Amazon Launches "Frustration-Free Packaging"
mallumax notes Amazon's new Frustration-Free Packaging initiative. Over several years the retailer hopes to convince many of its suppliers to offer consumer-friendlier packaging. It's starting with just 19 products from Mattel, Fisher-Price, Microsoft, and Transcend. Until this program spreads to more products, better get one of these (ThinkGeek and Slashdot share a corporate overlord). From Amazon's announcement: "The Frustration-Free Package is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It's designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging. Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box. Amazon works directly with manufacturers to box products in Frustration-Free Packages right off the assembly lines, which reduces the overall amount of packing materials used."
How much cost does it add to a product to make it retail shelf friendly (theft, presentation)? Hopefully this will save us money down the line too.
Why is it people are sued for their coffee being too hot... but people haven't sued the crap out of corporations for packages that quite frankly maim their customers?
"Laceration-Free Packaging" as far as that cursed clamshell packaging goes. I hate that crap, good riddance.
We hope your rules and wisdom choke you / Now we are one in everlasting peace
I never accidentally cut the cord of something while opening the packaging with a pair of scissors.
Knowing that you've accidentally ruined something worth $50 or more is a horrible feeling.
My only political goal is to see to it that no political party achieves its goals.
*sniff* I never thought the day would come!
Seriously, as a parent, I've seen packaging on kids toys get progressively worse. Not just ultrasonic-sealed plastic clamshells, but toys attached to cardboard boxes with dozens (sometimes over a hundred) wire twist-ties and highly strecthy rubber-band-like straps.
It took me over an hour just to de-package ONE toy for my kid last Christmas. Seriously, there is no excuse for such obnoxious packaging. I, for one, will be keeping a close eye on this initiative and it will likely make me look at Amazon first for my purchases.
"Tell me doctor, with all of your defenses, are there any provisions for an attack by killer bees?"
Now the next thing they need to research is child-proof frustration-free packaging...
The current trend in packaging was for two reasons. It allowed the consumer to actually *see* the produce he/she was getting. And it reduced shoplifting. Big box retailers (rhymes with ball-cart) pushed for these even though the consumer didn't want it.
Fortunately, sites like Amazon can now pressure manufacturers to go back to the more traditional packaging. Maybe I'll finally be able to wrap birthday gifts without needing an additional box/bag. And on Christmas morning, my hands won't be sore from opening 200 packages, cutting wire-ties and tie-wraps, and dealing with having to unscrew the frickin' battery compartments.
I'd rather you do it wrong, than for me to have to do it at all.
Now Amazon needs to do this for DVDs. After all, Amazon doesn't have a shoplifting problem.
Given that DVDs are a shock-insensitive waterproof object shipped inside a rigid case, they should be mailed with far less packaging. A manila envelope would be sufficient. Most of the perimeter seals, "Security Device Enclosed", and shrink wrap could be dispensed with. One seal that's broken on opening would be enough to identify packages that have been opened.
You know what I mean. Plastic snack bags where the tops are fused together so tightly they're near impossible to open. When you apply the force required to get the top open then the cheap plastic bag splits all the way down to the bottom. Chips/pretzels spill out. Oh joy.
I heard this product mentioned elsewhere. It's inexpensive enough that I'm thinking of buying one and asking a cashier to keep it under their counter at a local electronics store I frequent.
That thing on thinkgeek is a piece of crap. It's a flimsy knife with a weird handle. This is much more effective. And cheaper (since you get three). And you can cut metal with them. They're called tin snips. AKA, the manly alternative to the overpiced ones designed by and for women.
Question everything
The Space Devil will not be pleased.
In 3010, the potatoes triumphed
The scissors come in a blister pack too.
I think the FBI have him on a protection program, even his family don't know where he is now.
... that ruin the clear plastic cover over the artwork when you try to remove them.
Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
Um, what? Of course they'll use it to cut prices. Unlike some companies, Amazon is in a competitive field. And when people are shopping online, it's trivial to comparison shop, so people do. There are plenty of other online retailers selling the same stuff as them, and one of the reasons Amazon does well is that they're cheaper. Sure, they want more profit -- but once they find a way to cut costs, the optimal way to make more profit is to pass some of that cost savings along as a price reduction, in order to attract more customers. Remember, there are two ways to increase profits -- increase margins, and increase units sold. In highly competitive markets, the optimal use for any cost cutting measure will be a mix of the two.
Sure, you won't see the whole reduction passed along (at least not until everyone is doing it and they can't afford not to), but who cares? The stuff gets cheaper, and friendlier for the environment, and less frustrating to open. I rather like this idea.
I'd quite like to know that shiny new 8GB SD card is actually brand new and not returned or refurbished goods.
Just how hard do people find it to use a knife or scissors anyway? Have schools gotten so over cautious that you now need a college education before you're permitted anywhere near safety scissors?
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I've found so far, best way to get it off...is run a sharp knife under it cutting it on edge..leaving enough room to try to peel each half off in one motion.
This stuff sucks when you try taking it off in the car to listen to it...
Light travels faster than sound. This is why some people appear bright until you hear them speak.........
Hmm, torture:
The food is packaged in throughly sealed blister packs, and they aren't given a knife, tin snips, band saws, thermal lances, etc. to open them.
If I have nothing to hide, don't search me
What about the numbnuts out there that use a Sawsall to open the damn things? I must admit to being tempted, but decided prudence mandated scissors instead.
Yeah, my Leatherman came in a blister pack. I finally burned it open with a lighter.
It surprises me that Amazon.com is only making this move now. I work for a company that supplies Amazon Germany, along with a number of retail customers. The retailers get the standard 5-layer cardboard box with product pictures, information etc., while Amazon has their own mail order box - sturdier, different info on the outside, and with a designated spot to stick the address label on. In the household product sector, it's been a standard for years by now.
But this was at McDonlads, so that's irrelevant.
Confucius say, "Find worm in apple - bad. Find half a worm - worse."
I will NEVER forget being forced to buy a CAT5 cable while on travel once upon a time. Upon returning to my room with it I was faced with one of those damned impossible to open packages. Thanks to TSA I had no knife, no scissors, no normal way to slash open the damned package. I ended up sawing it open on the metal frame of the bed like a madman! Truly disturbing to get so desperate to open one of the damned things.
I really miss cardboard packaging and I hope that Amazon's example starts a trend...
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