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Windows 7's Media Hype Having the Opposite Effect As Vista's

Death Metal Maniac tips an Ars Technica piece suggesting that the media's coverage of Vista's flaws portrayed the operating system as worse than it was, and, if early reports on Windows 7 are any indication, positive hype will create the opposite reaction this time around. Quoting: "... the problem is exaggeration; ... bloggers and journalists alike use their personal experiences to prove their point in their writing. The blame doesn't solely lie with us, as Vista was by no means perfect, but we did manage to amplify the problems beyond reason. And if the beta is anything to go by, Windows 7 is going to fly. This is, by far, the best beta operating system the software giant has ever released. The media has locked on to this, and is using exaggeration already, before Windows 7 is even ready for prime time." Apparently a decent beta can succeed where $300 million and Jerry Seinfeld failed.

27 of 864 comments (clear)

  1. Well by rodrigoandrade · · Score: 5, Insightful

    Call me troll, but I've seen several sub-par products that sold well on hype alone. Windows 7 will do just fine, whether it's any good or not.

    At least Microsoft's marketing department is doing its job right this time.

    1. Re:Well by mikelieman · · Score: 5, Interesting

      It looks like their marketing department has refined what appears to be their only effective strategy.... Which we've seen before with Win98->WinME->WinXP.

      You HAVE a perfectly serviceable product, WindowsXP.

      You release something really shitty, Windows Vista.

      The expected backlash gives you an opportunity to announce the release of the panacea for all Vista's ills. Windows 7.

      Now, since Windows 7 APPEARS TO BE so much better than the APPARENTLY SHITTY Vista, there's a lot of positive attention.

      But at the end of the day, Microsoft's PRODUCTS still aren't compelling -- Windows 7 main selling point is that it just doesn't work like shit -- and that appears to be good enough.

      But 'not working like shit' is what we already HAVE, with XP.

      Brilliant.

      --
      Technology -- No Place For Wimps! Grateful Dead and Jerry Garcia Chatroom -- http://www.wemissjerry.org
    2. Re:Well by HerculesMO · · Score: 5, Interesting

      Problem is that it relies on OLD technology to 'work well'.

      In that case, why upgrade the Linux kernel, ever? It works well. Why upgrade your car? It gets you from point A to point B. Why upgrade anything, ever?

      If you're in that mindset, you would suffice with having a butter churn and live by candlelight. They are servicable too.

      But for the rest of us who want "next gen" technology, I think Windows 7 does have some benefits (as did Vista, in a much crappier package) over XP. And if you don't see that, then stick with XP. I don't see the big deal.

      --
      The price is always right if someone else is paying.
    3. Re:Well by bobsil1 · · Score: 5, Informative

      Win7 has superfast wifi connect and resume. Big benefit on laptops.

    4. Re:Well by LighterShadeOfBlack · · Score: 5, Funny

      And pray-tell, what real benefits are those?

      Vista's Freecell is fully horizontally resizable. I've been waiting 15 years for that feature, if that isn't worth the upgrade I don't know what is.

      --
      Spelling mistakes, grammatical errors, and stupid comments are intentional.
    5. Re:Well by SolemnLord · · Score: 5, Informative

      That said I doubt Win7 will work on netbooks, so I won't be surprised that XP will be with us for a long long time to come.

      Actually, there have been lots of Win7 installs on netbooks, and the general consensus is that it runs fine. Is it as quick as running XP? Well, no, but don't forget that XP is a seven-year-old operating system that required a Pentium II at release.

      I've been running the Win7beta for a couple weeks now, and it's been a pretty nice experience. My machine's perfectly capable of running Vista, though, so I haven't noticed many speed gains. The UI touch-ups are nice, though.

    6. Re:Well by SanityInAnarchy · · Score: 5, Insightful

      Out of interest, how would *you* solve the virus issue?

      First, stop making the product so absurdly exploitable. In no way should it be possible to contract malware from simply visiting a website, or leaving a network cable plugged in.

      Second, make it obvious what you're doing, but not actually intrusive. It should not be possible to download and execute a program without realizing what you're doing. For an example of how to do this wrong, see VBA -- I should not be able to contract malware from a fucking office document. Nor should I have to memorize a list of dangerous file extensions. Compare with Linux -- until you chmod +x, or unpack the archive, it's not dangerous.

      Third, provide known-good channels for obtaining new software. See: Linux package managers and repositories. Tie it in to Microsoft Update. Make it possible for third parties to run their own repositories. No need to host everything yourself, but it should at least be possible to periodically fetch, from a trusted source, a list of updated packages and signatures.

      And finally, educate your users. The only computer which is secure from a user's own idiocy is one which doesn't let the user do anything worth protecting. Not limited to Windows, either, though it would help if the OS encouraged more secure, rather than less secure, modes of operation.

      But until you've done the other steps, no amount of education will solve the problem. As long as the standard Windows method of installing software is some random EXE downloaded off a website, with at most an unverifiable signature claiming it's from that website, it requires too much effort.

      --
      Don't thank God, thank a doctor!
    7. Re:Well by SkreamNet · · Score: 5, Insightful

      How is one random user with one specific machine with something working moderated "Informative"? Suspend doesn't work on my Inspiron 6000.... so uh, I cancel you out? Not to mention that the latest Ubuntu boots and responds much slower than either XP or Win7beta on _this_ machine... but one machine tells you nothing doesn't it?

    8. Re:Well by aaron.axvig · · Score: 5, Informative

      It only took ~6GB when I installed it.
      7 ran quite well on 512 MB RAM.
      Turns off defragmenter for SSDs
      More efficient SSD formatting
      Boot from VHD
      CableCARD and H.264 support built-in
      MP4, MOV, 3GP, AVCHD, ADTS, M4A, and WTV multimedia containers, with native codecs for H.264, MPEG4-SP, ASP/DivX/Xvid, MJPEG, DV, AAC-LC, LPCM, AAC-HE
      UAC is way better--less prompts
      Windows Biometric Framework
      DNSSEC support
      Powershell built in
      Can burn ISOs
      Wordpad supports OOXML and ODF
      Libraries
      Federated Search via OpenSearch
      Re-arrange things on taskbar...yes you can make it look almost exactly like the Vista taskbar if you want.
      Jump Lists
      WinKey+Arrow Key for moving applications to one half of the monitor or the other
      Touch integration

      Yes a lot of these things can be had on Linux/through 3rd party programs. But now they are included in the OS, which 99% of the time means less problems/slowness/crashes. And developers can count on them to be there.

      Check out http://en.wikipedia.org/wiki/Features_new_to_Windows_7#Core_operating_system

    9. Re:Well by Anonymous Coward · · Score: 5, Insightful

      My Linux server was exploited, I'm not quite sure how (nor did the server management guys).

      If you're not quite sure how it was exploited, how do you know Linux itself was at fault?
      Overwriting a few PHP files could have easily been done through a security hole in the PHP app itself.

  2. TFA is totally wrong about why Vista failed by localroger · · Score: 5, Insightful
    Consumers don't care. They didn't care about Vista, except that it didn't work like their old XP box and they had to learn new stuff. Consumers don't like learning the new stuff but they do it because it's easier than jumping through the hoops to get another XP box.

    IT people killed Vista, and I see no reason why they will be any happier with Win7. I have talked to dozens of industry people, from the guys who network mom & pop shops to guys who run databases for Fortune 100 companies, and NONE of them wanted anything to do with Vista. Their complaints were that it was entirely too dependent on internet connectivity, it was totaly different and therefore a major hassle to integrate with their existing network infrastructure and to maintain at the user level, and could not be locked down in a corporate environment properly. Win7 is a finger in the eye to these people -- it doesn't even have Classic mode any more. I've only spoken to a couple of them since Win7 was introduced but they aren't impressed.

    And it is a truism from the days of Dos 2.0 that people do prefer to use at home what they use at work. When the tech friends they depend on to fix what they can't insist they run XP, they will insist on XP. Office and Word became popular not because they're all that good but because people brought them home and became comfortable with them there.

    This has all come down to a giant Mexican standoff between Microsoft, which wants to determine how your computer looks and acts, and corporate IT types who want to determine those things. (As for you determining those things, that ship has sailed; the end of Classic mode tells that tale.) The IT guyes will not give up their control. Microsoft has obviously dug in their heels. It is not clear to me how this will end, but from what I have seen it will not end with widespread Win7 on the corporate desktop.

    --
    Brackets contain world's first nanosig, highly magnified:[.]
    1. Re:TFA is totally wrong about why Vista failed by Anonymous Coward · · Score: 5, Informative

      Last I checked, if you don't want Windows 7 or Vista, you don't have to buy them.

      Until they stop supporting your current OS with security upgrades and activation.

  3. Re:Vista Lite by nwoolls · · Score: 5, Interesting

    Then you've been hearing wrong. Which is sort of the point of the article. There's all this positive hype around 7, true or not, just like there was negative spin around Vista, true or not. Show me one thing in Vista that's "turned off" in 7, bloat-wise. Windows 7 is Windows Vista with performance optimizations, visual tweaks and UI improvements.

  4. poor reasoning by Reality+Master+201 · · Score: 5, Insightful

    Problem is that it relies on OLD technology to 'work well'.

    That's a dumb argument. I still slice bread with knife, a technology which has been around for thousands of years - I could move to spiffy new computer controlled laser system, but why? It's expensive, both to acquire and replace, it's more work to service, and it doesn't get me much.

    So what if the technology is old? Why is the new technology any better? What is the new technology that Win7 introduces that makes it so much better than XP? You don't mention it in your post.

    1. Re:poor reasoning by Haeleth · · Score: 5, Funny

      The Ubuntu I duel boot

      That sounds exciting. Does that involve you fighting Ubuntu, or is it Ubuntu versus Windows to decide which gets to load?

  5. Re:Hookay... damage control? Paid by MS? by duguk · · Score: 5, Funny

    You forgot to mention, they've upgraded calc!! :o)

  6. Re:Vista Lite by Mascot · · Score: 5, Interesting

    I was ready to throw Vista out of the window within minutes of my first encounter with it. So far I've clocked a few hours in Win7 and, as of yet, the same compulsion has not struck me.

    Only time will tell if that's going to last. UAC really *really* still needs a "remember my answer for this file" checkbox to avoid being turned off completely. It makes no sense what so ever that I should have to click "yes" every bloody time I start my defragmentation application. Sure, if something tries to start it without my direct interaction, tell me. But as long as I'm selecting the menu option to start it, and I've previously said "go ahead", and the file hasn't changed... Just bloody start it already!

  7. Re:Hookay... damage control? Paid by MS? by Kopiok · · Score: 5, Insightful

    Almost all of those issues seem to be aesthetic, and that opinion will vary between person to person. For instance, I love the new control panel, the Ribbon, and the style of the windows/taskbar. Sounds like this OS is right up my alley!

  8. Why Vista Really Failed by slyn · · Score: 5, Insightful

    The real reason Vista really failed is the same people who are hyping up 7, the media.

    Vista changed the way drivers needed to be written for security reasons, and because hardware vendors suck at writing drivers for whatever they make, there were all sorts of problems with hardware compatibility, ESPECIALLY with older hardware. Add to that UI changes ranging from minor to extensive in both Vista and Office 07, overzealous UAC, and a million other little things (on top of the million other little things that didn't make it into vista (i thought it was funny that theirs actually a wikipedia page for "Features removed from Windows Vista")), and obviously, almost no ones first impressions were good. Tech writers ravaged it, the mainstream media picked up on their stories and killed most of the little momentum Vista had by simply parroting the tech writers.

    However, since then drivers have gotten good, service pack 1 has come out, and Vista has matured. You'd have a hard time finding a second impression review of the OS that did nothing but bash the OS like the first impression ones did. In fact, lots of reviews coming out now are actually praising Vista for becoming better than its predecessor (granted only with modern day hardware).

    Windows 7 is Windows Vista++. A refined UI, refined UAC, drivers are mature now, performance is approximately as good or better than vista (which is as good or better than XP on the right hardware), IE8 is shaping up to be an improvement, and the whole package seems to just work better. Most of the tech writers have already been won over by Vista, windows 7 appears to be better than that (and its just a beta!), so obviously they write favorable reviews. The mainstream media is picking up on their stories and hyping up the slowly growing mass of momentum Windows 7 has by simply parroting the tech writers.

    TL;DR: vista was killed by bad first impressions that the mass media ran with. windows 7 will succeed because of good first impressions that the mass media is running with.

  9. Best beta ever? by willoughby · · Score: 5, Funny

    Isn't that something like "Best Mexican wine"?

  10. Re:Hookay... damage control? Paid by MS? by RalphSleigh · · Score: 5, Insightful

    Pressing 3 + 2 * 2 = in windows calculator.

    Standard: 10 (as a handheld calculator would produces, as it calculates 3 + 2 when you press *)

    Scientific: 7 (as the scientific calculator on my desk produces)

    What's the problem?

    --
    Come as you are, do what you must, be who you will.
  11. Re:Why Not as Fast as XP? by HAKdragon · · Score: 5, Insightful

    Windows 7 is literally putting lipstick on a pig!
     
    I don't think that word means what you think it means.

    --
    "Our opponent is an alien starship packed with atomic bombs. We have a protractor."
  12. Please... by Colin+Smith · · Score: 5, Funny

    Sounds like this OS is right up my alley!

    We like to keep a modicum of decency in these forums, what you do in the privacy of your own home is your own business.

     

    --
    Deleted
  13. And again. by khasim · · Score: 5, Interesting

    Out of interest, how would *you* solve the virus issue? Because its not something you can ever completely solve through OS security alone, when your users still need to do stuff...

    We go over this all the time here. Yet some people never seem to read it. So, here they are again. In no particular order.

    #1. Understand the difference between a "virus", a "worm" and a "trojan".

    #2. Take a hint from Ubuntu and have NO open ports on the DEFAULT installation. That will pretty much wipe out worm attacks. Do NOT depend upon a firewall to do that. The firewall is a SINGLE POINT OF FAILURE that is often disabled because it interferes with legitimate apps that the user wants to run. I can put a default installation of Ubuntu directly on the 'Web and it will NOT be cracked.

    #3. Provide a "known good" list of files (names, date/time, multiple checksums) for ALL of the OS files. This way, at least infections can be removed easier. It's easier to find a file that is NOT on the known good and remove it than it is to find a file that MAY be a newly obfuscated version of an old virus.

    #4. Keep the OS directories CLEAN. That means that installing MS Office MUST NOT install ANY updated files in the OS directories.

    #5. Move to INI files for apps instead of allowing them to edit the registry. If you really must keep the registry, keep it clean.

    #6. Consolidate the various temp directories and DUMP them during the boot process.

    Remember, viruses, worms and trojans are nothing more than code. They are not magical. Limit how code can be written to the system and you limit how they may spread. Enforce organization and you limit where they may be written.

    Once the disinfection rate exceeds the infection rate, the viruses, worms and trojans will die.

  14. Re:Hookay... damage control? Paid by MS? by Taagehornet · · Score: 5, Interesting

    This is actually not the first time Calculator has received an update, but of course When you change the insides, nobody notices:

    I wouldn't be surprised if these are the same people who complain, "Why does Microsoft spend all its effort on making Windows 'look cool'? They should spend all their efforts on making technical improvements and just stop making visual improvements."
    And with Calc, that's exactly what happened: Massive technical improvements. No visual improvement. And nobody noticed. In fact, the complaints just keep coming. "Look at Calc, same as it always was."
    The innards of Calc - the arithmetic engine - was completely thrown away and rewritten from scratch. The standard IEEE floating point library was replaced with an arbitrary-precision arithmetic library. This was done after people kept writing ha-ha articles about how Calc couldn't do decimal arithmetic correctly, that for example computing 10.21 - 10.2 resulted in 0.0100000000000016.

  15. Re:Hookay... damage control? Paid by MS? by palndrumm · · Score: 5, Informative

    5 - The only view I ever want to use in Explorer is Details. So like every other version of Windows, the first thing I did was to set the view to Details for a folder, go into the Folder Options, and tell Windows not to use unique views for each folder. Despite doing this many times, Vista will still randomly pick other views that it thinks are better (even though they're worse) for some folders some of the time. It also refuses to remember the sort order I choose for my Documents folder, and every time I go into it, it's sorted by Type, not Name.

    Oh dear god yes. This has got to be my #1 annoyance with Vista.

  16. Re:Hookay... damage control? Paid by MS? by dontmakemethink · · Score: 5, Funny

    5 - The only view I ever want to use in Explorer is Details.

    LIES!! You've got at least one folder that uses thumbnails view. We all do...

    --

    War as we knew it was obsolete
    Nothing could beat complete denial
    - Emily Haines