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Apple Laptop Upgrades Costing 200% More Than Dells

An anonymous reader writes "C|net is highlighting the astonishing cost of Apple laptop hardware upgrades, compared to Dell — in some instances, Apple is charging 200% more for upgraded components, such as memory and hard disks. Either there's a serious difference in the quality of components being used, or Apple is quite literally ripping off those who aren't able to upgrade hardware themselves."

39 of 935 comments (clear)

  1. Apple by adpsimpson · · Score: 5, Insightful

    Top end vendor charges more for service than mass-market vendor.

    Film at 11.

    --
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    1. Re:Apple by michael_cain · · Score: 5, Insightful
      To me that sounds a lot like what antitrust is designed to thwart.

      Sorry, antitrust is designed to thwart that kind of tying only if one has a dominant market position, and is using the tying to extend that dominance into a different market. With 5% or so market share, Apple is small enough to be free to do what they like in the way of bundling and tying.

    2. Re:Apple by interstellar_donkey · · Score: 5, Insightful

      Customer service is a service, and it's part of a larger package. Apple has its own business plan. They do not market towards the tech savvy. They provide a product that works for people who are scared to death to open their computer cases and, say, replace a video card.

      Think of them as being in more of the boutique computer business. If they can get more money by providing easy-to-use (though not as adaptable) products with a slick design, then what's the problem?

      --
      The Internet is generally stupid
    3. Re:Apple by DinDaddy · · Score: 5, Insightful

      So it should be redesigned to stop any company from doing something some consumers don't like?

    4. Re:Apple by MidnightBrewer · · Score: 5, Insightful

      Antitrust should definitely not be for punishing companies just because they do something that, while we don't like it, we're not actually being forced into taking part in. This is more like one of those "vote with your dollar" scenarios.

      --
      "Give a man fire, and he'll be warm for a day; set a man on fire, and he'll be warm for the rest of his life
    5. Re:Apple by gnasher719 · · Score: 5, Insightful

      Not really. We just need to enforce our existing antitrust laws. Apple gets away with this sort of stuff because the market is so broken. If there were multiple, practical alternatives for desktop OS's with fast paced innovation driven by competition, Apple would not even be able to bundle their OS and hardware without losing money. The only way they get away with charging as much as they do for some of their upgrades is by leveraging OS X. Fix the market and they'll unbundle those products out of economic necessity.

      Now that is nonsense. You are absolutely free to buy memory and hard drives wherever you want, and they are easy enough to install yourself. Some models make it a bit harder, but you can buy different models. You can attach and monitor you want, and if you are looking for a graphics card and don't find what you want, complain to the graphics card manufacturers.

    6. Re:Apple by sterno · · Score: 5, Insightful

      Indeed. Apple, just like Dell, or any other company is charging "what the market will bear". If they can get away with charging twice as much for a component, then they will. Dell would do the same thing if they could.

      --
      This sig has been temporarily disconnected or is no longer in service
    7. Re:Apple by Araxen · · Score: 5, Insightful

      So it should be redesigned to stop any company from doing something some consumers don't like?

      If you don't like it don't buy from them. There are plenty of other computer manufacturers....it just won't be a Mac.

    8. Re:Apple by Attila+Dimedici · · Score: 4, Insightful

      It is not scale, it is market share. In both of your examples, the cartel has dominant market share in the market (the affected city).

      --
      The truth is that all men having power ought to be mistrusted. James Madison
    9. Re:Apple by ArCh3r · · Score: 3, Insightful

      Your example is true, but that is because of the lack of an alternatives in getting gas withing that city. But that is not the same with Apple and its products. There are tons of viable alternatives to Apple products so Apple can do what it wants in terms of pricing and bundling. If you don't like it, use another PC. Ferrari charges WAY more for its product and replacement parts than its competitors. Are they breaking antitrust laws? Nope. And neither is Apple.

    10. Re:Apple by hexmem · · Score: 4, Insightful

      No it's not. Learn what Anti-Trust is.

    11. Re:Apple by mmeister · · Score: 4, Insightful

      Wow, what reality do you live in? Apple's charging of hardware upgrades has absolutely NOTHING to do with their bundling the OS with their hardware.

      I'm waiting for the demand of customers to be able to buy the engines separate from their car. I mean, do you realize how much BMW is charging for that engine. And they just bundle it right in.

      This is pure capitalism. If you don't like the upgrade options, don't buy them (there are many alternatives available to buy upgrades for memory and hard drives). Apple is charging a premium for their upgrades just like BMW charges to get navigation or a 6-CD changer.

    12. Re:Apple by mikael · · Score: 3, Insightful

      Maybe they just want a clear and simple user interface without having to worry about viruses, worms, bot-nets, service packs and malware, broken registry settings, mismatched device drivers. That would be reason enough to avoid Windows.

      For a non-technical person who needs a computer as a tool to do their work (eg. legal, consulting), avoiding the risk of losing the use of their computer for two to three days may very well justify the extra expense of an Apple over a PC, even if they are not doing digital content creation.

      --
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    13. Re:Apple by richmaine · · Score: 5, Insightful

      Indeed, it apparently would shock interstellar donkey to know that tech-savy people sometimes have criteria other than the cheapest box they can find. For example, they are often well paid and would prefer not to have to waste a lot of their time fiddling with system-level things of their desktop computer.

      I personally sysadmined and otherwise managed multiple computers, including the main central ones at a NASA center. I designed several of the major systems there. I think I count as tech savy, and I know quite a lot of other people who are. We also had a technical Apple sales representative (one who could actually "speak Unix") specifically marketting Apple stuff to us, so I'm a bit puzzled where he came from if Apple doesn't do the kinds of things he was doing, as interstellar donkey appears to claim.

      Sure, I could put together my own boxes; I've done that. I've also bought boxes from Dell. My time happens to be more valuable than any price difference involved. Last time I checked, the hardware cost of a box was almost negligible compared to the cost of keeping one supported in our environment. I'd expect anyone who had actually worked in a professional environment full of technical people to know this. Or is Donkey's notion of "tech savy" restricted to hobyists?

    14. Re:Apple by aardwolf64 · · Score: 4, Insightful

      Only at Slashdot can Apple's overcharging be the fault of Microsoft... :-)

    15. Re:Apple by Free+the+Cowards · · Score: 4, Insightful

      Apple gets away with this sort of stuff because the market is so broken. If there were multiple, practical alternatives for desktop OS's with fast paced innovation driven by competition, Apple would not even be able to bundle their OS and hardware without losing money.

      What an enormous wad of bullshit. Apple was doing this sort of bundling long before Microsoft established their monopoly. You remember back in the 80s when there was real desktop competition, right? Well, that time was also the heyday of Apple Computer, Inc. They enjoyed more success in that period than at any other time prior to the past few years, and it was all done in a diverse, competitive market and with a fully integrated hardware/software solution.

      --
      If you mod me Overrated, you are admitting that you have no penis.
    16. Re:Apple by 99BottlesOfBeerInMyF · · Score: 3, Insightful

      Wow, what reality do you live in? Apple's charging of hardware upgrades has absolutely NOTHING to do with their bundling the OS with their hardware.

      I disagree.

      I'm waiting for the demand of customers to be able to buy the engines separate from their car. I mean, do you realize how much BMW is charging for that engine. And they just bundle it right in.

      You have completely misunderstood my point. When people buy a BMW, one of the things they consider is the price (including the price of the upgraded options). With the automotive market, a person might compare a BMW to an Audi and in the course of the comparison, consider the cost of a built in GPS. If the upgrade cost for that feature (and the other features) is so high on one that it makes a substantial price difference, a consumer may buy a car from the other vendor. As such, the market does pressure these companies to keep these upgrade costs low enough that they don't drive sales to the competition.

      With the computer system market, a lot of people buying a system need or want OS X and Apple is the only vendor that sells OS X, so people buy their hardware from Apple, when what they really want is the OS. This is the result of the desktop OS market being monopolized.

      This is pure capitalism.

      No, it is regulated capitalism because of the legal restrictions. But the point is, it isn't pure free market capitalism, because one of the markets involved is monopolized, and any economist will tell you, that undermines the free market in both that market and any tied market.

      ...If you don't like the upgrade options, don't buy them

      In general I don't. This market affect is a minor inconvenience to me, no more. For that matter I can get OS X running on non-Apple hardware if I'm so inclined. That does not, however, mean it is not detrimental to the average user and to the market in general.

      It seems most people don't have any conception of how a monopoly affect markets, nor on how drastic and wide ranging those affects are. Nor do they seem to understand how detrimental those monopolies are to them. I can't say if MS abuse their monopoly (or have a monopoly to abuse) that innovation would be faster in a very specific way, but it is pretty clear what has happened in other markets when those monopolies were stopped. Prices go down in all related markets and innovation speeds up to the benefit of consumers. Before Bell's abuses were stopped and it was broken up, prices were outrageous and people were paying tens of thousands of dollars over their lifetime to rent really crappy telephones. Answering machine and services (a related market) was horrible and expensive, compared to the dirt cheap answering machines built into phones today. Right now, we're in that same place for desktop OS's and the related markets (like desktop computer hardware upgrades) are pretty poor and inflexible. How much better would it be? I can't say, but it is clear that prices would come down as competition was enabled, if nothing else.

    17. Re:Apple by mmeister · · Score: 3, Insightful

      Apple is, and always has been, a hardware company. Check the numbers, a huge percentage of revenue comes from HW sales. The OS is designed to support those hardware sales. Sales of upgrades to existing hardware customers should not be misinterpreted to mean that Apple is selling its OS to the general public as a software company.

      OS X is like the iDrive menu technology BMW built for its cars (and sometimes just as controversial). You cannot buy that Audi car and demand that BMW's iDrive run on it. iDrive was designed for BMW cars. And OS X was designed for Macs. You might be able to hack the iDrive software and get it to run on the Audi system, but that does not mean that BMW is now forced to make iDrive software available to any Audi owner that would like it. BMW may offer upgrades and improvements to existing owners, but that does not mean everyone is entitled to buy iDrive and put it on arbitrary hardware.

  2. It costs a lot to be trendy: by Anonymous Coward · · Score: 5, Insightful

    Doesn't matter if it's trendy clothing, a trendy car or anything else, it's going to be more expensive if it's the 'cool' thing to do.

  3. Oil change at the dealer by CambodiaSam · · Score: 4, Insightful

    I get my oil changed at the dealer for various reasons:
    1. I don't know how to change my own
    2. I prefer to use the dealer since they can do warranty replacement on the spot if something is broken

    Yes, I pay probably twice as much, and I like it. Kinda seems like the same situation here.

  4. Duh? by MBCook · · Score: 5, Insightful

    I like Apple. I've got my MacBook Pro next to me. At home we have another MBP, a MacBook, and an iMac. In the past we've owned numerous other Macs (all the way back to an LC II).

    So let me say... duh. It is very well known that Apple does this. Read any thread on Macs here on /. Someone says Macs are great computers. Someone replies "but look what they charge for RAM!". The someone else says "well yeah, Apple is like that, buy the RAM separately."

    This OLD. This is STALE. This is well known by anyone who watches this stuff. It's stupid, but Apple is allowed to price gouge if they want. This is just some "journalist" writing about a "discovery" to get page-views.

    Just don't buy your upgrades from Apple.

    And don't give this guy the hits he doesn't deserve.

    --
    Comment forecast: Bits of genius surrounded by a sea of mediocrity.
    1. Re:Duh? by BasharTeg · · Score: 5, Insightful

      I would like to also declare along these lines that the following subjects are also OLD and STALE:

      Microsoft abused their monopoly power to destroy old competitors such as Netscape and others.

      Pointing out that IE6 and IE7 are horribly not web standard compliant.

      Pointing out that older versions of Microsoft products (XP SP1, IIS 5, IE6) had massive security problems.

      See, because it's Apple, Apple fanbois think that once their problems have been discussed (and minimized, rationalized, and written off as not problems at all) that even if these problems are never addressed they should never be discussed again. But we don't afford any other vendor that courtesy. We don't say "Oh, everyone knows Microsoft's browsers aren't very standards compliant, lets not discuss that again."

      It's comments like this, trying to knock people who are pointing out that this problem STILL exists, and the legion of fanbois posting on this story coming up with 20 different reasons why Apple has to charge this much and why it makes sense, or posts like yours saying this isn't news that's just how Apple is, stop talking about it, that make the best response in the whole set of threads: "Kool aid much?"

      Yes, Apple can price gouge if they want. Yes, we can and will talk about it.

      And yes, I own a Macintosh, an Apple TV, an iPod nano, and I have about $2,000 into iTunes store so far. --- (Apple fanboi street cred)

  5. Re:200% more? by ari_j · · Score: 3, Insightful

    Cut him some slack. He also said that "Apple is quite literally ripping off those who aren't able to upgrade hardware themselves" (emphasis mine) when this is almost certainly not the literal meaning of ripping off.

  6. Re:my personal experience... by mastershake82 · · Score: 4, Insightful

    A fool and his money are easily parted.

  7. But.. by Junta · · Score: 4, Insightful

    The thing is not about the 'dealer' generically overcharging. It's about Apple overcharging more than other vendors overcharging. All of them charge more for options for the general philosophy you hold justifying it, but overcharging more than a comparable competitor....

    BTW, I did have the dealer change my oil during warranty because they sent me coupons for free oil changes for the duration of my warranty, but in the end, I find it hard to see how an oil change could break anything else, so I do it myself now that it is out of warranty.

    --
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  8. Change your own oil! Or don't! by erroneus · · Score: 3, Insightful

    Sometimes (the last two times) I change my own [automobiles'] oil. Sometimes I don't. The point is whether or not I feel capable or up to it and whether or not the money and time I spend is worth more or less than the money.

    Personally, I wouldn't dream of paying someone to work on my computers. But that's just me... and probably most everyone here has similar sentiments. HOWEVER, the masses think of computers as difficult, scary and complicated beasts and would rather pay. If they bought an Apple, they are no stranger to the belief that they pay more but are getting more. While the latter is debatable, that's not the point. The point is that they are more than likely very comfortable with paying whatever price they end up paying or else they would seek less expensive alternatives... and there *are* alternatives. This is a classic "what the market will bear" capitalism. Leave it alone.

  9. Re:my personal experience... by EastCoastSurfer · · Score: 4, Insightful

    Huh? We're not talking about the base hardware here. We're talking about the upgraded components you can get. Those components are the same ones you can buy on pricewatch or anywhere else. Anyone who is buying RAM or HDs from the Apple store is getting completely ripped off.

    And what does supply and demand have anything to do with it? Trust me, Apple has plenty of computers to sell to anyone who wants one.

  10. Steak by greyhueofdoubt · · Score: 5, Insightful

    "Can you believe it? When I go to the local steakhouse, they charge me more than twice what the meat itself actually cost! I can grill porterhouses for the whole family for half of the cost of going to the restaurant, and then there's the cost of gas! WTF! Restaurants suck!"

    And yet you keep going to them.

    Geek squad, car mechanics, roomba accessories, batteries for power tools, printer ink cartridges, etc... the list is long of transactions that grossly favor the seller. This is business. Things are not priced according to their material cost, they are priced based on their market value. They cost what they are worth to the target market.

    You could sit all day making little beaded merkins with fur trim and I won't pay you a damned cent because I don't want your damned merkins. You get paid what you're worth. Apple gets paid what their products are worth on the market. They have done the math and figured that they make more money by charging X dollars and losing a few customers than charging X to more customers.

    I hate it too and when I do buy apple hardware I downgrade the memory as far as I can in order to save money by buying it elsewhere.

    Think of it this way: Buying RAM at newegg or wherever is cheaper than buying it from apple, but it's also cheaper than buying it from dell. So skipping the RAM from both companies saves you money. Right?

    Maybe you feel like people are getting ripped off, but that's just because you're sensitive to this area of the market. I think people are getting ripped off whenever they pay a premium for something made out of 'aircraft grade aluminum' or titanium or whatever. I work with those materials all the time and the phrase 'aircraft grade aluminum' is as useless as saying mil-spec or heavy duty. There are mil-specs for shitty things, too. 'Heavy duty' batteries are among the worst. And aircraft aluminum ranges in strength from steel down to something you can rip with your hands.

    So screw people who can't open the memory access panel on their computers. Apple has free and detailed instructions on how to do that for all of their hardware. If you're paying that much for RAM, then you're also probably the kind of person who pays $45 for someone to do their oil change or $6 for someone to make their coffee for them.

    Again: Market value.

    -b

    --
    No offense, but I've stopped responding to AC's.
  11. Re:Neighborhood friendly computer geek by gnasher719 · · Score: 5, Insightful

    Your NFCG is about 10 times more competent with a PC or PC laptop than with an Apple. Most of them would be lost if you asked them to upgrade your MacBook. You can pay the NFCG now and pay extra to fix their mistakes later or you can pay Apple service now.

    Adding memory or replacing the hard drive on a MacBook is trivial (as long as you have a size 0 phillips screwdriver). Anyone who can hold a screwdriver and is not legally blind can do it.

  12. Re:200% more? by JoeMerchant · · Score: 3, Insightful

    It has always been thus (at least since Intel Macs came around), and well known in the Apple aftermarket community, too. Buy your RAM in the aftermarket - but please get the good stuff (it's still much cheaper than from Apple.)

    The remarkable thing is the bargain they give on the base MacPro system - last time I priced equivalent 8 core Linux boxes, you'd have to pay 25% more to get equivalent hardware with no OS installed.

    Caveat emptor - shop wisely and save some money. And, if you're worried about your AppleCare warranty, just reconfigure yourself back to 100% factory parts before making the service call.

  13. Apple's prices are Completely Justified by aapold · · Score: 5, Insightful

    Why? Because people are willing to pay it. If they weren't, then they would lower their prices until they were.

    It has nothing to do with the technology or anything else other than a business decision, aimed at making more money.

    --
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  14. I'd likely pay Apple for a larger iMac hard drive by PrimeWaveZ · · Score: 4, Insightful

    Because even as someone who works on those models, I really hate opening the glass/aluminum iMac models. Suction cups and dust rollers bug the crap out of me.

    I would not, however, ever pay Apple for RAM upgrades. EVER. Unless I hit the lottery and didn't care about the extra $$$.

  15. Oh Please by Kneo24 · · Score: 3, Insightful

    Just because it might have the "duh" factor around here, that doesn't mean that Cnet's target audience is nearly as tech savvy as the rest of us. Besides, it gives us a reason to bitch about something.

  16. Watching this stuff by tepples · · Score: 5, Insightful

    This OLD. This is STALE. This is well known by anyone who watches this stuff.

    The point of the article could be to get more people to watch this stuff.

  17. Need To Look Up "Rip-Off" by Illbay · · Score: 4, Insightful
    I was a teen in the 70s, and "rip-off" was part of our jargon.


    A "rip-off" is unwitting theft or cheating. To "rip-off" someone, as a verb, is to steal from, hoodwink, or otherwise cheat someone else who is not privy to what is happening before the fact.

    In this case, it is obvious that anyone doing their casual homework can figure out they are paying a premium for the same hardware on an Apple machine vs. a Dell or HP. This is hardly a "rip-off." It is simply the market at work.

    Apparently, Apple feels that their customers are willing to pay that premium. They are charging what the market will bear. That's not a "rip-off."

    An example of the latter would be a "switcheroo," substituting inferior components for what was advertised, for instance.

    NOTE: I DO NOT OWN OR USE APPLE'S COMPUTER PRODUCTS; I OWN ONE 80GB IPOD "CLASSIC, AND THAT'S IT. I JUST LIKE PRECISE LANGUAGE.

    --
    Any technology distinguishable from magic is insufficiently advanced.
  18. Re:Neighborhood friendly computer geek by MrNaz · · Score: 5, Insightful

    "By paying extra, we get to avoid the ignorant twit who thinks that computer brands are a religion."

    Err... you're saying you avoid that by going *to* the Apple store?

    --
    I hate printers.
  19. And this is wrong because? by pvera · · Score: 5, Insightful

    Apple doesn't forbid you from providing your own upgrades. Anyone that has been around Macs for more than a few months knows where to order the exact memory sticks that they use for each model, at a fraction of the cost.

    The 3GB upgrade for my Mac Book Pro was $99 including shipping, Apple wanted $300 or so for the upgrade. This is not an equivalent upgrade, this is the exact memory stick model that Apple was trying to sell me. And it is a customer allowed upgrade, so it does not affect my warranty coverage.

    In the past it was not possible to upgrade the hard drives for Apple laptops, nowadays the cases are designed so the hard disk is easy to remove.

    It is not a ripoff, Apple is not in the business of selling at cut throat margins by selling volume. They are in the business of selling premium items at a steep markup. It is just one of thousands of businesses in this country that operates the same way.

    Go to your local Target and see how some 19" HDTVs are $400 while others cost twice as much. Price can't be the only criteria. There's a reason why a Sony HDTV costs a hell of a lot more than an Olevia.

    --
    Pedro
    ----
    The Insomniac Coder
  20. Re:Of course by Just+Some+Guy · · Score: 3, Insightful

    no they dont. the local Car audio shop charges the same price for a specific stereo to be installed in a car.

    Right, which is analogous to saying that the local computer shop will charge the same to upgrade an Apple or a Dell.

    now at the dealer is a different story. only fools get work or upgrades at the dealer.

    Which was my whole point. Buying RAM from Apple is like buying a CD changer from BMW. It's not going to be better than what you could get from a local audio shop, and is almost guaranteed to cost you a lot more.

    --
    Dewey, what part of this looks like authorities should be involved?
  21. 200% cooler = completely correct by Simonetta · · Score: 4, Insightful

    The comment gets to the core of the entire issue. Apple charges 200% more for the same components because their customers want to pay more. In an extremely wealthy society there is always a group of people who have much more money than the norm, and it is very important to these people that they are able to differentiate themselves from the rest of the population through a series of 'class markers'.

      These are items that only they buy because they are much more expensive than similar items available for the general population. Yes these items are better quality, but the degree of higher price for better quality is much greater than would be justified by the cost of the components. So the wealthy aren't selecting these brand items solely for better quality. They are doing it to identify themselves to the other members of their class.

        There are many companies that have always positioned themselves into this market niche. But Apple is one of the few companies that continues to insist that their excessively high prices are only a direct result of their 'commitment to high quality'. It is ironic that they have been successful at marketing their 'cool factor' by selling commodity components at such a large premium since the entire concept of 'coolness' in the USA is a set of behaviors and lifestyles designed to give dignity to people with little or no money.

        The entertainment industry has been most successful at marketing this contradiction. Apple is the first technology company to do so as well. Even to the point of having their business revolve around a prima-donna rock star personality.

        I've detected this about Apple ever since the introduction of the Macintosh, when this kind of mentality started at Apple. I recommend watching them for amusement, but don't buy their products even second-hand. Buy clones (for personal stereos) or functional equivalents (for personal computers).

        Despite all their grandiose advertisements, Apple has always existed for only one reason: to transfer wealth from the wealthy (who need to have a non-proletariat PC) to Steve Jobs' bank account.