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The In-Progress Plot To Kill Google

twitter writes "Four years after Steve Ballmer vowed to kill Google, Wired details Microsoft's, AT&T's, and big publishers' ongoing slog. The story is filled with astroturfers, lobbyists and others spending millions to manufacture FUD about privacy and monopoly in order to protect the obsolete business models of their patrons, who are mostly known for progress-halting monopoly and invasion of privacy. Their greatest coup to date was preventing Google from rescuing Yahoo."

61 of 234 comments (clear)

  1. Summary omission by SupremoMan · · Score: 5, Funny

    Summary omits any references to chair throwing :(

  2. conspiracy theories by Speare · · Score: 5, Insightful

    Man, that blurb couldn't have been more paranoid-delusional if Oliver Stone directed it. Where do you get the idea that Google really wanted to "rescue" Yahoo? A solid company buys a failing company because the benefits and assets out-value the price.

    --
    [ .sig file not found ]
    1. Re:conspiracy theories by morgan_greywolf · · Score: 5, Interesting

      No doubt. But keeping Yahoo alive and independent of Microsoft was and still is in Google's best interests, whether you call it a 'rescuing' or not. Microsoft wants Yahoo's search because their own sucks and they know it. Even Ballmer has admitted that his own impatience caused Microsoft to fail in search. Yahoo is the next best technology to Google's.

      So of course Google wanted to 'rescue' Yahoo from the jaws of Microsoft.

      Never attribute to heroism what can be explained by simple self-interest. ;)

    2. Re:conspiracy theories by salimma · · Score: 2

      Even more so, someone skimming the article would not have noticed that, in page 2, it revealed that Google had previously scuppered Microsoft's takeover bid for Yahoo.

      I'd certainly prefer a Google-Yahoo collaboration to an outright takeover by a known monopolist, but even so, the article seems overly paranoid and one-sided.

      --
      Michel
      Fedora Project Contribut
    3. Re:conspiracy theories by rolfwind · · Score: 3, Insightful

      No doubt. But keeping Yahoo alive and independent of Microsoft was and still is in Google's best interests, whether you call it a 'rescuing' or not. Microsoft wants Yahoo's search because their own sucks and they know it....

      Google should love the idea of Microsoft buying Yahoo. One more albatross around Microsoft's neck, a lot more straws to grasp at while it flails around searching for direction, and a bunch of cash taken out of Microsoft's coffer = less resources.

      And face it: yahoo is becoming a failure in many areas. Its search, while second best, still sucks. It's webmail stagnates since the early 2000s and the "new" yahoo mail is atrocious. Etc, etc, etc. Nothing better than to hobble MS than with a soon-to-be hasbeen. Just like Compaq and HP merger screwed both companies for years, this will be much worse.

      As a consumer, I would like Yahoo to keep going, to innovate and update, to keep Google on its toes. But as Google, nothing would be better than to let Microsoft have at it.

    4. Re:conspiracy theories by yog · · Score: 4, Interesting

      Yahoo has pretty good email actually and its filtering features are more flexible than gmail's. Yahoo's folders make sense. There's a lot to commend Yahoo mail.

      Furthermore, you can't reasonably expect millions of people with Yahoo mail addresses to suddenly switch to gmail simply because it's incrementally better in certain ways. Yes, back when Yahoo had a 10 megabyte limit and made you pay for more space, it made sense to switch. It makes a lot less sense to switch today because Yahoo has caught up.

      Yahoo search has been marginalized by Google. But its mapping, news, financial, sports, games, and shopping sites are still used by hundreds millions of people. Yahoo is still a huge franchise and would be a rich prize for whoever acquires it.

      Microsoft attempted to acquire Yahoo for a premium price of over $40/share a while back (woe that I didn't sell my damn Yahoo shares at that time!!!) and now they *might* pick it up for fire sale prices. It seems that despite himself, Ballmer might yet pull off a coup by having waited for Yahoo's stock to go down.

      I personally will be sad to see Yahoo go, because it was such a formative part of my own internet experiences back in the day. To this day I still have Yahoo stock quotes, news, and weather on my browser tool bar and I go there many times a day. I only wish their multimedia worked better in Linux, the one failing of Yahoo in my book. I'd rather see Google get them because Google might preserve the good stuff, while Microsoft is more likely to absorb and rebrand.

      --
      it's = "it is"; its = possessive. E.g., it's flapping its wings.
    5. Re:conspiracy theories by the_arrow · · Score: 4, Informative

      You forgot to mention that Yahoo is still very big in south-east Asia. In some countries their mail and messenger services are number one.

      --
      / The Arrow
      "How lovely you are. So lovely in my straightjacket..." - Nny
    6. Re:conspiracy theories by Cowmonaut · · Score: 2, Informative

      I'm curious how Google's mail folders don't make sense. It was implied in your statement that Yahoo's folders make sense. I normally use my gmail through Outlook (have to use it at work for the exchange server) but from what I remember it has an inbox, outbox, archive, and spam folders by default and then you can make your own labels to organize how you want. And those become their own folders when you use a client and gmail with IMAP.

      So how are Yahoo's better? Or are they the same?

    7. Re:conspiracy theories by gad_zuki! · · Score: 2, Interesting

      Conspiracy theory is right. FUD about privacy? Err, there are real privacy concerns with pretty much all the search engines, not to mention social network sites. Expressing dissatisfaction in privacy policies isnt FUD its giving a shit about privacy.

      I also fail to understand why I should support one faceless corporations but hate another. Once you peel away the flagrant fanboyism there really isnt much difference between google, apple, yahoo, ms, etc. A savvy consumer should be playing them against themselves for best quality and price, not making irrational allegiances.

      Sadly, this is "high quality" article by slashdot standards.

    8. Re:conspiracy theories by xouumalperxe · · Score: 2, Informative

      Two tags in gmail map to a tag1/tag2 folder hierarchy when you download that message via IMAP. When you upload something back to gmail, it will be stuffed with a single tag called "path/to/message".

      Possibly that's what the GP meant.

    9. Re:conspiracy theories by Dun+Malg · · Score: 5, Informative

      I'm curious how Google's mail folders don't make sense. It was implied in your statement that Yahoo's folders make sense.

      Going out on a limb here, as it's been several years since I abandoned my Yahoo email for my own mail server--- in my mother's basement, under my bed, next to my star wars underpants--- but I think it might be a "tags" vs "folders" issue. I've had one of my brother's friends tell me he didn't like Gmail because when you create a new "folder" for mail and a filter to sort it by, mail gets "copied" to two different folders! That's how it's supposed to work, but some folks just can't get over the fact that they have a Gmail tag for Ewok discussions and one for eBay auctions and that the email saying they've won an Ewok TV tray on eBay shows up IN BOTH PLACES!!!!1! Tags are a more flexible sorting system, but they require a certain mental shift to grok, and some people just have that "eighty column mind" thing going.

      --
      If a job's not worth doing, it's not worth doing right.
    10. Re:conspiracy theories by Zebedeu · · Score: 2, Funny

      Wow.

      Your post was like a Kamehameha of Star Wars references.

    11. Re:conspiracy theories by sveard · · Score: 2, Funny

      Because in south-east Asia, only old people use Google

    12. Re:conspiracy theories by rolfwind · · Score: 2, Insightful

      Yahoo has pretty good email actually and its filtering features are more flexible than gmail's. Yahoo's folders make sense. There's a lot to commend Yahoo mail.

      Furthermore, you can't reasonably expect millions of people with Yahoo mail addresses to suddenly switch to gmail simply because it's incrementally better in certain ways.

      I recently switched my parents because they were complaining for some time they were getting too much spam (mostly their fault as they were signed on to stupid things, hopefully corrected that with advice that may have gone in one ear and out the other). But my motivation was simply the new gmail video chat - as they are the type that can't figure it out with an outside program - but hopefully something like that will finally allow me to keep in video contact with them.

      But every time I look at Yahoo's mail, I feel I'm stuck in 2001. The most common sense thing: conversations as google tracks them, keeps inboxes so much more manageable. Tags are open-ended and great (when you designate them yourself, unlike current /. system which is low in value), but more than that: it always feels as it's evolving because it is.

      Yahoo's new mail is so slow and I don't even know the point - maybe the new chat? The point isn't so much the millions of users Yahoo has, it's the stagnation that leads to eventual death and decline. Even a black hole with all it's mass dissipates slowly. And that's how I feel about a company in decline, getting less and less attention.

      To this day I still have Yahoo stock quotes, news, and weather on my browser tool bar and I go there many times a day.

      Often, I think Yahoo's mistake is this web portal mentality taken over from AOL. Looking at a hotmail or yahoo main page today (or a my yahoo page) was often an excercise in cluttered information overload and contrasted with Google's keep-it-simple approach. It turned into a portal with a search engine attached.

      I like yahoo's finance, especially with no sign-in, the ticker still has stored what stocks I looked up. I'd hate to see Yahoo go, but they definitely need to focus on a core set of services to replace or update what became stale.

    13. Re:conspiracy theories by Colonel+Korn · · Score: 4, Interesting

      MS search is pretty bad, yes. Google is a lot better. However, Yahoo is substantially better than Google. Go to search.yahoo.com for a clean interface if you want, and next time you actually need something, compare Yahoo and Google. I do about once a month. For the last several years, Yahoo's results have been equivalent to or vastly superior to Google's, in terms of ordering of results and lack of unrelated results. It's hard to quantify, though, and conceivably Yahoo just has an advantage when searching for the things I typically need (scientist stuff).

      If you want a more easily demonstrated Yahoo advantage, compare Yahoo's map searching and Google's. Last week I stood within five blocks of a restaurant I needed help finding and searched Google maps (the app version on my phone) for its name. Every single result I got was an irrelevant location, none closer than 10 miles to my location, and they were all based on someone mentioning the place I wanted (or the type of food it makes) in a review. Half of them weren't restaurants. I have to admit, searching for something that included the word sushi and getting a pet shop as my top results was pretty funny. This is very consistent behavior with Google maps, which is a great mapping site until you need to access Google's weakness: search. Luckily, I keep yahoo maps bookmarked, and so I was able to get a map (unfortunately without GPS) that got me to dinner. As usual, searching for the name of the restaurant got me that restaurant as my top response in Yahoo maps.

      When I search for something, I don't want to be ushered toward the page that the most bloggers have mentioned in posts that include my search terms. As my first result, I want the page that includes the language I entered. Yahoo gives me that a lot more than Google.

      --
      "I zero-index my hamsters" - Willtor (147206)
    14. Re:conspiracy theories by Cinder6 · · Score: 2, Insightful

      Yahoo has pretty good email actually and its filtering features are more flexible than gmail's.

      People have already beaten the "folders vs. labels" argument to death. I just couldn't help but notice what you said above. I'm honestly curious--just how are Yahoo's filters superior? I just checked out both systems, and they appear (to me, at least) exactly the same. Except that Yahoo limits you to 15, and Google doesn't care how many you make.

      --
      If you can't convince them, convict them.
    15. Re:conspiracy theories by seaturnip · · Score: 2, Informative

      If you want those automatic emails out of sight, you can check the boxes in your filter to both label and archive (and perhaps mark as read). Then your labels will work very similarly to folders except for not being mutually exclusive.

  3. Is it FUD if there's some truth to it? by mysidia · · Score: 4, Interesting

    Google keeps every search you or I ever make in their database.

    They have my e-mail address, my calendar, my documents, my spreadsheets, my bookmarks, my address (Google maps), pictures of my house (Google streetview), my list of friends (Orkut), my blog (Blogger), my pictures (Picasa), my videos (Youtube), my website (Googlepages), my mailing lists (Google groups), my sales history (Google checkout), my local files (Google desktop), my medical records (Google Health), my Cell number (Google SMS), my chat history (Google talk), my RSS feeds list (Google news reader), my open source project collaboration (Google code), my notes (Google notebook)

    They own the database, they could sell or outsource every bit of it to third parties at will.

    If they let an untrusted party access to their DB, privacy is severely compromised for users of their services.

    1. Re:Is it FUD if there's some truth to it? by Anonymous Coward · · Score: 2, Informative

      -1 Astroturfing

    2. Re:Is it FUD if there's some truth to it? by Aladrin · · Score: 2, Interesting

      The answer is: Yes, it is. FUD is about spreading fear, uncertainty and doubt, in whatever form. Yes, some FUD used to be untrue, but the most effective FUD is completely true. It's the hardest to fight.

      Generally, this is done by pointing out the scariest parts of something while neglecting that those and/or other things are just as scary about the competition.

      I don't deny that everything you said is 'scary', I just deny that it really matters. If it did matter, I wouldn't keep using those services. I'm perfectly capable of running my own servers for all those things for myself and my family and friends.

      --
      "If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
    3. Re:Is it FUD if there's some truth to it? by JasterBobaMereel · · Score: 2, Insightful

      As opposed to Microsoft who have no information on you at all .... ?

      Most of the above services only apply in the USA and you had to sign up for (and read the agreement) the only exception I can see is search history (which is linked only to your ip address) all the rest you either signed away your rights to the information when you signed up, or is only linked to you if you want it to be

      --
      Puteulanus fenestra mortis
    4. Re:Is it FUD if there's some truth to it? by click2005 · · Score: 2, Funny

      and don't put all eggs in one basket. OK?

      Didnt you hear.. they just opened up the Google Yolk beta program to the public.

      --
      I am a free slashdotter. I will not be modded, blogged, DRM'd, patented, podcasted or RFID'd. My life is my own.
  4. LEAVE GOOGLE ALONE!!! by gsslay · · Score: 5, Funny

    "Their greatest coup to date was preventing Google from rescuing Yahoo."

    Poor Google. Selflessly throwing a lifeline to troubled Yahoo without a thought for their own safety or position. And do people thank them for it? Noooo. You'd think they were doing it for their own benefit.

  5. What about the bank that keeps your money? by mangu · · Score: 5, Insightful

    I see no sense in mistrusting one large organization that keeps your virtual goods, while trusting another organization with your material wealth. If you mistrust Google, shouldn't you keep all your money under the mattress or buried in the garden?

    1. Re:What about the bank that keeps your money? by rolfwind · · Score: 2, Interesting

      I think his point was more about Google having everything in a nice centralized spot, like if the police wanted to build a nice, big profile about you and see you have a gmail email address - they would head to Google with a warrant and get a buffet of information.

      It's definitely something to think about, and completely innocent people get symbolically hung by too much info in the hands of the authorities:
      http://www.youtube.com/watch?v=6wXkI4t7nuc

    2. Re:What about the bank that keeps your money? by Fred_A · · Score: 5, Funny

      If you mistrust Google, shouldn't you keep all your money under the mattress or buried in the garden?

      You fool ! Google knows where the mattress is via Google Maps and the garden is plainly visible on Google Earth !

      --

      May contain traces of nut.
      Made from the freshest electrons.
    3. Re:What about the bank that keeps your money? by nschubach · · Score: 2, Informative

      So use Yahoo for your email, Google for your search, amazon for your purchases... shall I go on?

      --
      Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
    4. Re:What about the bank that keeps your money? by javilon · · Score: 4, Insightful

      The day you feel that a bank is acting against your best interests, you go and withdraw all of your money. Your relationship with them is finished.

      Now go to google and tell them that you want all information related to you in their database to be deleted, as of today.

      --


      When his defense asked, "Which computer has Jon Johansen trespassed upon?" the answer was: "His own."
    5. Re:What about the bank that keeps your money? by Anonymous Coward · · Score: 2, Interesting

      A person can try to request that Google delete their data, but then even if they actually "delete" the data it is only suppressed at best. Oh yeah, and it might even take up to seven days to supress that data, so deletion requests apparently need human review even though data capture takes less than a second. Then, as some have already seen with Google Groups and supposedly deleted Usenet posts, the data can actually return from being suppressed due to some software revision issue, and it can take up to a few months to fix that issue.

  6. Since when are concerns about privacy FUD? by digitalgiblet · · Score: 5, Insightful

    Whether or not Microsoft or anyone else is trying to "kill Google" doesn't change whether or not Google is trampling on privacy.

    I for one don't trust ANY company to do anything except look out for its own interests.

    The idea that Microsoft is bad, therefore Google is good is silly. They are both large corporations. Both want to find ways to get you to send them your money. Heck, I would love to find a way to convince you to send me your money. I find it disturbing that so many people seem to trust Google to the extent they seem to trust them.

    Hate on Microsoft all you want, but don't make the dangerous assumption that "if MS is bad, then Google is good". Evaluate the actions of each company on its own merits, not in comparison to one another.

    1. Re:Since when are concerns about privacy FUD? by biscuitlover · · Score: 5, Interesting

      I think that a lot of people think Google are good purely because they are now largely seen as the anti-MS... no other company has done remotely as much to scare the people at Redmond, and for that they should definitely be applauded. Paving the way to unseat a monopoly - however (un)likely the eventual unseating may be - is no small accomplishment and one that legions of us, pissed off with having to fund a monopolist all the time, should be quite appreciative of.

      I do agree with your points though - I can just understand why people do like Google. There is also the fact that their mainstream tools usually just work. Can you say the same of MS?

    2. Re:Since when are concerns about privacy FUD? by D+Ninja · · Score: 3, Interesting

      I think that tinfoil is seeping into your brain.

      You are correct on one point - a company exists to make money, and look after its own interests. Absolutely. However, one thing you seem to be forgetting that it IS in Google's interest to protect your data. Do they have a lot of it? Absolutely. But they're not just going to pass it around willy-nilly unless there is a very good reason for them to.

      Of course, you don't actually need to trust Google. You don't have to use their products and you can setup your own tools. But this isn't an option for most people. And Google makes some very excellent products that mesh well together. As a result, they provide a service that people will use. You aren't going to convince people any differently.

    3. Re:Since when are concerns about privacy FUD? by Anonymous Coward · · Score: 2, Informative

      Well what did Microsoft do? Instead of convincing the DOJ on the merits of why this would be a bad deal industry-wise, it sent lobbyists around to advertisers simply to scare them into voicing concern (didn't even have to be opposition) to the DOJ, thereby scuttling the deal because it seemed like third parties were going to suffer (advertisers aren't since Google uses an auction model - thus the prices advertisers pay is closely related to market value).

      AT&T really dislikes Google because they use bandwidth & AT&T doesn't get a cut (I guess). Also, apparently AT&T also want's to get into the advertising gig (according to the article), hence the reason for opposing Google (try to weaken them now before beginning to compete). Google's attempt to open up the telecoms disgusting stranglehold of wireless technology probably didn't endear them with AT&T (also jacking up the price during the wireless spectrum auction didn't help AT&T either). I think that's probably a more likely reason for the animosity than AT&T going into advertising.

      So what you've got is two really really bad, convicted as illegal monopolies opposing Google. These two companies have historically tried to screw the customer (and arguably still do quite frequently). So the question is, whose motives do you trust in this case? It seemed like the Yahoo deal would have actually kept Yahoo solvent for a little longer and had no monopoly effects - Yahoo would get the same revenue deal other Adsense partners get with no exclusivity requirements (Yahoo could switch to another partner at any time if they wanted).

      The reality is that Microsoft hated that Yahoo rejected them (and then going into bed with Google must have caused some chair-related weather events in Seattle). This was a completely retaliatory act to prevent Yahoo from remaining a financially stable company (look at the position they're in now). The CEO that insulted Microsoft also had to resign for rejecting the Microsoft deal (since the Google deal fell through). Thus, they are much weaker company and probably won't be able to reject an even lower offer from Microsoft if it ever comes. Microsoft however now has all the power. If Yahoo goes under, they get rock bottom prices on some valuable technology (not that they'll be able to do anything with it thankfully if history shows us anything). Even if it doesn't, Microsoft can get a much cheaper price now on a hostile takeover (or even a non-hostile takeover would come at a significantly cheaper price than a year ago).

      This had nothing to do with any kind of worrying about consumers from Microsoft's POV. It was strictly a "how can we retaliate against Yahoo, screw Google, & maybe get our own deal back" action & they browbeat advertisers into thinking this somehow affected them. This is Microsoft's continuation of its good ol' 80s & 90s tactics of screwing over competitors.

      Is that a sufficient evaluation of why their claims are bogus?

      As for the privacy issue, the effort of tying all the information (especially if you want accuracy) within Google is an extreme amount of work. The question is whether or not there's any value for Google - I seriously doubt that as their Adsense model probably won't get better with the kind of ancillary information that would be present in their other services (it might even get worse if the data just overspecifies the actual function).

      It would be nice if there were some governmental guidelines for privacy, but at this point Google has so far demonstrated to be a way more trustworthy company (in terms of technical competence preventing leaks & from a socially competent way of not abusing that information). Microsoft & AT&T however do not have that luxury. I find it especially hilarious that AT&T is talking about consumer privacy - did everyone already forgetting that whole wiretapping business?

      Also, when was the last time you sent Google any money? End-users at the end of the day do not pay Google anything. There are 4 groups involved - advertisers pay, websites make money, Google gets a cut, and users get free content.

    4. Re:Since when are concerns about privacy FUD? by blueskies · · Score: 2, Insightful

      Of course you can't give them a blanket "GOOD" label, but you can't put MS and google in the same category.

      One company has done everything in its power to screw over the consumer (via monopoly rents) and hasn't given a damn about goodwill. The other one doesn't have a history of negative behavior.

      Which one would a rational person trust more?

  7. Monopoly Arena by Doc+Ruby · · Score: 2, Insightful

    Let them all use fears of, and laws against, monopoly and privacy abuse to try to kill each other. Let's have a business atmosphere of damnation and recriminations for any raised evidence of monopoly and privacy abuse, brought on by experienced, rich, aggressive and well funded competitors. That's how our system is supposed to harness competition to drive enforcement of open access to a fairly competitive market governed by rules that protect us from unfair competition.

    I'm not worried about Google. It's at least as smart, rich and connected as is Microsoft, and nearly as connected as AT&T. Let it slam them for their monopolies and abuses. It's got a lot more material to use than they do. Every move they make against each other along those lines is a move in the public service, against monopoly and privacy abuse.

    And I'm not worried about Yahoo, either. It got a $half-billion in that original IPO, and $billions since. If it couldn't use its early lead, vast riches, top brand and huge audience to make it, it should die. And if Yahoo + Google is more monopolistic and worse for privacy, then dead Yahoo is better.

    --

    --
    make install -not war

  8. Whos to say google didn't submit this story? by djsmiley · · Score: 2, Insightful

    Whos to say google didn't submit this story?

    Anyhow, google is what most non-technical users consider the internet to be. Infact the way people browse after watching an advert for car insurance proved it to me. Instead of going to the url which the advert mentioned, they just google "car insurence". To us that seems strange as we are good at remembering or working out urls, but to people who dont understand the net, or dont care about various tlds google is the perfect answer.

    Its game over,

    --
    - http://www.milkme.co.uk
  9. WHY the hell it cant be heroism ? or goodwill ? by unity100 · · Score: 5, Funny

    it's absolutely appalling to see people feel they have to tie every move which happens on top of the business world to some 'logical and rational market move' or some darwinian bullshit.

    excuse me guys, but, people on top of business world, board of directors, ceos, executives are ALL people. they have various emotions like anyone else. remember how a number of executives had totally crashed u.s. and world economy out of pure simple greed, letting go of all reasonable precautions and moves with the hedge fund gig.

    the fact that up to this date many of the moves on top of business world have been done through selfish, negative interests does NOT mean that it has to be like that forever into the future.

    they are people. yes, a board of directors, executives CAN feel positive emotions, and CAN move out of goodwill, or a sense of honor, or any other similar emotion.

    none of them are exempt from being homo sapiens sapiens, after all, which is what we all exactly are.

    1. Re:WHY the hell it cant be heroism ? or goodwill ? by Xest · · Score: 5, Insightful

      You're working on the assumption all humans have the same psychology and that people in certain jobs don't get into those jobs because they have traits that are rather self-serving as opposed to being charitable and helpful.

    2. Re:WHY the hell it cant be heroism ? or goodwill ? by cyn1c77 · · Score: 5, Insightful

      it's absolutely appalling to see people feel they have to tie every move which happens on top of the business world to some 'logical and rational market move' or some darwinian bullshit. ... they are people. yes, a board of directors, executives CAN feel positive emotions, and CAN move out of goodwill, or a sense of honor, or any other similar emotion.

      I disagree. Google is no longer a cute, friendly little startup. It is a massive corporation. And that is the operative word.

      Corporations are primarily in business to make money for their shareholders. Sure, the people running the corporation MAY feel positive emotions, but at the end of the day they WILL choose the option that will bring in the most cash or they will be fired.

      Part of the board's decision may be to promote a "do no evil" or environmentally friendly mentality. Don't get me wrong, the board may even genuinely believe such propaganda, but the stock holders don't care. They want to see the stock go up or the board members replaced.

      At the business level, it is no longer about positive emotions, goodwill or honor. It's about cold hard cash. Business decisions must reflect that in either the short or long term.

    3. Re:WHY the hell it cant be heroism ? or goodwill ? by javilon · · Score: 2, Insightful

      they are people. yes, a board of directors, executives CAN feel positive emotions, and CAN move out of goodwill, or a sense of honor, or any other similar emotion.

      Are you joking? the day a board of directors would do anything for a reason other than to maximize profits, they would be sued straight away.

      --


      When his defense asked, "Which computer has Jon Johansen trespassed upon?" the answer was: "His own."
    4. Re:WHY the hell it cant be heroism ? or goodwill ? by morgan_greywolf · · Score: 2, Funny

      Most business decisions aren't based on the decisions of one person. There are exceptions, to be sure, but most business decisions are based on rational conclusions drawn by a company's panel of experts in the area the decision is made by.

    5. Re:WHY the hell it cant be heroism ? or goodwill ? by yossarianuk · · Score: 5, Insightful

      This is why capitalism is not moral / fair/ goes against Christian values and will hopefully replaced by something better. The fact that shareholders only care about profits rather than the common good (this includes enviormental damage) is a falut of the system. p.s - the only religion I believe is Linux.

    6. Re:WHY the hell it cant be heroism ? or goodwill ? by Ed+Avis · · Score: 5, Insightful

      Part of the board's decision may be to promote a "do no evil" or environmentally friendly mentality. Don't get me wrong, the board may even genuinely believe such propaganda, but the stock holders don't care.

      How do you know that they don't care? Have you asked them? A large amount of Google shares are owned by employees (of which the biggest chunk is the two founders and chief executive). Many of them are rich, and likely to care about more things than just making even more money.

      --
      -- Ed Avis ed@membled.com
    7. Re:WHY the hell it cant be heroism ? or goodwill ? by yoshi_mon · · Score: 3, Interesting

      Are you joking? the day a board of directors would do anything for a reason other than to maximize profits, they would be sued straight away.

      I see this come up all the time and it's kinda silly that when in the US we always joke about how you can sue for damn near anything but act as if you even whisper the word lawsuit to a board of directors they are going to run crying for their mommies.

      Yes a board of directors is liable for it's actions and can be sued for not doing things that will further a companies goals. (Mind you this is different than always maximizing profits, something you also don't seem to understand.)

      But no that does not always happen. As is pointed out it's still humans at the controls and mistakes are made, some decisions are made from more emotion than business sense, and other assorted nonsense.

      --

      Really, I know what I'm doing...Ohhhh, look at the shiny buttons!
    8. Re:WHY the hell it cant be heroism ? or goodwill ? by Dun+Malg · · Score: 5, Insightful

      You're working on the assumption all humans have the same psychology and that people in certain jobs don't get into those jobs because they have traits that are rather self-serving as opposed to being charitable and helpful.

      Indeed, one study I've read estimated that close to 1 in 20 men are incapable of sufficient empathy for it to be a significant motivator--- yes, 5% of men are sociopaths! Of course, not all such people are murdering freaks as movies and tv news would have you believe. The John Wayne Gacys of the world are merely the few sociopaths with poor impulse control. The vast majority of them are intelligent enough to have figured out that society expects empathy and have learned to fake it well enough to get by. Sociopaths may think we're all just objects to be used, but they can still recognize that we "objects" will throw them in a cage if they don't play the game according to the rules. Think of all the truly awful self-centered jerks you've ever had to deal with in your life--- particularly the ones that seemed charming at first--- and that 1:20 ratio starts to make sense. It's not a comforting thought, but it bears keeping in mind. Being a high functioning sociopath isn't something that would necessarily be evolutionarily selected out.

      I firmly believe that an uncomfortably large percentage of people who rise to power positions--- be it political office or CEO's office--- are just such high-functioning sociopaths.

      --
      If a job's not worth doing, it's not worth doing right.
    9. Re:WHY the hell it cant be heroism ? or goodwill ? by rossifer · · Score: 2, Insightful

      Are you joking? the day a board of directors would do anything for a reason other than to maximize profits, they would be sued straight away.

      Over what time frame?

      After World War II, Merck delivered streptomycin to Japan to treat rampant tuberculosis that had arisen in the poverty of the war economy. The Japanese couldn't afford this, so Merck synthesized, shipped, and distributed the drug at it's own substantial expense. Merck shareholders sued against this obviously unprofitable act. The shareholders lost their suit, mostly around two arguments. First, that public goodwill, though difficult to value directly, is an investment in future business. Second, that employee morale can be similarly valued as a long-term investment.

      As a fairly new employee of Google, I'll assert that Google has similar motivations. Google relies on the trust of the public for it's long-term profits, so a decision that makes money today but endangers public trust is a bad business decision that would risk the wrath of the shareholders. Second, Google's employees are at least as afraid of what the company could become as the public. If there was even a hint that Google was violating the public trust employee morale would evaporate and one of the big reasons that most of us geeks work there would be gone.

      In short, Google is absolutely motivated by forces other than next month's profits and they would morons if they were to sacrifice their long-term interest for short-term profits. Lucky for me, it doesn't look like Google management has any morons. Some idealists, perhaps, who didn't expect the full court press from Microsoft et. al., but that's forgivable under the "Fool me once, shame on you. Fool me twice, shame on me." metric.

    10. Re:WHY the hell it cant be heroism ? or goodwill ? by moderatorrater · · Score: 3, Insightful

      Don't get me wrong, the board may even genuinely believe such propaganda, but the stock holders don't care. They want to see the stock go up or the board members replaced.

      You're forgetting that sometimes good will is worth paying money for. Wal Mart probably won't disappear due to people thinking that it's a terrible business and horribly unethical, but it will keep Target alive. I know people who register at Target simply because registering at WalMart would split the gift givers between those who go to Wal Mart and those who refuse to, and vice versa on those giving gifts.

      As for being environmentally friendly, there are a lot of people who will make purchases and other decisions based on those factors. If you're an internet company where the cost of switching is near 0 (which Google is), then part of remaining viable in the marketplace is making sure that people don't want to switch, and part of that is making sure that the news around your company doesn't cause people to have a bad taste in their mouth when they use your product. People liking Google and thinking that it's moral is absolutely vital to their business strategy, and the only sure way to make people think that you're moral is to be moral (and then publicize it).

    11. Re:WHY the hell it cant be heroism ? or goodwill ? by Belial6 · · Score: 4, Insightful
      That needs repeating:

      Yes a board of directors is liable for it's actions and can be sued for not doing things that will further a companies goals. (Mind you this is different than always maximizing profits, something you also don't seem to understand.)

      The idea behind suing the board because they didn't maximize profits is that the board is required to act in the best interest of the shareholders. Given that Google's motto has been "Do No Evil" from the beginning and that shareholders bought their shares with no evil as a company goal, it is safe to say that Google doing evil in favor of profits is not in the shareholders interest.

    12. Re:WHY the hell it cant be heroism ? or goodwill ? by quarterbuck · · Score: 5, Informative

      In Google's case Stockholders don't really matter. When they IPO'd they made two kinds of stocks, Class A and Class B. Class A is what got sold, Class B is what the insiders (Larry and Sergey) hold. The most important thing is that Class B has infinitely more voting power than Class A stock. It means that Shareholders cannot vote out the board for "not being evil enough". Even better, Class B stocks cannot be sold to outsiders (if they are, the convert to Class A)
      Google made this pretty clear when they IPO'd -- their letter to investors said that they were not trying to be just another corporation. They specified that the stocks the customers were getting was a claim on the profits, not a claim on voting rights.
      Essentially, as long as the insiders stay honest, the company will stay honest. The quarterly numbers, stock prices are all meaningless to the board in this case.

      --
      http://slashdot.org/submission/1062723/Cheap-mobile-data-plan?art_pos=2
    13. Re:WHY the hell it cant be heroism ? or goodwill ? by no1home · · Score: 3, Funny

      I think the numbers for women are reversed... 1 in 5 are stable, rational individuals. Or that might just be a view skewed heavily by my piss-poor dating experiences.

      --
      I hope this comment is well received... I could have moderated instead!

      Persecutors will be violated!
  10. Google works well by foxalopex · · Score: 5, Insightful

    I think folks are forgetting one important point. The reason why I like Google is that their search engine works extremely well. In fact, how often does google search find what you're looking for? Plus the fact that the service is "free" and paid for by relevant advertising is great. I don't see Microsoft giving you free software now do I? Nor does Microsoft's software always work as well as they claim it does. Sure Google probably collects a huge amount of information but so does the government. You have to trust someone and so far Google has shown that it hasn't breached that trust. A standard rule in life is to initially trust someone until it's been broken once. Then it's an all out war. You can't be paranoid of everyone that's new. It just stops changes.

    If anything I think this is just proof that companies that would force the money out of you and steal everything you have are afraid of Google just because it's not doing the same and winning the hearts of the public. Nice try but I don't think this will work.

    1. Re:Google works well by Zothar42 · · Score: 4, Funny

      You have to trust someone and so far Google has shown that it hasn't breached that trust. A standard rule in life is to initially trust someone until it's been broken once.

      Perhaps Google is simply waiting for the right, most profitable moment to break everyone's trust...

  11. The other way around? by allcoolnameswheretak · · Score: 4, Interesting

    I thought it was Googles coup to prevent Microsoft from aquiring Yahoo.

  12. on Yahoo folder vs GMail tag by malaba · · Score: 2, Insightful

    folder are inferior to tag, period.

    If you want "folder" in GMail juste use one tag.

    But you can be more flexible with multi-tag

    my 2 cent

    1. Re:on Yahoo folder vs GMail tag by rossifer · · Score: 2, Funny

      In other news, plural inferior to singular. :)

  13. Slashdot: FUD astroturfer's home turf by greg_barton · · Score: 3, Insightful

    The population of /. are prone to skepticim. They're mostly young libertarian geek males, and respond well to rebellion against 1) authority, 2) anything "irrational," and 3) invasion of privacy. They also love to expose contradiction, whether real or otherwise. FUD astroturfers understand this. They know that /. is a good place to plant the seed of their message: "Google is an evil behemoth, and wants to invade your life. They're like the next Microsoft, but worse."

  14. Re:So quick to defend Google? by Anonymous Coward · · Score: 2, Interesting

    And yet at about the same time Google was the only holdout against the US government when they demanded private information on search-engine users. (link)

    Making ethical decisions like that is hard. What's better for the Chinese public: a search engine that omits results due to censorship (and says so) or no search engine at all? I don't know, but I'm tempted to say the former.

  15. How to Kill Google: a HOWTO by ThousandStars · · Score: 3, Insightful
    Step 1) Create better search engine.

    Step 2) Make search engine accessible on the Internet.

    Step 3) There is no step three.

    If you manage Step 1, you'll "kill" Google in the same way Google killed Yahoo!.

  16. Hello Astroturfer! by argent · · Score: 2, Insightful

    Hello Astroturfer! This isn't about "who's good" or "who's bad", this is about "what are the consequences".

    What are the consequences of Google's actions? What are the consequences of Microsoft's actions?

    What have they done in the past?

    What would Google do to Yahoo's products like Yahoo Widgets or del.icio.us if they bought it? What would Microsoft do?

    What did Google do to YouTube, or anything else they've bought?

    What did Microsoft do to Hotmail? Well, they spent three years trying to convert a working UNIX-based environment over to Windows and finally declared victory using a UNIX hosted on Windows. Then they used it as a platform to push their proprietary "Passport" scheme.

    As for Stallman, he's pulled enough dodgy stuff himself. GCC pulled a classic "embrace and extend" attack on competing open source C compilers (yes, there used to be several). He decided he didn't like Tcl and created a scheme to kill Tcl based on a scheme interpreter called "Guile". Take anything he says with a grain of salt.

  17. Re:they don't need to "manufacture" by rossifer · · Score: 2, Interesting

    Google is a single point of failure because of it's enormous logs of user activity. If Google was to one day say: "Yeah, we're done with the 'don't be evil' thing. It's everyone for themselves!!!" we have an awful lot of data to sell (I work for Google). Every suspicious sequence of things goes to the DOJ. Everything of interest to marketers gets sold off to them... etc.

    The problem with that scenario is that that would be it for Google's future. That's the fire sale. Nobody is going to trust Google with anything after that. But it would be a big hit to privacy during the fallout from that one event and that's why Google represents a theoretical "single point of failure".

    Now, do I think anything like that is likely? No. Google's employees are at least as fearful of Google's potential as the general public. You wouldn't believe the ration of shit that Google management would get if something like that were afoot. The existing protections around user data are pretty impressive and they're getting stronger every day. If there was a hint that user data protections were being subverted to make a buck, employee morale would be destroyed. Many employees (including me) work here contingent on "Don't be evil." The day Google loses "Don't be evil." is the day 20,000 employees go after that startup they were thinking about or at least warm up their resume.

    There are real risks associated with the amount of data that Google has. But if I had to come up with a list of companies/organizations that I might trust with that data, based on past behavior and stated principles, it's a very short list and Google is at the top. I believed this last year (before working for Google) and I am even more confident about it now that I work here.

  18. Google is like ... by PPH · · Score: 2, Funny

    ... the Hydra. Evey time you try to kill it, it just grows two more 'O's.

    --
    Have gnu, will travel.