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Wikipedia Almost Reaches $6 Million Target

An anonymous reader noted a story discussing the aftermath of the Wikipedia fundraiser and says "The writer suggests that Wikipedia can earn $50-100 million a month by a simple text ad. He also suggests that contributors should be financially rewarded and that the lack of financial reward is the reason why 98.3% of registered Wikipedia users are inactive. What do you think? Should Wikimedia Foundation put ads on Wikipedia? Should contributors be financially rewarded? What compensation structure would be best?" Personally I think the independence of Wikipedia is great, and any advertising would not only compromise that integrity, but give contributors a sense of entitlement that the site is better off without.

33 of 412 comments (clear)

  1. Doesn't really matter what *WE* think, does it? by elrous0 · · Score: 5, Insightful

    It really comes down to what Jimmy Whales and the foundation think (and can manage). Sure, me personally, I would be happy to have EVERYTHING advertiser-free (including the street full of annoying billboards near my house, all my favorite TV shows, etc.). But it really comes down to the question of whether Wikipedia can sustain itself on donations and goodwill alone. If they can, then great, more power to them! If not, I couldn't, in all fairness, fault them for allowing advertising or paying particularly useful contributors.

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
    1. Re:Doesn't really matter what *WE* think, does it? by Jah-Wren+Ryel · · Score: 5, Interesting

      I would be happy to have EVERYTHING advertiser-free (including the street full of annoying billboards near my house,

      If you live in california, you might just be in luck. There was a recent article in the LA Times (I think, I ran across it in google news) about just how poorly billboard codes are enforced and how a bunch of regular citizens have had to take up the slack to get illegal billboards taken down. So it may well be that some of those annoying billboards really are illegal and all it takes is bitching loud enough to get them removed.

      Or, you could move to Hawaii where no billboards are allowed anywhere.

      --
      When information is power, privacy is freedom.
    2. Re:Doesn't really matter what *WE* think, does it? by AmiMoJo · · Score: 5, Insightful

      I think a lot more people would donate both time and money to Wikipedia if they just sorted out a few of their policies.

      The fact that a lot of good articles are getting deleted at the moment due to "not being notable enough" prevented me from giving them a penny.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    3. Re:Doesn't really matter what *WE* think, does it? by cavtroop · · Score: 5, Insightful

      Yes, the 'notability' guidelines are for crap, really. Its completely arbitrary as to what the mod of the day thinks is 'notable' or not.

    4. Re:Doesn't really matter what *WE* think, does it? by DTemp · · Score: 4, Insightful

      Man everyone assumes malice and being able to be influenced by advertisers. You can be both ad sponsored AND not have an agenda. Newspapers do this by having a separate ad/biz department and news department... even the Editor In Chief at a newspaper has no say on the ads content. Wikipedia could produce a similar policy.

      They shouldn't pay contributors though, and they should only accept enough money to handle operations.

    5. Re:Doesn't really matter what *WE* think, does it? by julesh · · Score: 4, Informative

      The fact that a lot of good articles are getting deleted at the moment due to "not being notable enough" prevented me from giving them a penny

      I don't suppose you're doing something about this, like for instance dropping by WP:AFD and commenting on discussions of articles you don't think should be deleted? Or commenting on the discussion pages of WP:N and the other notability guidelines that you think they should be more relaxed?

      If a critical mass of users started doing this (and I see more than enough pissed off people _outside_ of the site to achieve this) then we could change the situation. As it is, I only see myself and one or two others. Plus the people who only seem to care about one or two articles. We need people committed to the cause of keeping all these articles.

    6. Re:Doesn't really matter what *WE* think, does it? by Rutefoot · · Score: 5, Funny

      The owner of a website I frequented was once added to Wikipedia. Moderators started debating whether him and his (albeit popular) website were notable enough for an entry. They pretty unanimously agreed that he was not.

      Which was great, because the owner most definitely did not want the article on the site. He signed up and politely requested the article removed (Something along the lines of:"I'd rather have a cactus shoved up my ass then see an article about me and my website on wikipedia. Did I mention the cactus would be on fire and covered in bees?")

      Almost immediately many of the moderators started rethinking their original decision and decided the topic was notable enough after all.

      So, I don't really see how it's arbitrary. It's clearly a spite based system.

    7. Re:Doesn't really matter what *WE* think, does it? by truthsearch · · Score: 4, Insightful

      Why? Why should a large group of random people over the internet fight to keep pages up on Wikipedia? I've browsed a number of talk pages and any disputes over policy come down to a single person's complaint and a bunch of WP regulars pounding on him/her for being wrong.

      So if the community most involved in WP doesn't want the articles, and the foundation running the site doesn't want to change their policies, then why should a group gather with pitchforks and fight? The site is obviously not interested, so go elsewhere. (Developers, for example, can follow the link in my sig.)

    8. Re:Doesn't really matter what *WE* think, does it? by Just+Some+Guy · · Score: 4, Informative

      I've browsed a number of talk pages and any disputes over policy come down to a single person's complaint and a bunch of WP regulars pounding on him/her for being wrong.

      Exactly. I put up what I thought was the good fight, but it came down to me versus a regular, so I lost by default. My interest in repeating the process is nil, especially since I'm powerless to have any real say in the end result.

      --
      Dewey, what part of this looks like authorities should be involved?
    9. Re:Doesn't really matter what *WE* think, does it? by dubl-u · · Score: 4, Insightful

      Newspapers do this by having a separate ad/biz department and news department... even the Editor In Chief at a newspaper has no say on the ads content. Wikipedia could produce a similar policy.

      You say this like somebody who has never worked for a magazine or a newspaper. In practice, the effectiveness of keeping ads as a separate department varies from place to place.

      Even in the places where it's strongest, the advertising is still a consideration. A journalist writing a major negative story on a major advertiser will know it. Their editor will know it too. Even if nobody says a word about it, there is still a conflict of interest, and conflicts of interest are incredibly hard to manage.

    10. Re:Doesn't really matter what *WE* think, does it? by solios · · Score: 4, Interesting

      The issue there in my experience is the same problem we have with US politics - too many people who care far too much about their own interpretation of the notability policy are in positions of influence. We're talking the kind of people who live on wikipedia the same way some of us live on /. or IRC or WoW or AIM.

      It doesn't matter if we're right. What matters to them is we don't agree with them. So they'll stomp on us and shit on us and delete entries anyway, out of spite or some twisted logic that what was originally founded as a public resource is somehow divinely theirs.

      The wikipedia editors that push this crap are the internet equivalent of The Religious Right in american politics, and are about as open to reason. The only way to change the situation is to effectively usurp or remove the ruling influence.

    11. Re:Doesn't really matter what *WE* think, does it? by arotenbe · · Score: 4, Insightful

      Sigh... every time any article on Slashdot mentions Wikipedia, there's always a flood of people saying "oh, no, I don't dare write anything lest my poor little article get deleted". Yes, there are cases of admins abusing power and deleting articles that never should be deleted. However, these cases are few and far between compared to the number of articles that are deleted for the legitimate reason that no one except the author would ever want to read about the topic.

      Have you actually even read WP:N? The third sentence of the page begins "Notability is distinct from 'fame,' 'importance,' or 'popularity'...". For the most part, there is a very simple rule for deciding what is notable: if someone independent of the specific community of people related to the topic has written about the topic, it is notable; otherwise, it is not notable. Many stubs can automatically be saved from deletion by spending five minutes Googling for references.

      In short: the few unusual cases of articles being deleted improperly has caused everyone to believe that there are no solid criteria for deletion. There are. Read them. And, of course, there's always Deletion Review.

      Finally, I refer you to one of my previous comments.

      --
      Tomato wedge sperm darts that are Republican.
  2. Sure do it, if it keeps it free by renelicious · · Score: 4, Insightful

    I have no problem with this at all. Many people choose to not "pay" for TV but in exchange they have to watch advertisements.

    I would rather put up with ads and still get to use the wikipedia free of charge than to loose it all together (or have to start paying for it.) I do the same thing here at Slashdot. ;)

    --
    "Luke, I am your node.parent();"
    1. Re:Sure do it, if it keeps it free by Anonymous Coward · · Score: 5, Insightful

      The problem with an advertising model is that it could all too easily compromise Wikipedia's neutrality. It's a well-known problem, for example, that product reviews published in magazines can be unreliable due to pressure from advertisers. If Wikipedia became dependent on advertising, how could it resist such pressure?

    2. Re:Sure do it, if it keeps it free by binarylarry · · Score: 4, Insightful

      True, however wikipedia has a lot more oversight.

      The magazine article is finalized when its published. Wikipedia can be changed at any time.

      Wikipedia is more like a discussion forum than a traditional encylopedia... which is what makes it more useful and typically more current and topical.

      --
      Mod me down, my New Earth Global Warmingist friends!
  3. Monetary Reward : Bad Idea by Davemania · · Score: 4, Insightful

    Maybe its my cynicism but using monetary rewards to encourage contribution (however it may be regulated) will only encourage users to find ways to exploit the system.

    1. Re:Monetary Reward : Bad Idea by Merusdraconis · · Score: 4, Insightful

      The little I know of economic theory suggests that replacing intrinsic rewards - like the warm fuzzy feeling you get from contributing - with a small cash reward means that people will value contributing to Wikipedia at the price of the small cash reward. This is invariably less than the dollar amount they'd attach to an act of charity that also spreads knowledge.

      tl;dr: don't offer cash rewards for people doing things for fuzzy emotional reasons. It doesn't work.

  4. I agree with the author by Techmeology · · Score: 5, Insightful

    One of Wikipedia's greatest strengths is it's non-commercialistic nature. As soon as advertisements are brought in, and money paid for contributors, the focus is lifted from the community, and brought back to money. I'd hate to see that happen. As a scientist, I find the drive to money to be a source of great impurity.

    --
    Excuse for why is your room always messy?
  5. Financial Reward (TM) by junglee_iitk · · Score: 4, Insightful

    "He also suggests that contributors should be financially rewarded and that the lack of financial reward is the reason why 98.3% of registered Wikipedia users are inactive."

    Oh! The writer couldn't be farther from truth. 98.3% of users are inactive because rest of the 1.7% users have formed a self-serving "community", and most people who are contributing in their spare time don't have the energy and will to fight their way inside this community.

    On a side note, I heard that most content is generated by anonymous users. So why so stress on registered users?

    I would not be surprised if such a suggestion is accepted. Community needs care! :)

  6. Too many assumptions.. by onion2k · · Score: 5, Insightful

    The article makes a perilous, and all too common, assumption - that the addition of adverts will make no difference to the way users respond to the site. It's getting 10 billion hits now, but would "a simple text advert" drive any of them elsewhere? Would the text advert drive away contributors who are basically what Wikipedia is selling? Would someone else fork wikipedia and set up an ad-free rival?

    It's easy to think that massive traffic now equates to massive traffic forever, and you can monetize that traffic without upsetting people, but you can't. It's that simple. Introducing big changes (and it would be a BIG change) would have far-reaching consequences that I don't believe the article writer has fully considered.

  7. The outlaw Jimmy Whales by gandhi_2 · · Score: 4, Interesting

    I can understand the idea that by accepting advertising dollars, you somehow compromise your journalistic integrity.

    NPR (I am pretty right wing, but NPR is the only non-braindead radio in my area) does a good job of what is called a firewall [findarticles.com] whereby editorial teams are separated from funding decisions and funding teams are not included in editorial decisions.

    It's pretty reasonable that Wikimedia could do the same thing. I know, not having ads separates wikipedia from the rest of the icky for-profit websites out there...but as another /. poster pointed out: begging for money all the time isn't a business model.

  8. Let's set some ground rules by sam0vi · · Score: 5, Interesting

    1. Keep them simple: no flashy "shoot the monkey and win $10,000" kind of ads.

    2. Make them context sensitive but not insensitive: No porn ads on "Erectile disfuction" articles.

    3. Try to use the ads for the common good: focus on open and innovative initiatives

    4. Make some sort of mechanism for users to rate the ads (other than by (not)clicking on them)

    Any more ideas on the subject?

    --
    When my Karma level reaches 0 I feel in piece with the Universe
  9. Integrity? by girlintraining · · Score: 4, Insightful

    Why does everyone think as soon as you start to throw up billboards and advertisements that the organization in question has become unethical? Wiki provides a service to the community. Do you think those services are free? The internet has many services that are free except for advertising, simply because publishing information is very cheap (but not free). Even this website you're reading this comment on is supported by advertising. I don't think wikipedia should be any different from a million other websites that are supported by advertisements.

    There are only a few other options here;

    Micro-payments. Hahahaha! lolz. Great idea, but where's the infrastructure? In other news, where are those fleets of alternative-fuel cars? Oh yeah... On the drawing board, waiting for the infrastructure to be built.

    Fee-based. Sure, charge maybe $12 a year for access to wikipedia... aaaaand 95% of their userbase says "Oh screw that" and the site tanks. This is pretty much committing suicide online to attempt this; Very few websites have survived the transition.

    Subsidized. You know, like the BBC. Quality content, paid for by your tax dollars. Ah, wait... This is the United States and we ere hates dem dar communist bullshiat.

    Clearly, advertisements is the best way to go for wiki.

    --
    #fuckbeta #iamslashdot #dicemustdie
    1. Re:Integrity? by Mr.+Slippery · · Score: 5, Insightful

      Why does everyone think as soon as you start to throw up billboards and advertisements that the organization in question has become unethical?

      When a publisher gets paid by advertisers, those advertisers have tremendous influence over what gets published. When the evening news is "brought to you by Amalgamated Profits, Inc.!", don't expect to see any coverage of that company's shady dealings.

      If the Encyclopedia Britannica had ads for Pepsi on the endpapers of each volume, would you trust its entry on Coca-Cola?

      There are only a few other options here...

      And then there's the one that they're using, and that is working: asking for donations.

      --
      Tom Swiss | the infamous tms | my blog
      You cannot wash away blood with blood
  10. Comment removed by account_deleted · · Score: 5, Insightful

    Comment removed based on user account deletion

  11. An imagined problem. by Vellmont · · Score: 4, Insightful

    So some guy with a blog makes a post claiming that Wikipedia needs to change. I missed the part where there was a problem.

    The facts are that the goal is within spitting distance. They're 97% of the way their. So what's the problem with this model?

    As for the 98% dormant figure, it's irrelevant. Isn't what we care about if Wikipedia is expanding its coverage, increasing it's quality, and serving more people? The percentage of active people could be 1%, it could or it could be 50% and that wouldn't necessarily impact quality, scope, or number served.

    (I'm also fairly sure quality, scope, and number served are increasing, but I have no evidence to support that).

    --
    AccountKiller
  12. Re:The "community" will kill Wikipedia by Anonymous Coward · · Score: 5, Insightful

    Quoting any encyclopedia is not "considered a valid source" in any scholarly work.

    An encyclopedia is where you get the basic ideas and the pointers to the real sources.

  13. NPR for the Web by TaoPhoenix · · Score: 4, Interesting

    That long end of the "Free Lunch Buffet" is starting to catch up to us.

    Anything sufficiently large eventually accumulates overhead costs from vendors who want to be paid.

    We're all talking about ads here; Wikipedia recently went more the "Please Donate" NPR route. Other than creating another layer to manage, I'm almost smelling a fork. Maybe there's room for a Wiki variant paid for by ads, but also less strict on notability, etc. It would be known as a more rough&tumble cousin site, but if you liked Original Research blended into articles it could be interesting.

    --
    My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
  14. *I* stopped contributing to Wikipedia, by Jane+Q.+Public · · Score: 4, Insightful

    and have come to seriously question its veracity of late, because just in the last couple of years, nearly every article to which I tried to contribute had a band of "campers" hanging around it, who were much more interested in maintaining their own version of the truth via the preferential enforcement of technicalities in Wikipedia's rules, than they were in the truth content of said articles.

    If you want to insist that I cite examples, then use the example of the article on naked short selling in the stock market. If you are not familiar with that case, look it up. It is hardly an isolated case.

    Wikipedia was a good idea, but it has been seriously corrupted by people like these, and the foundation has not done anything to address the problem. On the contrary, it has, in some cases, supported people who have worked hard to keep certain articles inaccurate.

    They don't get any of my money until they take serious measures to address this problem. Unless they do, Wikipedia will continue to go downhill... just as it would deserve.

    1. Re:*I* stopped contributing to Wikipedia, by Jane+Q.+Public · · Score: 4, Insightful

      Actually, in the most recent case (for me), I was trying to clarify the kind of action on a particular kind of gun. The "camper" did not want the issue clarified, and did not accept Wikipedia's own article on the subject as sufficient authority. He went so far as to edit the discussion page (not the article page, the discussion page), to remove my comments about the issue.

      He was not interested in whether I was correct, but only whether his version of the Wikipedia "rules" were followed, but only of course the rules he wanted to enforce, when he wanted to enforce them.

      But that is only one example, involving myself. I have seen other blatant examples, and some have been on the news.

  15. Re:$6mil a damn fortune by uncledrax · · Score: 4, Informative

    If you want to see how they spend their money, go here: http://wikimediafoundation.org/wiki/Donate/Questions/en#How_is_the_revenue_spent.3F

    There's even an PDF of their 07-08 financial there with projections for the 08-09 FY.

    Yes, $6mill could provide alot of clean drinking water.. but did you ever think that maybe information provided to those same people might enable them to provide themselves with drinking water? Wikipedia won't make you an expert in a topic, but it can definitely get you thinking about it.. it's a decent tool for getting a feel for the problems/solutions/etc on a topic of which you are unfamiliar... now we just need to provide useful/accessibility to impoverished persons so they can enable themselves.

    --
    ----- The internet has given everyone the ability to have their voice heard equally as loud.. even if they shouldn't be
  16. If wikipedia goes commercial, it will finally die by damburger · · Score: 5, Interesting

    But it may be too late anyway.

    In my experience, the Wikipedia community has been deteriorating for some time now. I suspect the percentage of people inactive was lower than 98.3% a year or two ago, but people have been driven away.

    Most pages of any significance have a group of people that have appointed themselves overseers, and resist new additions on general principle. Often, they have a collective ideology slant and have chased off everyone who disagrees in any significant way. In this state, the odd person coming along and trying to modify the article against the views of the established mass is shouted down, accused of going against consensus, and chased off. If you took all editors of an article over all time, there would be a completely different consensus than the momentary ones that occur when a single dissenter arrives.

    Adding monetary incentives would make this worse. It would make the local tribes more militant and more powerful, finally ending the principle of a free encyclopedia that anyone can edit.

    Wikipedia was an interesting and important social experiment, but I think it is past its peak and is due to decline. I personally believe that history will be more interested in the talk pages and edit logs than the content itself.

    --
    If we can put a man on the moon, why can't we shoot people for Apollo-related non-sequiturs?
  17. Comment removed by account_deleted · · Score: 4, Interesting

    Comment removed based on user account deletion