ISP Embarq Monitors User Traffic
Deli Korkmaz writes "The Washington Post reports that Sprint-Nextel spin-off Embarq, currently the US's fourth largest DSL provider, monitored Internet activity on some 26,000 customers in Kansas using deep-packet inspection technology NebuAd in order to deliver targeted advertising to users' desktops. CNet provides coverage as well. The House of Representatives Committee on Energy and Commerce is investigating whether any privacy laws were broken. Users were informed of this test and invited to opt out only via Embarq's online Privacy Policy; a mere 15 subscribers did so."
was this deep packet "inspection", or did they actually alter traffic? Like modifying web pages to insert ads, or change IP addresses of banners?
Or something more hands-off like monitoring customer browsing and using it to deliver better targeted ads when the customer browsed their own web pages?
I work for the Department of Redundancy Department.
...because the opt out was buried in a 5000 word privacy policy. If anything, this story should lead the house to realize that merely posting a privacy policy on your website doesn't mean the customers are bound by it especially in terms of rights, privacy and willingness to be subjected to monitoring merely for advertising sake.
~ Ron Fitzgerald
I think that very simply worded new legislation is required...
"Opt Out" is the new default for any new program, feature, change of any kind for any kind of product or service provider.
Any new programs or offerings will default the individuals to opt-out status, and require the user to notify the provider (without being hampered by phone calls, e-mails, etc) to opt-in.
Any company failing to comply with this policy shall have all of their assets liquidated and deposited into the bank account of the person(s) they elected to opt-in by default.
Who is general failure, and why is he reading my hard drive?
thats the brutal and unfortunate truth. Its not to say that everyone is unaware in areas where there is less exposure to different types of people, which you gain in major cities. For the most part, in large numbers, people will remain ingnorant and complacent until there is some form or ability to organize and invoke change.
Not sure if that'll work. Some internet companies apparently block all encrypted traffic. I'm thinking of Rogers Cable as my example (feel free to correct me though). I mean really it's their own business if they want to shaft their customers. Unfortunately most people either don't care that this sort of stuff is going on, or don't know of any other ISPs they can go to as alternatives.
I have nothing compelling to say
We had this problem with the credit card industry before. People were signing up and had no clue what they were agreeing to because the most important terms weren't properly exposed. Then we got a law that made the current interest rate and the formula by which it is computer and how it may be changed in regulated-size type.
Time for a format for privacy policies to match that...
If we can get web servers to support TLS (for multi-domain encryption on a single IP vs. SSL), and create a non-identity framework for encryption, we should just start encrypting everything end to end. ISPs are asking for it with these behaviors.
You just lost 99.9% of the intarweb using population.
Just add a privacy light to browsers. "When that thing is on, your communications are between you and whoever you are communicating with, when it isn't on, anybody can see them". Then compare it to a postcard and a letter in an envelope.
Nerd rage is the funniest rage.
Whenever you have to search long and hard to find new 'features', this can only mean one of several things:
Even more on-topic are these quotes from the Wiki article (provided by spinkham above):
According to Nebuad's sales pitch less than 1% of users opt-out. One ISP expects to earn at least $2.50 per month for each user (..) Generally, NebuAd provides an additional income stream to network operators, which may maintain or lower consumers' internet access bills.
As we've all known for a long time, ordinary people's surfing habits are worth money. What when you'd ask people up front: "Do you want your surfing habits to remain private, or give up this privacy in exchange for a discount?"
I'm afraid the vast majority of people would go for the discount. The anything-connected-to-everything world of today has gotten us so used to data breaches and 'unknown parties' snooping through our private info, that we just don't seem to care anymore. Which seems strange: the less (privacy) you have left, wouldn't you value those last remains more than you used to?
So, in this day and age, why the *&^#@!&* isn't all traffic encrypted between my browser and the destination server? We're long past the days where there should be anything but https: in front of urls. Are the big guys not really able to handle the encryption overhead?