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Brad Wardell's Plan To Save PC Gaming

A few weeks ago, we discussed Stardock CEO Brad Wardell's "Gamer's Bill of Rights," a proposal for removing some of the PC gaming industry's more obnoxious characteristics, such as annoying DRM and no-return policies. Shacknews sat down with Wardell for a lengthy interview in which he discussed his reasons for starting the project, how it's being received by game companies, and how he wants the gaming community to help. Quoting: "I've already gotten calls from Microsoft, from Take 2, and other publishers who are interested in moving forward on this. Obviously the first step is we have to really define these items. And I've had other developers and publishers who have come back and said, 'No, because it's not flexible enough.' For example, what happens if someone wants to do a policy where there's CD copy protection, but after the first month [consumers] can download a patch that gets rid of it. So obviously that's a perfectly good solution too, but our thing eliminates the ability to do that."

11 of 250 comments (clear)

  1. Great idea, and all.. by PC+and+Sony+Fanboy · · Score: 4, Insightful

    I wasn't aware that PC gaming needed saving.

    At least, not any more than console gaming needed saving...

    1. Re:Great idea, and all.. by DragonTHC · · Score: 5, Insightful

      I think you're a bit confused.

      PC gaming is very much alive. Casual gamers number in the tens of millions for PC. Ever play a flash game on the web?

      Even the hardcore gamer who upgrades his rig once a year or more is still very much alive. Hardware manufacturers wouldn't exist if we weren't buying their stuff.

      That being said, I think large publishers like EA and Ubisoft are trying to kill PC gaming. It's not really as big a revenue stream for them as console games.

      It is, however, the place for innovation. Ubisoft wouldn't exist if not for Cliff Blezinski and Tim Sweeney. And, Epic is continuing to innovate, though not as much as some other developers. Their revenue stream has shifted to something way more sustainable, engine licensing.

      You still have plenty of developers continuing to innovate. Steam, ID, Crytek to name a few.

      Though I agree with a few others here, that the large publishers are bad for the vitality of the gaming industry on a whole, it stands to reason that just as shit floats to the top, the industry will continue to consolitdate as long as their is money to be made. And, as long as there is money to be made, publishers will try and take as much of the pot as they can through consolidation and other anti-competitive practices.

      --
      They're using their grammar skills there.
    2. Re:Great idea, and all.. by Danse · · Score: 5, Informative

      That being said, I think large publishers like EA and Ubisoft are trying to kill PC gaming. It's not really as big a revenue stream for them as console games.

      Don't forget about Microsoft! Games for Windows is a cruel joke. It seems to be primarily about them padding profits by giving the PC sloppy seconds on games that get shoveled out for the 360. They tend to look like ass and play even worse because nobody bothers to make the games actually play like PC games and take advantage of the strengths of the platform. Seems like Microsoft is more determined than anyone to kill PC gaming.

      --
      It's not enough to bash in heads, you've got to bash in minds. - Captain Hammer
    3. Re:Great idea, and all.. by varcher · · Score: 5, Informative

      I remember something about Halo originally being designed for the PC then msft bought it and had it ported to console,...

      Don't let any rabid Apple Fan hear you. Halo was originally a full OpenGL Mac game. Fans still remember the Jobs keynote "Great games are coming back to the Mac", with Jason Jones showing a cinematic with "all this is rendered real time, in OpenGL"... Bungee was a Mac-only outfit, until Microsoft, sniffing out a potential flagship game for its new XBOX system, bought them out in 2000, sank the whole Mac/OpenGL part, and... the rest is history.

  2. When will they learn? by DragonTHC · · Score: 5, Insightful

    what happens if someone wants to do a policy where there's CD copy protection, but after the first month [consumers] can download a patch that gets rid of it. So obviously that's a perfectly good solution too, but our thing eliminates the ability to do that."

    That CD copy protection doesn't even work. The game gets pirated before it's released!

    These companies are just fucking stupid. SOMEONE IN YOUR SUPPLY CHAIN IS STEALING FROM YOU! Why punish us?

    Where do games go after they get mastered? Keep a closer eye on that.

    --
    They're using their grammar skills there.
  3. My suggestion by FoolsGold · · Score: 5, Insightful

    Ideally? Get rid of DRM. It NEVER benefits the consumer, and the pirate copies have it removed anyway.

    If you HAVE to use DRM because the old farts who run these companies insist on it, have the game hosted on something like Steam or GameTap.

    If you do decide to go the Steam route, don't incorporate further DRM on top of the Steam version of the game (I'm looking at you, BioShock).

    1. Re:My suggestion by Jafafa+Hots · · Score: 4, Insightful

      Well, Valve has already announced their contingency plan: if they're on the way out, they'll release a final patch to steam that disables the phoning home.

      Yeah, and companies that are going out of business are always able to see it ahead of time, wrap things up neatly and wind the business down gracefully. They're always able to implement their "going out of business scenario."

      It never happens that things just spiral out of control and one day they find that their creditors have locked the doors.

      --
      This space available.
    2. Re:My suggestion by SanityInAnarchy · · Score: 4, Insightful

      I'd feel a lot better if that patch existed, somewhere in escrow, in case that happened.

      But honestly, it's a compromise I can live with. Steam doesn't force me to keep track of a CD, doesn't fuck up my computer, and does let me re-download the game as often as I like, on as many computers as I like.

      --
      Don't thank God, thank a doctor!
  4. Lets see... by Darkness404 · · Score: 4, Insightful

    Develop

    A) Cross-platform games
    B) Get rid of the insane DRM, if you want a CD serial key thats fine as they are easily cracked later in its lifetime, but don't activate it online (with the exception of say, a MMORPG)
    C) Develop for a generation before, don't develop a game for quad-core CPUs and dual video cards, develop for a generation before the current generation. Optimize for multiple CPUs and video cards all you want, but I won't upgrade my graphics card/RAM just to play a game.

    --
    Taxation is legalized theft, no more, no less.
  5. Dangerous. by SanityInAnarchy · · Score: 4, Insightful

    I think that policy is a fine policy, assuming that the copy protection was at least risk-free -- that is, assuming that if you bought the game legitimately, if it didn't work, you could just upgrade with a patch in a month, and the protection is gone.

    Well, it's not risk-free.

    Some of these CD schemes, in particular, have actually installed drivers which screw up things like DVD burning. Some have installed rootkits. There's really no way for a gamer to know that it's completely gone -- and if there was a bug in it, there's no way to know that we could completely remove it.

    Parent has a point, though:

    The reason you should remove CD copy protection from your game is that it doesn't work -- at all, ever, the game's cracked before release, and people can make perfect copies.

    The second reason is that CD copy protection can be so intrusive as to drive legitimate customers to piracy -- which means that it has to have a significant benefit to justify that risk. It doesn't.

    So, if CD copy protection is such a clear net loss, what's the point? Why would you want to only shoot yourself in the foot for a month, instead of, say, not shooting yourself in the fucking foot?

    --
    Don't thank God, thank a doctor!
  6. Oh, for the good old days . . . by MarkvW · · Score: 5, Interesting

    Back in the '80s when things were fresh and new, I remember the eagerness with which I went to Egghead/Babbage's to look at the computer games.

    There was so much variety in the games. People were trying all sorts of different things. These games were not hundred-megabyte heavyweight games, they were much lighter--but they were more interesting.

    Now everything is so similar. The gaming mags freak out over frame rate and animation quality. I could care less. I value freshness and cleverness much more.

    My wife plays, and loves, the popcap kind of games on the internet. They are nothing special at all, but she likes them because they are novel and fun.

    I think I had more fun playing the original ASCII empire game and CIV II than I get playing later, overwrought, Sid Meier games (and he designs among the best).

    The massive multiplayer games could be tons of fun, but there's no way I'm putting down a subscription to play.

    All the damn game publishers are trying to hit home runs all the time, like the movie industry. That sucks. I'd rather see a lot more variety out there, like in the '80s.

    Anyway--that's my gripe.