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Nintendo Already Anticipating Holiday Wii Shortages

As we approach the holiday season, Nintendo has already said that they don't expect to keep up with demand for the Wii console. In an interview with the LA Times, Nintendo president Reggie Fils-Aime said they're ramping up production by 33% already, with further increases planned. They're hoping to avoid the scarcity of Wii's that occurred last year, which cost them a great deal of money in potential sales. "We're now producing 2.4 million units a month worldwide. Last year, we made 1.6 million a month. So we've made a 33% increase. One of our competitors projects they will sell 10 million consoles worldwide this year. For us, that's three months of production. We're producing an unprecedented level of hardware to try to meet demand."

16 of 246 comments (clear)

  1. They're actually making 50% more by Anonymous Coward · · Score: 4, Informative

    1.5*1,600,000 = 2,400,000

  2. Re:Who doesn't have a wii at this point? by Coraon · · Score: 4, Funny

    No, people arn't eating them, but I hear that their CPU when ground up makes a powerful aphrodisiac.

    --
    -Ours is the wisdom of Solomon, the magic of Merlyn, the fall of Icaris.
  3. I am a wii owner so spare me condemnation.. but.. by sleeponthemic · · Score: 5, Interesting

    To me, there is a serious problem with the Wii.

    I've not checked many review sites so if I'm bringing up a biased, poor review site by all means, reject what I'm saying:

    2 years in and according to Gamespot only 8 games have made a score over 8.5 - 12 if you count 8.5

    This is woeful. You go to the Wii section in any store and the shelves are stocked with what I deem "exploitware". That is, poorly designed games attempting to sucker the Wii mass market into buying games based on advertised novel mechanics (that rarely work).

    A year ago, you could forgive this type of situation on the industry having not caught up with the prolific popularity of the console. Now, I find myself losing faith in the Wii. With all the Mario lineup accounted for and Smash Bros done, a "not completely awesome" Metroid. What do we have to look forward to?

    Url may or may not work for you (localised) http://au.gamespot.com/reviews.html?type=reviews&platform=1031&mode=all&sort=score&dlx_type=all&sortdir=asc&official=all

    --
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  4. Re:Must be ramping down production by Atriqus · · Score: 5, Funny

    Tell me about it, I mean just look at their sales for the last two years... oh wait.

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  5. Re:So has Nintendo won the console war? by Lulfas · · Score: 5, Insightful

    The 360 in its simplest form is missing quite a bit of capability. Notably, Live Arcade and such is mostly useless without a hard drive. PS3 is the most robust system, but costs so much and has so few games it is hard to sell. Wii is kind of perfect, even with the large quantity of shovelware crap 3rd parties are putting out.

  6. Re:I am a wii owner so spare me condemnation.. but by AKAImBatman · · Score: 4, Insightful

    I've not checked many review sites so if I'm bringing up a biased, poor review site by all means, reject what I'm saying

    One comment I'd like to make is that Gamespot is useless. They have no journalistic integrity, and their reviews are awful to boot. Check IGN or MetaCritic instead.

    You go to the Wii section in any store and the shelves are stocked with what I deem "exploitware".

    I do not disagree with this statement. However, I would caution you to think carefully about the PS2 before you derive too much from it. How much PS2 software was AAA stuff? How much of it was excellent stuff that didn't get the attention it deserved? How much of it was pure, unbridled crap? (Even worse, do you know how much of the last category has been ported to the Wii to "cash in"?)

    The biggest issue with the Wii is that some of the best games fall into the category of "don't get enough attention". Gamers pay attention to Monkey Ball Wii when Mercury Meltdown Revolution is the superior title. Zach and Wiki bring back the point and click adventure genre, but no one can be bothered to buy it. Geometry Wars Galaxies is several dozen shmups in one, but hardcore gamers ignore it. Pinball Hall of Fame: Williams Collection is the most amazing pinball simulation EVER, but it goes directly to the bargain bin. Boom Blox... well... Boom Blox is just overpriced IMHO.

    And then there's WiiWare. Awesome, great, terrific, incredible games like Defend Your Castle, Toki Tori, Strong Bad, World of Goo, Wild West Guns (if you like light-gun games), Mega Man 9, Bomberman Blast, and LostWinds, yet most of the Wii owners I see don't even bother to hook up their Wii's Wifi.

    I don't know if this is a failure to market on Nintendo's part or what. Obviously Nintendo's stuff sells well enough, so one has to wonder what gives. In part, I have seen publishers take a defeatist attitude toward the Wii. (e.g. The only reason why anyone heard of Zach and Wiki was because IGN tried to jump-start a grass roots movement. Capcom spent diddly squat on advertising and promotion.) Which, unsurprisingly, becomes a self-fulfilling prophecy. Still, you'd think that publishers would want to nail their support for this machine while the iron is hot.

    I honestly don't think they "get" it. Until they do, a Wii owner has to be a discerning owner. Because that's the only way you're going to find the good games. And there are PLENTY. From Excite Truck to Wario Shake It, the games are there. They're just not getting much attention.

  7. Re:I am a wii owner so spare me condemnation.. but by PhrostyMcByte · · Score: 4, Informative

    Now, I find myself losing faith in the Wii. With all the Mario lineup accounted for and Smash Bros done, a "not completely awesome" Metroid. What do we have to look forward to?

    One thing I am looking forward to is the MotionPlus wiimote attachment. You know those lightsaber games we where promised? All the great game ideas that turned out lackluster because the wiimote's motion detection isn't that great? This will make all that possible. The MotionPlus gives 6 degrees of freedom, registering motion and rotation.

  8. Re:In other news... by AKAImBatman · · Score: 5, Interesting

    I don't think you understand how many Wiis Nintendo is producing. Let me draw a comparison for you.

    In the eight years that the PS2 has been available, it has sold about 140 million units. That's a lot by game console standards. In fact, it's a lot by the standards of pretty much any electronic device ever mass marketed. The PS2 is the most popular console in the history of video games.

    To reach that lofty level of 140 million in 8 years, it would have taken a manufacturing capacity of ~1.5 million units per month. Nintendo is producing 2.4 million units per month. If Nintendo maintains that rate, they will produce 115.2 million consoles in the next 4 years. That's in addition to the 30 million consoles already on the market. That right there is over 145 million consoles in 6 years.

    I will reiterate that the assumption is that production stays steady. However, Nintendo has already promised additional increases in production! Unless there is a massive and sudden drop-off in demand, Nintendo will not only be exceeding the record set by the PS2, they will shatter it to pieces.

    I hope that clarifies the situation.

  9. Re:what?! by AKAImBatman · · Score: 4, Insightful

    Unfortunately, it seems like all that developers have been able to do with it is create a bunch of crappy mini games where the only point seems to be to flail ones limbs around.

    Unfortunately, it seems like all that developers have been able to do with the PS3 is create a bunch of crappy first person shooters where the only point seems to be to fire guns in random directions and hope you hit something.

    I don't know how up to date you've been keeping with the Wii, but the age of mini-games is over. Save for Rayman Raving Rabbids 3, I can't think of a single title in recent memory that's based on mini-games. If any exist, it is probably a shovelware title that you should avoid. Spend your money on Boom Blox, Wario Shake It, Zack and Wiki, or one of the many excellent WiiWare titles instead.

  10. Re:what?! by nlawalker · · Score: 4, Insightful

    To a lot of people complaining, those games you list *are* mini-games. As in, not beefy games - the blockbuster ones that really drive things. In this context, the definition of mini-game has changed, and has glommed together with portions of "casual game," "low budget game, "shallow game" and "simple game."

  11. Re:In other news... by Toonol · · Score: 4, Insightful

    Perhaps the money problems mean that people will give up on plans to get a PS3 or 360 and a widescreen tv, and just opt for the Wii? Most people will still spend a few hundred dollars on their family this Christmas... but they might shy away from BIG luxury expenditures.

  12. Re:what?! by powerspike · · Score: 4, Insightful

    i think the system is great, and it fills something that wasn't around at all, me and my friends will play wii for 10minutes (what ever game * people) while we wait for a taxi, or someone to get back with pizza and a movie etc. One of the best features of the system is that you can pick it up, play it for 5-10 minutes, AND have fun. it's hard to do that with almost anything else on the market. Your welcome to call it a fad system, but be aware, to alot of people that own one, the power is in been able to play it for 5-10minutes and put it down. Hardcore gamers might see it as a fad, but not every one is addicted to gaming

  13. Re:In other news... by MadKeithV · · Score: 4, Funny

    Just imagine how much it would sell if it reassuringly said "Don't Panic!" in large blocky lettering on the front!

  14. Re:Who doesn't have a wii at this point? by Killjoy_NL · · Score: 4, Informative

    Wiiagra? :D

    --
    This is the sig that says NI (again)
  15. Re:In other news... by Turken · · Score: 5, Informative

    (sigh)

    Here we go again... slashdotters that appear to have no clue with math and/or real-world economics. I'll try to make this brief...

    1) Using your numbers, the ps2 has been in production ~ 100 months now, for an avg. of 1 million/month. The SNES sold 50 million over over5 years, averaging ~ 1 million/per month. Wii production WAS 1.6 million/month last year, and is NOW at 2.4 million/month. Wii production started around 1 million/month and has only been increasing, thus Nintendo is already putting units out at an unprecedented rate compared to any system current or past.

    2) Factories and production capability don't just appear out of thin air. They take time and money to build. A built factory with no demand is a bad investment, and Nintendo rarely makes bad investments. Building more manufacturing lines just for the holiday rush is bad business. Good business is to stockpile over the summer.

    3) When people buy a product as fast as it is produced you can't build up a stockpile for holiday sales. Thus, more shortages when demand spikes. THERE IS NO DELIBERATE SHORTAGE. JUST STRONG SALES AND PREDICTABLE ECONOMICS.

    Sorry for the yelling, but its a bit annoying that every Wii story that pops up is filled with people claiming conspiracy. When the demand is high and production is down, then you might have a point.

  16. Re:In other news... by KDR_11k · · Score: 5, Insightful

    Expanding manufacturing lines costs money and depending on the unit price and the expected sales volume that may not be profitable. Since the Wii was "available" during the year that suggests the non-christmas demand is about equal to the manufacturing capacity being used, increasing capacity for christmas only and having superfluous capacities afterwards can be pretty unprofitable.

    I'll do the same thing I did last-gen. I'll buy whichever is the most-popular console when it hits $199. And I'll buy the Nintendo Wii if it's either $100 flat or $150 with a free game.

    That's a contradiction, the Wii is the most popular console. The DS hasn't seen a price drop since release (maybe the old DS back when it was obsoleted by the DS lite), all signs point towards Nintendo using the same strategy for the Wii.

    --
    Justice is the sheep getting arrested while an impartial judge declares the vote void.