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Steve Jobs Takes Leave of Absence From Apple

An anonymous reader writes with this excerpt from Network World: "A number of sites are reporting that Apple's CEO Steve Jobs is taking a leave of absence till June at least. Speculation over Jobs' possibly failing health has run rampant in the past few weeks. Prior to the recent MacWorld show, Jobs said he had a hormone deficiency that had caused him to dramatically lose weight. In a memo today Jobs told workers his health issues are more complex than he thought." Reader Bastian227 adds a link to this letter from Steve Jobs on Apple's website, which also says that Tim Cook will be responsible for daily operations, though Jobs will remain involved with major strategic decisions.

56 of 429 comments (clear)

  1. Get well, Steve by Rayban · · Score: 4, Insightful

    Love 'em or hate 'em, he's changed a lot in the tech sector. His presence will be missed.

    --
    æeee!
    1. Re:Get well, Steve by ColdWetDog · · Score: 5, Funny

      Love 'em or hate 'em, he's changed a lot in the tech sector. His presence will be missed.

      He's not dead yet!

      --
      Faster! Faster! Faster would be better!
    2. Re:Get well, Steve by Anonymous Coward · · Score: 4, Funny

      Love 'em or hate 'em, he's changed a lot in the tech sector. His presence will be missed.

      He's not dead yet!

      He doesn't want to go on the cart.

    3. Re:Get well, Steve by Rayban · · Score: 3, Funny

      That's why it's "Get well", not "RIP".

      --
      æeee!
    4. Re:Get well, Steve by wildsurf · · Score: 3, Funny

      He doesn't want to go on the cart.

      The Apple cart?

      --
      Weeks of coding saves hours of planning.
  2. He shall return as iSteve by Anonymous Coward · · Score: 4, Funny

    He had to lose weight and do hormone therapy before all of the bionic implants could go in...

    1. Re:He shall return as iSteve by Phroggy · · Score: 3, Interesting

      When he first came back to Apple in 1998, he was known as the iCEO, because for awhile it was thought that he would only be interim CEO until they could find a replacement.

      --
      $x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
      $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;
    2. Re:He shall return as iSteve by jrothwell97 · · Score: 3, Funny

      ...so Apple will have a cyborg in charge, like MS had the Borg in charge until not so long ago? It's true. Apple IS the new Microsoft.

      --
      Those using pirated Tinysoft signatures(TM) are a real threat to society and should all be thrown in jail.
    3. Re:He shall return as iSteve by goombah99 · · Score: 5, Funny

      and the "i" in iCEO is not a letter but actually a tiny picture of Steve.

      --
      Some drink at the fountain of knowledge. Others just gargle.
  3. Re:Sell quick by johnsonav · · Score: 3, Insightful

    the market says "sell sell sell!"

    Makes me glad I'm long Apple put options. Ahh, schadenfreude.

    --
    ... and that's when the C.H.U.D.'s came at me.
  4. Re:Sell quick by Bryan+Ischo · · Score: 5, Funny

    I bought AAPL at $50 a few years ago, it's the only individual stock besides AMD (which I got burned on in the late 1990s) I have ever purchased. For a while there AAPL was touching $200 and my wife and I said that our stock in AAPL is going to pay for our daughter's college education someday.

    With the way that AAPL has been going lately, I think she's going to have to go to a community college :/

  5. Soo... by denzacar · · Score: 4, Funny

    Would it be safe to say that there is a Jobs opening at Apple?

    Or would that be Steve closing?

    --
    Mit der Dummheit kämpfen Götter selbst vergebens
  6. Re:Sell quick by Fulcrum+of+Evil · · Score: 3, Insightful

    Yeah, well adversity does help things along - reading the millionaire next door, people who had to work for their success did much better than those who didn't. Of course, Bill Gates and Paul Allen went to the Lakeside School, so there you go.

    --
    "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
  7. One more thing... by Anonymous Coward · · Score: 5, Funny

    This is all just part of the build-up for what will be the most astounding corporate marketing stunt of all time: the death and resurrection of Steve Jobs.

  8. Re:June... by johnsonav · · Score: 5, Insightful

    On a different note, this is a sad day for those owning AAPL shares - expect them to plunge even further than they have over the past year.

    Well, if you didn't see this coming a mile off, you probably shouldn't be in the market at all.

    --
    ... and that's when the C.H.U.D.'s came at me.
  9. Nah. by jcr · · Score: 4, Interesting

    If he was going for six months of chemo, he wouldn't be talking about returning in six months. More like a year. I think he's taking the leave between now and the next major event, which would be WWDC.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  10. Re:June... by Phroggy · · Score: 5, Informative

    That's usually when WWDC happens. I think he's planning on doing that keynote.

    -jcr

    I don't think so. WWDC was June 9-13 last year, and Jobs' announcement specifically says "until the end of June." There will be tons of cool stuff to show off at WWDC this year, and it doesn't make sense to bet on Jobs' health improving enough to be able to do the keynote, especially if he won't be involved with operations beforehand.

    --
    $x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
    $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;
  11. On the upside... by DesScorp · · Score: 5, Funny

    ... Apple now has the thinnest, lightest CEO on the market.

    --
    Life is hard, and the world is cruel
    1. Re:On the upside... by Keen+Anthony · · Score: 5, Funny

      That is just sick... freaking hilarious... but sick. Mod up. I mean down, I mean up. I feel so guilty.

    2. Re:On the upside... by Sancho · · Score: 4, Informative

      Meh. XKCD did it first.
      http://xkcd.com/527/

  12. Nothing To See Here, Move Along by gustar · · Score: 5, Insightful

    Even with the prospect of Jobs having of an extended absence from the day-to-day at Apple I think we will see the company continue to do fine, or at least continue on their existing business path.

    While leadership is a key element of business success, so is having a well balanced team of professionals driving your development/innovation teams.

    I have to image Apple has this balance in their organization.

  13. Re:LOL, No... by Rayban · · Score: 4, Insightful

    He still built up a ton of excitement around all of the Apple products. MP3 players were drab and virtually useless before the iPod - a few years later everyone had one.

    Apple products have influenced design across the hardware and software landscape (for the better IMHO).

    Without the iPhone, there just wouldn't be any exciting phones out right now. It changed the playing field and helped bring us the G1 and Palm Pre.

    --
    æeee!
  14. Good luck, Mr. Jobs by AlpineR · · Score: 5, Insightful

    I wish him well. As someone who had to retire at age 33 to fight cancer, I know how discouraging it is to have your body spoil what your brain wants to do. But I also found that giving up the full-time job really did improve my health and led to greater productivity in my remaining activities.

  15. Re:LOL, No... by BasilBrush · · Score: 4, Funny

    Inverse snob.

  16. Re:Pancreatic Cancer by Anonymous Coward · · Score: 5, Informative

    Learn to discriminate your pancreatic cancers. Adenocarcinoma has a 5% survival rate. Steve had a islet cell neuroendocrine tumor, which has a 50 to 75% 5 year survival.

  17. Seems like a good idea by Ohio+Calvinist · · Score: 4, Insightful

    Seems like a good idea for Steve to take some time. It gives him a chance to see how well Cook handles the shop when no major new products are shipping and seems to indicate that he is at least semi-comfortable that he's got the right management to oversee day-to-day operations, and gives them a chance to fine-tune anything should he want to retire or passes away pre-maturely. As die-hard as he is, I can't imagine him doing the keynotes if he is too frail (physically) to "wow" the crowd.

    Since the major aesthetic overhall in the iMac, MBP and MB lines in the past year or two, and OS X 10.6 shaping up to be a smaller update (aesthetically and technically) to 10.5 than the 10.4->10.5 jump was; it doesn't appear that there is going to be much "new business" from now to then. Maybe some hardware line updates to faster chips, and some 10.5.x updates; but nothing major. I'd imagine 10.6 won't even ship until summer; just in time for the WWDC in June.

    --
    Forgive my spelling from time to time. I'm often posting during short breaks.
    1. Re:Seems like a good idea by wish+bot · · Score: 4, Insightful

      Steve may be a mirco-managing megalomanic, but he also has some REALLY good people working at Apple who don't receive wider recognition (much).

      For all we know, all those annoying things about Apple (eg - lack of headless iMac, lack of Firewire on Macbooks, crappy iLife feature refreshes...) might go away with Steve's absence too.

      Those guys working under Steve might be getting their chance to shine.

      --
      lemonade was a popular drink and it still is
  18. I meant, good thing Disney bought Pixar by Bemopolis · · Score: 3, Funny

    I should stop drinking at work.

    --
    "I guess the moral of the story is, don't paint your airship with rocket fuel." -- Addison Bain
  19. Re:Sell quick by Fulcrum+of+Evil · · Score: 4, Interesting

    Not that I recall - the major theme that I recall is that millionaires tend to be the winners of a high risk bet - entrepreneurism. They're also people of normal taste and lifestyle, with a large difference between what they bring in and what they spend.

    My original point was that, on average, people don't value what they're given, just what they have to work for.

    --
    "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
  20. Cancer sucks by groovyPost · · Score: 5, Insightful

    I'll bet there will be no returning for Jobs. Sad news but a lesson to all. A company should never be about "A" person. None of us are eternal.

    1. Re:Cancer sucks by jalefkowit · · Score: 5, Insightful

      A company should never be about "A" person. None of us are eternal.

      Story goes that Charles de Gaulle, who was often referred to as France's "indispensable man" due to his huge influence in setting that nation's course after the Nazi conquest, was asked what he thought of that title.

      His response: "The graveyards are full of indispensable men."

  21. Re:What's changed? by jalefkowit · · Score: 4, Insightful

    Steve Jobs won't be there. Look at Apple's history. That makes all the difference in the world.

    Jobs has had more than a decade with which to root out the nonperformers at Apple and replace them with performers. Performers can carry on in the boss' absence. Nonperformers cannot.

    If over all that time he did nothing to replace the people who couldn't run Apple with people who could, he's not as good a CEO as we all thought.

  22. Scotty!... by simaolation · · Score: 4, Funny

    ...We need MORE POWER to the REALITY DISTORTION FIELD, now!

  23. As always, amatuers like you fail at stocks by GuloGulo · · Score: 5, Insightful

    On a different note, this is a sad day for those owning AAPL shares - expect them to plunge even further than they have over the past year.

    No.

    If the company is sound, this will be a short term drop follwed by a recovery. If you own shares, and think AAPL is sound without Jobs, then selling makes no sense. Instead, you should be buying the discounted shares in anticipation of a recovery, which is what strong companies do.

    On the other hand, if you think AAPL is not strong without Jobs, then WTF were you doing buying AAPL in the first place?

    In short, you are making the same mistake all amateurs make.

    And no, I'm not a pro, but this point has been emphasized enough, and proven accurate enough, that I take it as correct.

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...
    1. Re:As always, amatuers like you fail at stocks by Arthur+B. · · Score: 3, Insightful

      Also AAPL is good to own in a recession.

      Imagine the total demand for computers shrink 10%.
      If you're Dell, you car a lot.
      If you're Apple, you can still double your sales, you simply grow in market share.

      --
      \u262D = \u5350
    2. Re:As always, amatuers like you fail at stocks by SerpentMage · · Score: 5, Interesting

      I am in the market and write trading systems, and could not have said it better myself.

      The thing about Steve Jobs and these sorts of leaders is when to let go. Lou Gerstner brought back IBM from the dead. Then he let go. IBM is still alive and kicking.

      Nokia's past CEO made Nokia what it was and then he let go. Nokia is still alive and kicking.

      Microsoft is an example of how one half let's go and the other half does not. I am actually much more pessimistic with Microsoft than Apple.

      In the past Apple lacked execution. They had great ideas, but poor execution. Now Apple has execution, and it is NOT STEVE JOBS that did the execution. Think about it, how well did Apple execute with Steve Jobs previously? Or how about Next? NOT AT ALL! What was different this time is that Steve Jobs built a team...

      Ideas are a dime a dozen. The ability to execute on the idea is what makes the difference... And that Apple can do...

      --

      "You can't make a race horse of a pig"
      "No," said Samuel, "but you can make very fast pig"
    3. Re:As always, amatuers like you fail at stocks by Whiney+Mac+Fanboy · · Score: 4, Funny

      On the other hand, if you think AAPL is not strong without Jobs,

      Well, I am a whiney apple fanboy, so of course I believed Apple's statements saying Jobs was in good health & thought he'd be running the company for years to come....

      --
      There are shills on slashdot. Apparently, I'm one of them.
    4. Re:As always, amatuers like you fail at stocks by daviddennis · · Score: 3, Insightful

      This is true, but intriguingly, Apple also sells iPhones and iPod Touches, which many people can use as substitute computers. A friend of mine got iPod Touch for his birthday and pecks out his documents with the Notes application and emails them around, instead of using a computer.

      iPhones are cheaper than any computers, even netbooks, and are not significantly different in price from other smartphones.

      Apple has a pretty big iPhone developer community now, and they are compensated pretty well through the App Store. What do those nice folks who made $100,000 do with their well-deserved gains? Buy 17" MacBook Pros, of course. Tax deductible and all that. And as lovely as a well-designed sports car, just a lot cheaper.

      The one huge advantage Apple has is that people love their products, so they will scrimp and save and suffer to buy them. For this reason, I expect them to gain market share, especially in tough times. The enthusiasts still buy, while the pragmatists stop buying. Thus, the total market shrinks but Apple's market share is likely to increase.

      D

    5. Re:As always, amatuers like you fail at stocks by dangitman · · Score: 5, Funny

      If you're Dell, you car a lot.

      Do we have to bring car analogies into everything?

      --
      ... and then they built the supercollider.
  24. Re:LOL, No... by Daniel+Dvorkin · · Score: 4, Funny

    Let me get this straight: you let the opinions of the type of people who post semiliterate anonymous screeds on Slashdot dictate when, where, and how you use a useful piece of equipment? Wow.

    --
    The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
  25. Re:Cancer by SashaMan · · Score: 4, Informative

    Your data is not relevant, and Jobs and Patrick Swayze are going throgh very different things. Jobs had/has a neuroendocrine tumor, which is much more survivable than the much more common adenocarcinoma that Swayze has, which has a 5% 5-year survival rate. Jobs basically has a completely different type of cancer than you usually think of when you hear the term pancreatic cancer.

  26. Re:Wow... by Phroggy · · Score: 4, Informative

    I'm going to make a /. post next time Michael Morhaime (head of Blizzard) is hung over. Honestly, what other CEOs get this cult level of worship?

    What other CEOs have personally made noticeable changes to the world?

    Jobs was indirectly responsible for the IBM PC, which is what "PC compatible" computers were imitations of. IBM created the PC in response to the threat they felt from Apple.

    Jobs was responsible for bringing a lot of the ideas from Xerox PARC to a mainstream market, something Xerox couldn't have done. Most people don't realize that Apple pioneered the "noun, then verb" paradigm we're all familiar with in GUIs (select an icon, then choose something to do with it); Xerox's GUI required the user to select an action first, before selecting the item upon which to perform it. This makes sense if you're used to a command line, but it's less intuitive to the masses.

    After leaving Apple, Jobs created NeXT, which was the source of much of what became Mac OS X. Microsoft has been incorporating a lot of Apple's ideas into Vista and Windows 7.

    Jobs bought Pixar from George Lucas, and was at the helm during the creation of the first feature film ever to be entirely computer animated. Jobs now sits on the board of directors of Disney and owns 7% of the company. RenderMan has become an industry standard.

    This isn't worship; Jobs has been genuinely influential in a lot of areas. The fact that you (correctly) felt the need to add "(head of Blizzard)" after Morhaime's name is why he doesn't get this kind of attention. Sure, Blizzard has had a significant impact on computer gaming... but what else has he done?

    --
    $x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
    $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;
  27. Re:Shoulda eaten more meat, Steve-o! by Anonymous Coward · · Score: 5, Insightful

    Even healthy living can kill you I guess.

    Eat more bacon, you won't live long. but at least you can have some bacon.

  28. Re:June... by Gerzel · · Score: 3, Insightful

    I don't think so.

    Don't count Apple out just because Jobs is gone. He isn't the ONLY person working at Apple and he certainly isn't the once and future designer.

    Sure they might not do as well but they still have Ipods, Itunes, Imacs and a lot of Fanboys and Girls.

    And say what you will Apple does make some good, if expensive hardware and software.

    Jobs may be more than just a figurehead but he is hardly all the company has going for it.

  29. Buy buy buy by Fished · · Score: 4, Interesting
    I'm going to buck the trend, and say "buy buy buy". Let me put it this way: on the one hand, Steve Jobs is seriously ill, and may be out of the picture. On the other hand:
    1. Apple has got the best operating system available, stable, and for the moment feature complete.
    2. The iPhone has a nice lead over the competition. The BB Storm seems to be in the process of failing to be an iPhone killer, and while its too soon to say on the Palm Pre, I do notice that they are now selling iPhone's at Walmart. That says something important about demand.
    3. iTunes store just made a major step forward that gave them feature parity with their competition, at a time when they're still ahead in market share.
    4. Apple's brand still has a lot of "shiny gloss to it
    5. Jobs going might be a *good* thing, because it might open up the path for Apple to offer OSX to other manufacturers. In the short term, this is admittedly risky, since it could cannabilize hardware sales. But, if done right... software is awesome to sell, because the marginal cost approaches zero. And let's not forget that there are a number of other products (iLife, iWork, Final Cut, ProTools, etc.) that could benefit from OSX being more widely deployed.

    I just don't see that Jobs going changes the fundamentals of the company all that much. I think Apple at the current price is a great buy, and if it tanks tomorrow, it is a great buy. Time to take some money out of bonds :)

    --
    "He who would learn astronomy, and other recondite arts, let him go elsewhere. " -- John Calvin, commenting on Genesis 1
  30. Re:June... by Gerzel · · Score: 4, Funny

    The iDroids dream of them.

  31. Re:Sell quick by Jherek+Carnelian · · Score: 3, Insightful

    What is gained too lightly is esteemed too little. its an old saw but very true.

    Or the corollary - "What is gained at great expense is valued too highly."
    Which is the reason frats haze pledges.

  32. Re:June... by bdbolton · · Score: 4, Insightful

    On a different note, this is a sad day for those owning AAPL shares - expect them to plunge even further than they have over the past year.

    Ohh and I don't know it might also be a sad day for his family. Let's get some perspective here. He has serious health issues and people seem to care more about the stock prices.

  33. you bullshit by Uberbah · · Score: 3, Interesting

    I'm kind of sick of facts

    Fixed that for you. Facts:

    1. Apple was the first to use a micro hard drive.
    2. Everything else was either a tiny flash memory player (64 megs) or used a heavy desktop drive.
    3. Apple used 400 Mbps Firewire when everyone else used 11 Mbps USB 1.1.
    4. They had a good hardware/software interface.

    As to point #4, I remember a nice Penny Arcade strip from way back (which unfortunately I can't find right now) where Jonathan asks Tycho how well Musicmatch staked up against iTunes. It went something like this:

    Tycho: Imagine iTunes as a fresh orange, glistening with morning dew...

    Johnathan: Okay...."
    Tycho: And Musicmatch is a bag filled with dog poop.
    Johnathan: Yuck! Dog poop isn't even food!
    Tycho: Exactly.

  34. Re:LOL, No... by Uberbah · · Score: 4, Informative

    mp3 players might have been drab before the iPod, but they were certainly far from useless.

    Are you forgetting that Apple was the first to use a 5 gig micro hard drive? Everything else was either tiny flash memory (64-256 megs) or heavy desktop hard drives. And Apple used 400 Mpbs Firewire when everything else used 11 Mpbs USB 1.1.

    You can argue the iPod was priced high, or that it's nothing special now. You can't argue that it wasn't revolutionary when it came out.

  35. Re:LOL, No... by geminidomino · · Score: 3, Informative

    Apple makes a nice product but it's for the sheep of the world who blindly follow Apple and limit their demands to only that which Apple says they should have!

    I dunno about that one. I hate apple, but I have an ipod classic ever since my Neuros II went tits-up. It matched on all my criteria.

    1. Plays MP3s: Check.
    2. Can use standard 1/8" stereo headphones: Check
    3. Works in Mass Storage mode OR works with linux: Check
    4. Costs less than $2/GB: Check.
    5. Wasn't from Creative. (Too many bad experiences with Nomads to buy another one)

    Honestly, it was the only hard drive-based player (#4) that met #3. And I looked. Boy did I look.

  36. Re:Two words: Keith Richards by Skrapion · · Score: 3, Informative

    Smoking doesn't guarantee lung cancer either. That doesn't mean it's unrelated.

    --
    The details are trivial and useless; The reasons, as always, purely human ones.
  37. Re:Shoulda eaten more meat, Steve-o! by Meski · · Score: 4, Insightful

    I don't suppose his frequent use of off-list pharmaceuticals and other fun-seeking drugs during his youth would have had anything to do with his poor health. While 60 isn't old, it seems like a lot of people his age who "lived too hard" are now suffering the consequences through odd early/uneven aging, hormonal issues, cancer, auto-immune diseases, and other odd things we've not seen before.

    Always pisses me off when people use the argument of "'blah' diseases that we've never seen before" - all we've done is improved diagnostics so we can tell "what" is killing you, and in some cases, "why" you got it.

  38. Re:Sell quick by Lord+Flipper · · Score: 3, Informative

    I could spend time researching and trying to figure out what would be a good stock to complement AAPL

    try: Food (Even in a severe depression we still have to eat)

    the only company I can really say for certain that I have a sincere belief in the future of is AAPL.

    • The first thing I feel compelled to say about that is: I hope no "innocent" bystanders, like "kids" for example, are intended beneficiaries of your investment outcome.
    • I would say there's a 50-50 chance that Apple's business model will either change, against the corporate will AND fundamentally, or it, and the company won't even exist in 20 years time.

    if you're concerned with longevity and business models, Consider:

    • IBM
      • Founded in 1888, 90 years before Apple (they know a few things about weathering market disruptions)
    • 3M
      • 107 years old in 2009.
      • One of the most innovative companies, from anywhere, ever. Everyone knows the "15% Rule" where scientists at 3M are allowed to spend 15% of their time on any project they wish. Forget Google for a moment. 3M formulated that 'rule' as the Depression was really ripping this country to shreds, in 1931-32.
      • They set up an internal venture capital fund (the Genesis Grants) that financed scientist/inventor ideas that had been turned down by management already. (Think about that for a moment).
      • Long ago they required that each division of the company HAD TO derive 25% of its net income from products it had invented within the last 5 years. In '93 (when they were actually "in trouble" with valuations and the Market) that was changed to 30%. (For want of a more polite term, that took some major league balls, right there)
      • They got diverted from these principles in the 90s, but brought in an outsider (from GE, itself no slouch when it comes to staying power, and 3M "innovated" again, in that this was the first outsider to take the helm in 3M's history) and returned to those early "rules" and spends 7% of total sales, annually on R&D.
      • I call that Institutionalized Innovation. Management and Economics people call it a textbook example of a Winner.

    There are many others. Do not get lulled into laissez-faire attitudes toward investment. You have to diversify outside of 'sexy' industry groups. When everyone heads for the exits the fundamentally sound companies get hammered, right along with the 'pretenders' and it is sad, brutal and devastating for a lot of people when that happens.

    If I sound harsh, I'm sorry, but life and some of its lessons are far harsher than anything I could come up with. And no matter who you are, I don't like seeing people get hurt. I watched some very intelligent people as their retirement nest eggs got decimated, several times. It is not something I would wish on anyone.

  39. Re:LOL, No... by Xest · · Score: 3, Insightful

    "MP3 players were drab and virtually useless before the iPod - a few years later everyone had one."

    I've never understood why people make comments like this. The iPod was a step backwards in terms of features and such, I'm not even convinced iTunes is any easier to use than the icon I could just drag and drop my MP3s into in Windows either. The iPod was actually quite a late arrival in the MP3 market, many forget that MP3s were already becoming somewhat mainstream (we already had support in some car sound systems for example). It's certainly fair to credit the iPod as the product that took the mainstream, but not necessarily the product that acted as a catalyst for mainstream- the fact you could store thousands of tracks in the space of half a portable CD player and not need to carry media around was already a good enough catalyst. People would've bought players regardless, but it was the style and prestige factor of the iPod that got it most of those sales, as well of course as it being in the right place at the right time- arriving just as the MP3 market was already taking off.

    I don't disagree that Jobs and his marketing team were excellent at creating hype and shifting units, but I'm still not convinced it's because the products are necessarily ground breaking, or even that high quality (battery problems, easily scratched screens etc.?).

    Apple under Steve has been good at what designer clothes companies are good at, building a brand that people want because they feel it gives them that extra bit of prestige. People will take Armani jeans over some bog standard jeans if they have the opportunity, the bog standard ones may even wear better and be more durable, but for many, the name matters most.

    I agree with you more on the iPhone though, certainly it seems to have pushed other companies into gear in some respects, but I think it's worked both ways in a way. Apple came along with a phone with not too many features but with a really nice looking UI and a much more tightly integrated experience. This has pushed other companies to follow, but on the same note, Apple has been pushed to follow the likes of Nokia with 3G, GPS and so on also when it became clear the iPhone was losing customers because of lack of said features so it has been a two way street. The underlying point though is that yes, without Apple, existing phone manufacturers wouldn't have had that much needed push.

  40. Re:June... by IceCreamGuy · · Score: 4, Funny

    Dude, you can't spell out your cool obscure reference to an awesome book just because someone modded you troll, that ruins it. You just have to trust in the idea that there are cool people on /. who will get your hip shit and mod you up just to stick it to the less nerdy mods. You'll just have to live with the mod-kipple, for some day all moderations will be filled with kipple, and we'll be consumed by it.