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Microsoft Feared Mac Vs. Vista In '05

CWmike writes "Gregg Keizer sifted through many threads of e-mails released under the 'Vista Capable' lawsuit to dig up this jewel...More than a year before Windows Vista's release — and long before Apple started poking fun at the OS — Microsoft officials were already worried about comparisons between Mac OS X and Vista. An e-mail thread from October 2005 showed that an article in the Wall Street Journal by Walt Mossberg grabbed the attention of managers at Microsoft. In a column headlined What PC to Buy If You Are Planning On a Vista Upgrade, Mossberg alarmed one Windows manager who forwarded a bit from the column.... 'You won't have to worry about Vista if you buy one of Apple Computer's Macintosh computers, which don't run Windows,' Mossberg had written. 'Every mainstream consumer doing typical tasks should consider the Mac. Its operating system, called Tiger, is better and more secure than Windows XP, and already contains most of the key features promised for Vista.' Warrier added a comment of his own: 'A premium experience as defined by Walt = Apple. This is why we need to address [the column].'"

27 of 652 comments (clear)

  1. Re:What Microsoft should really have considered by sakdoctor · · Score: 5, Funny

    It's not fair to call vista a virus.
    Viruses are some of the tiniest and most efficient pieces of code written.

  2. Broken premise by $RANDOMLUSER · · Score: 5, Insightful
    Mossberg says:

    Vista, formerly known by its code name of Longhorn, is due out about a year from now, well within the lifetime of any PC you purchase today. I assume most consumers running Windows will want to upgrade to Vista.

    Which is just plain wrong. Consumers don't upgrade operating systems. They use the one that came with the box until they need a new box. Techno-nerds and enterprises upgrade operating syatems. In the case of Vista, enterprises have stayed away in droves.

    --
    No folly is more costly than the folly of intolerant idealism. - Winston Churchill
    1. Re:Broken premise by qoncept · · Score: 5, Insightful

      Wow, that's a pretty bold assertion with absolutely no evidence to back it up. I don't have any numbers, but I'll go ahead and base my entire argument on personal opinion like you have. I think you're wrong. I'm sure that less people buy operating systems to upgrade themselves than buy them OEM with a new computer, and I know businesses have avoided Vista, and after the fact, when everyone found out for sure that Vista was garbage they stayed away, but "Consumers don't upgrade operating systems" is just straight up silly. The simple fact that Best Buy has them for sale says you are wrong. People do it, and enough do it that Microsoft markets to them.

      And, as an aside, business do upgrade operating systems. But not immediately. They give them time, wait for bug fixes and evidence that the platform is stable. With Vista, that never happened, so they didn't upgrade.

      --
      Whale
    2. Re:Broken premise by Selfbain · · Score: 5, Funny

      When my Mother got a new computer, it came with Vista and I had to keep telling her there was nothing to fear from a new operating system but I think my message was somewhat undermined by the fact I kept swearing and screaming at the computer while I was setting it up.

      --
      Well, it has never been successfully tested.
  3. Re:I feel like the more people that use MAC... by 0100010001010011 · · Score: 5, Funny

    I would have gotten hooked Linux if it wasn't for OS X. Terminal.app sitting in the Utilities folder is like a drug pusher. First it starts out with a little 'ls' and 'mv'. Then you learn to SSH and X11 forward. Then come the shell scripts and built in gcc.

    Oh god, and then you discover screen and it's all over. You're hooked.

    I'm now a CLI junkie. I get my fix from my debian rtorrent machine that gives me my movies and now I'm building a home automation center from NSLU2 and 1-Wire. My MacBook Pro starts Terminal.app on start.

    Parents keep your kids away from Apple, they could be come CLI Junkies. Vista is the one true path to salvation.

  4. Re:Trailing Edge Technology by Locutus · · Score: 5, Insightful

    Microsoft knows this and they know all about Tiger, they copied alot of it. What Microsoft was concerned about was rogue press saying things like Mossberg wrote. Anyone who knows technology over the last 20 years knows that Microsoft is a marketing company before they are a tech company and this email just shows that. 'Don't let the public know there is something better' is all this says and that is SOP for Microsoft. IMO

    LoB

    --
    "Anyone who stands out in the middle of a road looks like roadkill to me." --Linus
  5. Re:What Microsoft should really have considered by pcfixer · · Score: 5, Informative

    This is simply not true. Vista is not faster than XP in almost any respect. Any computer with identical hardware will run Windows XP faster than Vista. Period. While service pack 1 has helped somewhat, Vista still lags behind XP. There have been many reviews to demonstrate this, most recently in Maximum PC. Dont delude yourselft into thinking that you are using Vista because it is faster. It isnt. www.lapcfixer.com

  6. shooting the messenger... by Jodka · · Score: 5, Insightful

    "A premium experience as defined by Walt = Apple. This is why we need to address [the column]."

    That suggests that when Microsoft received reports of a competitor offering a superior product that executives regarded the reports themselves as the problem and not Microsoft's deficient offerings; Warrier writes of addressing Mossberg's column, not of addressing the problems with Microsoft's planning and development processes which led them to an inferior market position.

    Blaming someone outside the organization is smart corporate politics because it does not make enemies inside your own organization who might retaliate against you. But then maybe that is the problem with Microsoft management, that it is full of shrewd corporate ladder-climbing types instead of inspired artists and engineers.

    --
    Ceci n'est pas une signature.
  7. Why People Said No to Vista by mfh · · Score: 5, Insightful

    What Microsoft should really have considered was why, even before they released it, customers were ready to say NO to Vista.

    Microsoft didn't sell the reason people needed Vista. They polished a dashboard up with some glassy looking graphics and slapped a pricetag on it. That's not relevant to 99% of users. Most people use their computers for the internet, or for writing letters. Could Vista do anything like that better than XP? No. And there's your answer.

    If Microsoft wanted to sell Vista, they should have examined what the main concerns are of people and acted on them. Most people don't care about what is happening behind the scenes... that's what nerds are for. Most people care about what the computers can do for them.

    Now if they wanted to sell Vista, they should have got Jerry Seinfeld to do the Vista commercials from the beginning, and keep Bill Gates out of them. Seinfeld would simply sell the reason people need to upgrade to Vista which is for security and for expanded multi-media capability.

    Jerry could have also addressed most of the user objections to Vista openly and with a dash of dry comedy that people tend to admire in the comedian.

    But they chose to do a faceless monolithic kind of ad campaign, to combat Apple's ads but that actually made people think about how good Apple is compared to windows which was the kicker-backfire!!!! OMG yes.

    --
    The dangers of knowledge trigger emotional distress in human beings.
    1. Re:Why People Said No to Vista by badasscat · · Score: 5, Interesting

      It's just not worth the cost. If a computer comes with it, that's nice - I'll take it

      You may come to regret that attitude, as I have. I needed to buy a new laptop (old one broke) and I considered whether I should pay extra to get a new XP license with it, but because this was an unexpected purchase I ended up deciding to save the money and go with Vista.

      Big mistake.

      For one thing, I discovered Vista's DPC latency is always, always worse than XP. This is a big deal for me as I record music, not professionally, but for myself and it's one of the things I use my computer for. Basically can't do it in Vista, the OS defers too many procedure calls.

      And I've spent literally *days* now trying to get the OS to run the way I want it to run, figuring out what I can safely shut off and basically trying to streamline it to where I don't have a mess of useless junk running all the time and slowing down my system. (I have a ThinkPad, so I'm not talking about crapware that came pre-installed, I'm talking about Vista processes, services, etc.)

      I actually ended up turning Aero off and going back to the Vista Basic interface. Aero is just tiring to look at after a while, and seems to serve no real purpose. I see no justification whatsoever for dedicating all those resources to it.

      Someone said in another thread about Vista that while it's basically a functional OS, it fails at what an OS is supposed to do and that's let you run the programs you want to run without getting in the way. It is instead an impediment. It's like a spoiled child constantly begging for attention and throwing tantrums when you don't give it any. I feel like I need to babysit it all the time; I am literally working more on Vista than I am doing anything productive on my computer.

      If I had it to do again, I would spend the extra money for the XP downgrade.

  8. Re:Tiget may be better than Vista, but by gmor · · Score: 5, Interesting

    I'm getting really annoyed at the Mac commercials that constantly slam PC's.

    I get the opposite reaction. I find Apple's ads cute, fun, and surprisingly truthful as Microsoft runs desperate "I'm a PC, so I'm nowhere near my computer" ads.

    And the iPhone and iPod Touch ads are musical, elegant, and actually make me want to buy the device, as opposed to the other carriers' ads that show dominoes of inventory but no one doing anything cool with their phones.

  9. features myth by brre · · Score: 5, Insightful

    Why does Microsoft, and apparently Apple, believe what we've been waiting for is more features? I don't know a single consumer who is dissatisfied with their box because it lacks this or that feature. The consumers I know who are unhappy are unhappy with the user experience: box does something unexpected, unexplained, mysterious, unintended, or just plain wrong. So I don't understand the features war. I would think the vast majority of us aren't looking for the box to do something new and wonderful, but to stop doing things that are weird and obstructive.

  10. Re:News??? by je+ne+sais+quoi · · Score: 5, Insightful

    It's news because it's not every day that we get to be party to these discussions. We're only finding out because of a law suit. As a linux/mac fanboy, I would be just as interested if not more so if we got the read the same discussions about Steve Jobs and Co. discussing how they were going to beat windows, and I read about the GNU and linux guru discussions about this subject when they make the front page of slashdot. (See, linux is open source, so the discussions are easier to access. :) ) So it's news, I'm interested in it.

    Also, there's a sense, at least to many on slashdot, that Microsoft owes its position not to good software, but to its monopoly status. Thus, if the MS execs are concerned about the competition, it means maybe the end of the windows domination is that much closer.

    --
    Gentlemen! You can't fight in here, this is the war room!
  11. Ballmer! by Hal_Porter · · Score: 5, Funny

    I will kill this Mossberg for you for ten million of your American dollars and a lifetime license for Windows XP.

    --
    echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
  12. Re:Their fears were justified. by Sique · · Score: 5, Insightful

    If Apple would simply allow their OS to run on generic PCs, Microsoft would have a true competitor.

    If Apple would allow their OS to run on generic PCs, they would fall into a support hell.

    --
    .sig: Sique *sigh*
  13. Re:As desktop support... by crmarvin42 · · Score: 5, Informative

    there should be an oversight committee to determine if a Mac is a necessary item

    I'm sorry, that's just stupid. If a researcher feels they'll will be more productive using a mac with windows under emulation for the apps that need it who are you to judge?

    I use a mac in a research setting at Purdue and run windows for a handful of Apps I rarely use. I probably fire windows up once every couple of months. I used to use it more frequently but apps like SAS, SPSS, and the windows version of Powerpoint are offered over the web via a CITRIX client so I don't need to waste disk space installing those apps locally anymore. However, if their had been the kind of unnecessary oversight you are suggesting I'd be SOL.

    I get the impression from your post that you work for the researchers, but not as a researcher yourself. You are poorly equiped to decide which tools would best benefit the researcher unless you are the PI in question.

    --
    Bureaucracy expands to meet the needs of the expanding bureaucracy.-Oscar Wilde
  14. Re:As desktop support... by maxume · · Score: 5, Insightful

    In general, funding oversight should focus on inputs and outputs, not process.

    Assuming that the committee will know better than each and every researcher is a bad idea, and inputs and outputs are easy to measure, meaning that monitoring them will probably require less bureaucracy than making sure that all dollars are spent in 'approved' ways.

    --
    Nerd rage is the funniest rage.
  15. Re:I feel like the more people that use MAC... by Anonymous Coward · · Score: 5, Funny

    You might as well sell your sole to Richard Stall..erm Satan!!/p>

    Why would Satan, or Stallman for that matter, do with one of his shoes??

  16. Re:News??? by Golias · · Score: 5, Funny

    People need to be reminded of the monopolistic software prison they live in. They don't have to use Windows, and there is better software out there.

    If you can leave any time you like, it's not a prison. It's just a really shitty hotel.

    --

    Information wants to be anthropomorphized.

  17. Yes, WE can: The New Mac commercial by starglider29a · · Score: 5, Funny

    Mac: Hi, I'm a Mac
    Bill Gates: And I'm a PC
    Mac: WHOA, Bill Gates! What are you doing on a Mac commercial?
    Bill: To remind people that Microsoft is more than Windows. We've been writing software for the Mac since before there was a Mac. The same Office suite that PC's use is available to Mac Users
    Mac: Actually, Bill, it's better.
    Bill: [blushes] Thanks. And with Boot Camp and virtualization, you can run Windows if you have to.
    Mac: Or want to. I think Vista ROCKS on a Mac.
    Bill: That's all. Microsoft makes software and operating systems... for PCs AND Macs.
    Mac: So, we can work together.
    Bill: Yes. Yes, we can. [shakes hands] Nice shoes...[Exit, Stage right]
    [Mac stands stunned]
    [Enter PC, eating a churro]
    PC: You're not going to believe this. I just met Jerry Seinfeld in the hallway.
    [Mac stands stunned]
    PC: What? What'd I miss?
    [Fade to iMac running Office 2008 and Parallels with Vista] and new 'Yes, WE can' logo

  18. Re:I feel like the more people that use MAC... by jo_ham · · Score: 5, Insightful

    MAC = Media Access Control

    Mac = Short for Apple Macintosh.

    My friend, I fear that the computer you chose to use will have no bearing on what people already think of your intelligence.

  19. Just FUD and bullshit... by Anonymous Coward · · Score: 5, Funny

    From someone who has never used Vista. I've had it installed for years, it's every bit as stable as XP, and while it's clearly somewhat more "expensive" (CPU+Memory), on any kind of modern hardware it is irrelevant.

    It's also clearly more secure than XP. In all cases where I've installed it for friends and family, it has noticeably reduced the amount of cruft that gets installed.

  20. Re:What Microsoft should really have considered by sh00z · · Score: 5, Informative

    The key here is the phrase 'on the same hardware'. As operating systems do more, they take more hardware to perform adequately. And it's not a Windows thing, it's a MacOS thing and a Linux thing.

    Not necessarily. MacOS X, 10.2 was faster than 10.1, and 10.3 faster than 10.2, on the same hardware. It wasn't until 10.4 that you actually started seeing a performance hit on G3 and slower G4 computers.

  21. Re:You haven't seen some viruses by TheThiefMaster · · Score: 5, Interesting

    I personally think the most impressive virus was CIH, which could be considered to be zero bytes in size, due to the fact that it didn't increase the size of executables it infected. It didn't damage them either, it filled alignment gaps in the PE (.exe) file format, making the infected exe "denser" than the uninfected one. Pretty clever.

  22. Re:News??? by proxy318 · · Score: 5, Funny

    no, you can check out any time you like, but you can never leave.

    --
    Saying your "phone ran out of batteries" is like saying your "car ran out of gas tanks".
  23. Re:What Microsoft should really have considered by Poltras · · Score: 5, Interesting

    The key here is the phrase 'on the same hardware'. As operating systems do more, they take more hardware to perform adequately. And it's not a Windows thing, it's a MacOS thing and a Linux thing.

    Not necessarily. MacOS X, 10.2 was faster than 10.1, and 10.3 faster than 10.2, on the same hardware. It wasn't until 10.4 that you actually started seeing a performance hit on G3 and slower G4 computers.

    In any event, I'm not sure that I'd call the jump from 10.1 to 10.2 to 10.3 'major iterations'.

    In any event, I'm sure you don't know what you're talking about. The full list of features in each iteration was astounding. The difference between 10.1 and 10.2 was of the order of those between Win 2k and Win XP. The fact that they update minor version numbers doesn't change the fact that they add enough to call it a major iteration.

    Don't believe me? Check out for yourself on wikipedia: 10.1 10.2 and 10.3. Thank you, come again.

  24. Re:What Microsoft should really have considered by squallbsr · · Score: 5, Informative

    If I had mod points, I would mod you up! Just because the number isn't incrementing to astronomical levels with each release doesn't mean that considerable changes aren't being made.

    On another note:
    Windows 2000 - Version 5.0
    Windows XP - Version 5.1
    Windows 2003 - Version 5.2

    Hmm, seems like somebody was barking up the wrong tree...

    --
    Sleep: A completely inadequate substitution for Caffeine.