On the Economics of the Kindle
perlow writes "Just how many books a year would you need to read before the cost of Amazon's Kindle is justified? The answer is not so cut-and-dried. If you're a college student and all of your texts were available on Kindle (possible but unlikely), you could recover the cost of the reader in a semester and a half. For consumers to break even with Kindle's cost in that time, they would have to be in the habit of buying and reading four new hardback books per month — if the convenience factor wasn't part of the equation. At two books per month, breakeven would be in three years." Here is the spreadsheet if you want to play with the numbers.
but I want something with a color screen at least (i know its too much to ask but oh well)
...if the convenience factor wasn't part of the equation.
Isn't this largely the point? Who the hell is making a decision to purchase this based on book cost?
The convenience factor is the equation. The whole equation.
Also, even if it were not about the experience, I cannot resell books from the Kindle. So the TCO is much higher than the books assuming that I resell all those that do not rock my world.
"To any truly impartial person, it would be obvious that I am right."
I just got back from vacation and guess what...I FINALLY saw a Kindle in the wild at the airport. I just don't see this thing taking off. The iPhone or something similar has a much greater chance of making it big as an e-book reader. At least with a cell phone you can justify the cost because you can use it for more than just reading books.
And you're locked in to the kindle forever, until they stop supporting it at least:/
Not to be a ra-ra anti-DRM fanboi at every story, but it's somewhat relevant here.
93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
To be fair, e-ink is about the least screen-like screen you are likely to find. Like paper, it is non-emissive and works only by reflecting ambient light.
I'm not about to buy one; but the Kindle's screen is one of its major selling points over various other cheaper and/or more versatile electronic reading widgets.
Amazon needs to offer electronic copies of books I order for a small up charge. I still want the real book. I still want the experience of having a real collection even when the tech is old/broken/unsupported. In bed at night I still want to turn the pages. However, I'd love to have the convenience provided by the Kindle when traveling and even for purchasing. Buy the book now, read instant on the Kindle, get the hard copy in the mail two days later. I'd buy a Kindle regardless of generation/tech in an instance if this plan existed.
Next up a spreadsheet detailing the break-even point of your iPhone one 25 cent pay phone call at at time!
As I have argued ad nauseam here (PDF) and elsewhere, Ebook readers sinply won't take off big-time until the manufacturers forget their proprietary formats and go for something sensible.
Unfortunately, "something sensible" doesn't mean some HTML bodge, RTF kludge, or non-reprocessable binary like PDF, but a persistent, parsable, non-proprietary, standard. Gosh, isn't that what XML was supposed to do?
As an engineering student, I think this idea is impractical. When I'm preparing for a midterm, I'm usually burning through practice problems at the end of each chapter. The ability to glance at the last few pages of the book (physically) to check my answer, or to flip back a few pages to reread a concept is invaluable. I'm sure I would get annoyed rather quickly with the electronic equivalent.
Now on the other, for light reading. I can see how it's practical.
I would never replace my textbooks with it.
The advantage e-books have over dead-tree versions is in technical material. Shop manuals, technical schematics, medical journals, etc. Any material where being able to 'search' would be a benefit. E-books offer almost 0 benefit for casual or 'entertainment' reading. But that isn't the point. Source material longevity is the key. A good quality hardcover can last HUNDREDS of years! Try that with any electronic device or file-system. I remember a time not too long ago when 16 registers on a CPU were a big deal, and DOS apps couldn't read Mac files (even the 'simple' ASCII txt files) and there were different file-system structures 7bit vs 8bit vs *. We think that .txt is the safest solution for portability and longevity but IBM used to think the same thing about punch-cards!
If you are going to invest enough money in a Kindle to make it a 'worthy' purchase, then you are that-much-more going to benefit 50 years from now with your library of real-books and a pair of eyeballs as your interface to them.
"The price good men pay for indifference to public affairs is to be ruled by evil men." ~Plato (427-347 BC)
Sure, you can get sunlight readable color screens but they chew power and are costly.
Engineering is the art of compromise.
With a real hardback book I can resell it on amazon for most of what I paid for it. Moreover I can buy it used to begin with. So the cost estimates here are off by a factor of 8 to 10 at least. Of course here is some inconvenience i reselling. On the other hand I can also buy a lot more books at one time for the same price and keep them till I'm ready to read. Conveience to me is being able to toss a book in my airplane bag or beach bag. I'm not taking my kindle to the pool or the beach. I'm not going to leave it outside on the patio table while I go take a pee or refill my drink. And I'm certainly not parking it beside the piss pot, or taking it in the bathtub with me. Besides, being old school, I find there's a great deal of visceral nature to books that somehow is part of the reading. Even being able to dog ear a page or write in the margins of certain kinds of books is a very good way to use them effectively. Not to mention...convenient.
His analysis of the kindle as a vehicle for college textbooks doesn't work.
Most students buy their books used and sell most of them back to the bookstore at the end of the semester. If publishers started offering textbooks for the kindle, they'd presumably be DRM'd, and you wouldn't be able to sell them back. The publishers hate the used textbook market, and they do anything they can to kill it off (e.g., a new edition of a calculus textbook every 2-3 years), so there's no question in my mind that they'd use DRM to eliminate it.
Most lower-division textbooks in most subjects are in a large, color format with a layout so complex that it makes every page look like the cockpit of a 747. This doesn't work on the kindle.
He seems to assume that the cost of a college textbook mainly has to do with paper, printing, and binding (ppb), so that it would be much cheaper in electronic form. Actually, ppb is no more than a small fraction of the cost of most textbooks.
He seems to assume that the only way to read an electronic book is on a special e-book reader, and then he goes on to calculate how long it would take to earn back the high cost of a kindle. But nearly all college students either have a laptop or a desktop machine, so the only logical reason for them to buy a kindle would be the same as for anyone else: convenience.
Find free books.
It's consider that a much more interesting topic.
The idea of giving free cellular data service away with a device is basically the exact opposite of what the rest of the industry does.
You can get an iPhone for $200, but then you're obligated to pay ~10x that amount for wireless service over the next couple of years. A Kindle costs $350 and has free wireless for how long? forever?
Can that business model really be profitable in the long term? If so, I'd say it's a great deal for the consumer. But I have to wonder how many people have to do a bit of web browsing on their Kindle before Amazon starts losing money on wireless bills, and decides to remove features or connectivity?
"The worst tyrannies were the ones where a governance required its own logic on every embedded node." - Vernor Vinge
Kindle's wireless deliveries only work inside the USA. Likewise you can't buy content without a US credit card.
This rules out a large chunk of their potential customers, and one of the huge benefits of buying a Kindle. It also means many overseas book sellers won't want their content used on Kindles.
My mother (in Australia) wanted to get one, largely because she can adjust the text on the screen. Here eyes are not what they used to be and she gets stronger and stronger prescriptions on her glasses.
It is the lack of access and the cost that are the biggest obstacles for her. To me is seems the Kindle is an American-only club that provides a good ebook reader at high cost.
Those at Amazon really need to broaden their perspective if this is to take off.
If the pattern goes 9am, 10am, 11am, why isn't noon 12am?
Yup. Not only will I not pay $10 for a sodding text file when I can get a physical thing for the same price or less. I also give away my most of my books to family and friends, or even my library. Can't do that with the Kindle. The Kindle and its ilk need to have their wares for well under a $1, so at least you know you're getting into renting the book field.
I know it's in poor style to reply to one's self post, but this time I really had to; I must retract what I said earlier - NO I can not recover my costs quickly, at all! The Kindle versions of my textbooks are effing expenisve! So expensive in fact, that I feel 0 motivation to buy them. Compare the Kindle version of this textbook to the hardcover version of the same
That's only US$20 of difference in price. I'm not going to bother gettin e-books.
"The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
I've been reading books with my iPhone and its great at bed time. read with the lights off so I don't disturb my wife, and it powers off if I fall asleep and stop flipping pages. I also have it with me everywhere, so I 've got thought books faster as I can read it anytime.
But content, I cant just loan a copy to my friend, and I cant just mail them a link to the book as hey need the software I use.
E-books need a common format with tags for meta data like MP3s and work on all platforms.
I'd like an e-copy with every paper copy I buy, but copy protection will never allow this freedom.
8(
Oh well.
No shit.
Look, give me a black and white epaper device that can display things.
Forward, back, select, exit, it doesn't need more controls or intelligence than a cheap-ass MP3 player. You can probably steal the chip from those 'picture frame' things.
Don't give me one with a damn wifi connection, or a computer in it. A single USB connection, or a single SD card slot, would be fine. Rechargeable batteries would be a bonus, but not required. (From what I understand, those things use almost no batteries.)
Hell, it doesn't even have to display 'text'...if it can just display GIFs with consecutive filenames, and requires a conversion program to put books on there, I wouldn't mind one bit.
Something like that should actually cost 50 dollars, and 45 dollars of that should be the epaper.
If corporations are people, aren't stockholders guilty of slavery?
When you lose it, drop it, or otherwise break it, you're screwed. Look at how many people lose their cell phones | drop them in the toilet | can't remember where they left them ...
If I somehow lose or destroy a $5 paperback, I'm out $5. How many would I have to lose before I reach the cost of 1 kindle?
Plus books look good on a shelf. I can find the exact book I'm looking for in seconds, and most of the time, with reference manuals, the exact page quickly enough - most reference books come with something called an "index" They even come with a meta-index - though they call it a "table of contents", so the whole "I can search it" is moot. Now, does it blend?
The segway didn't change transportation. Neither will the kindle change my reading habits. And it's a stupid name, to boot. "Kindle" - you can't even burn it
It's not just about selling. Most of the value in culture is sharing. If I have a real physical book, I can lend it to my friend. I can give it to a family member. I can say "read this; I loved it". If it's locked into my Kindle then that's much less likely to happen. That may not happen with every book, but you don't know which ones are going to be important till you read them.
A real book is worth much more than a DRM controlled image of one.
=~ s,(.*),<sarcasm>$1</sarcasm>,g if any_point_you_wish();
25 years ago Borland came out with Turbo Pascal with its famous "Book License" and the nearly unheard of release-with-no-copy-protection. Treat the disk/program like a book: Give it away, throw it away, whatever. Just be sure though, like a book, it could not possibly be in use in two places at the same time.
Quite a 'novel' idea for software and for consumer property rights.
"Dirty rotten companies shove mp3-camera-gameboy-dildo-phones down our throats every minute of every day. "
I would like to subscribe to your color E-newsletter with stereo screaming and moaning.
Shai Schticks:"You don't make peace with friends, you make peace with enemies"
When we already have handheld devices (phones, iPods, Blackberries, Palms, Pocket Windows) and cheap notebooks (Asus eee, XO, thousands of Wintel laptops?)
All of these devices can display ebooks -- and already are, and have been for YEARS.
My Tungsten E might be old and a little power-hungry, but I read ebooks on it all the time. Heck, even the trendy but otherwise pointless iPod has now morphed into a real PDA. Took Apple long enough, but they finally reinvented the Newton.
Amazon is way late to the party with a device which does nothing else useful. I just don't get it. These single-purpose dedicated devices are a waste of time, space, and money.
How come people like the New York Times still haven't figured out that e-*books* have long since arrived, but ebook *readers* are a technological dead end?
You are not a brain: http://books.google.com/books?id=2oV61CeDx-YC
I have a Sony PRS-505 eBook reader, and I love it. I love the e-ink, I love having all my books in one place (and it saves lots of space - don't need huge bookshelves). I like being able to backup all my books. There are many advantages to eBooks. But I did not spend $250 on the eBook reader because i somehow managed to convince myself that since eBooks cost a few dollars less than traditional bound paper books I'd save myself money in the long run. Only an idiot would convince themselves that an eBook reader is a way to save money. It's not. You can always buy USED paper books (go to Half-Price Books or another used book store) cheaper than you can buy new-release eBooks. But that doesn't mean it's not a useful device. That being said, many copyrighted ebooks can be downloaded for free on bittorrent sites (not saying one should do this). In that case, it would save money assuming you would otherwise be purchasing the books in traditional format from Amazon or somewhere else. But don't kid yourself, buying eBooks for $14 instead of traditional paper books for $17 is not going to offset the cost of a $250-$300 electronic device anytime in your near future. Hopefully nobody is dumb enough to use frugality as a reason to drop a few hundred bucks on an Amazon Kindle or Sony Reader. People are dumb, but that's the level of stupidity at which people probably are not going to be doing a lot of reading, let alone book-buying in the first place. I love my Sony Reader, but it was a luxury that I paid for, and I have no illusions that it will be saving me money anytime in the near future.
Stupid people make stupid things profitable.
I don't have a kindle or whatever the sony device is called. I am not at college or any other educational establishment. But I like reading, and I end up in some odd places, and am away from home a lot of the time. So I use my phone. (HTC Trinity)
Ok, I can see the "screen too small" arguments already, but it does ok for me (320x240 or 60mm x 45mm). With font smoothing turned on, and the backlight set just as I like it, and using my preferred font at my preferred size (all these are fully adjustable), I can read just as well as I can a normal book. I'm only reading truly literary stuff, no diagrams, although things like the maps from LOTR display fine. I only need to gently touch the RH of the screen with my thumb to turn the page, and can annotate, bookmark, highlight and refer to a dictionary where necessary. I have hundreds of ebooks on an SD card, some bought and others from manybooks.net which has the gutenberg library available in all the main formats.
My phone fits in 1 hand, if I get a call it switches to that mode by itself and doesn't "lose" my place. In fact I can have several books on the go at once. As soon as I open any book, it returns to the page I was last on, I don't have to enable that or specifically bookmark anything. The kindle type devices apart from being too large (for my purposes) and being single purpose, have one major flaw when compared to real paper books. You can only have 1 book open at once. I'm not sure how it goes these days, but when I was at school, I would normally have at least 2 books open at once when doing any kind of research. Unless you buy two (or 3) kindles then you will never have that capability. Also, I don't think paper books are replaceable by electronics. The library would becomes a fairly empty souless place once that happened. Part of the appeal of a library to me, is being surrounded by millions of documents that contain the majority of the worlds knowledge and dreams. A couple of servers wouldn't have the same gravitas.
Viewing a single page of text is an unusual way of reading (for me anyway), and if I were to get a full size document reader, it would have to display 2 pages at once, just like a real book. But then it would likely not fit in my pocket, it wouldn't play games, mp3s or movie files, it wouldn't have GPS or 3G internet or a calculator, or stereo bluetooth, or SMS, or email. I would need SSH access to my servers, and be able to program my own software and be able to access just about all of the devices hardware with my own code. Maybe convergence is a bad thing for some, but I have all that in one device that fits comfortably in the palm of one hand. It cost a little more than the kindle, but I bought this device 2 years ago and if I were to have individual devices for music/movies and GPS, and reading and programming, then the individual costs would be prohibitive.
But that's just me, YMMV.
of a used textbook! When I was in school lo, these many years ago, I _always_ bought the most marked up books that I could find. I found the additional emphasis on material and margin notes invaluable. Keeping your books in pristine condition actually detracts from their value as far as I'm concerned. :)
The reason I suggested GIFs is that the device shouldn't have to deal with fonts or formatting.
And what you can fit in 1MB isn't incredibly relevant. The question is what you can fit on the 1GB SD.
The point of this device would be that it is a display, and requires a computer to load it. Anything that might require computational power is offloaded to the computer which generates pre-formatted pages the stupid device can throw on the screen.
The actual brains of the device needs:
1) Select folder, can be done with a simple SD/FAT reader chip.
2) Find image with name book0001.gif, done with same chip.
3) Display images, done with whatever 'display gif' chip that electronic photo frames use. (Actually, this chip is already too smart, in that it can resize and reduce color, whereas if a computer was generating the gifs it wouldn't need to do that.)
4) Have device that advances to next file, or previous file, and saves current file. My MP3 player does exactly that, there's probably a chip for that, or maybe it's built into the SD/FAT reader chip.
That's it. That much electronics should literally cost less than the plastic molding, both of which together should come in at under 5 dollars. There's a reason you can buy extremely lowend MP3 players for 7 dollars, and those have a cheap LCD screen that we do not need to count for these purposes.
I don't know how much epaper screens actually cost, it looks like they added 50 dollars to the cost of LCD readers, although I don't know how much the LCD cost in the first place. But they should literally be almost the entire price of the device.
If corporations are people, aren't stockholders guilty of slavery?