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Google Tests Custom Highlights, Comments In Search

Ian Lamont writes "Google is testing functionality that lets users tinker with query results by re-ranking them and commenting on them. The reason for the commenting feature: 'We're just curious to see how it will be used,' according to a Google engineer quoted in the article. The company has posted screenshots of some of the experiments, which also involve highlighting certain results as well as stems and synonyms within results. Google declined to answer any questions about the experiments, and it's not known whether Google would factor the rearranging of results by users into the overall computation for ranking results for those specific queries. It's also not clear whether search result comments would be made available to anyone to read."

48 of 174 comments (clear)

  1. Sweet! by BitterOldGUy · · Score: 5, Insightful

    Now I can rank the advertisements lower and comment on sites that pretend to be informational and are nothing but advertising.

    1. Re:Sweet! by Fizzl · · Score: 4, Funny

      Indeed. Buh-bye expert-sexchange. Good riddance.

    2. Re:Sweet! by eln · · Score: 4, Funny

      Now all of my search results will have comments on them with advertisements for herbal V1@gra. Sweet!

    3. Re:Sweet! by jgarra23 · · Score: 3, Insightful

      Great, now some spammer s going to write millions of bots to do the EXACT OPPOSITE of what you are doing thereby making the results even more useless.

    4. Re:Sweet! by MyLongNickName · · Score: 3, Insightful

      How so? I find lots of good stuff there. You do realize the "hidden comments" are not so hidden, right?

      --
      See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
    5. Re:Sweet! by MyLongNickName · · Score: 4, Informative

      Scroll to the bottom of the page. You will see another copy of the comments unhidden.

      --
      See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
    6. Re:Sweet! by denis-The-menace · · Score: 2, Insightful

      I confirm this, however, it's hit and miss.
      Either way, Experts-Exchange should not get listed if they hide the answers from the public but not the Google bot.

      --
      Obama's legacy: (N)othing (S)ecure (A)nywhere and (T)error (S)imulation (A)dministration
  2. How about this -- by mingot · · Score: 5, Insightful

    Let us completely block certain domains from our personal search results. ExpertSexchange would be first to go.

    1. Re:How about this -- by Anonymous Coward · · Score: 5, Funny

      to bump up AmateurSexChange?

    2. Re:How about this -- by InvisblePinkUnicorn · · Score: 4, Informative

      Or you could use the Google cache with Firefox and scroll all the way to the bottom of their page - you'll see all the answers you need.

    3. Re:How about this -- by Anonymous Coward · · Score: 3, Informative

      If you have Firefox, use the Customize Google add-on at https://addons.mozilla.org/en-US/firefox/addon/743

      Experts-Exchange was useful up until a couple of years ago...

    4. Re:How about this -- by Bryansix · · Score: 2, Funny

      My wife actually asked me what I was doing on www.mSexChange.org

    5. Re:How about this -- by jacquesm · · Score: 5, Insightful

      what bugs me most is the sites that clone forum questions, load them up with ads and recycle them so that if you type in a question in to google one of these sites will come up with a perfect match but there is no answer or follow up to the question.

    6. Re:How about this -- by Yvan256 · · Score: 2, Interesting

      What would be nice is for Google to add white and blacklists to our personal search settings.

  3. Not Sweet by Mad+Bad+Rabbit · · Score: 5, Funny

    Now the spammers can pay people in ${ThirdWorldNation}
    to rate advertisements higher and comment favorably
    on them

    --
    >;k
    1. Re:Not Sweet by uchian · · Score: 5, Insightful

      It could be useful for setting up individual search profiles. For instance, I search for computer stuff all the time, so if I search for "wine" chances are I'm looking for the wine, the windows emulator, rather than the wikipedia article on the difference between red and white wines.

      Or another case for me, is I quite often search for hardware reviews before I buy, and prefer reviews of independant sites rather than reviews attached to shops. If I kept promoting independant reviews to the top of my search until google cottoned on and made all my searches looking for reviews work like that... that would be a very positive way of customising individual searches.

      Of course, you can look at this as another way to target advertising through google to use more as well.

      But in general, I would be in favour of this.

    2. Re:Not Sweet by beakerMeep · · Score: 3, Interesting

      I think the commenting could be helpful if you could set up communities too. For instance, a group of python enthusiasts could see comments by other python enthusiasts. It could really reduce the blogspam if the group kept spammers out, or even kept spammer numbers low.

      How to do that though, I am not sure.

      --
      meep
  4. so much for the algorithms then by jacquesm · · Score: 4, Insightful

    It seems like google has found out that Yahoo maybe had a point after all when they questioned the ability of algorithms to rank results.

    Google has thus far always held that the only way to deal with this problem is automation, I find it really interesting to see them turn around like this and yield to the 'wisdom of the crowds'.

    In the end this will probably result in just one more element in their ranking formula, the human factor. I still very much welcome this trend.

    Humans are a lot harder to game than algorithms.

    1. Re:so much for the algorithms then by hachete · · Score: 4, Insightful

      Oh, do be serious. I give you one example: gold farmers. Yeah, pay someone to rank the results for you. See? System destroyed before it's begun.

      --
      Patriotism is a virtue of the vicious
    2. Re:so much for the algorithms then by teknopurge · · Score: 2, Interesting

      Humans are a lot harder to game than algorithms.

      I disagree, or else the marketing industry would not exists. Algorithms can be made to become pragmatic and change over the course of use. While humans can do the same, they also have emotions. I fully expect this to give rise to a new paradigm in marketing strategy.

  5. doing Google's job for them by jgarra23 · · Score: 2, Insightful

    You're helping them tune PageRank by messing with the results which, if you're building a search engine, may not be a good idea to help your competitor.

    Hrm, all those masters and Ph.Ds floating around there and the best they can do is "uh... lets ask our customers?" Jesus, they could have paid some hicks @ a gas station in BFE and figured that one out.

    1. Re:doing Google's job for them by Fizzl · · Score: 2, Funny

      The one in... uh... zakata.com. Sorry, my bad. Generic typo link farm looks like a link farm :)

  6. If it does influence rank will people game it? by alvinrod · · Score: 5, Interesting

    If people are actually able to make an impact on the page rank for different sites, how long until we see some websites trying to game the system. It's already possible for you to buy a front page spot on Digg for a few hundred dollars.

    Google makes it fairly obvious which results are paid for at the moment, but if this system were to be implemented it wouldn't be as easy to decide if that number one search result is there due to Google's search algorithms or because the site owner paid some company to bump it up and leave dozens of positive comments. Of course the reverse is also possible where a competitor's website is bumped down the list and filled with comments about how bad or unhelpful the website was. In some cases you wouldn't even need to pay someone to do it. Any fairly large group with an agenda would be capable of unbalancing things.

    The only redeeming feature is that this is a Google product and will probably be in beta for the next few decades. By then I'll be more worried about the kids on my lawn than my Google search results.

    1. Re:If it does influence rank will people game it? by zappepcs · · Score: 3, Insightful

      I have a feeling that this will be pivotal for web 2.1 - "computing in the crowd"

      That said, I'm sure that Google is not giving up on it's automated rankings, but rather looking for a way to implement a new source of page rank value. Strange or not, I think there there is some possibility that this can be beneficial. Knowing Google, they've been working on this for awhile, and it already does something useful. If all they manage to do is positively identify sites that should NOT be on the front page, it would improve results that I get from Google, especially when using complex searches.

      If the voting/comments help them identify sites that have risen too high in rank, such information can be used to improve the automation processes. That is what I think they are doing. Crowd-sourcing the manual task of identifying sites that have incorrectly high page rank.

  7. Do not underestimate... by DrYak · · Score: 4, Funny

    ...the stupidity of the crowd.

    If slashdot is any indicator of mass stupidity, the would-be-spammer are going to be buried under an even more overwhelming amount of comments of doubtful usefulness.

    Like "yes" "no" "omg" "lol" "whatcouldpossiblygowrong" "goodluckwiththat"
    and "ponies"....

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
    1. Re:Do not underestimate... by Captain+Splendid · · Score: 2, Funny

      Do not underestimate...

      ...the stupidity of the crowd.

      If slashdot is any indicator of mass stupidity, the would-be-spammer are going to be buried under an even more overwhelming amount of comments of doubtful usefulness.

      Like "yes" "no" "omg" "lol" "whatcouldpossiblygowrong" "goodluckwiththat"
      and "ponies"....

      Fine by me. lolcats is still infinitely preferable to any "parked" domain that masquerades as a search engine or offers dubious products or services.

      --
      Linux, you magnificent bastard, I read the fucking manual!
    2. Re:Do not underestimate... by brainiac+ghost1991 · · Score: 2

      actually, the gender neutral first person pronoun is one... so it would be "Yes, but if someone were to look up, say, "GoF design," one would be able to rank "Site Has Moved!!" and Amazon lower." [/pedant]

    3. Re:Do not underestimate... by TobyRush · · Score: 4, Funny

      In Soviet Russia, the gender neutral first person pronoun is you!

      --
      Sam! If you will let me be,
      I will try them.
      You will see.
    4. Re:Do not underestimate... by cwAllenPoole · · Score: 2, Insightful

      Technically, we're both wrong. I accidentally wrote "1st" when I should have wrote "3rd". The first person pronoun is genderless, one would simply state "I" or "we."

      As to the third person, that depends on a lot of things. In modern, formal English, "he" is the gender neutral pronoun of choice (despite the fact that we Americans seem to disagree for the sake of "not offending"). And while having the subject of the sentence as "one" works well, it does not work in more complicated grammatical context.

      For example, the sentence: "If someone were to write a sentence, one should hope that one uses proper grammar." creates many difficulties. Primarily, there is no ability to distinguish between the first and second "one," so it becomes impossible to determine whether it is the hope of the person writing the sentence or the hope of an outside observer. Instead "If someone were to write a sentence, he should hope that he uses proper grammar" has a very clear subject and direct object.

      One, if one were to use it as a pronoun, is genderless, yes, but it is also voiceless. The presence of "one" as a pronoun can indicate first, second, or third person depending on the context. Meanwhile, "he" is and always will be relegated to the third person. Thus, "he" is the only truly appropriate third person singular pronoun.

      --
      http://www.allen-poole.com/
  8. Pagerank back to the top? by Colonel+Korn · · Score: 2, Insightful

    I personally find Google's rankings to be terrible, far worse than Yahoo's, and much more likely to have a bunch of spam sites near the top. If they were to integrate results from this project, and if they can keep the spambots from flooding the project with fake rankings, or if they could learn from my submissions that I don't want fake sites with lists of nonsense words as results, they would become a far more powerful than I can imagine.

    --
    "I zero-index my hamsters" - Willtor (147206)
    1. Re:Pagerank back to the top? by dino2gnt · · Score: 2, Funny

      How is the weather in Bizarro World today?

      --
      Future events such as these may affect you in the future!
  9. Finally by SirLurksAlot · · Score: 2, Funny

    Google is testing functionality that lets users tinker with query results by re-ranking them and commenting on them.

    I can start commenting/modding search results as "+5 Informative" or "-1 Off-topic!"

    --
    God, schmod. I want my monkey man!
  10. Rating.... by BitterOldGUy · · Score: 4, Funny

    ...the stupidity of the crowd.

    If slashdot is any indicator of mass stupidity, the would-be-spammer are going to be buried under an even more overwhelming amount of comments of doubtful usefulness.

    Like "yes" "no" "omg" "lol" "whatcouldpossiblygowrong" "goodluckwiththat" and "ponies"....

    So, we're to expect microsoft.com to be rated negative one hundred billion and Apple to be rated plus one hundred billion?

    1. Re:Rating.... by HermMunster · · Score: 2, Insightful

      Thank goodness we'll be able to do that. I love ensuring that people get solid product with good ideas instead of info from who has the most money to spend on their advertising.

      And as far as anyone can rate a system the system can also be designed to watch for those people abusing the ratings. Also, over time the system will balance that out.

      --
      You can lead a man with reason but you can't make him think.
    2. Re:Rating.... by darkpixel2k · · Score: 5, Funny

      And as far as anyone can rate a system the system can also be designed to watch for those people abusing the ratings. Also, over time the system will balance that out.

      Awesome. Google will finally have mods and metamods.

      Finally my website can be rated -1 TROLL

      --
      There's no place like ::1 (I've completed my transition to IPv6)
  11. Are they running out of work? by szquirrel · · Score: 2, Informative

    Comments? From people? On the Internet?

    Does Google have a line on a new revenue stream that involves harvesting every known variant on "CHAD IS TEH GAY!!!1!"?

    --
    Never approach a vast undertaking with a half-vast plan.
  12. Re:How comments will be used: by florescent_beige · · Score: 2, Insightful

    Google must have noticed what a wonderful contribution the comments on YouTube videos make to the viewing experience. Now they want to bring that level of witty repartee to the internet in general.

    (Insert ref to that YouTube comic at xjdk^h^h^h^hxckd^h^h^h^hkxhd^h^h^h^hxjxd^h^h^h^hdamitdamitDAMIT)

    --
    Equine Mammals Are Considerably Smaller
  13. Get rid of un-wanted pages. by TechwoIf · · Score: 2, Insightful

    I hope they can use the results to fuel the fire to allow user to block domains or negative rank domain park search pages. Nothing spoils a good search then a pageful of domain parked pages as results.

  14. what about... by k31bang · · Score: 4, Interesting

    What about just randomly giving registered Google users 5 mod points. Then up to 5 results in a search can be moded up or down depending on what the user prefers. Might work. ;-)

    --
    -+-=-+-=-+-=-+-=-+-=-+ *** http://www.mountainfort.com *** +-=-+-=-+-=-+-=-+-=-+-
  15. How about a better feature.... by Lumpy · · Score: 4, Interesting

    Let me put in my prefs a list that always get's added to my searches...

    -patent is a big one that will get rid of a crapload of garbage results. I'd like that one on by default forever.

    --
    Do not look at laser with remaining good eye.
  16. Did you mean: by orgelspieler · · Score: 4, Interesting

    One thing I wish I had control over was the "Did you mean:" function. I'd like to be able to answer the question yes or no, rather than having to go into the query and putting quote marks where I want to search for a word it thinks is spelled wrong. It might do Google's algorithm some good, too, if they can get feedback on their suggestions. I would also like the option to ask for additional suggestions, especially on multi-word queries.

    1. Re:Did you mean: by sm62704 · · Score: 4, Informative

      One thing I wish I had control over was the "Did you mean:" function. I'd like to be able to answer the question yes or no, rather than having to go into the query and putting quote marks where I want to search for a word it thinks is spelled wrong.

      You already can. For instance, say you are looking for "FUBAR". For "no", you just use the results it gives you on the page where it asks "did you mean FOOBAR?" as if it didn't ask. For "yes", click the word "FOOBAR" and it will give you listings of "FOOBAR" with the search term changed to "FOOBAR".

      --
      mcgrew's razor: Never attribute to stupidity that which can be explained by greedy self-interest
  17. Re:Absolutely needed. by geminidomino · · Score: 2, Funny

    I was studying for a certification test and had a CD for TransCender practice tests sitting on my desk. My girlfriend at the time gave me the weirdest look and asked, "Why do you have a Transgender DVD on your desk?"

    A better question: Why were you dating someone who couldn't even READ?

  18. Here's what I'd expect from this by Opportunist · · Score: 2, Insightful

    I doubt Google is dumb. I'm fairly sure they know exactly that people will start pushing their pages, so they will most likely require you to create an account. And behold, they already have that feature with gmail and their other services.

    So people will start creating thousands and more accounts to game the results. Google will do what they already do when ranking pages: The "older" you are, the more weight you will have. So pumping a site with a billion new accounts won't do jack when someone with a 5 year old account votes you down.

    And so on. Google has already quite a bit of experience with people trying to trick their algorithms, I guess they will have some sort of system at hand to secure themselves against spamsites claiming the top spots.

    What I do expect from this, though, is an increase in hack attempts against google accounts...

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  19. grob by kkffjj · · Score: 3, Informative

    You can get a firefox extension to do this already folks :) It lets you list certain domains to block from results. (google returns full results, the extn uses regex I think to filter before showing the result set to you.

  20. What about NO Alogorithms?? by weaponx71 · · Score: 2, Insightful

    How about, or is there any way to do the search without the ranking algorithms? My team uses Google for searches during our yearly Trivia contest, but some of our newer players don't know how to work around the algorithms so we don't get a bunch of junk advertisements in our results. Google was great when it first started out, I could simply type in a MS error code and get the exact results I wanted instead of some software company advertising a bundle that will fix all my MS troubles.

    1. Re:What about NO Alogorithms?? by rkanodia · · Score: 2, Insightful

      So you're saying you want to see every single page that includes the text you searched for, ordered randomly?

  21. Use UA Switcher -- EE is definitely cheating by jesterzog · · Score: 2, Informative

    This is what I thought until I looked more closely. EE definitely seems to serve different pages to GoogleBot, and appears to serve different pages to people referred directly from Google. I believe this is a distinct violation of Google's listing policy, and to be consistent with how they treat all the other website operators Google should be immediately de-listing Experts Exchange until it serves identical pages to Google as what it serves to everyone.

    Try installing User Agent Switcher in Firefox, then browse to this URL. If it's like me, you'll get no comments at the bottom, but as soon as you switch to mimicing GoogleBot, you'll get a heap of responses.

    EE is definitely serving different pages to people referred directly from Google. Try clicking through to a result from Google and you'll get the comments at the bottom. If you open a blank tab, though, and paste the same URL into that tab, you won't get the responses (unless you're pretending to be GoogleBot again). This is definitely what happens for me, anyway.

    There's also something weird happening in the Related Solutions section of EE pages, which is probably to do with EE giving Google different URLs to crawl. eg. Take a look at the "Related Solutions" section of this page on EE, and look closely at the URLs. (I reached this EE page using the top result of the Google search that someone pointed out elsewhere in the thread.)

    When I look at the URLs in the Related Solutions section, they all point to what first looks like static HTML, but with "?eeSearch=true" appended to the end of the URLs. If I then go to the Google Cache edition, it looks similar but doesn't pass the eeSearch=true parameter.

    I'm not sure what effect this has because with or without appending '?eeSearch=true', I still get the same behaviour which is to show comments on the page if I'm pretending to be GoogleBot, and not show them if I'm not. It's almost certainly something to do with tricking Google, probably to make Google think that they're static HTML pages when they're actually not.