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Andy Hertzfeld Shares His Thoughts on 25 Years of the Mac

blackbearnh writes "It may make you feel very, very old, but the Macintosh will be turning 25 in January. As we approach this momentous anniversary, O'Reilly News had a talk with Andy Hertzfeld, one of the original Macintosh designers, about the long and storied history of the Mac. Hertzfeld, who tells the story of the Mac in his book A Revolution in the Valley, shares his thoughts about how the Mac has aged over time, how life might have been different if Steve Jobs had stayed on at Apple, and the differences between working for Apple, and for Google (his current employer.)" Read on below for a bit of what Hertzfeld had to say.

"They're very similar in certain ways — essentially both Apple and Google want to rewrite the rulebook; they don't want to do things in conventional ways. They want to come up with a better way — for everything; that's not even just the technology but the work processes, the work environment, everything has to be unique and better, so they're very similar in that way. One of the ways that they're different has to do with essentially trust of employees. Apple is very secretive within the company; people working on Macs don't know anything about the new iPods, et cetera. Google is extremely open within the company; once you're a Google employee you have access to just about every piece of information there is."

30 of 142 comments (clear)

  1. More Andy Hertzfeld by Anonymous Coward · · Score: 5, Informative

    He was the first interview of the very good NerdTV series of 2005.
    http://www.pbs.org/cringely/nerdtv/shows/

    Who's got other gems?

    1. Re:More Andy Hertzfeld by jeblucas · · Score: 4, Informative
      I had a story posted here years ago when the book came out.

      It includes a link to the awesome notebook page and it's timeless classic, "Memory layout is a bitch."

      --
      blarg.
    2. Re:More Andy Hertzfeld by noidentity · · Score: 3, Informative

      Folklore.org is full of great stuff.

  2. Re:mac, what do you think? by jollyreaper · · Score: 3, Funny

    *makes a-ok sign* It stinks!

    Now begins the moderation war between mac addicts and MST3K fans. *grins evilly, sips iced tea*

    --
    Kwisatz Haderach
    Sell the spice to CHOAM
    This Mahdi took Shaddam's Throne
  3. Re:What has he done lately? by Reality+Master+101 · · Score: 4, Insightful

    I'm curious as to why people are still interviewing Mr. Hertzfeld, given that his most recent successful project was the Mac. Even more puzzling is that he continues to be able to raise funds, attract developers, etc., in view of his decades-long track record of failure.

    I don't know why people give him money, but as for an interview subject, he was a witness to history.

    --
    Sometimes it's best to just let stupid people be stupid.
  4. Re:What has he done lately? by Anonymous Coward · · Score: 5, Informative

    what are you talking about? The company he co-founded, General Magic, went on to create OnStar. I wouldn't call that a failure.
    Most of his other ventures like Radius and all that weren't failures, but they weren't big-time hits either.

  5. Re:What has he done lately? by Chris+Parrinello · · Score: 5, Informative

    Ummm... no. OnStar existed before General Magic added speech recognition services to it and Hertzfeld was gone before General Magic started getting into speech recognition applications.

  6. Very, very? by ferd_farkle · · Score: 5, Funny

    "It may make you feel very, very old, but the Macintosh will be turning 25[...]"

    Get the heck off my lawn. And take your fruit machine with you.

  7. Re:What has he done lately? by Anonymous Coward · · Score: 3, Interesting

    While working at General Magic, I talked to him a few times while he was still working at General Magic and my impression of him is that he is extremely confident and really good at selling himself and his role in the development of the Macintosh. He never struck me as a genius or anything like that. I think he was just the right person in the right place at the right time.

    Unfortunately, he is starting to give off that high school football star 25 years later vibe....

  8. Quality control please by oldhack · · Score: 5, Funny

    Throw us a bone, will ya? Come on, god damn PC history every other day. Give us more of that Netherlands Neanderthal Cow magnet stuff. Those are good.

    --
    Fuck systemd. Fuck Redhat. Fuck Soylent, too. Wait, scratch the last one.
  9. Apple versus google by fermion · · Score: 3, Insightful
    Apple, Inc is a mature company with products that generate constant profits. Google is new company that has benefited from the fact that few people have more money than they know what to do with, and just need to invest it anything that looks halfway honest, and needs breeds of financial instruments that help hide whether a company is profitable of not. That last statement may sound a bit harsh, but banks, expert in fraudulent financial instruments, were able to create the illusion of profit in what we now know was in fact was not the case.

    We don't know if Google will work in the long run. And in the long run I am thinking AOL. Google's success depends on the advertising market tolerating secretive and random marketize techniques which appear to be abuse of the near monopoly that Google now has in advertising. The success is also dependent on the ability of cheap commodity severs to provide six nines service, externalizing the majority of the cost of content creation to third parties, and externalizing the majority of infrastructure costs to the taxpayer. I am not saying that at some point their house of cards will fall al a AOL, but I am not quite sure how they are going to make money off cloud computing, other than selling personal information collecting from the love letters of their users to third parties.

    All Apple has to do is come up with the next cool thing that people will pay for. This is not a simple thing, but something that Apple has been doing with some success for quite a while. We now see a diversification outside of computers, so, when the Mac OS does become something that is not limited to any machine, and when, by the same rules, MS is not able to limit OEM versions to run only on the machine it was originally shipped with, Apple will be able to enter this brave new work of zero profit computer equipment with new consumer appliances.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  10. G6 dreams by Gizzmonic · · Score: 4, Interesting

    So, now that we've got the Cell CPU out the door, do you think we're going to see a G6 soon? The PowerPC line of CPUs has never been so prosperous!

    I doubt that Apple's ditching Intel anytime soon, but since they already have a PPC compatible OS, might they dip their toe back into those waters again?

    --
    (-1, Raw and Uncut is the only way to read)
    1. Re:G6 dreams by Ilgaz · · Score: 4, Interesting

      I don't think so, they have seen their users actually install/run Boot Camp to run Windows on Mac sometimes and believe me, there are lots and lots of people having "Untitled" on their Desktops now :) It is just like you hear how "awful" MS Office is but somehow it always make top Apple software at Amazon. It must be BillG ordering all those copies I guess? ;)

      If Apple was on Cell organisation, you would expect something like Toshiba did. They keep on x86/Windows but they add a Cell processor as a co-processor to do insane things. Also keep in mind there is nothing stopping any company to put a Cell chip to PCI card, contribute to ffmpeg/vlc code and ship a multi platform media accelerator for PCs and Macs.

      It is a sad fact today that x86 stays, at least for Desktop. I can't imagine IBM working with Apple again to provide them POWER6UL (rumoured ultra light). Apple in fact seriously hurt POWER image. They could just say "IBM and Motorola are concentrated on different markets" but they spoke about performance/watt, heat consumption etc. which are ONLY true for PPC line of that huge architecture. They couldn't say "They don't give a heck to our needs" of course :)

      After all of this, it would be really hard to convince developers to re-code for POWER instruction set, Altivec etc. It is a radically different thing. I am speaking about consumer/desktop developers of course, POWER is kinda x86 on enterprise market.

      Can you imagine IBM engineers going mad over "lower than expected fps" on a popular game? That is the issue. Intel and AMD has such people.

    2. Re:G6 dreams by TheRaven64 · · Score: 3, Insightful

      OS X currently supports three instruction sets; x86, PowerPC and ARM. Most software can use any with a straight recompile (the decision to use UIKit instead of AppKit on their ARM-based platforms makes porting GUI apps slightly harder, but this is orthogonal to the question of the CPU). Very little code directly depends on things like AltiVec or SSE. Code that does, often uses libraries for common algorithms (FFT, and so on) which just uses the correct code for the current platform. Other code uses generic vector support in GCC and LLVM, which is compiled to whatever instructions the host architecture supports.

      I wouldn't be surprised if PowerPC surfaces again at some point in the future. Freescale, in particular, make some very cheap parts that would make sense in successors to the AppleTV.

      --
      I am TheRaven on Soylent News
    3. Re:G6 dreams by Stormwatch · · Score: 3, Interesting

      most devs using Cocoa are shipping Universal Binary (ies) already (that's anecdotal based upon what I've seen - I don't have an actual reference for that)

      In contrast, it seems game developers have been using Cider quite a bit lately. This makes porting from Windows much easier, but the games will be Intel-only.

  11. Re:25 years of... by Anonymous Coward · · Score: 5, Informative

    Hi AsperFarts

    Apple is one of GCC's biggest contributors. Or maybe you're thinking of WebKit. It's such a significant improvement over khtml that Trolltech will be including it as part of QT and KDE will be using it as well. Too bad more people don't "rip off" FOS

    OS X has a larger marketshare on the desktop (you know, their target audience). But speaking of market cap, VA Linux went from 22 billion to 44 million.

    Your other point is just plain stupid.

  12. How Microsoft and Intel won the West by burnitdown · · Score: 3, Funny

    It was probably the decision to openly license it. The Mac--when the Mac came out and for two years thereafter it was at least four or five years ahead of Windows and possibly could have taken the place of Windows if it was openly licensed, but because the Macintosh was restricted to a single member, Apple, it never could become an industry rather than a single platform.

    Highly insightful. The Mac was like the old order, where one company made hardware, OS and software. The PC is part of the new order.

    Maybe this order will change soon with "cloud computing" (sounds like trying to find the diameter of a fart) but I doubt it.

    1. Re:How Microsoft and Intel won the West by RetiredMidn · · Score: 4, Insightful

      It was probably the decision to openly license it. The Mac--when the Mac came out and for two years thereafter it was at least four or five years ahead of Windows and possibly could have taken the place of Windows if it was openly licensed, but because the Macintosh was restricted to a single member, Apple, it never could become an industry rather than a single platform.

      Highly insightful. The Mac was like the old order, where one company made hardware, OS and software. The PC is part of the new order.

      I disagree with Andy's assessment. The Mac may have been years ahead of Windows, but it's real problem, IMHO, is MS-DOS was already pretty entrenched, and the Mac didn't offer a migration path. I was working for Lotus at the time (working sometimes on the Mac, sometimes on DOS), and we had a pretty large community of 1-2-3 users who would not leave behind their accumulated DOS spreadsheets and what-not for the Mac even if they wanted to.

  13. Re:25 years of... by Red+Flayer · · Score: 3, Informative

    You miss a couple important factors. While market share is important, also important is the forecast for the market, and the margins on the product sold in the market.

    In terms of expected profits (and hence, expected share value or dividends), who cares if market share is dropping a couple percent a year if the market is growing, say, five percent a year? Or if the margin is increasing likewise?

    Of course, you might be making a valid point, I haven't crunched the numbers on MSFT. But, AFAICT from a quick googling, long-term projections for MS are still very good.

    --
    "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
  14. Re:What has he done lately? by Bryan+Ischo · · Score: 4, Insightful

    Perhaps so, but he does have interesting things to say and a very intelligent way to say them. That was one of the best interviews I have read in a while, because both the questions and answers were intelligent and interesting.

  15. Re:whooooo by konohitowa · · Score: 5, Funny

    Yar! Twenty-freaking-five years later and I'm still trying to find some real choices in my virus scanning and spyware removal software. Damn you Apple!!!

  16. The Genius of Hertzfeld, Et Al by Apple+Acolyte · · Score: 5, Interesting

    The original Mac team was filed with absolute sheer geniuses. You may not appreciate that fact unless you've read folklore.org or the book form, Revolution in the Valley, since there is the tendency in the popular media not to focus on the technical side of the Mac's creation. The incredible work they did, especially given the paucity of computing resources at their disposal at the time, is truly awe inspiring. And one piece of knowledge you gain through these stories is the fact that the Mac's engineers viewed themselves as far lower in ability as compared to the Woz. If you haven't read these stories yet, you only know a small part of the story of the Mac's creation. This interview should whet your appetite for the rest of the story.

    --
    Part of the hardcore faithful who believed in Apple long before it was cool again to do so
    1. Re:The Genius of Hertzfeld, Et Al by Paradise+Pete · · Score: 3, Informative

      The original Mac team was filed with absolute sheer geniuses.

      Yes. Things like QuickDraw were amazing. that they managed to accomplish that with such a tiny footprint is just astounding, and is what allowed the Mac to be a Mac while PCs were still running DOS.

  17. A few nice words about Andy Herzfeld... by InterruptDescriptorT · · Score: 4, Insightful

    I just wanted to take a few bytes of badwidth to say that Andy Herzfeld is one of my personal heroes and should be to any creative, true old-school hacker-type programmers/engineers out there. Among other things, he is the father of the desk accessory in the original Mac OS.

    The original Mac had 128K of memory, some 27K of which was used for the screen buffer alone, and although much of the OS was in ROM, it used a significant amount of the available RAM for itself. And this isn't even to mention any currently running application. A Desk Accessory, then, and the ability to invoke it while an application was running (many people forget that the original Mac OS was not multitasking at all), required some pretty incredible feats of programming to make it fit in the tiny amount of memory left. And he found a way to make it work.

    People often speak in awe of how the 512K Amiga did multitasking on its tiny memory budget, and while I also admire that effort (especially having been a Commodore kid from VIC 20 to C64 to Amiga), I still think the original Mac OS represents one of the most incredible feats of software engineering of the early microcomputer era. I get slightly down every so often when I think about how modern developers, including myself, have gigabytes of memory and ultra-fast processors to work with and don't often have to think about the resource consumption of their algorithms/designs. Must have been so cool to work that kind of stuff back there...

    Fawning mode off now...

    --
    Karma: Excellent Birds (mostly as a result of listening to Laurie Anderson)
  18. 25 years of the Mac by bcrowell · · Score: 3, Informative

    "The Mac at 25" makes me think back to when I bought my first mac in 1984. These days I'm on linux. My wife has an aging "iLamp" G4 on her desk, which we're probably going to get rid of soon and switch her to a linux box. But anyway I've continuously had a mac in the house for 24 years now.

    Looking back, I see that time as dividing into three periods:

    1. Early on, it was a revolutionary machine, way ahead of its time. The mouse, the GUI, and desktop publishing were all new. The price was high in 2008 dollars, but so was the price of an MS-DOS machine. It was a fairly open environment; you could buy the manual that described all the APIs ("Inside Mac") very cheaply, in a phone-book format. This was roughly the period of the 68000 cpu.
    2. Then there was a period where it sucked more and more. By the time it got to MacOS 9, I was just finding it to be a completely untenable platform. Cooperative multitasking was a disaster, because it meant that anything that crashed was likely to crash your whole machine -- and the increasing complexity of the system and app software guaranteed that you'd have lots of crashes. There were tons of those little whatchamacallums -- were they called "extensions?" -- the little icons that showed up when you booted the box. The problem was that extensions would conflict or cause crashes. E.g., Adobe PageMaker would crash, and I'd call Adobe and ask if there was any way to avoid the crashes, etc., and they'd blame it on extension conflicts. So then I'd turn off every extension except for the Adobe extensions that were required to run PageMaker, and it would still crash. This was pretty much the PowerPC period. During this time, people would complain that macs were overpriced compared to PCs. That was kind of right and kind of wrong. It was wrong because it was an apples-to-oranges comparison. Macs came with lots of free hardware goodies, like sound I/O, that cheap PCs didn't. On the other hand, it was right, because if you didn't have the money for a Mac, you just didn't have a choice -- you were going to get a low-end PC, which was cheaper.
    3. The third era is MacOS X. The big issue now is that low-end PCs can do everything I need, and low-end PCs are insanely cheap, so why buy a mac? E.g., if you price out a Dell PC with linux preinstalled, and omit the monitor, it's $249 for a dual-core 2 GHz, 2 Gb RAM, 250 Gb hd. The stereotype that was bogus in period #2 -- that macs were for people with too much money on their hands -- is really true now. It also really rankles me, as an early adopted of OS X, to think of how many of those $130 dot-upgrades I paid for, for several machines. One of the reasons we're dumping our last mac is that we stopped paying for the OS upgrades, which means the system is getting too old to get security updates, and new software (e.g., ff3) doesn't run.
    1. Re:25 years of the Mac by Ash-Fox · · Score: 3, Funny

      Early on, it was a revolutionary machine, way ahead of its time. The mouse, the GUI, and desktop publishing were all new. The price was high in 2008 dollars, but so was the price of an MS-DOS machine. It was a fairly open environment; you could buy the manual that described all the APIs ("Inside Mac") very cheaply, in a phone-book format. This was roughly the period of the 68000 cpu.

      Honestly, you compare a Amiga to the Apple systems and Apple really cannot be compared with Amiga systems, at all. I don't think the Apple was way ahead of it's time, the GUI, publishing, while it was all new, it was all done far better by the Amiga.

      I still remember when Apple switched to the Power PC platform and the Amigas were still outdoing the machines in 3d graphics etc. with it's old m68k processor and custom chips.

      I have not been impressed by Apple over the years.

      --
      Change is certain; progress is not obligatory.
    2. Re:25 years of the Mac by oblivionboy · · Score: 3, Insightful

      The third era is MacOS X. The big issue now is that low-end PCs can do everything I need, and low-end PCs are insanely cheap, so why buy a mac?

      Uuhh...because I want to?

      I've noticed on /. that there are people who like linux, and people who like Mac. And the reasons for this are different and have changed over time. I've used ubuntu, and even found recently the two floppy disks I used to install Linux 0.11 on -- well boot up anyways. In those days getting it to install on a hard drive was a real days work.

      I suspect that there is a segment of /. geekdom that doesn't care about whatever it is that OS X brings to the user. They don't care about usability, they don't care about how nice it looks, they don't care about how it all just works. Its simply not important to them. And they come up with posts like yours and talk about the price, as if this was the only thing to compare. As if PCs and Macs are all equal. And really, they're not. In fact I recently had the pleasure of using a Mac with Parallels, and was pretty delighted with how well Windows ran in Mac OS X. Pretty sweet actually.

      But I KNOW there is another segment of /. geekdom -- including me -- that just love the way the whole OS X thing works. We may or may not have been Mac fans before (and there's alot to dislike about the Mac lineup -- the entire iBook G3 line up and motherboard failures I'm looking at you, as well as the latest stuff about the Nvidia chipsets on the MacBook Pro), Mac OS X is just pretty sweet. For us. Those that like it. So why buy a Mac?

      Well because I want to. Thats why.

  19. Re:What has he done lately? by Captain+Splendid · · Score: 3, Funny

    It's all a mater of perspective. What history have you witnessed? And from what angle?

    The daily history of breakfast, lunch and dinner.

    Sounds positively epic. I think I may have to lie down.

    --
    Linux, you magnificent bastard, I read the fucking manual!
  20. Re:What has he done lately? by Douglas+Goodall · · Score: 4, Interesting

    I was mad at the time because it would have been a six month project, and meant a lot to me. It was my first experience with a computer manufacturer deciding what third party software would be allowed on their system. The software being ported was John Draper's Easywriter and Andy was pissed at John about something, and I was collateral damage.

  21. Re:Avie Tevanian saved the Mac by DECS · · Score: 4, Interesting

    Tevanian and the rest of NeXT's engineers did fantastic technical work, but NeXT didn't go anywhere until it was grafted on top of Apple in 1997.

    Apple desperately needed a technology infusion, but NeXT's technology wasn't ready for deployment at Apple in a way the market could embrace until 2002.

    It was Jobs who turned Apple and the Mac around in the interim, from 1997 to 2002, by taking Apple's System 7 and turning it into a product people would buy: the iMac, new Powerbooks, flashy new Macs with a strong brand rather than a confusing array of white boxes with Sony-like model numbers.

    It's a disappointing reality that technology, like art, can't sustain itself. It needs marketing and merchandizing. Without Jobs, Apple would have quickly become another dead technology portfolio just like Amiga, OS/2, Taligent, etc. If technology itself sold products, Linux on the desktop would be whipping Windows and the Newton would have taken off. Technology needs to be made accessible, and Jobs has has a spectacular career at doing just that, despite lacking, as Hertzfeld notes in the interview, the technical expertise of his engineers.

    If Apple had instead bought Be or teamed up with Sun, it would have been as successful as Be was at Palm or as OpenStep had been in Sun. That is: zero. A phenomenal amount of technical work performed for nothing because nobody there knew how to productize it.

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