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Atari Tries To Supress Bad Reviews, Claims Piracy
im_thatoneguy sends in an account up at Shacknews about Atari's actions to get early reviews of its upcoming game Alone In the Dark pulled from Web sites in Europe. Atari sued the German site 4Players, alleging piracy, and also cancelled an advertising deal on the site, after a pre-release review gave the game only 68%. 4Players posted a commentary (translation) alleging that Atari is doing this bcause the review is unfavorable. Shacknews reports that Atari has also demanded that both Gamer.no and GameReactor remove early reviews — both reviews gave the game a score of 3/10. Kotaku editorializes: "[Does Atari] fear that, because these outlets may have received copies of the game 'early' (i.e. from pirated copies), that they're somehow reviewing incomplete code, which could affect their opinion of the game? Maybe. Pessimists could, however, be forgiven for thinking it's a convenient excuse for Atari to attack negative reviews of the only game they're releasing in 2008 that has any chance of making them some money."
... once again. Before I read this I didn't know about "Alone in the Dark". I guess their strategy worked
Kotaku article has an update:
Gamer.no was the second publication in the world to publish a review, and we also gave it 3 out of 10. The review was based on a retail copy obtained from a store on Tuesday this week. Atari contacted us just minutes after it was published, claiming that our review is probably based on a preview or pirated copy, and requested it to be removed. We never removed it, of course.Mit der Dummheit kämpfen Götter selbst vergebens
So I guess no one has learned from the wise ways of Penny Arcade's ad campaign.
On another note, if you get a bad review, you should take it. Crying like a baby only emphasizes the ratings. You may get sales from a small fraction of people who play it to verify that it sucks, but sooner or later all the review sites will say the game sucks and it will only make the situation worse. The whole "bad publicity is good publicity" paradigm is long dead in this age of gamers.
> but none of the sites mentioned recieved official review copies of Alone In The Dark, which means they're all pirated
You lie.
And your logic is super fail.
When will these gaming companies (and others) learn that this isn't the 80's anymore. This news spreads like wildfire and makes them look really bad. Its a much better idea to try to promote positive news instead of repressing and pretty obviously trying to force a lack of journalistic integrity.
Tibbon
tibbon.com
In the UK, if you get 68% in your final year exams at university you get an upper second class degree, and might be able to talk your way up to a first. So 68% is a masters/PhD candidates mark at most places.
Game ratings are ludicrous in that they use perhaps the top 40% of the scale. Not since the days of Amiga Power have I seen a dire game get a single digit % score.
If we can put a man on the moon, why can't we shoot people for Apollo-related non-sequiturs?
These sites probably did base their reviews on incomplete code, and its probably the same thing being shipped to stores on CDs right now.
The details of the story are:
Because of AitD previews, Atari pulled already paid for ad campaigns. Requests for testing versions were completely ignored.
Literally minutes after the reviews were online, Atari lawyers demanded that 4Players.de pulls the reviews, claiming they were "not actual objective product tests" (product tests as in refrigerators, vacuum cleaners, not something like games that can't objectively tested and which therefore do not fall under regulations regarding product tests). Also, because 4P tested based on the retail version before the street date, they alleged that 4P had downloaded the game illegally (they bought it early from a retailer they have contacts with). They allege that 4P just wanted "first review!" (ignoring that print magazines had even earlier reviews). The lawyers set the value of the case at 50,000 Euro.
Later, they tried the same to 2 Norwegian online mags, Gamer.no and Gamereactor.no, with the same results, namely none.
The grass is always greener on the other side of the light cone.
No the pirated version is not the same as the final version. The pirate version lacks annoying DRM and so provides a more enjoyable experience.
This is surprising. Maybe I'll have to start learning German if I want to get honest game reviews now. I have a feeling the North American game reviewers will probably be a lot more accommodating to Atari's threats.
I recall the same thing happened with Anarchy online. They released the game for sale but then told reviewers to hold off on their reviews because the game wasn't actually 'final'. Sure enough, reviewers didn't do their job and waited around till the Anarchy folks actually felt their game was 'ready'. This all boils down to game companies not wanting to be accountable for their lousy work. Really if you're going to be spending millions and millions of dollars on a game, you should at the very least make sure it's actually worth playing.
I have nothing compelling to say
I do remember when Infogrames (was would be renamed Atari) owned Game One, the first game channel in France. Marcus did a very bad review from one of their games, he was fired, and nearly the whole staff. I don't think it was because of picary...
Now they (the first staff from Game One)found their own game channel, Nolife. http://nolife-tv.com/
The Ankama company games just put money into this tv, but I doubt they will do the Marcus incident again.
(Sorry my bad French) Je fais parler les Guignols de l'Info. Le pied, quoi.
The German site also claims to have their version legally bought, which means that they could immediately charge Atari for making unfounded claims against them (based on the laws of coersion/intimidation and also the laws against threatening with legal action).
Break the LAW how, pray tell?God I love Slashdot's fluid moral code.
The same article that reported the take down request / suit, reported the copy reviewed as a legal distribution copy designed for reviews. I don't see any indication where the site was obviously willing to break the law.
A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort.
Hey! I just finished translating the whole article ;_;
Since it reveals some things about the magazine's attitude as well, I publish it here anyway:
(Note that I didn't proof-read it)
Atari really tries everything to obfuscate our reports: First they ignored our questions about Alone in the Dark in its early stages of development, then they canceled an already arranged advertising deal after our preview, then they didn't provide us with samples of the test version even though we asked, and now they're even getting out their lawyers and want to instill fear in us with a 50,000 Euro lawsuit. What's next? Activating firecrackers in our offices? Throwing soccer-balls at the editors' wives?
It's getting more and more ridiculous. The fact that publishers like to interfere with the freedom of the press has been demonstrated by JoWooD in 2006 in a most demonstrating way in the case of Gothic 3: They wanted us to take our report offline after a threatening call, and the magazine PC PowerPlay was to vanish from newspaper stands. Both magazines resisted and have in doing so strengthened the Culture of Criticism of the German press landscape.
Atari is now demonstrating that publishers tend to lose their nerves when their games receive unfavorable reviews. And now, with their specious accusations of laughableness, they're [making it worse]. [Here's the order of events:] Yesterday afternoon, we published our review of Alone in the Dark. The game got 68% and therefore got a satisfactory rating. Yesterday evening, we got a facsimile from Atari's lawyers, extracts of which we can't help but share with you. If Germany shouldn't be able to laugh about anything anymore after tonight's match with Portugal, check this out:
'By publishing this "review" (original: "test") you are violating applicable laws and infringing upon Atari's rights.'
Hello? Are we in China now? Or in Iran? Here I had to gag on this as a journalist because Atari with its sloppy dubs against the rights of German listeners - Are they now allowed to sue for damages because they are avoiding paying for professional voice actors but still want the full price for a game with amateurish voice acting?
And now the quintessence of the ridiculous accusations:
'Your "review" isn't. The game is to be published on June 20, 2008. Your "review" must therefore be based on the pre-release version that was only to be used for preliminary commentatorship.'
So is it the job of lawyers and publishers now, to determine what constitutes a "review"? The fact that some printed magazines didn't use the pre-release version either for their test, because their articles were published much earlier than ours, doesn't appear to concern Atari. Because it is quite common now that printed reviews aren't always based on the final versions of a game - See Gothic 3.
Just too bad that we actually reviewed the final version. Atari's thinks (in surprising ignorance about distribution channels), that we can't even have the offical final releases - because Atari, as a precaution, didn't even send us those, even though we asked for them. However, we're used to such methods after years of reviewing and bought the final versions for the Wii, PS2, Xbox 360, and PC already on Monday at a retailer that we trust, who gets almost all games a couple days before their official release date.
Instead of thinking about that, Atari speculated freely about how we could have managed to get ahold of the game, and accuses us of criminal activities:
'The only possible explanation is that your "review" is based on an illegally downloaded version.'
That isn't just extremely naive, that's insolent. But let's go on:
'At the same time you're ignoring standards that usually apply to product reviews. Because product reviews have to be based on objective and informed analyses.'
And "informed" is probably everything that gives a rating of more than 80%, right? And "objective" begins at 85%? Just for the lawyer who wrote this outrag
I don't care if the reviews were giving it a perfect score, I was giving this one a pass anyway. It has even more restrictive install limits than Mass Effect - you can only install it on a single PC at a time so I can't have it on my desktop and laptop for example. I don't mind the online activation, but I refuse to buy any software that limits the number of installations. http://www.aitdunlock.com/
But seriously if they did manage to get their hands on a boxed version prior to release I don't see how they can scream. It also might be a good test to show their true motives if someone set up a fake review praising the game and pointed out to Atari that they did the same thing. I'd bet Atari wouldn't say a word. Do they really think that this kind of crap is going to help in ANY way? Have they never heard of the Streisand effect? Now the story has been slahdotted and I'm sure it'll spread to most of the tech and gamer sites so instead of being able to sneak their bowel churner past the gate now everyone will know that it sucks. A really stupid move by the legal department at Atari IMHO. If they wanted to get the review changed they should have wined them and dined them and bought a bunch of ads. Instead the just stirred up the hornets nest. But that is my 02c,YMMV
ACs don't waste your time replying, your posts are never seen by me.
Since when is buying a retail copy before the street date illegal?
It might be a violation of the agreement between the publisher and retailers, but it has no bearing on the consumer whatsoever.