People Prefer Angry-Faced Cars
fatalfury writes "Researchers from the University of Vienna asked 20 males and 20 females to rank vehicles based on their appearance. The list of traits included arrogant, afraid, agreeable, disgusted, extroverted, sad, and others. Cars with 'meaner' traits (such as BMW) ranked higher, whereas cars with 'nicer' traits (such as Toyota's Prius) ranked lower. With billions spent on developing new products in the automobile industry, this could spur a trend in meaner-looking cars and perhaps explain why sales of the Prius and other green cars are slow to take off with average consumers."
This doesn't surprise me too much; people who drive seem to be so much more tense.
"Patriotism is your conviction that this country is superior to all other countries because you were born in it." -- GBS
... pop-up headlights. It looks like my car's asleep, which is fairly representative of what's going on in my driver's seat too...
Yes, you're right. A survey of just 40 people will change the direction of car design, especially since they spend billions on car development, but they haven't thought to ask people what they thought of the appearance of cars.
I'd be angry too if I wasted my time being part of a "study" that includes only 40 people.
and perhaps explain why sales of the Prius and other green cars are slow to take off with average consumers
Uhmm, last time I was in the US (CA), a 2nd-hand Prius with low mileage was actually _more expensive_ than a new one, because everyone wants to have one but Toyota can't keep up with the demand.
Calling Prius sales 'slow to take off' sounds a bit like... Opposite reality?
Really, this car can't be described with just "angry" or "happy."
... is the Triumph Herald Vitesse.
To tell you the truth, there's been one car in the last decade that I thought looked interesting (under $50K, anyway), and I bought one, the PT Cruiser. Why can't they make decent looking cars anymore? Design by committee?
Hmmmm. Not hard to imagine some simple ways to alter the "expression" on the car. Compressed air components acting like face muscles, lights, rotating panels.
Heading to the beach? Happy face. Heading to work? Angry face. On a date? Depends what you are into. Heading in for service? Sad face. Heck. Why not have mood horns as well? Okay, maybe not. Let's not get too crazy.
"No fear. No envy. No meanness." Liam Clancy
Old news ... to boost Prius sales, Toyota are giving the 2.0 a face lift. I can't find any good online reference, but spy photos report looks similar to this:
http://en.wikipedia.org/wiki/The_Honking
"Good news, everyone!"
I prefer cars that look like a college woman.
- curvy exterior
- firm
- no blemishes or rust
The government is not your daddy. Its purpose is not to raid middle-class neighbors' wallets and give it to you.
There's a simple rule to buying cars. Never buy a new one. You'll invariably be conned out of thousands over silly cosmetic details. Buy used, and put your pocket before your pride. You might need what's in there later on.
Really? Never? Hmmm...let's see...
The first car I bought was a used car. It was $8,000 at purchase price. Not too bad given milage/condition/etc (and I had it inspected by my own mechanic). However, over the next two and half years, I spent ANOTHER $8,000 getting the stupid thing fixed up, etc, etc. There were weird problems that kept cropping up. I kept holding out thinking, "This will be the last thing I need to fix." Of course, that wasn't the case. The breaks giving out (while I was driving) was the last straw.
Instead, I bought a Toyota for $13,500, brand new, and I haven't had a single problem (except for a flat tire) since then. That was almost 4 years ago. I have a warranty, I know all the problems with my car (no shady history), and I keep a good record of all the mechanical work I do on my car (get regular oil changes, etc). I will *never* buy a used car ever again.
Additionally, someone will probably respond and say, "Your car depreciates in value so fast...it's a bad investment." Um. What? When is a car an investment? Last time I checked, anything that DEPRECIATES in value at all is not a real good investment. My car exists to get me to the places I need to go, and I need to feel safe and comfortable while doing so. That's it. I'm not trying to make money off my car. I will drive it into the ground (or until it starts costing me a lot).
Alright. I'm off my soapbox now.
I prefer cars that look like a college woman.
- curvy exterior
- firm
- no blemishes or rust
You forgot to add
- easy to get in and out of.
The enemies of Democracy are
I see this study as further evidence that people should not be allowed to drive.
"The biggest problem with communication is the illusion that it has taken place."