Apple Declares DRM War On Sneaker Hackers
theodp writes "Nicholas Carr is not pleased that Apple has applied for a patent to extend DRM to tennis shoes and other articles of clothing. Apple apparently views tennis-shoe DRM as a way to head off a potential plague of sneaker hacking. 'Some people,' the patent application observes, 'have taken it upon themselves to remove the sensor from the special pocket of the [iPod-linked] Nike+ shoe and place it at inappropriate locations (shoelaces, for example) or place it on non-Nike+ model shoes.'"
God damn it, not another bizarro world. Hope I can slide again soon.
I'm not sure which is more ridiculous - the patent application or the fact that there's an iPod link in a shoe.
I toggled a toggle and buttoned a button, but when I got done, I was done doin' nothin'.
The Martin Guitar company is considering whether to file a patent on DRM on its guitar strings - the company notes that "some players" are fitting Martin-manufactured strings to "non-Martin labeled guitars." IT'S AN OUTRAGE!
Disclaimer: The above is not true - except the outrage bit.
It is possible to buy the sensor without the shoe. In fact, I had assumed that the sensor never came with the shoe - but that Nike sold shoes that had a built in pocket for the sensor.
I bought a sensor and a nano - but I don't run in Nike shoes. But a few different companies make pouches designed just to hold the sensor, at the laces.
I bought it before the application date on the patent.
I ended up getting a Garmin Forerunner now that they are smaller. Much better as far as accuracy and amount of information. I still run with the Nano for music but not the pedometer. And I'm not positive on this - but I could swear that I saw an ad in Runners World for a nike thing that let you use the sensor without a nano.
It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
I'm not an Apple fan because of their tendency to use proprietary standards, etc, but I can appreciate that they build a good user experience for people that are perhaps not as technically inclined. But I think it's definitely moving towards the point where you (as TFA says) are embarrassed to be an Apple fan. This sort of action is just petty.
We have laws for counterfeiting. We should enforce those instead of thinking up new redundant laws.
Problem is, this won't be the last time we hear of DRM being applied places it has no business being applied. The whole concept of DRM is a joke, invented b/c lawmakers were unwilling or unable to draft legislation that properly dealt with online filesharing and piracy.
Thank you Dave Raggett
You can't download an integrated circuit.
To get the chips, a pair of nikes must be bought, guaranteeing the revenue no matter what the electronics within are use for next.
I don't see why apple should care. I know I wouldn't give a damn if it were used on another pair of sneakers, modified to play old 8 bit game cartridges, or attached to tomahawk missiles.
The fact they do care is rather disturbing, as it reflects a general trend toward companies asserting ownership over your stuff. I'm not talking about copyrighted works either, i'm talking about everything.
They're walking a fine line, installing technologies designed to subvert people's right to modify and use their own devices for their own (sometimes unforseen) purposes.
You are allowed to sell something any way you wish, but if they sue someone for modifying their own shoes, I expect them to lose, as it's related to physical goods rather than copyrighted material.
VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
So?
As has been observed on Slashdot many times in the past, if I have bought [whatever], I can do whatever the hell I want with it.
So I feel the urgent need to own a pair of iPod compatible sneakers, and duly buy a pair. I can now;
Paint them purple.
Shred them with a razor blade.
Change the laces.
Remove a sensor to see what it is and what fun I can have with it.
Apparently not. Apple seem to think that they have some say on what I can do with my shoes. What are they smoking? DRM'd sneakers. FFS, give me a break.
Trying to associate Microsoft with "fun" is like trying to associate Satan with aromatherapy. -Tycho
What is it with evilness generally claiming that they have to protect the stupid halfwits from themselves? Apple's patent app:
"Since only authorized garments are configured to electronically pair with authenticated sensors, a user (or manufacturer) can be assured that the sensing data received by the sensor is both accurate and consistent with its intended use (a sensor designed for use with running shoes can not properly be used with dance shoes, for example)."
Dear Corporate World:
We are not complete tools... we can take care of ourselves. Believe it or not, we know the difference between dancing and running.
Thanks Much
-Consumers of the World.
here are tons of fake Nikes coming from Asia that are honestly way worse in quality, durability, and comfort.
Not to be confused with the REAL Nikes coming from Asia that are bad in quality, durability, and comfort.
I guess this spells the demise of sneakernet
True. They're trying to own your sole.
The whole concept of DRM is a joke, invented b/c lawmakers were unwilling or unable to draft legislation that properly dealt with online filesharing and piracy.
I vote unable - because enforcement is impossible. Even the RIAA's highly publicized campaign of sueage currently near the 40,000 suit market is just a drop in the bucket of well over 10million simultaneous users -- only 0.4% at best.
Of course I don't believe it is the politicians fault, its really the fault of the entertainment business for (a) being run by lawyers (the old every problem looks like a nail when all you have is a hammer situation) and (b) not accepting the obvious and ignoring new business models.
When information is power, privacy is freedom.
Apple: Still not as bad as Micro$oft. But we're trying. God damn, we are trying.
OK, I'd be careful of the whole social networking thing. I'm pretty sure that if you meet a potential spouse through this, the rights on your first born child are forfeit to Apple, Nike, and AT&T.
Sensationalist shit. What will Apple do if you move your sensor to something else? NOTHING. War? What kind of war? All you do is void your warranty.
You seem to be misunderstanding the fundamental purpose of the proposed DRM.
You won't void your warranty, because the DRM prevents you from using [device] in any way other than the one intended by the manufacturer.
What kind of future will it be when even relatively simple electronics come with DRM to prevent 'misuse'?
[Fuck Beta]
o0t!
I was exclusively a Mac user from 1990 through 1997. From 1997 through 2000 I was a three platform user. Windows for games, Mac for art and linux for servers. Steve Jobs' return to Apple crushed the core of the spirit that made me a loyal user. My computer is not a status symbol. It's not a lifestyle choice. It's not a part of my image. It's a tool. When Apple shifted back to the current "Image above all else" mode, I went to Win/Lin PCs. I don't have the time of the money to stroke Steve Jobs' ego.
LK
"Hi. This is my friend, Jack Shit, and you don't know him." - Lord Kano
Well, that's what happens when a totalitarian regime gets into control. They make sure you only use the brands THEY want you to use. Want this phone? Only with that service. Want a shoe with this feature? Only with the brand shoe we tell you. And if you do anything different... lawsuit! I find it amusing that many of /.'s readers recognize this sort of thing (and hate it) when it's done by this company or that, but simultaneously want to vote into government offices people who will implement this sort of thing on a national scale. And I find it even more amusing that they don't recognize that their political opinions are actually exactly the opposite of what they want.
McCain/Palin '08. Now THAT's hope and change!
Is this some mental-deficient's idiotic idea of a fucking joke? DRM on a goddamn fucking shoe? Are you fucking KIDDING ME??!?
There are tons of fake Nikes coming from Asia that are honestly way worse in quality, durability, and comfort.
Probably more scary for American companies like Nike: the fakes are often of better quality manufacture, and often considerably.
I definitely remember back in the 1980s and 1990s the cheapie Bali cassette albums were always far better quality than what the big studios were releasing. They used high quality tape, decent glue and strong cassette cartridges. Meanwhile the big studios used whatever was cheapest in order to inflate their profits that extra bit further.
Um. The cost is the whole point.
By spending lots of money you're showing the world how committed you are to your workout regime.
You people should definitely stay away from jobs in marketing. Your "functional" versions of this product would bomb in the market place.
No sig today...
You're thinking of flash carts, not mod chips. And Nintendo is not exactly happy about those, in case you missed the recent R4 v. Nintendo stuff.
I'm no DRM fan (not that this story really has anything to do with DRM) but I gotta break in on this little mutual admration society you've got going.
First, my main bitch is with the blog being pimped. The dude hot-linked the authors image (New Scientist) in the posting. To me, that's bigger news than this Smart Clothing patent. Comedically it looks like the author from NS showed up in comments to give a smackdown.
Second, if you read the actual article or maybe even the patent app. itself, instead of the POS submission, this is pretty much a lot of hand waving and acronym throwing over nothing.
They want to make a sensor and clothing combo that can tell if the sensor is in the right place. To me that's pretty simple and even seems patentable compared to a lot of things I've read.
Last, for this to be "bad", shouldn't this harm the "shoe sensor market" or "smart clothing market' if there even were such things? I don't see how this is going to stop anyone from making other systems or other sensors. Patent licensing is another opening for competition even if someone else produce from Apple's patent.
Lame story. Now go harass that guy for hot-linking New Scientist's image. It's 2008 for crying out loud! :-)
-Matt
Either your sig is sarcastic, or you're suggesting that the candidate who is actually for net neutrality, and a transparent government, is the opposite of what I want?
Don't thank God, thank a doctor!