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Windows 7's Media Hype Having the Opposite Effect As Vista's

Death Metal Maniac tips an Ars Technica piece suggesting that the media's coverage of Vista's flaws portrayed the operating system as worse than it was, and, if early reports on Windows 7 are any indication, positive hype will create the opposite reaction this time around. Quoting: "... the problem is exaggeration; ... bloggers and journalists alike use their personal experiences to prove their point in their writing. The blame doesn't solely lie with us, as Vista was by no means perfect, but we did manage to amplify the problems beyond reason. And if the beta is anything to go by, Windows 7 is going to fly. This is, by far, the best beta operating system the software giant has ever released. The media has locked on to this, and is using exaggeration already, before Windows 7 is even ready for prime time." Apparently a decent beta can succeed where $300 million and Jerry Seinfeld failed.

10 of 864 comments (clear)

  1. Well by rodrigoandrade · · Score: 5, Insightful

    Call me troll, but I've seen several sub-par products that sold well on hype alone. Windows 7 will do just fine, whether it's any good or not.

    At least Microsoft's marketing department is doing its job right this time.

    1. Re:Well by SanityInAnarchy · · Score: 5, Insightful

      Out of interest, how would *you* solve the virus issue?

      First, stop making the product so absurdly exploitable. In no way should it be possible to contract malware from simply visiting a website, or leaving a network cable plugged in.

      Second, make it obvious what you're doing, but not actually intrusive. It should not be possible to download and execute a program without realizing what you're doing. For an example of how to do this wrong, see VBA -- I should not be able to contract malware from a fucking office document. Nor should I have to memorize a list of dangerous file extensions. Compare with Linux -- until you chmod +x, or unpack the archive, it's not dangerous.

      Third, provide known-good channels for obtaining new software. See: Linux package managers and repositories. Tie it in to Microsoft Update. Make it possible for third parties to run their own repositories. No need to host everything yourself, but it should at least be possible to periodically fetch, from a trusted source, a list of updated packages and signatures.

      And finally, educate your users. The only computer which is secure from a user's own idiocy is one which doesn't let the user do anything worth protecting. Not limited to Windows, either, though it would help if the OS encouraged more secure, rather than less secure, modes of operation.

      But until you've done the other steps, no amount of education will solve the problem. As long as the standard Windows method of installing software is some random EXE downloaded off a website, with at most an unverifiable signature claiming it's from that website, it requires too much effort.

      --
      Don't thank God, thank a doctor!
    2. Re:Well by SkreamNet · · Score: 5, Insightful

      How is one random user with one specific machine with something working moderated "Informative"? Suspend doesn't work on my Inspiron 6000.... so uh, I cancel you out? Not to mention that the latest Ubuntu boots and responds much slower than either XP or Win7beta on _this_ machine... but one machine tells you nothing doesn't it?

    3. Re:Well by Anonymous Coward · · Score: 5, Insightful

      My Linux server was exploited, I'm not quite sure how (nor did the server management guys).

      If you're not quite sure how it was exploited, how do you know Linux itself was at fault?
      Overwriting a few PHP files could have easily been done through a security hole in the PHP app itself.

  2. TFA is totally wrong about why Vista failed by localroger · · Score: 5, Insightful
    Consumers don't care. They didn't care about Vista, except that it didn't work like their old XP box and they had to learn new stuff. Consumers don't like learning the new stuff but they do it because it's easier than jumping through the hoops to get another XP box.

    IT people killed Vista, and I see no reason why they will be any happier with Win7. I have talked to dozens of industry people, from the guys who network mom & pop shops to guys who run databases for Fortune 100 companies, and NONE of them wanted anything to do with Vista. Their complaints were that it was entirely too dependent on internet connectivity, it was totaly different and therefore a major hassle to integrate with their existing network infrastructure and to maintain at the user level, and could not be locked down in a corporate environment properly. Win7 is a finger in the eye to these people -- it doesn't even have Classic mode any more. I've only spoken to a couple of them since Win7 was introduced but they aren't impressed.

    And it is a truism from the days of Dos 2.0 that people do prefer to use at home what they use at work. When the tech friends they depend on to fix what they can't insist they run XP, they will insist on XP. Office and Word became popular not because they're all that good but because people brought them home and became comfortable with them there.

    This has all come down to a giant Mexican standoff between Microsoft, which wants to determine how your computer looks and acts, and corporate IT types who want to determine those things. (As for you determining those things, that ship has sailed; the end of Classic mode tells that tale.) The IT guyes will not give up their control. Microsoft has obviously dug in their heels. It is not clear to me how this will end, but from what I have seen it will not end with widespread Win7 on the corporate desktop.

    --
    Brackets contain world's first nanosig, highly magnified:[.]
  3. poor reasoning by Reality+Master+201 · · Score: 5, Insightful

    Problem is that it relies on OLD technology to 'work well'.

    That's a dumb argument. I still slice bread with knife, a technology which has been around for thousands of years - I could move to spiffy new computer controlled laser system, but why? It's expensive, both to acquire and replace, it's more work to service, and it doesn't get me much.

    So what if the technology is old? Why is the new technology any better? What is the new technology that Win7 introduces that makes it so much better than XP? You don't mention it in your post.

  4. Re:Hookay... damage control? Paid by MS? by Kopiok · · Score: 5, Insightful

    Almost all of those issues seem to be aesthetic, and that opinion will vary between person to person. For instance, I love the new control panel, the Ribbon, and the style of the windows/taskbar. Sounds like this OS is right up my alley!

  5. Why Vista Really Failed by slyn · · Score: 5, Insightful

    The real reason Vista really failed is the same people who are hyping up 7, the media.

    Vista changed the way drivers needed to be written for security reasons, and because hardware vendors suck at writing drivers for whatever they make, there were all sorts of problems with hardware compatibility, ESPECIALLY with older hardware. Add to that UI changes ranging from minor to extensive in both Vista and Office 07, overzealous UAC, and a million other little things (on top of the million other little things that didn't make it into vista (i thought it was funny that theirs actually a wikipedia page for "Features removed from Windows Vista")), and obviously, almost no ones first impressions were good. Tech writers ravaged it, the mainstream media picked up on their stories and killed most of the little momentum Vista had by simply parroting the tech writers.

    However, since then drivers have gotten good, service pack 1 has come out, and Vista has matured. You'd have a hard time finding a second impression review of the OS that did nothing but bash the OS like the first impression ones did. In fact, lots of reviews coming out now are actually praising Vista for becoming better than its predecessor (granted only with modern day hardware).

    Windows 7 is Windows Vista++. A refined UI, refined UAC, drivers are mature now, performance is approximately as good or better than vista (which is as good or better than XP on the right hardware), IE8 is shaping up to be an improvement, and the whole package seems to just work better. Most of the tech writers have already been won over by Vista, windows 7 appears to be better than that (and its just a beta!), so obviously they write favorable reviews. The mainstream media is picking up on their stories and hyping up the slowly growing mass of momentum Windows 7 has by simply parroting the tech writers.

    TL;DR: vista was killed by bad first impressions that the mass media ran with. windows 7 will succeed because of good first impressions that the mass media is running with.

  6. Re:Hookay... damage control? Paid by MS? by RalphSleigh · · Score: 5, Insightful

    Pressing 3 + 2 * 2 = in windows calculator.

    Standard: 10 (as a handheld calculator would produces, as it calculates 3 + 2 when you press *)

    Scientific: 7 (as the scientific calculator on my desk produces)

    What's the problem?

    --
    Come as you are, do what you must, be who you will.
  7. Re:Why Not as Fast as XP? by HAKdragon · · Score: 5, Insightful

    Windows 7 is literally putting lipstick on a pig!
     
    I don't think that word means what you think it means.

    --
    "Our opponent is an alien starship packed with atomic bombs. We have a protractor."