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The Evolution of Sega

Gamasutra is running an interview with Simon Jeffrey, Sega of America's CEO, discussing the gradual change of the company from a hardware manufacturer to a game publisher. Among other things, he talks about how the transition was intended to help keep up with rival manufacturers at a time when Sega was clearly falling behind. "We were on the cusp of the next generation, and on the cusp of Nintendo changing into a different company and opening up a new part of the market. So it felt like the time was right for Sega to reinvent itself. Really what I tried to do was ride that train and make the most of that point in time, bringing new people into the company and start building the kind of products that would get a leadership position in the next generation on the Wii and the DS, rather than just playing catch-up with everybody else, which is what we've traditionally done."

12 of 145 comments (clear)

  1. Nintendo to Sega: by ibanezist00 · · Score: 4, Funny

    All your blue hedgehogs are belong to us!

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    There are mountains to cross for those that are willing.
    1. Re:Nintendo to Sega: by negRo_slim · · Score: 4, Insightful

      All your blue hedgehogs are belong to us!

      I've read far greater histories of Sega told by far greater men within the company then this guy. Instead of waxing poetically into the failure that is today's Sega maybe he outta be down with the workers ensuring the next Sonic game isn't a critical failure as has become the norm. Hey we may see a lot of Mario, but by and large he is kept to games of acceptable quality. But hey maybe I'm just a little bitter, considering the company had the best hardware they could of ever asked for with the Dreamcast and yet it was a non-starter. Too much 'change' was the problem, to many add ons for core hardware that shouldn't have been neglected with such piss poor hardware releases. And here we have an article about more change from Sega... 9th time is a charm eh?

      --
      On the Oregon Cost born and raised, On the beach is where I spent most of my days
  2. What's weird... by AKAImBatman · · Score: 4, Interesting

    ...is how all the animosity has gone out of the relationship between Sega and Nintendo. Not just in the corporate world (where most of it was blustering, anyway) but in the minds of consumers as well. When was the last time you heard someone say, "Sega is way better than Nintendo!" or "Nu-uh, Sega beats the pants off Nintendo!" Even when the Dreamcast came out, it was well received on both sides of the fence.

    Of course, the wussifying of Sonic the Hedgehog might have something to do with this. Considering that he's now portrayed as a "cute" character rather than "cool and edgy", this might have gone a long way toward changing the public's perception of Sega.

    1. Re:What's weird... by genner · · Score: 5, Insightful

      Considering that he's now portrayed as a "cute" character rather than "cool and edgy", this might have gone a long way toward changing the public's perception of Sega.

      It's hard to been as a edgy talking hedgehog when you have to compete with GTA.

    2. Re:What's weird... by kestasjk · · Score: 5, Insightful

      When was the last time you heard someone say, "Sega is way better than Nintendo!" or "Nu-uh, Sega beats the pants off Nintendo!"

      I think it was when video game consoles stopped being kids toys

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  3. Takes unusual vision and courage by XanC · · Score: 4, Interesting

    Most companies would keep plodding along, doing exactly what they've been doing because that's what they do. Sega would have fallen farther and farther behind and eventually evaporated to the sound of nobody caring.

    This is why executives get the big bucks (not that all of them are worth it). You need somebody able to step back and evaluate where the company really stands.

    1. Re:Takes unusual vision and courage by kestasjk · · Score: 4, Insightful

      I don't really think it was a choice; they made way too many Dreamcasts, wasted loads of money making Shenmue II (and then didn't even release it on the Dreamcast in the US). Plus the Saturn before that was a flop, and Sega were a big arcade games maker and that market also dried up rapidly. It was a major squeeze all around.

      Don't get me wrong; I bought a Dreamcast and loved it, but I don't think they had the momentum or money for another release after that.

      The sad thing is if they had as much money as Microsoft they could have bounced back easily in the next generation (the current generation), but being such a specialized company means excellent games but volatile profit margins.

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  4. it's a shame by nomadic · · Score: 5, Insightful

    The Dreamcast was imo the best console ever made. Years ahead of its competitors, and could even frequently go head to head against consoles that came out years later.

  5. Hell hath no fury like a woman's scorn for Sega by xpuppykickerx · · Score: 4, Interesting

    Have they programmed a game that a girl would rather play with you, rather than go out for breakfast or meet your mother?

  6. What killed Sega? by Ethanol-fueled · · Score: 4, Insightful

    It went downhill(in the US at least) with their release of the Sega CD and other crappy genesis add-ons as well as the ill-fated Saturn which were expensive with not much noticeable difference between the original Genesis games. The Dreamcast was good but Sega never quite recovered from the other crap they made, and they were eaten for lunch by Sony and Nintendo.

  7. But Sega makes horrible games these days by realmolo · · Score: 4, Interesting

    Seriously. With the exception of the various 2D Gameboy Advance and DS versions of "Sonic the Hedgehog" (which are fun, but nothing very new), their games are horrible. The 3D versions of Sonic for the big consoles have been mostly terrible, and never better than mediocre. They even managed to screw up the Nights sequel.

    I guess there is the Virtua Fighter series, which is still well-done. But who plays that anymore?

    Basically, Sega churns out junk based on their (formerly) popular franchises.

  8. I miss Sega by wandazulu · · Score: 5, Interesting

    Specifically, the Sega that brought you Crazy Taxi, Jet Set Radio, and Shenmue. Looking at the consoles I've had over the years, the Dreamcast was by far the one with the weirdest, and ultimately most enjoyable libraries out there. Yeah, Soul Calibur 4 looks sweet on the PS3, in high-def and all, but the magic of playing the original, arcade version, on the Dreamcast with no performance or graphics penalty was just amazing.

    Sega was that crazy friend of yours who was funny as hell and had so many good times with, and is now happily filling out TPS reports and saying he can't go out because he's got to work Sunday too.