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Microsoft Uses "I'm a PC" Character In New Ads

arcticstoat writes to tell us that in the wake of their largely unsuccessful Jerry Seinfeld ad campaign Microsoft is setting their sights directly on recent Apple ads by featuring the "I'm a PC" character in their new advertising campaign. "He then follows this with another phrase, such as 'and I've been made into a stereotype' before the advert shifts to a range of people performing a diverse assortment of jobs, all of which also say they're a PC. Among those featured are astronaut Bernard Harris, as well as religious author Deepak Chopra and 'Desperate Housewives' actress Eva Longoria. The ad also features a wide range of anonymous people, including a shark diver, a teacher and a guy with a beard."

14 of 837 comments (clear)

  1. Guy with a beard? by Temtongkek · · Score: 5, Funny

    Sold.

  2. Deepak Chopra? by MindlessAutomata · · Score: 5, Funny

    If that quack uses Windows then I'm going to hug my Linux box when I get home.

  3. Unedited version: I'm a PC... by Anonymous Coward · · Score: 5, Funny

    ...but I run Linux.

  4. The hidden meaning by Henry+V+.009 · · Score: 5, Funny

    The new ad is saying that PC users are a diverse cross-section of humanity, while Mac-users are stuck-up racist white people. Of course, they are.

  5. Lie! by rlauzon · · Score: 5, Funny

    It's a lie! The guy with the beard has to be running Linux.

  6. Re:New ads by gbjbaanb · · Score: 5, Funny

    do they have a guy running round a street with a shotgun shooting people shouting "It crashed and lost my f***** work, I'm a b****** PC you c**** !"

    No? Perhaps its modelled after Vista... a huge fat guy stuffing his face full of burgers, "I'm a PC, now give me more resources".

    No? Pity, they'd be more in-tune with reality :-)

  7. Mac vs. PC parody by dlsmith · · Score: 5, Funny

    Given that Microsoft is parodying the Mac vs. PC ads, this is on topic, right?

    Best Mac vs. PC parody ever.

    Computers suck.

  8. Microsoft just don't get it by pubjames · · Score: 5, Funny

    I find it amazing the extent that Microsoft is screwing up at the moment.

    Hey Apple marketing guys, Microsoft is doing your work for you!

    This one is for free:

    Justin Long: I'm a Mac.

    John Hodgman and large crowd, together: And I'm a PC.

    Justin Long [sincerely]: Hey guys, nice to meet you! There's so many of you! And you look like cool guys!

    [John Hodgman looks smug]

    Justin Long: I'd really like to hang out with you guys. [face lights up with idea]. Hey, would you like so see some of the new products we're working on?

    [Lots of enthusiastic noise and nots - everyone follows Justin as he exits stage right. John Hodgman desperately tries to stop people. Final sequence - John Hodgman on his own, looking sorry for himself and a bit confused.]

  9. Re:New ads by PunkOfLinux · · Score: 5, Funny

    Guy with a beard? Fucking traitor!!!

  10. Re:New ads by dogdick · · Score: 5, Funny

    Good!? Good?! They were GREAT! I ran out and bought a new Windows Majave laptop!!! Who is laughing now steve jobs?!

  11. Re:New ads by genner · · Score: 5, Funny

    Operating systems need to stop being argued like a religion, I'm getting tired of it.

    Blasphemy....burn the witch!

  12. Re:New ads by mweather · · Score: 5, Funny

    Operating systems need to stop being argued like a religion, I'm getting tired of it.

    If you don't like your OS being like a religion, maybe you should get out of the Cathedral and visit the Bazaar.

  13. Re:New ads by Dragonslicer · · Score: 5, Funny

    Operating systems need to stop being argued like a religion, I'm getting tired of it.

    Yeah, it's taking the focus away from the KDE vs. Gnome and vi vs. emacs arguments.

  14. Re:New ads by Miseph · · Score: 5, Funny

    "the representation wasn't any more absurd that the right-wing characterization"

    Did you really expect the impossible?

    --
    Try not to take me more seriously than I take myself.