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At Atlantic Records, Digital Sales Surpass CDs

The NYTimes reports that Atlantic is the first major label to report getting a majority of its revenue from digital sales, not CDs. Analysts say that Atlantic is out in front — the industry as a whole isn't expected to hit the 50% mark until 2011. By 2013, music industry revenues will be 37% down from their 1999 levels (when Napster arrived on the scene), according to Forrester. "'It's not at all clear that digital economics can make up for the drop in physical,' said John Rose, a former executive at EMI ... Instead, the music industry is now hoping to find growth from a variety of other revenue streams it has not always had access to, like concert ticket sales and merchandise from artist tours. ... In virtually all... corners of the media world, executives are fighting to hold onto as much of their old business as possible while transitioning to digital — a difficult process that NBC Universal's chief executive ... has described as 'trading analog dollars for digital pennies.'"

27 of 273 comments (clear)

  1. Tough shit. by mrbcs · · Score: 5, Insightful

    Cry me a farking river! If these industry assholes would have got on the bus in 97, they may have a viable option now.
    They're so narrow-minded that they can look through a keyhole with both eyes at the same time.
    The industry should have been the first out the gate with mp3's, giving the customers what they wanted and not what the record industry wanted to sell them.
    It's almost poetic justice, the record companies have screwed the artists for years and now they seem to be getting their comeuppance.
    I care for these assholes about the same that I care for that dinosaur car industry. Change or die!

    --
    I'm not anti-social, I'm anti-idiot.
    1. Re:Tough shit. by penginkun · · Score: 5, Insightful

      How many CD's did you buy in the late 90's that was complete crap besides the one song they played on the radio 3-times an hour?

      So there were NO good acts or albums from the late 90s? Seriously? None?

      I'm SO sick of this argument. The late 90s were a bonanza of awesome music. If you were wasting your time with top 40 pap that's your problem, and not really the fault of the record companies. The same is true today: there is an unending stream of incredible music being released by talented musicians and if you can't find it you've got nobody to blame but the person you see in the mirror every morning.

    2. Re:Tough shit. by AmberBlackCat · · Score: 5, Insightful

      I think it would help the CD sales if they'd stop shipping CD's that won't play in a computer.

    3. Re:Tough shit. by philipgar · · Score: 5, Insightful

      Your last statement is only partially true. The number of releases record labels make in a year has reduced, and they have started catering more to the very large stores. However, this was the case quite a bit before Napster came onto the scene, and the mp3 revolutionized the music industry. The large stores had started swallowing up the small. It is false to say that the small independent record stores are gone. There are still quite a few of them that flourish. The people who love music and are willing to pay for it often choose to go to the small independent stores, and always will. The store is far more about the personal interaction, and the recommendations that can be made there. What has hurt the small stores the most isn't the Walmart's and Best Buys who have small selections, low prices, and high volume, but the Amazon's of the world who have practically unlimited selection, and the benefits of scale that come with being so large that they can get lower prices. Many music fans have started shopping online for CDs they used to buy at the small independent stores.

      The large record companies shot for the gold in the late 90s by focusing on the big hit of the day kind of thing. Under such a market, they create demand for music, and sell CDs (albeit to a limited number of artists). However, when you concentrate on the masses and the hit of the minute, you lose out on loyalty. The loyal fan base that goes to the small independent CD stores didn't want to switch to buying CDs at Walmart, and they didn't care about the flavor of the month. They bought lots of CDs by bands that aren't particularly profitable to the labels (but tended to bring in a steady stream of income). The group that they won over with low prices at Walmart, and mass consumed discs has little loyalty, and why should they. They could care less where they get their music from, and napster is as good a place as any, but the price was right. Besides, who cares if the back street boys didn't make a few extra bucks, the bands they were pirating from had more money than they needed anyhow.

      At the same time this happened, many more of the smaller bands that struggled before said screw it to the major labels, and found that if they play to their niche they can end up okay. They'll never strike it big, but they can keep doing what they're doing. It used to be that no established artist would be on an independent label unless they decided to create their own. Today we have many many examples of well known artists with loyal fan bases going onto smaller labels that better support their needs. These places are still going strong, and still will. What the labels are crying foul on is the fact that they can no longer create millions of potential fans who will go out and pay $10-$15 (assuming walmart prices) for the mass produced crap that they're selling. That said, I imagine their revenue stream for the millions of ringtones they sell to people is earning them a nice chunk of money . . . Until people find an easy way to do that themselves that is.

      Phil

  2. CDs are digital! by Anonymous Coward · · Score: 5, Insightful

    Ummm... how are we thinking that CDs aren't digital?

  3. What? Are you guys serious? by Yvan256 · · Score: 4, Insightful

    Instead, the music industry is now hoping to find growth from a variety of other revenue streams it has not always had access to...

    How about just releasing everything world-wide, at the same time, instead of a handful of countries, or different dates for only a selected few countries? I don't care about your contracts and agreements, you're the ones who did that in the first place. It's your mess, clean it up. Your market is the whole planet, take advantage of this "new" fact.

    And that goes not only for music but for movies and TV shows too.

    1. Re:What? Are you guys serious? by Darkness404 · · Score: 3, Insightful

      Not to mention video games, I mean seriously, there is a bit of a delay expected in translating from Japanese to English but from American English to British English? And most have to wait months for the game to come to Europe or vice versa.

      --
      Taxation is legalized theft, no more, no less.
    2. Re:What? Are you guys serious? by purpledinoz · · Score: 4, Insightful

      My thoughts exactly. Why not sell ALL music online, and allow everyone to listen to the entire catalog of music (for a fee of course)? There's so much material out there that it's impossible to pirate it all. I would say that only 10% of music is easily available from piracy. So if they provide a service which gives people access to ALL music, people will pay.

      Why do I have to pay $40 for a CD that's gone out of print 10 years ago? I'm not going to buy it at $40, but maybe for $10. But it turns out it's not easy enough money. The music industry is now subjected to full market forces and they're now crying about it.

  4. The Labels Want More Money... by gavanm · · Score: 5, Insightful

    There is an interesting paragraph in the article....

    The real question, Mr. Rose said, is how does the record industry change its rights structure so it captures a fairer percent of the value it creates in funding, marketing and managing the launch of artists?

    To paraphrase - we think the artists owe us more money

    1. Re:The Labels Want More Money... by VisceralLogic · · Score: 2, Insightful

      Gubmint bailout... it's the obvious solution.

      --
      Stop! Dremel time!
    2. Re:The Labels Want More Money... by davester666 · · Score: 3, Insightful

      >>Actually, they do think they are paying the artists too much. They tried to reduce the mandatory amount of money per song they had
      >>to pay for royalties this summer as part of 'negotiations',

      >If by "too much" you mean "more than they think they can get away with" then I agree with you.

      Yes. They have all kinds of fun legal and accounting methods to reduce or eliminate (or claim the band owes them money), suing their customers (as well as other random people, dead or alive) for copyright infringement while keeping all proceeds from said lawsuits for themselves, while standing up in the middle of the room and shouting "Don't steal music or the performers and songwriters can't get paid".

      Hell, they still trying to recover their own bribe money, after their repeated violations of bribing radio stations to play specific songs, by trying to get it legislated that terrestrial radio stations have to pay them for every song they play. And how much of this "new revenue stream" do you think will go to the artists?

      --
      Sleep your way to a whiter smile...date a dentist!
  5. $15 for a CD with 1 good song? Doesn't fly. by Silentknyght · · Score: 4, Insightful

    "It's not at all clear that digital economics can make up for the drop in physical."

    Well, no shit. Their old business model of selling a $15 CD with 1 good song---aka ripping people off--doesn't fly anymore. If you just want that one song, you just buy that one song.

    Digital sales aren't going to match physical sales because--plain and simple--there's a lot of complete crap out there that people don't have to buy, anymore.

  6. Re:Can someone help me figure out the ethics of th by Renegade+Iconoclast · · Score: 5, Insightful

    It isn't right to steal, it's true. However, our rights to the public commons have been stolen by Disney and Congress. Irving Berlin's estate still gets royalties for Blue Skies, for crissakes. Therefore, perhaps a bit of civil disobedience is in order. It depends on your calculations.

  7. How Music Used to Be by mkiwi · · Score: 4, Insightful

    I simply don't like the music produced right now, and I don't think I'm alone. In the 60's through the 90's, the defining part of each piece of music was typically the melody. We listened to things that had beautiful sounds and chords. We had thought provoking lyrics that read like poetry, or lyrics that one could simply associate with.

    Now music is so hip-hop/rap influenced that the only thing the composers seem to think about is the beat and the star-power behind each act. This commercialization + beat + weak melody is just not working a vast minority, if not a majority of music listeners. A song today probably only has a single catchy part that lasts a few seconds, and the rest is trash. We are expected to buy this music so we can hear the 5 seconds we like of a 3:30 min song. What about the song as a complete work of art?

    This problem has always existed, but before it typically showed up as filler in an album. Now the album has been scaled down to fit inside of one song, and it's just not a compelling experience.

    Really young people are going to like whatever is produced because they don't know anything better- that is certainly a big market. However, the music industry has almost completely lost the 18+ crowd by trying to cater to people who have relatively unestablished tastes. They got away from the fundamentals and they're getting severely burned. If they produced good work and were losing money to piracy, I would feel sympathy for the artists and even a little for the labels who do the sound engineering. Since their work is crap, though, I'm not spending a cent on any music they produce.

    1. Re:How Music Used to Be by germansausage · · Score: 2, Insightful

      "the defining part of each piece of music was typically the melody. We listened to things that had beautiful sounds and chords. We had thought provoking lyrics that read like poetry"

      Speak for yourself dude. I was listening to Motorhead the whole time.

    2. Re:How Music Used to Be by SanityInAnarchy · · Score: 2, Insightful

      Now music is so hip-hop/rap influenced that the only thing the composers seem to think about is the beat and the star-power behind each act.

      Having recently seen an Umphrey's McGee concert, I can pretty confidently ask, WTF are you talking about?

      Maybe popular music is crap, but there a lot of music out there -- most of it independent, and some of it refreshingly new (not intentionally "retro") -- which is genuinely good, melody-driven, and artful.

      This problem has always existed, but before it typically showed up as filler in an album.

      Since people can now buy individual songs, it's harder to sell an album with filler in it.

      I consider that a good thing, overall. It means that if they're going to make every song mostly filler, I can tell pretty quickly whether or not to like the album.

      Really young people are going to like whatever is produced because they don't know anything better- that is certainly a big market.

      Maybe I'm just naive, or insulated, but many of the young people I know have varied and eclectic tastes of their own. Almost all of them dig Hendrix and the Beatles. Kids as young as 15 -- I know that described my own tastes at 15, also, though I also had an unhealthy tendency towards death metal.

      To me, the more irritating trend is the loudness wars. The latest Metallica album sounds better on Rock Band than it does on CD, because Rock Band didn't compress the range. When that happens, you know something is very, very wrong.

      --
      Don't thank God, thank a doctor!
    3. Re:How Music Used to Be by SST-206 · · Score: 2, Insightful

      I simply don't like the music produced right now, and I don't think I'm alone. In the 60's through the 80's, the defining part of each piece of music was typically the melody. We listened to things that had beautiful sounds and chords. We had thought provoking lyrics that read like poetry, or lyrics that one could simply associate with.

      There, fixed that for you. Older readers may wish to substitute 70's or just stay in the 60's.

      While I agree with your sentiments about cheap pop crap, there is good music out there in every decade; it sometimes just takes time to discover. The problem remains the same as ever: lots of dross obscuring the talent. It used to be commercially-driven manufactured pop stars under the wing of major labels. Now we have a democratised industry with cheap studio gear/time, and MiceBase (owned by Rupert Murdoch) is full of bedroom wannabees clamouring to sell out all over again. The independent artists with their own websites/distribution are there, once you start looking. Some are good, and hopefully will thrive.

      --
      Co-operation beats competition
  8. Re:amazon by Hashi+Lebwohl · · Score: 3, Insightful

    For the approx 300 million people in the USA, perhaps. I wish I could use Amazon, I really do, but living in Aus prevents me. WHY can they not sell to people outside of the USA? I'm guessing it is again the record labels that impose this crap. Well, fuck you very much, RIAA, I'll just make my own, cheaper, arrangements.

    --
    I'm in to sadism, bestiality and necrophilia. Am I flogging a dead horse?
  9. Re:Can someone help me figure out the ethics of th by Thing+1 · · Score: 4, Insightful

    From what I can see, piracy actually helps society.

    Please, PLEASE stop calling copyright infringement "piracy". Piracy happens on the high seas, generally, lately, near Somalia. And it can be deadly, as the pirates who tried to attack the Indian Navy vessel learned last week.

    Copyright infringement is not even stealing; it's copying. Stealing (legal definition) involves depriving the owner of their property, but copying does not do that; rather, it enriches both parties.

    In addition, corporations have stolen from the public domain that was granted access to all works after a short period of time, as defined by the US Constitution. So, these corporations have reneged on their social contract, and therefore do not deserve to have their copyrights respected (note that this last part has not been confirmed by the courts, but it should, soon; Google "Lessig Eldred").

    And I agree: rampant copying does help society, because it helps us ensure that we bring forward our culture, rather than letting it rot, forgotten, in unmarketable silos.

    --
    I feel fantastic, and I'm still alive.
  10. Practical ethics: a deal is a deal by symbolset · · Score: 2, Insightful

    A fair deal that we've had since time dancing around a campfire was a political gesture is that songs and stories and legends and art become apart of the commons after a period of time. We've made a deal with the artists and their representatives that they can have exclusive use of their works for a limited time in order to encourage them to make more. That's "the deal".

    With their exploitive contracts, exclusive play deals, abusive lawsuits and lobbying to get the "limited time" extended to "essentially forever", they undermine every possible benefit in an attempt to "improve their deal". They just don't get - and they won't ever get - that the deal they're breaking is the one that allows them to profit at all.

    A growing share of people consider the deal broken and its terms no longer binding and they are enforcing their view of things by technical force. This may not yet be legal, but it certainly is ethical and eventually the law tends to come around to the common point of view. At first there were only a few remix geeks and DJ's. Now the amount of storage media sold in a day outstrips a year's published sales of content. I suppose it's the vast majority of people now and demographically more often the young. The young are responsible for the most enduring social changes so this change looks fairly permanent. As the years go on peer pressure will kill the rest of their market - "Kalen bought encrypted music again? He didn't learn the last six times! (tee hee)."

    Copyright as applies to media content is a dead letter. It should be abolished. Maybe after a generation it can be started again with strict limits to ensure it doesn't follow the same hateful course.

    --
    Help stamp out iliturcy.
  11. As it should be by macraig · · Score: 3, Insightful

    This is as it should be. Publishers and producers - middlemen all - never had any socially ethical right to all those "analog dollars" in the first place. The prospect that they might have to make do with "digital pennies" like the rest of us is a slight reversal of all that sickening concentration of wealth.

  12. Revenue or profits? by martin_dk · · Score: 2, Insightful

    Since expenses regarding the production, burning/printing, shipping, distribution and selling of physical CDs disappear when you're selling music as mp3 on the internet, I suppose that net income increase every day for the musicbusiness. (Or what are they doing wrong?)

    Who cares if revenues go down if profits or net income increases? Except of course for the CD manufacturers, truckdrivers and expedients in the shops.

  13. Why would they care about format? by j_166 · · Score: 2, Insightful

    Why would the record companies care about what format they sell to the consumer anyway? If anything they should be making up for any minor drop in sales by vastly reduced infrastructure costs.

    I think there is a bigger worry here though. If Joe T. Plumber loves music from the 70's, and bought a particular track first on vinyl, then cassette, then CD, and now mp3, how the hell are they going to sell the same track to him again? Non-DRM digital files represent the end of a very lucrative sales cycle. A format shift is a format shift, but this concept must scare the living shit out of them. About the only way they can resell that track to him is if he somehow loses it, and whatever reseller he bought it from doesn't do replacements. IOW, digital files don't wear out, and can't really be obsoleted.

    If you consider the track to be the basic atomic unit of music rather than the album, I wonder how sales per unit have done historically if you exclude double and triple and quadruple buys for format shifts, lost/broken media, hardware obsolescence, compilations sales, etc. My guess is probably that sort of thing made up more of their bread-n-butter than the marketing execs would care to admit.

    My guess is they knew this since '97, hell maybe even since '47, and that's why they've had to be dragged kicking and screaming into the mp3 age.

  14. Finally by hesaigo999ca · · Score: 2, Insightful

    Finally, a record company that gets it! How long has mp3s been out for now???

  15. Get with the times by TehZorroness · · Score: 2, Insightful

    CDs are now an archaic outdated media. There is absolutely no reason to carry them around when you can carry the same songs and artwork from hundreds of CDs in one tiny widget that fits in the palm of your hand. There is no reason why anyone should have to get in their car and drive all the way to the CD store just to look at a smaller selection of music then what they can listen to instantly and effortlessly over the internet. Digital distribution is so much more efficient, and environmentally friendly then shipping plastic coasters to every corner of the world. Need I go on?

    Now that the cost of production and distribution is basically zero, the price of the music should change to mirror this. There is no longer any work (just contracts and payoffs) being done by labels. There is no reason for a band with decent talent to depend on them any more. If you can afford a guitar and drums, save up some more pennies and get yourself a microphone. Do your own recording. Put it on bittorrent. Ask your fans to see your preformances and buy/donate - but don't force them and don't blame them for anything. They may have something more important to put their money towards, like paying bills, charity, or even buying their own guitar or mic. Artwork shouldn't be made for money anyway.

  16. New formats, golden periods, zero royalty payments by ErkDemon · · Score: 2, Insightful
    Another reason why record companies were so slow to embrace MP3 (other than ignorance, incompetence, and an unwillingness to risk and invest) was something in the terms and conditions of many "standard" artist contracts.

    A lot of outsiders don't realise this, but the dreaded "standard contract" tended to have a clause saying that when a new format was launched, the artist wouldn't get any royalties for any works released on that format for a certain number of years. The justification behind the clause was that if a new format was launched, there would be a certain degree of additional investment required by the record companies, but no additional work by the artist - so the artist's "contribution" to the new format launch was to forego royalties for a while. For for the first couple of years of a new format's life, output in that format would be regarded as something akin to royalty-free "promotional" product.

    You saw a similar clause operating in the film industry, and this was part of the reason for the recent Writers Strike. The writers realised that the movie industry was gearing up for a possible surge in sales from Blu-Ray, as people bought duplicate copies of their favourite movies in the new format, but thanks to their contracts, the writers would get zero royalties for the period of that expected initial surge.

    The "suspension of royalties" clause is supposed to help distrbution companies embrace new formats, but in the case of the record industry and MP3 it did the opposite. See, the record industry realised that the MP3 market was emerging and growing and developing on its own while they did absolutely nothing. If they got in early, then the golden "no royalties" period would start while online sales were still low. In order to maximise the proportion of sales income that went to the record companies (rather than to the artists), the trick was to wait until the formats were already starting to take off, and then start the clock, so that as much as possible of the initial surge in sales would coincide with the "golden" period in which they could keep all the income for themselves and not pay the artists anything.

    So there was an argument, from the record companies' point of view, for sitting on their arses and doing nothing whle the "piracy" sector grew the MP3 market to the point where it became attractive for the record companies to step in and take over. The artists would get screwed twice - once by losing income from piracy as the record companies initially refused to release tracks in the new format, stopping people who wanted to buy the tracks online from having a legitimate way to get them, and again, while the record companies jumped into the developed MP3 market, but kept all the cash themselves. This'd give the record companies maximum return on minimum investment and minimum risk.

    Where the strategy failed was that if you sit back and let other people develop a market for you, when you then decide to enter that market yourself, you find that you don't have the in-house skills or expertise or experience or presence. The smart guys who now really know the new market inside-out don't work for you, and may not want to work for you. They either want to start their own companies, or work for a business that has already shown itself to be a leader in the new format. It's more difficult to assert ownership of a developed market sector if that sector has been entirely built by other people.

    The "golden period" argument obviously isn't the only reason why most record companies didn't embrace MP3 early on - but in an accounting-heavy industry where "new media" expertise was low, and it was important for individuals to avoid being associated with costly project failures, the "golden period" accounting argument was probably a useful argument for executives to do what they were already inclined to do ... nothing.

  17. Re: Double Reduction by cayenne8 · · Score: 2, Insightful
    Goodness...I long for the old days with groups like Led Zeppelin, who as a matter of policy didn't release singles. They put put full albums of good music. And these led you to want to go see the REAL show....live concerts with them playing (not lip syncing)..

    Strangely enough...their music has lived past them as a group, and finds new fans each year.

    Amazing what actual talent will do for you...

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........