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The 1-Petabyte Barrier Is Crumbling

CurtMonash writes "I had been a database industry analyst for a decade before I found 1-gigabyte databases to write about. Now it is 15 years later, and the 1-petabyte barrier is crumbling. Specifically, we are about to see data warehouses — running on commercial database management systems — that contain over 1 petabyte of actual user data. For example, Greenplum is slated to have two of them within 60 days. Given how close it was a year ago, Teradata may have crossed the 1-petabyte mark by now too. And by the way, Yahoo already has a petabyte+ database running on a home-grown system. Meanwhile, the 100-terabyte mark is almost old hat. Besides the vendors already mentioned above, others with 100+ terabyte databases deployed include Netezza, DATAllegro, Dataupia, and even SAS."

49 of 217 comments (clear)

  1. Porn collection by Anonymous Coward · · Score: 4, Funny

    No porn collection jokes please.

    1. Re:Porn collection by aywwts4 · · Score: 2, Insightful

      No porn collection jokes please.

      +1 Futile

      --
      Web Developers: Celebrate to our roots! Animated Gifs and Tiled Backgrounds, dont let our history die!
  2. Won't somebody think of the children.... by Anonymous Coward · · Score: 2, Funny

    Oh wait, that was petabyte...

  3. Fixed it for you... by hyperz69 · · Score: 5, Funny

    I had been a Porn Collector for a decade before I found 1-gigabyte Porn Collections to write about. Now it is 15 years later, and the 1-petabyte barrier is crumbling.

  4. Petabyte DBs are old news to... by C_Kode · · Score: 2, Funny

    Petabyte DBs are old news to techie porn collectors. They always mix their two favorite subjects into one. Tech + Porn = Petabyte+ Porn Database

    1. Re:Petabyte DBs are old news to... by houghi · · Score: 5, Interesting

      This is intended as a joke, I asume, but it also brings up the fact that it will be different sort of data that is now collected.

      When I look at CRM systems, they used to contain basically the address and perhaps logs from calls they made to the call center. Now whole phone conversations are logged as well as faxes and letters that are scanned, together with images and video that is available.
      Faxes and letters used to have only a reference number and you could look them up in a file cabinet.

      So even though there is not that much more data collected, (things were already available) they are now all put in the database. Where it used to be an entry 'customer was extremely angry and cursed a lot' it now saves the mp3 for all eternity (where legal).

      So yes, the HD space it takes is bigger and thus the amount is bigger, yet it does not automaticaly mean that sort of data is bigger. e.g. do we suddenly have shoesize or other data available? Could be but it also could be that we just have different file formats we now save in the databse.

      --
      Don't fight for your country, if your country does not fight for you.
    2. Re:Petabyte DBs are old news to... by blahplusplus · · Score: 3, Interesting

      "they used to contain basically the address and perhaps logs from calls they made to the call center. Now whole phone conversations are logged as well as faxes and letters that are scanned, together with images and video that is available."

      Reminds me of David brin's Transparent society

      http://www.davidbrin.com/tschp1.html

      http://www.amazon.com/Transparent-Society-Technology-Between-Privacy/dp/0738201448/

    3. Re:Petabyte DBs are old news to... by QuantumRiff · · Score: 2, Insightful

      When my unemployment was running out years ago, I took a job at a call center to pay the bills.. When I had to ask a co-worker a question, I often would hit Mute instead of hold after asking them to hold. It was pretty entertaining!

      --

      What are we going to do tonight Brain?
  5. Oh s***! I'm calling my Congressman! by BitterOldGUy · · Score: 5, Funny
    We must protect the children from the petabytes! These petabytes are everywhere trying to have sex with our children!

    I have to find my kid. Last time I saw her, she was with her Uncle Micky while he was having his morning martini.

  6. Google Street View must be most massive db ever? by Anonymous Coward · · Score: 3, Interesting

    They have many towns now with less than 50k people completely photographed, every street in high res. That has to be well over 1-petabyte, though I doubt it's all in one location, must be distributed?

  7. I am confused !! by neonux · · Score: 5, Funny

    How many Libraries of Congress are necessary to break the 1-petabyte barrier ??

    --
    @neonux
    1. Re:I am confused !! by Anonymous Coward · · Score: 4, Informative

      1 Petabyte = 1,000 Terabytes
      1 LoC = 10 Terabytes
      100 LoC = 1,000 Terabytes
      ======
      100 LoC = 1 Petabyte

    2. Re:I am confused !! by Lachlan+Hunt · · Score: 2, Informative

      You seem to be trying to calculate in Tebibytes (TiB) and Pebibytes (PiB), which are based on the binary system, rather than Terabytes (TB) and Petabytes (PB), which are base 10.

      Although some operating systems incorrectly use the decimal-based units with binary-based values (i.e. 1TB = 1024MB), that is technically wrong. Hard drive manufacturers actually report correctly using the decimal-based values (i.e. 1TB = 1000MB).

      Also, you still got your maths wrong. 10TiB = ~0.09PiB.

      --
      By reading this signature, you hereby agree with the content of the above comment.
  8. No big news here.... by edwardd · · Score: 5, Interesting

    Take a look at almost any large financial firm. The email retention system alone is much larger than a petabyte, and that's just dealing with the online media, not including what's spooled to tape. Due to deficiencies in RDBMS ssytems, each of the large firms usually develop their own systems for managing the archival system on top of the database.

  9. Oh, come on. by seven+of+five · · Score: 4, Interesting

    Call me old fashioned, but I don't see why anyone but a search engine like google would need anything like a petabyte. You can have only so much useful information about anything. Sounds to me like, fill your garage with sh1t, build a bigger garage.

    1. Re:Oh, come on. by poetmatt · · Score: 4, Insightful

      So the fact that movies have gone from 780mb (dvdrips) to 4.8gb (straight up copies) to 25gig (blu ray) doesn't bear any significance to you?

      Or how about games which have gone from 1mb to installations that are upwards of 10gigs now (warhammer IIRC is 9 something).

      Not to mention MS's fiasco of their Office XML format where things take up a ridiculous amount of space in comparison to open office (10mb docx vs 2.9mb open office)...it's all about the level of tech knowledge of someone that determines their space usage.

      I wouldn't mind 3-4 TB, I'd split it off into about 4 partitions or raid stripe and call it a day for a while.

      However consumer use is indicative of business use, so I would expect things to head towards exabyte eventually.

    2. Re:Oh, come on. by AP31R0N · · Score: 3, Insightful

      Agreed.

      And i'd also be worried about losing a PB all at once. There are TB drives at my local Best Buy, but that's a lot to lose at once. i'd rather split my files and programs between two or more smaller drives (and have a RAID).

      --
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    3. Re:Oh, come on. by secondhand_Buddah · · Score: 3, Funny

      Bill, is that you???

      --
      Participatory Governance : The only feasible option for a real democracy, where everyone really does have a say.
    4. Re:Oh, come on. by seven+of+five · · Score: 4, Insightful

      However consumer use is indicative of business use, so I would expect things to head towards exabyte eventually.

      This is kind of my point. Do companies keep libraries of pr0n, video, music? Sure, if you're a media company you will. But say you're a plumbing distributor. You'll have the usual accounting stuff, and media for marketing, and some BS overhead, but don't tell me it adds up to a TB much less a PB.

      On the other hand, if you have the extra space, it invites the usual waste in the form of archive directories for closed-out years, development junk, etc. Spinning round and round, doing nothing.

    5. Re:Oh, come on. by Kjella · · Score: 3, Insightful

      Call me old fashioned, but I don't see why anyone but a search engine like google would need anything like a petabyte. You can have only so much useful information about anything. Sounds to me like, fill your garage with sh1t, build a bigger garage.

      Unfortunately, you gather up a lot of digital stuff fast and most of the time it's not useful. Take for example my business mail, it's full of old presentations and random versions of various documents and whatnot. Is it worth cleaning up? No. Is it worth keeping? Well, from time to time clients start asking about old things and it's very useful to have it. I figure 90% of it could be deleted, only keeping final versions and important mails. Of those 90% will never be asked for again, so I keep 100% for maybe 1%. Make a company with hundreds of thousands of people all like that and you get huge, huge amounts of data. It's still cheaper than to go through those huge, huge amounts of data. That goes double for many automated data collection processes - it's cheaper to keep until it's all guaranteed useless than trying to sort it out.

      --
      Live today, because you never know what tomorrow brings
    6. Re:Oh, come on. by Alpha830RulZ · · Score: 5, Interesting

      Data mining is statistically based. The more information that's available to mine, the more accurate the results will be.

      A minor quibble. I do data mining for a living. With most data sets, we end up sampling them down, because more data ramps up processing time faster than it improves accuracy. With most problems, more data doesn't improve accuracy measureably, once you've reached a certain critical mass size in the dataset. Simplistically, you don't need to flip the coin a billion times to figure out that it comes up heads 50% of the time.

      It's a rare problem that we use more than 100,000 records for. They exist, but they're rare.

      --
      I was taught to respect my elders. The trouble is, it's getting harder and harder to find some.
  10. OO databases have done this ten years ago by cjonslashdot · · Score: 5, Interesting

    I remember encountering a 1+ petabyte database 10 years ago: it was the database to record and analyze particle accelerator experiment data at CERN. And it was built using a commercial object database - not relational. Oh but wait - the relational vendors have told us that OO databases don't scale....

    That was ten years ago.

    1. Re:OO databases have done this ten years ago by littlewink · · Score: 3, Interesting
      You are mistaken. While certainly almost everything (right or wrong) has been said at some time by someone, nobody respectable who knew what they were doing ever claimed that object-oriented databases would not scale.

      In fact OO and similar (CODASYL, network-style, etc. ) databases were used and continue to be used very heavily in applications where relational database do not scale.

    2. Re:OO databases have done this ten years ago by TheSunborn · · Score: 2, Interesting

      Only problem is, where do you find an oo database with a good index and search implementation, that don't cost to much that when you ask the company for a price, they don't even want to reply.

    3. Re:OO databases have done this ten years ago by cjonslashdot · · Score: 3, Interesting

      Point well taken. The problem now is the reality that OO databases database products were decimated by their failure to explain their value to the market. However, there is a little bit of a resurgence. See http://www.service-architecture.com/products/object-oriented_databases.html

  11. Google Maps is way bigger... by Plantain · · Score: 3, Informative

    Google Maps' database is far bigger...

    A base of 8 tiles, with each becoming four more smaller tiles, in two modes (map/satellite), and 16 zoom levels.

    Each tile is approx. 30kB.

    (((0.03* (8 * (4^16)))/1024)/1024) == 983.04TB right there.

    My calculator doesn't handle numbers big enough for streetview. O_O

    --
    No, but I did throw granola at a deaf person once
    1. Re:Google Maps is way bigger... by Speare · · Score: 4, Funny

      Google Maps' database is far bigger...

      A base of 8 tiles, with each becoming four more smaller tiles, in two modes (map/satellite), and 16 zoom levels.

      We are sorry, but we don't
      have maps at this zoom
      level for this region.
      Try zooming out for a
      broader look.

      --
      [ .sig file not found ]
  12. I won't call you old fashioned... by VampireByte · · Score: 4, Insightful

    ... but I do wonder if you've ever heard of Sarbanes-Oxley.

    --

    Run and catch, run and catch, the lamb is caught in the blackberry patch.

  13. When the petafile barrier crumbles ... by cpu_fusion · · Score: 5, Funny

    ... we'll need an army of Chris Hansens and a mountain of beartraps. God help us.

  14. the only *real* barrier is backup time by petes_PoV · · Score: 5, Interesting
    or more correctly, restore time.

    Any organisation that wishes to be classed in any way professional knows that the value in it's databases has to be protected. That requires them to have the means to recover the data if something bad happens. A hot-mirrored copy is simply not good enough (one corruption would get written to both copies).

    As a consequence, the size of commercial databases is limited by the amount of time the organisation is willing to have it unavailable while it is restored, in the case of a disaster, or the time taken to create/update secure, offline, copies.

    Not by intrinsic properties of the database or host architecture

    --
    politicians are like babies' nappies: they should both be changed regularly and for the same reasons
  15. Re:Too Bad Most of that is Due to Poor... by Anonymous Coward · · Score: 2, Interesting

    ... DB design and old data that should be purged. Color me unimpressed.

    I'm convinced now that regardless of attempted discrimination, HUMANS are pack-rats. THAT I can deal with, as people can be trained to actually throw shit away. The problem is when lawyers get involved in the matter. Yes, most of the shit we have today in the corporate world we are FORCED to keep due to some insane lawsuit and follow-up "fix-it-forever" law that calls for us to keep a copy of every damn thing that flows electronically for the next 7 - 70 years.

    Could you almost call it corruption? Yes, I can. The similarities between supply and demand feeding the corruption of oil companies can also be seen in data storage markets. Hard drives probably wouldn't be eclipsing 80GB if it were not for laws driving it that way. New personal computers with almost a terabyte of storage, yeah like Grandma is ever gonna fill that up. Give me a break.

  16. Effect of the scale by cefek · · Score: 2, Insightful

    Imagine having tens of millions, or just millions users - all of them with their records, history, targeted ads data. Or some mail provider that stores attachments in a database. Or a file sharing service like those you and I know. That's a plenty of information to manage. Add an overhead, and it's easy to overfill even the biggest database.

    Also I agree with you that bad design might be a concern. Of course there's no big database that couldn't get on a "purge" diet.

    Now seems to me we might have a problem with querying such a big bucket of random data. Imagine a query taking months to complete. We're gonna be there in another ten years.

    And then we lose the capacity to make electricity. And we can use our CDs, DVDs, let alone magnetic media to... well, dig trenches.

    Those pesky petabytes of data are going to doom us.

    --
    Plain old sigh.
  17. Science! by edremy · · Score: 5, Informative
    Petabytes are actually pretty common in the sciences. I visited NCAR (National Center for Atmospheric Research) in Boulder five years ago and their main database was in the 2PB region even then. I'm sure it's a lot larger today

    The LHC will generate several PB of data per year, as will the Large Synoptic Survey Telescope. These projects aren't all that uncommon.

    --
    "Seven Deadly Sins? I thought it was a to-do list!"
  18. Noob by SmallFurryCreature · · Score: 4, Funny

    My porn collection has long since achieved infinity.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

    1. Re:Noob by Gilmoure · · Score: 5, Funny

      It has an event horizon and is actively acquiring porn on it's own?

      --
      I drank what? -- Socrates
    2. Re:Noob by infinite9 · · Score: 2, Funny

      ...event horizon...

      Awesome! That's what I'm going to call it now! My "event horizon"!

      "Here it comes baby, the point of no return!"

      --
      Disconnect your television. Do your own research. Draw your own conclusions. They're probably lying. Don't be a sheep.
  19. s/barrier/arbitrary round number/g by ivan256 · · Score: 4, Insightful

    That is all.

  20. The world will only ever need 5 large databases by davidwr · · Score: 5, Funny

    The world will only need 5 large databases.

    None of them will never need more than 640KB^H^HMB^H^HGBMB^H^HTB of RAM and 32MB^H^HGB^H^HTB^H^HPB of storage.

    --
    Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.
  21. Re:Yawn... by Beale · · Score: 3, Insightful

    As soon as you have the capacity, people will fill the capacity. There's always more data to collect.

  22. Re:Google Street View must be most massive db ever by Anonymous Coward · · Score: 5, Informative
  23. WalMart has a 4 petabyte database already by captaindomon · · Score: 4, Informative

    WalMart's data warehouse is already 4 petabytes: http://storefrontbacktalk.com/story/080307walmart.php

    --
    Just because I can hook a shark from a boat, I do no offer to wrestle it in the water.
    1. Re:WalMart has a 4 petabyte database already by Anonymous Coward · · Score: 2, Funny

      They only needed one petabyte, but the Chinese cut them a deal on 4.

  24. IBM Boulder by Abattoir · · Score: 2, Insightful

    Is the location of IBM's Managed Storage Services (MSS) division, which deploys SAN for customers in Boulder (including IBM internal) and other locations (over high speed fibre links) on IBM "Shark" (ESS) and DS6000/DS8000 devices. When I worked at IBM their marketing materials stated they were managing over 4 petabytes of data for enterprise customers out of that location alone - that was four years ago! That doesn't count for other MSS locations either, nor all the other areas where IBM implements large amounts of storage for customers. Remember, many if not most of IBM's customers are governments and Fortune 100 companies, particularly high finance. I think they've got some data.

    So you want to talk about high levels of storage - IBM has the game covered, considering they invented the HDD.

  25. Johnny Mnemonic by vjmurphy · · Score: 5, Funny

    I need measurements I can understand, like how many Keanu Reeves' brains is a petabyte? And could he hold it indefinitely, or would his head explode at some point? If the latter, can we get him started on it now?

    --
    Vincent J. Murphy
    Spandex Justice
  26. I could see practical applications by gravis777 · · Score: 2, Informative

    Okay, I know that the article is refering to database, but the comments seem to have gone into the way of disc storage, so I will take the bait and go off topic.

    Petabyte drives would not really be that unpractical of an application for people who like to archive stuff. I just filled up a 300 gig drive and a 750 gig drive with just stuff off of the DVR in under a year. While National Geographic HD may be compressed so badly that it barely looks better than HD, and a one hour show is under 2 gig, try archiving something with a higher bandwidth. For example, I recorded the Olympics, and saved the opening and closing ceremonies and all gymnastic events. A single 4 hour day saved is around 40 gig.

    So, lets think media server for HD material. Let's just stick with HDTV for a while. Let's say that I want to archive on a media server a Blu-Ray disc. Let's for the matter of talking say that the movie takes up all 50 gig of the disc. Ten movies, 500 gig. 100 movies, 5 Terrabyte, 1000 movies, 50 Terrabyte.

    Now let's say that we are an IMAX theater, and upgrading to the new Imax Digital standard. I read not too long ago that an Imax film is equilivant to 18k (most digital theaters project 2K, although some are now installing 4K systems). So, to keep from having these big massive films around of the 20 year old science documentaries that we keep in rotation, we get the digital versions of these. Does anyone want to do the math?

    I am waiting for the day when neural implants can actually read the human brain, and as such, you can archive experiences to some type of storage medium. I am sure wikipedia has somewhere how much information the human brain processes a second. Now, I am sure we will find a way of compressing stuff, we can already do audio and video, so I am sure one day we will have the ability to compress smell, taste and touch, granting that we actually have a way of capturing these. Still, the amount of data would be massive, and will probably be a whole new avenue for the Porn industry.

    Granted, these are extremes, but who would have thought 15 years ago when we first started hitting the 1 gig barrier, that in 2008 we would have discs used for storing movies that have a capacity of 50 gig, and we would even consider saving stuff at a resolution of 1920x1080 and have PCM sound at a bitrate of 4.6Mbps?

    Give us the storage space, and we will find a use for it.

  27. How is this news? by Dark$ide · · Score: 4, Interesting

    We've had petabyte databases on mainframes for a good couple of years. DB2 v9 on zSeries has two new tablespace types that make managing these humungous databases much easier.

    So it may be news for the PC world but it's bordering on ancient history on IBM mainframes.

    --

    Sigs. We don't need no steenking sigs.

  28. The 1-petabyte Barrier is flattened by cjjjer · · Score: 2, Informative

    Seems that Yahoo made this claim months ago but for a 2 petabyte database. The article goes on to list a couple of others that have more than 2 petabytes of archived data. So it's safe to say that the petabyte data barrier has been broken for some time.

  29. LHC data production by SlowMovingTarget · · Score: 3, Informative

    So when active, the Large Hadron Collider will generate the equivalent volume of data of 50 Libraries of Congress every second.

  30. More long-tail economics! by mcrbids · · Score: 4, Interesting

    On the other hand, if you have the extra space, it invites the usual waste in the form of archive directories for closed-out years, development junk, etc. Spinning round and round, doing nothing.

    Yep. That's exactly it. $200 today buys a 1 TB drive. $200 a few years ago bought a 1 GB drive. As the price has fallen the value of the HDD has risen relative to its cost. Those archive directories and development junk aren't being deleted because they have value. Sure, it's enough value to justify keeping them around when a 1 GB drive costs $200, but they are worth keeping around with a 1 TB drive costs that much.

    They aren't "doing nothing" - they just aren't doing enough that it's worth keeping it until the price drops enough.

    All of this is making the 1 TB drive considerably more valuable than the 1 GB drive, despite their original purchase price parity. This is long-tail economics at work. As the individual bits become worth less and less, the value in of the bits in total continues to rise, resulting in a completely new set of capabilities.

    My DVR is an excellent example of this - it's a thorough change in the way that I watch television. Suddenly, it's a family event that we can all share, because when I want to comment, I can just hit pause, and share my thought. Nothing's lost, if needed we can just hit rewind a bit, and suddenly, instead of being annoyed at my daughter for wanting to comment on a point during a televised debate, I'm excited and interested! No more SHUSHSTing at my family, it's now a much more shared experience.

    The price of nonlinear access media has dropped so incredibly that marginal-value bits (like video) are suddenly cheap enough to make it all possible.

    --
    I have no problem with your religion until you decide it's reason to deprive others of the truth.