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Netflix Changes Its Mind, Will Keep Profiles Feature

Posted by timothy on from the you-can-finally-sleep-at-night dept.

xChange writes "I too was disappointed at Netflix's decision to remove the Profiles feature, and let them know via email and telephone. I was surprised to find the following email in my inbox today: 'You spoke, and we listened. We are keeping Profiles. Thank you for all the calls and emails telling us how important Profiles are. We are sorry for any inconvenience we may have caused. We hope the next time you hear from us we will delight, and not disappoint, you.' I thought that it sounded too good to be true, and went to their blog to confirm, finding this entry. Netflix decided to listen to its customers, and keep a feature that many of us find essential for our use of their service. I am surprised, and very pleased."

4 of 267 comments (clear)

  1. Marketing Scam by the-pdm · · Score: 0, Redundant

    Seems like a big marketing scam to me. Cancel a beloved feature, get lots of attention, bring back beloved feature!

  2. Good PR? by microbee · · Score: 0, Redundant

    1. Spread rumors about pulling off a good feature 2. ???? 3. Profit!

  3. Re:Coke II by mgh02114 · · Score: 0, Redundant
    There is a good explanation of the New Coke / Classic Coke fiasco at this site:

    http://www.snopes.com/cokelore/newcoke.asp

    Basically they argue that, just like Netflix today, Coca-Cola simply screwed up.

  4. Re:Coke II by return_of_ffalcon · · Score: 0, Redundant

    Just like Coca-Cola introduced the "New Coke" in the 80s simply to draw attention to their brand, meanwhile planning all along to reintroduce "Coke Classic"... which eventually became the only Coke available. (Though I'm still not sure if the switch from cane sugar to corn syrup had anything to do with it.)

    That's a myth: http://www.snopes.com/cokelore/newcoke.asp New Coke was not introduced as a ploy to draw attention to their brand, with the intention of reintroducing Coke Classic. It was in fact a failure, from which Coke recovered brilliantly.