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Study Debunks Gamer Stereotypes

Ars Technica reports on a recent study by Ipsos MediaCT which evaluated gamers with respect to a large variety of social parameters. Among their findings: "55 percent of gamers polled were married, 48 percent have kids, and new gamers — those who have started playing videogames in the past two years — are 32 years old on average." Also, "In terms of hard dollars, the average gaming household income ($79,000) is notably higher than that of nongaming households ($54,000), but the value of the gamer as a marketing target can be seen in a variety of ways. 39 percent of gamers said that friends and family rely upon them to stay up-to-date about the latest technology." The press release for the study is available at IGN.

8 of 117 comments (clear)

  1. Now... by TehZorroness · · Score: 2, Funny

    If only I could get laid...

    1. Re:Now... by houstonbofh · · Score: 5, Funny

      I guess you are one of the married ones... :)

  2. I wouldn't classify people who only own a console. by DragonTHC · · Score: 4, Funny

    those who only own one or two consoles wouldn't really qualify as a gamer in my book.

    You would need to own at least two consoles and a handheld or just a PC to be a gamer in my book.

    And that average income is way above mine. I've been a gamer for 27 years. I don't make that much money.

    --
    They're using their grammar skills there.
  3. Re:I wouldn't classify people who only own a conso by DragonTHC · · Score: 4, Funny

    and people who own just a wii are automatically disqualified.

    --
    They're using their grammar skills there.
  4. Re:I wouldn't classify people who only own a conso by houstonbofh · · Score: 3, Funny

    and people who own just a wii are automatically disqualified.

    Or at least embarrassed in the locker room...

  5. Really? The stereotypes are gone? by thesymbolicfrog · · Score: 2, Funny

    I don't think they'll ever truly be *gone* until a few more choose to, uh... "de-bunk" from parents' basements.

    Oooh! Burn!

  6. Re:This honestly makes sense by Hotawa+Hawk-eye · · Score: 4, Funny

    Happy wife trumps hours of entertainment lol.

    If you're lucky, happy wife provides hours of entertainment.

  7. Re:This honestly makes sense by mmalove · · Score: 2, Funny

    I bought this chess board one time...

    Actually in theory the game was free, but I had to buy the hardware.

    --
    You can get 15 minutes of fame, but you can go down in history for infamy.