People Prefer Angry-Faced Cars
fatalfury writes "Researchers from the University of Vienna asked 20 males and 20 females to rank vehicles based on their appearance. The list of traits included arrogant, afraid, agreeable, disgusted, extroverted, sad, and others. Cars with 'meaner' traits (such as BMW) ranked higher, whereas cars with 'nicer' traits (such as Toyota's Prius) ranked lower. With billions spent on developing new products in the automobile industry, this could spur a trend in meaner-looking cars and perhaps explain why sales of the Prius and other green cars are slow to take off with average consumers."
This doesn't surprise me too much; people who drive seem to be so much more tense.
"Patriotism is your conviction that this country is superior to all other countries because you were born in it." -- GBS
... pop-up headlights. It looks like my car's asleep, which is fairly representative of what's going on in my driver's seat too...
Yes, you're right. A survey of just 40 people will change the direction of car design, especially since they spend billions on car development, but they haven't thought to ask people what they thought of the appearance of cars.
I'd be angry too if I wasted my time being part of a "study" that includes only 40 people.
and perhaps explain why sales of the Prius and other green cars are slow to take off with average consumers
Uhmm, last time I was in the US (CA), a 2nd-hand Prius with low mileage was actually _more expensive_ than a new one, because everyone wants to have one but Toyota can't keep up with the demand.
Calling Prius sales 'slow to take off' sounds a bit like... Opposite reality?
Really, this car can't be described with just "angry" or "happy."
... is the Triumph Herald Vitesse.
Emotional responses to the outwards appearance of a vehicle is why it should be harder to get a drivers license. There are many people that can't be trusted with the responsibility that comes with driving a car. Operating a car isn't a right, it is a privilege.
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It's conscious, rather than subconscious, if you ask me. It's not a mystery like "what makes someone attractive" - you look at a car with a "mean" look and you know why. Aggressive angles, sharp lines, etc. And aggressive look equates to engine power and speed with a car.
Nearly everyone likes a "mean" looking automobile; mostly because car makers generally put "mean" looking designs into sports cars or put in powerful engines.
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I prefer a car that gets me from point A to point B; safely, efficiently, and comfortably. In that order. This appears not to be the case for most people.
A neighbor of mine one got ~$1500 off the price of his (new) car because it had a bright yellow paint job. His wife was not pleased. His children were furious. He was happy to have "saved" so much money. Most people would say that the paint job saved him ~$1500 off the price of a perfectly fine car. I say instead that the paint jobs of all others cars of that model cost their owners $1500.
When things like a paint job and how "angry" a car looks are determining what cars people buy, you know that the cars themselves are grossly overvalued. If someone can add on 5% to the price of a car because of the shape of its headlights, you have to ask just how much of the original price was based on cosmetics and not on quality. This is important because if its the former, then the modern automobile industry is standing on thin foundations which may end up crumbling when severely undercut by the latest line of cheap Chinese cars, which can be glossed up just as easily as their western counterparts.
There's a simple rule to buying cars. Never buy a new one. You'll invariably be conned out of thousands over silly cosmetic details. Buy used, and put your pocket before your pride. You might need what's in there later on.
May the Maths Be with you!
Now the Fiat Multipla posted above, that's one ugly vehicle. :x
To tell you the truth, there's been one car in the last decade that I thought looked interesting (under $50K, anyway), and I bought one, the PT Cruiser. Why can't they make decent looking cars anymore? Design by committee?
you need angry looking cars on the "Autobahn" to get all the suckers out of the way. Serious this is sick. Families are drivin around with their kids in small Fiats and are attacked by old farts with 160mph.
Just weird. Especially the early models, later ones look much more standard.
Hmmmm. Not hard to imagine some simple ways to alter the "expression" on the car. Compressed air components acting like face muscles, lights, rotating panels.
Heading to the beach? Happy face. Heading to work? Angry face. On a date? Depends what you are into. Heading in for service? Sad face. Heck. Why not have mood horns as well? Okay, maybe not. Let's not get too crazy.
"No fear. No envy. No meanness." Liam Clancy
I distinctly remember seeing a TV program way back (perhaps 10 years ago) where the Japanese carried out a study just like this. They wanted to know why a new car would not sell, and discovered entirely the opposite - The car was unpopular because of its not-smiley face - Which is why a large number of Japanese manufactured vehicles have a smiley face on them. I have noticed this quite regularly ever since.
It could be that drivers have changed in 10 years, it could be that Japanese drivers are just "nicer" and prefer a smiley car, or perhaps it is saying something about how the world is changing as a whole.
On the other hand, perhaps it is just so much statistical bullsh*t... You choose :)
Enjoy Y2K? Roll-on Year 2037!
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Old news ... to boost Prius sales, Toyota are giving the 2.0 a face lift. I can't find any good online reference, but spy photos report looks similar to this:
http://en.wikipedia.org/wiki/The_Honking
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Well, this thing is right off the scale...
Besides performing a survey on 40 people in a country populated by alot of BMW's, is there perhaps a psychological impairment on the fact that alot of people are still not interested in going green? If they know they are looking at a prius is there mind thinking "well before I actually make a judgement on the looks, its a low powered, environmentally friendly car and I'd never have one of those" before actually considering the cosmetics? Does the car they know to have a fuel guzzling engine in it look better than the car they know to run on batteries?
"perhaps explain why sales of the Prius and other green cars are slow to take off"
Yeah, I'm sure the high price, low performance, econobox look, not to mention high maintenance and exaggerated claims of savings (which are actually negative compared to a comparably sized compact gas powered vehicle), has nothing to do with it. It's the fact that it has a sweet face that nobody will buy it. Yeah, that's it....
Reminds of parents telling their nasty fat child that they have no friends because other kids are stupid....
This is exactly why I have given up on the Chevy Volt. If you havnt seen it, take a look at the concept version versus the production model. Sure, the changes were made for reasons of aerodynamic efficiency, but it could at least look a little more like the new camaro.
Anyway, I'll just have to win the lotto and get a Fisker Karma.
...don't favor angry-faced cars. Alas, anything that has low drag is going to end up looking more or less like a Prius. (Those little longitudinal wrinkles on the roof are not styling, by the way).
The stylists need to get busy on color schemes that suggest angry red faces, or trompe l'oeil designs that make the car look a different shape than it is.Maybe they can design a bunch of terrifying-looking spikes that poke out from the front, but are made of marshmallow and retract harmlessly into pockets on impact.
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I see this study as further evidence that people should not be allowed to drive.
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