first name is a little simpler. Her campaign has actively encouraged use of her first name ("Hillary 2008"). This is certainly to differentiate her from her husband, but there are some other reasons too. There is an element of friendliness in using a first name, because using a person's first name seems much more personable (not to mention a way of expressing her femininity and differentiating herself from the traditionally male habit of identifying yourself by a family name).

      Bush also engaged in a bit of this to differentiate him from his father, but probably not as much. Though honestly, I'm more familiar with the derogative uses: "W stands for Wrong" bumper stickers, etc. It's interesting to note that even though the two Bushes share a first name, this isn't so much of a problem these days (though it might have been more of a problem during his first election, I'm not sure). Finally, newspapers tend to identify public people by their last names, and since Bill Clinton has been far more active than Bush, Sr., it was probably just not as much of an issue for the papers to use "Bush."

  10. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  11. Cherrypicking the data to reach false conclusions by MSTCrow5429 · · Score: 5, Insightful
    "For the Republican Primaries, last names could easily be used. Ron Paul was excluded. His last name is too common. Using his full name is not a good solution either, because he had massive popularity on the Internet, becoming a meme of sorts, which did not at all correspond with his actual successes (or lack thereof) in the primaries."

    So, in other words, any data that contradicts the hypothesis will be thrown out.

    --
    Slashdot: Playing Favorites Since 1997
  12. I Know It's Not Statistically Valid. by mgiuffrida · · Score: 5, Insightful

    Hey, guys, You're all right. There are serious statistical flaws here. I chose the keywords "hillary" and "barack" and "edwards" because that was the model that showed the best success. If one were actually predicting this live, he or she would soon see that "hillary" and "barack" do produce better results and would switch to those terms, simply because it fits the model better. Every election will have its outliers (Obama, Ron Paul). But hopefully this brief overview will provoke some campaign analysts to actually try to interpret Google Trends results for themselves, using more advanced models.

    1. Re:I Know It's Not Statistically Valid. by Anonymous Coward · · Score: 0

      You think this simple page will teach the staff of $500 million dollar campaigns something they didn't know about internet statistics?

      Hillary says 'hillary clinton dot com' about every eight minutes. Obama's campaign collected essentially the lion's share of their money online.

      Having read your page I suspect people there could teach you things about measuring internet trends that you didn't know.

      It's safe to say there are people in both campaigns who have spent a lot of time looking at the trends on the words 'whitey' and 'bitter', for example.

    2. Re:I Know It's Not Statistically Valid. by Anonymous Coward · · Score: 0

      I chose the keywords "hillary" and "barack" and "edwards" because that was the model that showed the best success.
      WHAT?!

      You came up with a statement, and *then* picked the model which best showed that your statement was correct?!

      Let me guess, you worked on WMD intelligence on the build up to the Iraq war...
  13. Re:Cherrypicking the data to reach false conclusio by CecilZephyr · · Score: 2, Interesting

    Good thing someone did compare Ron Paul to everyone else in Google Trends: http://www.youtube.com/watch?v=7iW5kOB1pmg

  14. Anonymous Coward by Anonymous Coward · · Score: 0

    Libertarian-Anarchism is the Shizzz. But I wouldn't be so harsh on this little "study." He says a bazillion times that its not even legitimate statistics: just something cool that needs investigation. Long Live Ron Paul! Death to the nation-state.

  15. Where is Ron Paul? by bbagnall · · Score: 5, Interesting

    Why include Giuliani and Thompson and not Ron Paul? I would rather see Ron Paul than those other two who Ron Paul consistently beat. He was kicking butt in terms of Google searches.

    1. Re:Where is Ron Paul? by Ucklak · · Score: 3, Insightful

      That's the same thought I had. Ron Paul was all over the map from Google Trends, Facebook, MySpace, and even Digg where he still has more support than Obama.

      If anything, those trends didn't equate to votes which also means that this article is nothing more than a fluff piece and not to be taken seriously.

      --
      if you steal from one source, that is plagiarism, if you steal from many, well, that's just research.
    2. Re:Where is Ron Paul? by cayenne8 · · Score: 1, Insightful
      "No-one credible ever considered Paul to be a contender for the GOP nomination. He was the very model of an issue candidate."

      As opposed to one the current candidates that seems to have NO solid issues to base his run for president on?

      I'll leave it to you to figure who I'm speaking about.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    3. Re:Where is Ron Paul? by Anonymous Coward · · Score: 0

      Everyone knows the ultimate manifestation of politics is "what you base your run" for Presidency on. I can't wait til the election is over so that people like you stop feeling entitled (or interested) to talk about politics.

      Eventually it will get off the front pages and your blather will seem, as usual, insubstantial. But as soon as words like "candidate" and "president" start to come into your post, your an expert.

    4. Re:Where is Ron Paul? by Anonymous Coward · · Score: 1, Insightful

      Here's the ruleset I propose:

      If a candidate is equally liked by fanboys AND media, G-trends accurately reflects the public polls. (e.g. BHO)

      If a candidate is liked by fanboys but hated by media (i.e. media blackout), G-trends fails to predict global outcome.

    5. Re:Where is Ron Paul? by Ucklak · · Score: 1, Insightful

      Feeding the troll (nom nom nom)...

      Ron Paul was not a serious candidate at any stage of the campaign
      Not even enough to the fact he raised more money debt free and free from PAC than any other GOP candidate and broke 2 fundraising day records?

      Giuliani was leading in polls before the primaries
      Giuliani had Roger Ailes support in the media, no other candidate had that level of media support. Oprah's support of Obama didn't even match what Murdoch Media did for Guiliani.

      --
      if you steal from one source, that is plagiarism, if you steal from many, well, that's just research.
    6. Re:Where is Ron Paul? by OakDragon · · Score: 0, Offtopic

      I know this is a little OT, but it turns out that Murdoch is practically endorsing Obama.

    7. Re:Where is Ron Paul? by inertia187 · · Score: 0, Funny

      Ron Paul Is Dead just like Unix Is Dead and Apple Is Dead.

      --
      A programmer is a machine for converting coffee into code.
    8. Re:Where is Ron Paul? by cayenne8 · · Score: 3, Insightful
      "Everyone knows the ultimate manifestation of politics is "what you base your run" for Presidency on. I can't wait til the election is over so that people like you stop feeling entitled (or interested) to talk about politics.

      Eventually it will get off the front pages and your blather will seem, as usual, insubstantial. But as soon as words like "candidate" and "president" start to come into your post, your an expert."

      What makes you think it stops at the election? It keeps going just as strong after that. Politics is what makes ours (and most other) countries tick...everyone should keep their ears and eyes open to what our elected ones are doing....and constantly try to evaluate them as to their performance, and see if they need to be replaced the next cycle.

      There are always elections going on...Representatives, Senators, Governors, local councils, judges, police...DA's...Sheriffs...etc.

      It isn't like we only have things up for a vote every 4 years...there are multiple times to vote on a number of offices and issues locally and nationally every year.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    9. Re:Where is Ron Paul? by jasonditz · · Score: 4, Insightful

      TFA says they deliberately excluded him because he was so popular on the internet and his search results don't correspond to actual votes.
      In other words... their examination works great, except when it doesn't. And in that case, we'll just not included that data in the final results.
      Wish I could've gotten away with that in college.

    10. Re:Where is Ron Paul? by bbagnall · · Score: 2, Insightful

      I see your point on that one. I think it comes down to he doesn't want to penalize his constituents for voting for him so he sticks earmarks in to get them some of their tax money back. He had difficulty explaining this on Meet the Press, but I think that's what it came down to. He's not 100% perfect, I'll grant you that, but he's the closest thing out there.

    11. Re:Where is Ron Paul? by drsquare · · Score: 1

      I'm no fan of Ron Paul, in fact I think him and his supporters are all crackers, but that's the weakest thing you can attack him for. There's nothing wrong being against earmarks, but making sure your constituents get the same pork as everyone else.

    12. Re:Where is Ron Paul? by rtb61 · · Score: 1
      Trends for search are pointless unless the search is analyses based upon content. For example searching for McCain is an idiot, is substantially different to McNain is corrupt or McCain is a Bush clone or McCain is over the hill.

      All the search trends need to indicate the context of the search and group the results by context in order to provide any meaning to the results.

      Negative searches can in now way be used to indicate popularity in fact it would definitely indicate the opposite. Google trends is more about keeping google in the press and generating free advertising for google search and under it's current guise has little meaning.

      --
      Chaos - everything, everywhere, everywhen
  16. What the choice of candidates tell me by FudRucker · · Score: 1
    The choice of presidential candidates tells me is that it does not matter who gets in the WhiteHouse because there is something more powerful behind the scenes who is really pulling the strings, International bankers? (Builderburgers) multi-national corporations? BIG money.

    Most of the time conspiracy theorists sound whacko to me but sometimes they sure sound like they have a little insight most people are not aware of.

    --
    Politics is Treachery, Religion is Brainwashing
    1. Re:What the choice of candidates tell me by wonnage · · Score: 0, Flamebait

      Actually, you sound like a nut yourself.

    2. Re:What the choice of candidates tell me by Anonymous Coward · · Score: 0

      I totally agree. Anyone who still believes that our electoral system is not controlled by the bankers (since the turn of the century) or the "military-industrial-congressional" complex as IKE warned us, is really just blind and stupid. Seriously. If you think our country is different from the corrupt crap holes that are every other nation-state, you've got another thing coming. We are choosing between a fascist (John "Old Torturee" McCain) and a communist (Barrak "Black Robin Hood" Obama). Amerika Kaput!

  17. Re:Cherrypicking the data to reach false conclusio by Anonymous Coward · · Score: 0

    Well... I think that you might well need to throw out internet memes for perfectly legitimate reasons. Otherwise, you might get headlines like the following:

    "New Google study shows that the majority of tech professionals view the internet as a 'series of tubes'!"

  18. If Google search numubers predict who will win... by hyades1 · · Score: 5, Funny

    Does this mean that the next President of the United States will be Tila Tequila?

    --
    I've calculated my velocity with such exquisite precision that I have no idea where I am.
  19. Yeah, right by Anonymous Coward · · Score: 0

    If Internet search popularity is used as an predictor, then the next US President might well be goatse.

  20. Re:Cherrypicking the data to reach false conclusio by Myuu · · Score: 1

    That assessment isn't quite fair. One could make a reasonable argument that the Ron Paul campaign was one that would have biased any polling of this sort, appealing to the type of demographic that would google candidate's names and spend time look up this information. The Paul crowd was different from that which would search McCain or Huckabee, so avoid this distortion, the author left off Paul.

    That is to say, Ron Paul was a consuming cult that was able to organize a massive, yet still a niche, support group, look at how his supporters used digg. Same with the case of quantitative analysis of Youtube videos. Paul supporters were generally more technologically educated and consumed, so therefore would be the most likely to create videos and pages.

    --

    forget it.
  21. Excluding Ron Paul makes perfect sense by Quinn_Inuit · · Score: 0, Troll

    He was probably excluded because he was a fringe candidate* whose supporters engaged in questionable internet tactics designed to undermine serious results from any search engine one cares to study. Of course including him screws up the results. That was his supporters' goal.

    *Yes, he was. Get over it. He was a candidate so far to the racist, paleocon fringe that even many libertarians were troubled by him (See, e.g., The Volokh Conspiracy, and I can provide others). He's not a serious candidate now, nor was he ever.

    --

    Stop learning! Only you can prevent esoterrorism.
    1. Re:Excluding Ron Paul makes perfect sense by Anonymous Coward · · Score: 0

      Might wanna research before you speak...... see below:

      http://www.youtube.com/watch?v=PvFLSwDvBUA

      This is an audio recording of an interview with Texas NAACP Director Nelson Linder, as interviewed by Scott Horton, in response to the allegations that Ron Paul was and\or is a racist....

      On a sidenote, I thought the same when I heard about the ghost written article in his newsletter, but when I came across the link above, I no longer thought that way.

    2. Re:Excluding Ron Paul makes perfect sense by Quinn_Inuit · · Score: 1, Interesting

      I did, in fact, do some research. :)

      Had it been one article, I could buy that, but we're talking _years_ worth of racist venom in his newsletter. There wasn't a flood, but there was a steady enough stream that even the most laissez faire (rim shot) editor should have noticed it.

      And something from Anti War Radio and Prison Planet? Come on, there's got to be better material in his defense out there. At the risk of engaging in the ad hominem fallacy, that station is largely populated by complete lunatics and 9/11 conspiracy theorists (but I repeat myself). I wouldn't trust them to tell me the time of day, much less balance out years of racist vitriol under Ron Paul's banner.

      --

      Stop learning! Only you can prevent esoterrorism.
    3. Re:Excluding Ron Paul makes perfect sense by Anonymous Coward · · Score: 0

      The point is not the forum used for his defense, it's who came out for it...... having an NAACP Director clear your name in regards to racism speaks volumes......

    4. Re:Excluding Ron Paul makes perfect sense by Anonymous Coward · · Score: 0

      And Obama not only listened to Reverend Wright for almost two decades, but named him as a mentor and role model. Is he a racist? Or do you have different standards on what is acceptable, depending on whether or not you like a candidate?

      BTW, I realize it's easy to demonize the followers of a candidate you don't like -- they are members of a "cult," or "fanatics" or "drink the Kool-Aid" or whatever -- but a statement like that tends to say more about the person making it than the person it's directed at.

      (As a side note, I think Barack Obama is the best of the remaining major candidates, but I have to admit a certain amount of schadenfreude seeing his supporters labeled as cultists by Republicans and sexists by Clintonians. Hillary and McCain supporters were never numerous enough to have much of an effect on the web, but the more enthusiastic Obama supporters would target Paul supporters for derision often enough that it became quite annoying -- especially so because they should have been concentrating on who they were facing in the primaries, as well as who they'd face in the general election)

    5. Re:Excluding Ron Paul makes perfect sense by Hubbell · · Score: 1

      I only saw one newsletter, and it pretty much said exactly what the fucking statistics say. That blacks are more likely to commit crime or be incarcerated than whites. Show me the statistics where that isn't true. And don't try the 'it isnt blacks its poor people' because blacks have a habit (this isnt racism but #truth, you can go listen to bill cosby and chris rock talk about the black community sometime) of keeping themselves down, so they can perpetuate the whole 'the white man keeps us down' routine. Whether it's conscious or not I don't know, but it's a fact that they do it. Everytime a black guy gets beat up by the cops, or has anything happen to them, it's a racial motivated attack even though they always leave out the part that they tried to run the cops over (sean bell) or attacked the cops and were high on pcp (king). You don't hear about that sort of thing happening to whites because we don't perpetuate the culture of fighting the man/government/whitey. When a white guy gets beat up by the cops, we all stand back and laugh cause we know he probably deserved it.

  22. If that happens... by denzacar · · Score: 1

    I just hope that Russians, Chinese and the French will have enough good taste to nuke the remains of the Country Formerly Known as United States of America into oblivion.

    --
    Mit der Dummheit kämpfen Götter selbst vergebens
  23. paris hilton! by yulek · · Score: 4, Funny

    i've been using google trends for several years to see what information people really need as they go about their daily lives.

    Global Warming vs. Paris Hilton

    Global Warming vs. Iraq

    (ignore the bottom chart, it is irrelevant to my study)

    --
    in this age of communication i'm just not getting through
    1. Re:paris hilton! by not_anne · · Score: 1
      --
      My comments here are my own; I do not speak for my employer.
    2. Re:paris hilton! by mgiuffrida · · Score: 1

      Actually, Slashdot has been declining in terms of Google Trends search volume: http://google.com/trends?q=slashdot,digg

      When you compare it to other things like Facebook or Google you realize how insanely small the percentage of Slashdot readers must be.

    3. Re:paris hilton! by Anonymous Coward · · Score: 0

      When you compare it to other things like Facebook or Google you realize how insanely small the percentage of Slashdot readers must be.


      So small that you, the author of TFA, didn't notice and come here...

      Oh wait...
  24. I tried this by Anonymous Coward · · Score: 0

    and George Washington turned out to be the winner.

  25. Oh wait... by Hankapobe · · Score: 0, Troll

    The asshole who published this now has a disclaimer. So, fuck you in accusing me for not reading the goddamn article.

    1. Re:Oh wait... by mgiuffrida · · Score: 1

      Yeah, your feedback made me realize that I was being unclear, so I added a "disclaimer", preceded by the word "Update:", to ensure that nobody actually takes this as statistically valid. Sure, you can't conclude anything about this year's race based on my article. But my entire point with this is to show people that there's this tool out there, that can provide a lot of useful information to candidates, which they don't seem to be using. I'm not trying to push any kind of agenda or act a**holish.

    2. Re:Oh wait... by no1home · · Score: 1

      Let's recap:

      You read the article. Good for you.

      In my statement,"Oh, wait, this is /. Nobody here RTFA," I was making a generalization. Any broad, sweeping statement, such as those beginning with 'nobody', should automatically be presumed a generalization, a statement clearly false at the surface, but based on some nugget of information. It's painfully clear than many /. commenters do not RTFA. Thus, the generalization. I didn't point you out as one who failed this. You assumed this simply because I wrote my comment in reply to yours. It seemed a good place at the time, but your emotional instability prove me wrong.

      I'm guessing you're not familiar with the concept of 'lies, damn lies, and statistics.' Stats can be made to say just about anything. Like a computer, garbage in, garbage out. I don't say this to insult the author. I think he did a wonderful job. I'm saying the average person should be able to understand the limits of stats.

      I've reread the article and I'm quite satisfied that he stated things clearly enough for an average high school grad who's primary language is English, or who's English education has caught up to such a level, would understand the limits of this initial research even before the update and the added note at the bottom. (But, for those not up to the task, I'm glad he added those updates. English is but one of many languages in the wonderfully varied world.)

      So you can read and use a computer. Considering what I've seen where I work, I have to say that doesn't take much. But I don't make any assumptions about you or your abilities. What causes me to think lowly of you is your rude, anti-social behavior. OK, so you didn't understand what I wrote and took offense, then wrote about it. Cool. Your verbiage, however, leaves a bit to be desired. I made no offense to you, but you fire vulgarities at me? Way to make a point! Just how daddy taught you to win friends and influence enemies, eh? Worse still, the author of the article did nothing to you, said nothing to you, and you toss such foulness at him? Why? What ever happened to you that made you this rude, semi-literate fool, you need to get over it and get on with your life.

      Cheers

      --
      I hope this comment is well received... I could have moderated instead!

      Persecutors will be violated!
    3. Re:Oh wait... by Hankapobe · · Score: 1

      Cheers, Fuck me.

    4. Re:Oh wait... by Hankapobe · · Score: 0, Troll

      And,...get a grip...this is just a goddamn internet posting site. God!

    5. Re:Oh wait... by no1home · · Score: 1

      Exactly! Sheesh :D

      --
      I hope this comment is well received... I could have moderated instead!

      Persecutors will be violated!
  26. Ron Paul: He can do anything! by Anonymous Coward · · Score: 0

    1. If you have five dollars and Ron Paul has five dollars, Ron Paul has more money than you.
    2. There is no 'ctrl' button on Ron Paul's computer. Ron Paul is always in control.
    3. Apple pays Ron Paul 99 cents every time he listens to a song.
    4. Ron Paul can sneeze with his eyes open.
    5. Ron Paul can eat just one Lay's potato chip.
    6. Ron Paul is suing Myspace for taking the name of what he calls everything around you.
    7. Ron Paul destroyed the periodic table, because he only recognizes the element of surprise.
    8. Ron Paul can kill two stones with one bird.

  27. No Y axis label makes this basically useless by crovira · · Score: 1

    Basically I'm wondering "WTF is this supposed to be measuring?"

    --
    MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
  28. I'm an old-ish fart and I'd never vote for him by crovira · · Score: 1

    Pray to god that McCain (which means "Son of Cain", as in the bible, Cain, the guy who killed his brother,) is going to go down in glorious defeat and that we'll all be able to deal with reality instead.

    --
    MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
    1. Re:I'm an old-ish fart and I'd never vote for him by Opportunist · · Score: 1

      I think he already hogged God pretty well.

      As a friend of mine put it in resignation, no matter if Clinton or Obama, McCain is gonna win. Simply because Clinton is not man enough and Obama not white enough to be prez.

      I hate to say it, but I guess that's how it's gonna be.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  29. Search = Vote?!? by Anonymous Coward · · Score: 0

    I've searched for them both on google before...but it was only to find articles, videos, etc, on all the stupid things these two have done in this race. I'm not voting for either of them...

    1. Re:Search = Vote?!? by chefmonkey · · Score: 1

      Or, at least, that's what you *think*. Certainly Diebold has figured this out already, and realized they can save a ton of money on actual programming by just collecting election results from search engine statistics. ;-)

  30. Dewey defeats Truman by fyoder · · Score: 1

    It seems to me that using search terms as a basis for anything is inherently biased towards technically savvy citizens. It's about as reliable as a telephone poll in 1948 when a lot of folk still didn't have their own phone, or in 2008 when a lot of folk have traded in their land lines for mobile phones.
    --
    Loose lips lose spit.
  31. Weekly Reader Poll by OakDragon · · Score: 3, Interesting
    Every election cycle, you can find stories like this about the Weekly Reader poll:

    Pundits come and pundits go, but one group has quietly predicted the winner of the presidential election every four years since the Eisenhower administration: kids.

    Most political junkies won't give it the time of day, but the Weekly Reader presidential poll of schoolchildren has pegged every winner since 1956.

    As far as informal polls go, this one is supposed to be one of the most accurate.
    1. Re:Weekly Reader Poll by Altima(BoB) · · Score: 1

      Doesn't that just say that those who guess the winner of the election most accurately are those who are the most detached from real issues, nuance, and anything truly complex and long term about politics and only see the surface-level soap opera that the Cable news presents?

      Maybe I'm being too cruel to the children, when I was a kid I wouldn't have liked my opinions demeaned, but I also know that when I was a kid in American schools I was never given an appreciation for the suffering that military adventures like the Gulf War cause, among loads of other issues. All I saw were the ebbs and flows of emotional popularity as I could determine from the TV news.

      The worrying part is that this statistic is not so much a credit to the political perception of children as it is the startling immaturity of the average american voter.

      --
      Yup...
    2. Re:Weekly Reader Poll by wombert · · Score: 1

      You're assuming that the schoolchildren selected a candidate after considering each one, deciding based on some factors that they can understand - whether that be a simplified description of their policies or just which one has better hair.

      However, if I remember my childhood accurately, I'd have to say that I and my classmates almost always advocated the candidates for whom our parents were planning to vote. Perhaps that's what lends it some accuracy - the kids are basically stating a preference on behalf of real voters (their parents).

      --
      Did I say overlords? I meant protectors.
    3. Re:Weekly Reader Poll by Altima(BoB) · · Score: 1

      That's interesting (And of course I really should have thought of that), it's also counter to my own experience, which may not be a typical one. My parents declined to inform me how they voted, they figured the anonymity of voting was fairly important apparently, so I was left to make my own judgements, however fair or not I could make them.

      For instance, younger - me decided to hope that Clinton would win the 1996 election, while much later I learned my dad had voted for Perot.

      --
      Yup...
  32. Because it screws up their predictions? by Xenographic · · Score: 2, Insightful

    Because it's easy to predict the past via cherry picking. It's hard, if not impossible, to predict the future.

  33. We are doomed! by turkeyfish · · Score: 1

    Did a quick trend on "science", "mathematics", "biology", "chemistry", all trending steadily downward.

    On the other hand, if you look for trends in "games", the trend is steadily upward.

  34. We are doomed! by turkeyfish · · Score: 1

    A quick look at long term trends for "science", "mathematics", "biology", "chemistry", "engineering", all trending downward, perhaps with a Y intercept of zero in about the year 2100.

    On the other hand, "games" on the increase, with "facebook" showing exponential growth.

    Watch as billions of facebook users heat up the planet.