MGM First To Post Full-Length Features To YouTube
Lithal13 writes to tell us that MGM studios will soon be the first major movie studio to post a complete feature-length film on YouTube. Some credit commercial video site Hulu.com for the mended relationship between YouTube parent Google and Hollywood. "YouTube has developed systems that help keep pirated clips off the site and is developing video players that present clearer images than the site's standard player. When it comes to financial terms, Google has proven much more flexible than in the past, according to three studio sources. [...] The only obstacles to Google and YouTube getting more studios to post full-length movies is Google's insistence on a particular ad format, say the sources. They declined to say which ad unit Google prefers. The other hurdle is that some studios are skeptical that users will accept all the ads that need to accompany a feature film in order to make it profitable."
It's great and all to have full length features, but what of these limits recently imposed on downloading? What about people from other countries (other than the US) that have even less than Comcast limits?
They haven't started any of this yet, but are already arguing over the ad formats? Can't they just trial the feature first and look at the interest generated to see if adverts would be viable? I can already envisage full length movies with those annoying YouTube annotations that advertise sites that nobody cares about. The entire purpose of watching a YouTube video is entertainment - you're not there to look for ads related to a video so you can buy things. We get enough with product placements already, can't anything be pure anymore!?
Now if you'll excuse me, I need to find out more about the "Tay Zonday Ringtones". Very interesting...
Always proofread carefully to see if you any words out.
What's the bet it's going to be another U.S.-centric service?
Full length movie on Youtube? I already hate the video quality on the short vids what good will be streaming a full length film? And then probably region locked and javascript ads that reload the window and have me buffer the entire film again. Come to think of it, ever tried to fast forward through an flv file? Just doesn't work properly -ever. I call this a waste of time. And who wanted to see 1930s movies on youtube anyhow. It's not exactly like they'll give us something new and interesting.
MGM studios will soon be the first major movie studio to post a complete feature-length film on YouTube
And the picture quality is still better than the DVD release (for God's sake, don't waste money on The Outer Limits. They should be ashamed.)
== Jez ==
Do you miss Firefox? Try Pale Moon.
If it's video ads make sure they are before the film (Or, I have seen on some other video sites, after the video, which is bizzare) and not during, then I'm great with this.
I don't even watch movies on free TV over here as I cannot have my film interrupted by the film being presented by some company followed by 5 mins of other ads. It's a real deal-breaker for me.
I've also seen those little banner ads come at the bootom of a streaming video which you can then click the 'x' to get rid of, that would be acceptable to me considering I'm watching the film for free.
Do they mean equivalent to the enforced advertising already present in a regular movie theater?
-- one Coke short filmvertisement
-- one long length car commercial
-- 4 movie trailers
-- a long format Coke advertisement
-- a hip clothing advertisement
-- a charitable organization fund drive appeal
-- 4 more movie trailers
If MGM attempts to recreate the movie theater captive audience advertising innundation effect, this will fail miserably.
Every mans' island needs an ocean; choose your ocean carefully.
"The other hurdle is that some studios are skeptical that users will accept all the ads that need to accompany a feature film in order to make it profitable."
You mean, aside from the 10 minutes of previews and actual commercial ads that precede theater films, or the 15 minutes of ads, unskippable warnings, and "DON'T BE A DVD PIRATE! PIRATING IS STEALING" infomercials that precede the feature on every goddamn dvd?
No, I don't believe I'll be surprised at whatever Hollywood deems "necessary" to make something profitable. I mean, according to Hollywood accountants Spider Man, Forrest Gump, and Lord of the Rings all failed to make a profit, right? Of course we can trust them.
-Styopa
Anyone else having problems going to it right now? I'm getting 500 errors
Go get it cowboyz !!
I bet the movie isn't going to be y2k compliant.
More of "This video is not available to you".
Remember, there are no stupid questions. But there are a lot of inquisitive idiots.
Um, are there now THREE Google stories on the front page?
The studio's concern over the need for ads seems misguided. They upload the movies to You Tube. You Tube hosts the content, they provide the ads, they pay for the bandwidth, and they give rev share to the studios. For the minimal ammount of effort required on the studio's part, if even one person clicks on an ad, the studio has turned a profit for their endevor. The movie is already (if it's one that anyone wants to see) paid off by ticket sales and DVD sales.
it is "by a major studio"
There are tons of full length movies already on there, youtube just wants to skip the middleman:)
I can already download movies uncut and commercial free from the Pirate Bay and other torrent sites. Furthermore, they're full screen, not limited to a quarter screen box with ads surrounding it. Not only that, torrents are not locked to a particular country. I can't watch a thing from Hulu, not even their promotional video, because I'm not in the States. About the only advantage I can see to watching the MGM/Youtube site would be if they released their entire stable of movies. Torrents are great for recent movies, and popular movies, but downloading old movies like "It's Always Fair Weather" can be problematic.
So, unless this service gives me full screen movies, uncut and commercial free, despite my not living in the US, chances are I'll not be using it.
When our name is on the back of your car, we're behind you all the way!
This is rather interesting news, going to have to try it out and watch few Bond movies when they are posted.
hmm...perhaps the time has come for me to mainline that youtube set-top-box project...
second society
If they post the right movies.
Aren't MGM (and the movies in question) owned by Sony now?
Except in Canada, where Bell has to play nice and share their copper with the other kids. In my city, there's no less than 18 DSL providers I can pick and choose from:
http://canadianisp.ca/
body massage!
The other hurdle is that some studios are skeptical that users will accept all the ads that need to accompany a feature film in order to make it profitable
So? Take the risk. The worst that's going to happen is they don't. Youtube pays for the bandwidth. The worst loss for a studio is going to be people watching instead of buying the DVD, but that's not going to financially cripple the studios.
I don't see it as a given that "quality := large amounts of bandwith".
Shai Schticks:"You don't make peace with friends, you make peace with enemies"
"I can already download movies uncut and commercial free from the Pirate Bay and other torrent sites."
Which is all the more reason to keep it locked in the vault. Yes I'll spare you the lecture but threatening people with their worst nightmares isn't going to get you all what you want.
"So, unless this service gives me full screen movies, uncut and commercial free, despite my not living in the US, chances are I'll not be using it."
Baby steps oh desperate one. They still have to get one working in the US first. Then we can conquer the world with American film culture.
Shai Schticks:"You don't make peace with friends, you make peace with enemies"
studios are skeptical that users will accept all the ads that need to accompany a feature film in order to make it profitable.
It depends on how many ads they run. I watch Hulu a bit to catch shows I've missed or not seen in years. They generally have one 15-second commercial every 10 minutes or so. It is far less than broadcast television.
If they are going to have breaks anyway, I wish they were a bit longer. It would give me time to get a snack.
Request a Linux Shockwave player here: http://www.macromedia.com/support/email/wishform/
"For the minimal ammount of effort required on the studio's part, if even one person clicks on an ad..."
Spam works on a similar model and we all can see how well that works. "If only the other guy would..."
"...the studio has turned a profit for their endevor. The movie is already (if it's one that anyone wants to see) paid off by ticket sales and DVD sales."
However you're forgetting the slash "new and improved" business "I don't want you to make any money" model. Everything will be available via a broadband connection and there will no longer be DVDs or movie theaters to recoup costs.
Shai Schticks:"You don't make peace with friends, you make peace with enemies"
For the minimal ammount of effort required on the studio's part, if even one person clicks on an ad, the studio has turned a profit for their endevor.
At least twenty percent of this goes to residuals. Some goes to the lawyers who negotiated conditions for online reruns. And some goes to parties that I'm not ready to look up right now.
This focus on "profitable" is disturbing. I don't have a problem with them making a profit, but movie studios have historically had a warped idea of what profitable means. Internet distribution is different enough from theater and dvd/blueray/tape/laserdisk distribution to warrant a genuine rethink.
Consider, while long term, the goal is no doubt to replace physical delivery with internet delivery, are we there yet? The market is clearly not yet mature, so the focus should be more on cost recovery than on profit. Once the market matures, economy of scale will almost certainly transform cost recovery to profit. Either way, market *development* is different than market *exploitation* (using "exploitation" in the non-pejorative sense).
Keep in mind that the idea is not to make up the entire cost of production via internet distribution, but to cover cost of distribution and make a little extra per viewer. Over time, the market will shift from physical media to pay per view, at which point the small profit per viewer will really add up.
Here are a few ways the distribution mechanisms differ:
Media cost: dvd:X/disk; inet:negligible
Manufacture cost: fixed: downscale the movie so's to not overwhelm the pipes, and perhaps to add markers for ads
Distribution costs:
dvd: shipping per disk; placement cost per title to major stores (top shelf gets more eyeballs)
inet: fixed per viewer; viewer pays half of bandwidth via ISP
Resalability:
dvd: purchaser can watch many times from the one purchase, and can resell the disk
inet: pay per view, the Holy Grael of media distribution. Purchaser will generally watch each movie only once, or sometimes twice, if you count screening it before showing it to kids or dates.
``help keeping pirated clips off the site'' is good and well, but such clips are short excerpts. They've conveniently left out fair use in their considerations, at least by the look of it. Coincidence?
Flash itself is the first DRM hit when you are not on a mainstream platform... really, no need to add more, you won't play anyway. So really, I don't care if they are "developing video players that present clearer images than the site's standard player." The standard one already doesn't work for me. I have to use tricks to get the flv or mp4 to watch it in a real player, but it's painful. That's not the Web how it was meant to be.
I don't have problems skipping any warnings with xine.
>The other hurdle is that some studios are skeptical that users will accept all the ads that need to >accompany a feature film in order to make it profitable
Yeah right, like there is any difference between this and ads for 30 minutes before the movie about ...smash!
anything but movie stuff. I dont need to know subaru has a new car when i go to see the incredible hulk....it makes me mad....want to
I've watched a ton of stuff on Hulu lately, including full-length movies. That site has done a brilliant job. I don't even mind the commercials, because usually they're in quick 15 or 30 second segments, instead of the 3-4 minute grinds you get on television.
-- http://ninthagenda.com/
See http://www.rajshri.com/aboutus.asp
Its up since 2006. They are into movie distribution business, but you can watch some full-length movies ( Indian language movies! ) and the latest TV shows as well.