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Google Begat the End of the Scientific Method?
TheSauce writes "In a fairly concise one-pager from Chris Anderson, at Wired, the editor posits that all of our current (or now previous) models for collecting data are dead. The content is compelling. It notes that we've entered the Age of the Petabyte — where one can collect immense amounts of data that are paradigm agnostic. It goes on to add a comment from the head of Google's R&D, that we need an update to George Box's maxim: 'All models are wrong, and increasingly you can succeed without them.' Have we reached a time where all of our tool-sets are now made moot by vast clouds of information and strictly applied maths?"
WTF?
English, ---, do you speak it?
I saw the article yesterday, but it was so WTFey I just moved on...definitely not Slashdot submission material (especially being a Wired article).
"When information is power, privacy is freedom" - Jah-Wren Ryel
So everything possible has been researched now and therefore no more research is necessary since it will all be on the internet? Ridiculous!
Um, no. Claims like this demonstrate a lack of understanding of what a model is.
From the perspective of physics, the universe is just a massive amount of data--more data than any single human can comprehend at once. But thanks to the models of Newton we have a set of relatively simple equations that describe, generally, the way bodies in the universe interact. The model is not perfect, but it is useful.
Likewise, Google uses a very explicit model to describe the universe of the web: some pages are more relevant to a given search query than others, and these pages will generally be more 'popular' among other important pages. Again, the model is not perfect, but it is useful.
The fallacy is that somehow what Google is doing is a paradigm shift. It's not. It's just applying the same kind of scientific method to a type of data that hadn't existed before.
What, I think, the article is really trying to say is that Google's data is so massive and complex that we can't ascribe any explanation to the results it gives us. First of all, that is false, because the PageRank algorithm in its simplest form does give us a very explicit explanation (popular pages generally return better results). But even if it were true, Newton faced the same kind of accusations when people called his model of the universe 'Godless' and claimed, for example, that he decribed how gravity works without actually explaining "why" it works like it does. And that accusation is always with science. There are always more questions raised than answered. This is nothing new.
The article is utter nonsense. But it's such a rambling mess it's hard to know where to start picking it apart. Perhaps the best is when he presents as an example of this new "model-free" approach with a program which includes "simulations of the brain and the nervous system". Uh, hello... a simulation IS a model.
That an incredible amount of data exists on any given topic does nothing to describe relationships, causality, precision, accuracy, distribution, correlation, or anything else. Data is information, and information must be processed in order to make it meaningful. Additionally, everything that's written, printed, published, etc, is not necessarily true, accurate, precise, etc.
If anything, the Google phenomenon demands more rigorous examination by accepted methods.
The preceding message has been brought to you by Captain Obvious and the letters O,R,L,Y.
This is typical web 2.0 hype... more is better. Which, as anybody who has used Wikipedia knows, is utter bullshit. The scientific method can't be supplanted by a large amount of questionable data. Tons and tons of bad data is still bad data. It doesn't get any more correct just because there's more of it.
I don't respond to AC's.
A thought-provoking piece written by someone who neither understands the scientific method nor Google. Who doesn't understand the difference between a Theory and a model. Who still doesn't get correlation!=causation. Who probably has never had to actually analyze any substantial amount of data before. And who has clearly been raised on a self-important intellectual diet consisting of too much Buckminster Fuller, Kurtzweil, Frank Tipler, and Derrida. I'm sure there are some kernels of insight buried in there someplace, but I'm just not clear what they are. If his rant is indicative about the future direction of science, we're all doomed.
i\hbar\dot{\psi}=\hat{H}\psi
To avoid the same fate as the GP, let me clarify that by WTFey I specifically meant that the article was full of fluff, light on details and generally pointless...which makes me think "WTF." The closest thing to a point I could get from the article was "Nice big blobs of data can be useful, and statistical data based on said blobs could replace the results of scientific research." Mmmkay.
A sensational headline leading to a rather pointless article consisting mostly of fluff: WTF.
"When information is power, privacy is freedom" - Jah-Wren Ryel
For example, to detect stress you might traditionally measure heartbeat, skin conductivity, pupil dilation.
In the "petabyte age" you throw in the number of times the subject uses the letter 's'; how frequently they use the 'reload' button on the browser; what colour of pants they wore last tuesday; Pepsi vs. coca cola; the number of times they picked their nose in 1997 and any and every other bit of data you have on the subject.
In the "petabyte age", most of the data you sift through will show no correlation, but you have a much better chance of finding the unexpected if indeed, there is some unknown factor out there.