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Apple's Life After Steve Jobs

animusCollards writes "Slate ponders a post-Steve Jobs Apple, including possible successors, and the future is... boring. '..it's certainly true that Jobs' style is central to the company's brand and the fierce connection it forges with its customers. His product announcements prompt hundreds of millions of dollars worth of free press coverage and whip up greater and more loyal fans, generating ever-greater interest in the company. ... At some point, all that will end. Jobs will eventually leave the company. There are no obvious plans for succession; in addition to Schiller, observers finger Tim Cook, Apple's COO, and Scott Forstall, who helped develop Mac OS X and the iPhone's software, as contenders for the job. But Tuesday's keynote illustrated how difficult it will be for any of those guys to replace Jobs.'"

14 of 405 comments (clear)

  1. Jobs leaving? by Anonymous Coward · · Score: 5, Funny

    Jobs will eventually leave the company? I thought he was immortal. Damn you reality distortion field!

    1. Re:Jobs leaving? by Anonymous Coward · · Score: 5, Insightful

      So a post-Jobs Apple will be 'boring'? Nowhere near as boring as the constant stream of articles about a post-Jobs Apple thinks this AC.

  2. Really? by Dupple · · Score: 5, Insightful

    How did Tuesdays Keynote illustrate 'how difficult it will be for any of those guys to replace Jobs.'? Just a bloggers opinion, nothing to see here, please move along

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    1. Re:Really? by eln · · Score: 5, Funny

      How did Tuesdays Keynote illustrate 'how difficult it will be for any of those guys to replace Jobs.'? Just a bloggers opinion, nothing to see here, please move along

      None of them look good in a black turtleneck. It's a little-known fact that Steve Jobs has not run Apple for some time now. Rather, the turtleneck is firmly in charge. If it can't find a suitable host when Jobs kicks the bucket, the company is doomed.

    2. Re:Really? by El+Yanqui · · Score: 5, Insightful

      Codswallop.

      We know who Steve Jobs is because we're nerdy, we follow things like Apple's keynote address and read /. Do you honestly think the average consumer out there, you know, the ones who are buying up iPods, iPhones and switching to Macs are doing so out of adoration for Steve Jobs? They might be doing it on the merits, for fashion to follow the trends or whatever other reason but I seriously doubt it's due to a crush on a guy in a black turtleneck. Most people couldn't pick him out of a lineup.

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    3. Re:Really? by moderatorrater · · Score: 5, Insightful

      They might be doing it on the merits, for fashion to follow the trends or whatever other reason but I seriously doubt it's due to a crush on a guy in a black turtleneck. Most people couldn't pick him out of a lineup.

      You might be right, but the people who are setting the trend and extolling Apple's merits are those who do know who Jobs is. Apple can likely keep the position it has right now without Jobs, but if they can't replace his expertise, then they'll have a hard time expanding their product line like they've done in the past few years. Steve Jobs has an amazing ability to relate to the crowd, he's good at producing soundbites so he can relate to people on the internet, and he's already cultivated an image of excellence that's largely linked to the man himself.

      Whether the average consumer knows it or not, the people that make the decisions and recommendations know who Steve Jobs is, and it's undoubtedly helped with their success.

  3. Re:No one lives for ever ... by jcr · · Score: 5, Insightful

    But a less charismatic person could make different decisions that get Apple way more into the main stream.

    Like Dell or Gateway?

    No, thanks.

    -jcr

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  4. You know the economy is getting bad by thetorpedodog · · Score: 5, Funny

    ...when even Apple is forced to consider the possibility of losing Jobs.

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  5. I am the very model of a iPod fashion follower by Anonymous Coward · · Score: 5, Funny

    I am the very model of an iPod fashion follower,
    My waist is getting thinner but my head is getting hollower,
    I know the name of every Mac, in Apple stores a wallower,
    And at the MacWorld every year I tell Steve I'm a swallower.
    (Yes at the MacWorld every year he tells Steve he's a swallower)

  6. Re:No one lives for ever ... by PolygamousRanchKid+ · · Score: 5, Insightful

    But a less charismatic person could make different decisions that get Apple way more into the main stream.

    Like Dell or Gateway?

    No, like John Scully.

    No, thanks.

    More, like, NO THANKS! Scully's time at Apple was disastrous. While everyone at the time said that "mainstream" line was the best strategy for Apple.

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  7. Steve Jobs has been dead since 1988 by Gizzmonic · · Score: 5, Funny

    Steve Jobs died in a car wreck in 1988. The current "Steve Jobs" is San Jose session musician, Roland Trisk. Trisk, who often doubled for Steve Jobs before his death in sales meetings and conferences, had plastic surgery in order closely resemble Jobs. There are hints everywhere-in the enclosure of the Mac LCII, the first NeXT CUBE, even Pixar's first full-length film, Toy Story. Wake up people! The truth is out there!

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  8. Re:Apple will be ruined by capitalism by ColdWetDog · · Score: 5, Insightful

    But we will also see something that people have been begging for... something that competes HEAD to HEAD with Microsoft. And Apple will WIN.

    I believe that would be rather errouneus. Apple isn't playing in Microsoft's sandbox. Particularly the Enterprise one. Too many big bullies there. Apple will be more than happy to play in it's metrosexual box with all the dolls and shiny things. Laughing all the way to the bank. Why does everybody think that Apple wants to deal with Enterprise issues?

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  9. Pixar to the rescue by goombah99 · · Score: 5, Funny

    Why do you think Jobs bought Pixar? to make cartoons? No they are working to cross the uncanny divide where live action animated figures are indistinguishable from humans. They will just have an all digital Jobs up there in a few years presenting the products and you will never know.

    Indeed maybe they already have. Jobs maybe is not ill but actually just an early version like Tom Hanks in Polar express.

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  10. Creating Fans By Attrition by DynaSoar · · Score: 5, Interesting

    The admirers of Apple's cult of personality forget how it was created: Jobs drove away those who didn't fit his whims. He had the first Mac designed around his choices for the Apple II that Woz over ruled. The very act of creating it was purposely divisive, with a skull and crossbones flag flying over the Mac building, and non-Mac people barred from entry except by invitation. Rather than complimentary lines, the Mac was intended to supplant the very successful and projected to be long-lived Apple II (16 bit version in production, 32 bit processor, machine and OS in design phase). After Woz got fed up and left*, Jobs shut down the Apple II line. At every step people who'd been loyal employees, customers, third party manufacturers or fans fell away -- literally by the millions. More than once, to a lesser but significant extent, severe and abrupt changes to the Mac line instigated repeat performances of the II exodus. "Love it or leave it" seemed to be the corporate motto.

    Jobs' cantankerous ways with the remaining employees, manufacturers and fans drove away so many, including major players and stock holders, that he was taken out of the spotlight and replaced by John Scully. It took a decade for him to grow up enough to be given back the reins.

    Those remaining fans view Jobs as charismatic. Ex-fans remember him as anti-charismatic, and view him that way still if they even bother to think about him at all.

    I've recounted these and similar details before, and gotten modded down as flamebait and troll. I expect the same to happen now, despite the fact that while it may be in somewhat negative phrasing, it's accurate and verifiable in media archives and others' writings. In the spirit of full disclosure, I was an Apple II fan in the extreme, was senior/technical editor of an Apple II fan-zine (The Road Apple; the first computer media source published simultaneously in the US and USSR), and said much these same things back then. But I'm not the only one who said them. I'm just one of the very few who still bothers to recount the history that most have ceased to care about.

    * Woz left Apple primarily due to a re-examination of his life following a private plane accident. However, his displeasure at the direction of things was no secret, nor was Jobs' efforts to marginalize him. Between those, had he not had the accident, he'd almost certainly have left anyway.

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