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99.8% of Gamers Don't Care About DRM, Says EA
arcticstoat writes "If you thought that EA might have been humbled by the massive Internet backlash against its use of SecuROM in its recent games, then you'd be wrong. Speaking at the Dow Jones/Nielsen Media and Money Conference, EA's CEO John Riccitiello claimed that the whole issue had been blown out of all proportion. 'We implemented a form of DRM and it's something that 99.8 per cent of users wouldn't notice,' claimed Riccitiello, 'but for the other 0.2 percent, it became an issue and a number of them launched a cabal online to protest against it.'"
If you query the number of gamers you have left, of course you're going to get a 99.8% figure. (Though honestly, that exact figure sounds like bullshit to me. Did you know that 85.7% of all statistics are made up on the spot?) The question is, how many customers have you already lost where DRM was a contributing factor? Of those customers, how many can identify DRM as the problem rather than stating "the game doesn't work"?
I almost guarantee that any study EA has done resulting in these figures was flawed. Based on his statements however, I don't think EA has done that research. Riccitiello pulled that number out of thin air. Even if EA did research that suggests that only 0.2% of users should have a problem, there's a huge gap between theory and practice.
I'm an example of a PC gamer lost by the industry. I used to read PC Gamer regularly, wait for the awesome new titles coming out, and get lost in the worlds of these games. Eventually I stopped and gave up on the industry. If you're interesting in why, here are the key points:
-- Lackluster games. The majority of games felt like regurgitated first person shooters. They were all the same with new skins. Hardly an interesting market.
-- Technological problems. There's nothing more irritating than purchasing a game or getting a game as a gift, then not being able to run it. At least two of those instances were clearly DRM problems. The games would not even start. No error, no reason, just fail. Tech support then explains some BS about having a CD Burner. Because, you know, those are so uncommon in computers. (This guy explains it WAY better than I can.) Not to mention the video card driver treadmill. Having problems with that game? Oh, well you need to update to Super Destructo Detonation Drivers version 34120123.1239213213 release 8231 patch -0123 revision B. It will make your system super-unstable, but your games will kick ass!
-- Time. As I got older, I simply had fewer hours in the day to game. I no longer have the time nor the patience to work around the previous two problem. So I just stopped buying PC games. Nowhere was there a concious decision of "screw them", it was simply, "This does not interest me anymore".
These days I have a console that lets me get the maximum amount of enjoyment out of the least possible time investment. Life is so much better than when PC games clogged my system's arteries.
In closing, I'd like to say this: History has shown that good games sell. Period, end of story. Piracy has always been and always will be a scapegoat for the real problem of poor quality merchandise. Implementing draconian anti-piracy measures will only drive away the few customers you have left.
Javascript + Nintendo DSi = DSiCade
Because either 99.8% of gamers actually buy the games they play or 99.8% of gamers are confident in their russian software cracks websites.
Most people don't even know what DRM is, so why should they care about it?
Badass Resumes
If gamers knew that installing a game had a chance of damaging their CD Burner, or causing crashes in non-game activities, requiring a system reformat I bet they would care. As it is, they blame "computers" and do not care.
Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
If 99.8% of the customers don't have an issue with the DRM (presumably they are not restricted in what they are doing), why have it implemented in the first place?
DRM has the purpose of restricting what one can do with a digital product - be it a game, a song, whatever. If no-one ever runs into those restrictions, it's been a waste of effort. However if the restrictions are tight and many people run into them, they are presumably effective for what the manufacturer wanted, but will result in customers trying to circumvent it as they want to do things they are not allowed to out of the box. Such as making a back-up copy.
So either DRM is a priori ineffective (restrictions so loose no-one notices them, so there is no effect of the DRM) to prevent complaints, or it is effective in restricting people but then will guaranteed result in protests and circumvention, rendering it ineffective after all.
of course more gamers don't like it
Heck, even he himself doesn't like it:
"Riccitiello admitted that he personally doesn't like DRM, as it 'interrupts the user experience.' He also added that 'We would like to get around that. But there is this problem called piracy out there.'"
Of course, for the potential customers who 'would like to get around that', piracy isn't the problem, it's the solution.
Personally I have bought a number of EA games, but since they started using SecuROM they're permanently off the list. I have better things to do with my time and money.
What do you expect EA would tell a bunch of Wall Street types? "We screwed the pooch and a bunch of people went after us for it" or "everything is fine, we're a great place to send your money!"
"It is a miracle that curiosity survives formal education." -Albert Einstein
Who needs 3 installs for Spore when you basically can play the game only twice without being bored?
The game was touted with tons of customizable features... few of them having anything to do with game play.
Wow! I can download tons of imaginative designs for buildings and things, and no matter which one I choose, they all do the same thing.
A DRM issue like this is only a problem for a game like StarCraft or Counter-Strike that people will be playing (and reinstalling) for ten years.
That's not to dilute the point that Bad DRM is... bad. It does illustrate the point that most people don't care about DRM, until they actually get bent over by it.
I don't. I'd love to play Little Big Planet, but I'm not going to invest in a PS3 to do it. So I just don't play.
In the past I did purchase a few indie games. Especially the kick-ass Puppy Games titles. That being said, you need something absolutely incredible to overcome my current ambivalence of PC gaming. I simply don't care enough to endure the pain and anguish of PC gaming. Even though AAA games like Halo, Mass Effect, and Spore COULD be played on my PC, I. SIMPLY. DON'T. CARE.
Crazy, isn't it?
What's even better is that if I wait long enough, the great indie games will reach the WiiWare service. Defend Your Castle, World of Goo, Cave Story, Lost Winds, and other incredible titles are at my finger tips. All it takes is a credit/debit card and a bit of Wii Remote clicking.
Any game that did not reach its target audience is not being pirated, either. There have been good games throughout history that received a cult following ex post facto, but no one paid them any heed when they were released. If there is a healthy pirate market for the game, there is a healthy consumer market for it. Pure and simple.
Javascript + Nintendo DSi = DSiCade
What do you do when you want to play a game that isn't on the consoles? For example, a lot of indie games are PC exclusives because the developer isn't a big enough company for a WiiWare license.
WiiWare licenses apparently cost under ~3k. I can see that killing a solo-hobby-developer, but any entity big enough to call itself a small business can afford this.
That said, I have never played an indie game that needed beta drivers, had crazy drm, or was otherwise particularly difficult to install and get running, so if the OP wanted to play one, it would probably be a no-brainer to just buy it and play it.
I agree with EA's assessment (althought 99.8% is rather high, 80% is probably more accurate). MOST people don't care about DRM restrictions... ...until EA, like Wlmart, turns off the servers and makes your $50 game worthless. ...or they try to play the game on their shiny-new Vista or Windows 7 computer, and the OS rejects it.
A lot of people don't realize how bad DRM can be until they get bit on the butt by a non-functioning piece of software or music or video.
The government is not your daddy. Its purpose is not to raid middle-class neighbors' wallets and give it to you.
It was sort of the other way around for me.
I got tired of console games that were buggy/poorly tested etc. and could NOT be patched. I was stuck with the first release version.
PC games at least gave me the aftermarket to fix problems with a game. When I could get inside them, or utilize cracks or whatnot, I began to see more cost value in a PC game. Yeah, I realize that in a perfect world, the games should be perfect on release, but they are not. For that simple reason, I choose to buy a product that at least gives me some latitude in making the fucking thing work to MY liking.
80% is significantly different than 99.8%.
Put another way, I'm sure they can fool themselves into thinking that 0.2% of their customers would've pirated the game if not for DRM.
But if it's 80%, is there really any chance that they'd lose more than 20% of their customers to piracy, if not for DRM?
For that matter, would any business be wise to make a decision that alienates a fucking fifth of their customer base?
EA, I really wanted to buy Mirror's Edge. I was almost considering buying a console for it, so I wouldn't have to deal with the DRM. But with this attitude, I'm sorry, you're not getting a dime of my money, or a minute of my time.
Don't thank God, thank a doctor!
I will agree up to this point. Gamers breaking down and getting the game. Most gamers I know are completely competent in finding and retrieving torrents. If DRM is too intrusive they *will* go pirate it even if they had intended to buy it. Others will actually buy the game, park in on a shelf and download the torrent. DRM, in some cases, can actually encourage piracy due to the intrusiveness of it. I, personally, will never buy another EA game due to this thinly veiled virus masquerading as DRM. I know other gamers that will pirate it instead because they don't want their game systems compromised. EA apparently doesn't understand the gaming community especially on the PC side. Even the 80% number that some have purposed as more accurate may be a bit high.
If the DRM is not that intrusive (only makes copying the CD difficult but not impossible) then, while I still dislike it, I will deal with it. Otherwise, I will just take a pass.
Exactly. 99.8% of 16-year-olds don't give a rip about cholesterol, either - but someday they will.
People who don't care about DRM now will learn to care when their games/music won't work anymore.
That'll only work as long as they stay under their activation limit. Once they've ghosted and reinstalled the 3-5 allowed times, they're up the creek.
It's ironic that the only ones hurt by DRM are the ones who play by the rules.
Last I checked, spouting outright lies is a key feature of trolling. 2 seconds of research would have found out that Poor sales of Thief did not kill Looking Glass and that 2D Boy has had no serious piracy. In fact, the Looking Glass post-mortem explicitly says:
If his post acts like a troll, sounds like a troll, and smells like a troll, it's a troll.
Javascript + Nintendo DSi = DSiCade
Confusing 'users' with 'customers'.
It's like you sell elk urine as a perfume, and claim 99% of perfume users love the elk urine smell.
Nope.
99% of perfume users hate elk urine smell and don't buy it.
The 0.99% who buy it and love it are weird perverts who feel turned on by the smell.
The remaining 0.01% are clueless morons who didn't know what they are buying.
Yep, from people who -bought- the game, possibly well over 90% don't know and don't care. OTOH the rampaging piracy is in a major part influenced by DRM. If they surveyed -users- and not just -customers- they might come up with a totally different number.
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While I agree with your sentiment and that plenty of people are serious about boycotts, I think you're underestimating the amount of idiots who will buy Madden 2097: The Revenge of Athlete's Foot Expansion, and not give a toss about DRM, either because they are going to get the next iteration of the series next year, or because they are playing on a console. The console games market dwarfs the PC games market, so in the end even if all PC gamers quit EA games, it might not hurt them as much as you think - especially if it just means one less platform to develop for. In fact I've just done a little googling and it seems that EA already decided this year to release their sports lines for consoles only, so it appears that it already is more profitable to focus on the console market, for whatever reason. I hate playing devil's advocate sometimes, but there it is..
Personally I already moved to console gaming this year too, for mostly the same reasons as AKAImBatman outlined above. Despite the fact that I love mouse/keyboard for FPSes, I love the convenience of gaming in my living room - on my HDTV, with no bloated OS, no need to download the latest gaming API, latest drivers or buy the latest hardware - more. It just makes sense to me these days, and best of all it means I can happily use a non windows OS on my laptop without worrying about lack of gaming options :)
which is totally what she said