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Jerry Seinfeld Will Plug Vista
Barence writes "Microsoft has signed up comedian Jerry Seinfeld to its $300 million Vista PR blitz, as it attempts to turn around the negative perception surrounding its operating system. Reports suggest Bill Gates will also appear in the ads, which, given the comedy timing he displayed in his 'Bill's Last Day' video, and the deadpan manner of Seinfeld, could result in a huge hit for the company." Reader Zarmanto notes in his journal that "Mac users might be quite amused, considering that (like many other TV shows) the set of Seinfeld always had a Macintosh prominently displayed in the background."
No, the parent should be moderated as incorrect. Jerry Seinfeld was offered $5 million per episode to do another season of Seinfeld and turned it down. So no, he won't just go wherever the money is.
09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0 is the magic number.
Since Seinfeld always had a Mac on his desk in his show. In fact, if you look closely he had the latest model new Mac every year.
They should care -- they pay for that. Macs don't show up by accident -- they show up because Apple pays for them to show up. When you buy a Mac, part of what you pay goes for Apple to buy product placements.
Just FWIW, the last time I checked Apple had the largest product placement budget of any computer maker I could find. At least at that time, HP had something like 10 times the computer sales, but less than one third the product placement budget.
Personally, I think this is true genius on the part of Apple. I'm convinced that product placements probably have a better payoff than almost any other sort of advertising. I think that's particularly true when/if a large part of what you're selling is a style or image.
The universe is a figment of its own imagination.
They should care -- they pay for that. Macs don't show up by accident -- they show up because Apple pays for them to show up. When you buy a Mac, part of what you pay goes for Apple to buy product placements.
Just FWIW, the last time I checked Apple had the largest product placement budget of any computer maker I could find. At least at that time, HP had something like 10 times the computer sales, but less than one third the product placement budget.
Source, please.
As far as I can tell, Apple's product placement "budget" consists largely of making flashy-looking hardware that style-conscious Hollywood set designers want to use. They officially deny paying anything for placement.
(I have heard that they give away freebies, though. Supposedly that's how the Macintosh Plus got into the Scotty scene in Star Trek IV)
The US free market: two halves of a government-granted duopoly are free to set the market price.
Sorry, my cat brushed the keyboard as I was hitting submit. The actual link is:
http://www.usatoday.com/tech/techinvestor/industry/2007-03-08-apple-marketing_N.htm
The US free market: two halves of a government-granted duopoly are free to set the market price.
Didn't they try this with Jay Leno for Windows 95?
Ah yes, here we go.
I guess it was more at launch, then after launch.
"Hay guys, I hear Windows 95 is fast enough to handle all of OJ's alibis at once!"
I have a hard time believing that, so nice troll.
But in case you really didn't know...
This man neigh defined the 90's, at least for whitebread America, well him and the Simpsons. You do know who Homer Simpson is right? Because they are about equal on the 'people you should know list'.
You haven't seen him on tv lately (presuming you own one) because he doesn't need money after all the millions he made so he just does standup because he likes it better...he's not washed up by any means, he left the game at the top.
I do recommend renting the seasons of seinfield, if only for the cultural experience and the humor which examines everyday human anxieties.
There hasn't been a live-action comedy that can compete since the show left the air in my opinion, although Scrubs comes close.
"I only speak the truth"
Karma: null(Mostly affected by an unassigned variable)
IIRC, the word on the tribute shows and fan sites has always been that damn near everything in the apartment was there because Seinfeld had one just like it at home.
The boxes of cereal in his cabinets were the brands he ate. The fruits Kramer mooched from his fridge were the fruits he'd have at home. He was known for supporting products, characters, and shows on his show that he actually used, admired, or watched. He's a huge Superman fan IRL, for example.
I'm not sure why I remember this, because I think the show was funny (and still watch the occasional syndicated airing on the CW) but I was never a diehard fan. I might not be recalling correctly, but it'd be an odd thing to remember for no reason.
Yeah, I just saw that and frankly the whole "Mojave" thing looked staged. People sounded far too negative before they were shown Vista and were ridiculously positive after they had been shown it. I just don't buy it. It stank of marketing.
Personally, after having used Vista for around a year now, I find it a typical Windows release. It's main strength is that there are tonnes of great software available for it, but it's generally filled with little annoyances that make my day more annoying than it has to be.
And to counter the "you only hate it because it's cool" argument; My pet peeves include;
You may now dismiss my opinion because I'm ignorant/incompetent/doin it rong. Thank you.
Creative.
http://hardware.slashdot.org/article.pl?sid=08/03/29/046201&from=rss