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Microsoft Brings Back DRM

Barence writes "Microsoft yesterday unveiled its MSN Mobile Music service — and a surprise return to digital rights management (DRM). While companies such as Apple and Amazon have finally moved to music download services free of copy protection, MSN Mobile locks tracks to the mobile handset they are downloaded to. It also charges more than the other services per track, and offers no way to transfer your tracks to your new phone when you upgrade. The company's Head of Mobile UK spoke to PC Pro about the launch, but his answers are almost as baffling as the service itself. Best quote: Q: 'If I buy these songs on your service — and they're locked to my phone — what happens when I upgrade my phone in six months' time?' A: 'Well, I think you know the answer to that.'"

11 of 414 comments (clear)

  1. Re:Clueless by LWATCDR · · Score: 5, Funny

    All I can say is... Wow... What the heck? Was this a joke or did he really say those things?
    This sounds like something you would see on Futurama.

    A reporter talking to Mom talking about Moms Music Network.
    "If I buy these songs on your service - and they're locked to my phone - what happens when I upgrade my phone in six months' time?"

    Mom: "Well, I think you know the answer to that."

    Bender; "Your boned!"

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  2. Let me fix that for you... by FriendSite.com · · Score: 5, Funny

    Answer... We'll be looking to enhance the service if we get some interest from consumers

    Real Answer... We've hurriedly acquired some third party that provides a service that we kind of want and we're keeping our fingers crossed that it's profitable and works.

    Answer... At the moment we don't have the functionality in-house to provide a mechanism for transferring between mobile phones and PC

    Real Answer... We've blindly bought this company on a me-too whim - I have no idea what they do, and we're kind of regretting it that customers haven't thrown a ticker tape party for us, people do that for Apple when they release something cool.. WHHHHHHYYYY can't they do that for us :-(

    Answer... I didn't realise phones were churning that quickly in the marketplace these days

    Real Answer... I'm used to working in a big corporation where my incompetence and lack of on-the-trigger knowledge is drowned out by the number of people who work there. It means I have no idea about the product, where it'll go, how it will perform or how it works. I've just been told by my director to "Go do something like Apple or Amazon and we'll sort it all out later" ...

    There.. fixed it for you Mr Griffiths

  3. Re:Another Bomb Here to Stay by PingSpike · · Score: 5, Funny

    Cough up? I think you mean "squirt out"?

  4. Re:Hilarious... by BigBuckHunter · · Score: 5, Funny

    This just in. Microsoft will now be laying off "5001" workers.

    BBH

  5. Re:Clueless by Anonymous Coward · · Score: 5, Funny

    hey i have a zune, and i enjoy it.

  6. Re:another spin on a vague quote by je+ne+sais+quoi · · Score: 5, Funny

    Q: "i can't imagine MS would be THAT stupid to ignore such obvious common sense in the face of such steep competition. can they really be that out of touch? are they intentionally trying to fail?"

    A: "Well, I think you know the answer to that."

    --
    Gentlemen! You can't fight in here, this is the war room!
  7. Re:Clueless by David+Gerard · · Score: 5, Funny

    Yep. He sounds like "we're trying to sell something that's crappier than Vista on a Zune, I know it and I gave up hope long ago. Kill me now."

    --
    http://rocknerd.co.uk
  8. Re:Clueless by Weaselmancer · · Score: 5, Funny

    Just wait until you try to play music on it.

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    Weaselmancer
    rediculous.
  9. Any large company does this by Weaselmancer · · Score: 5, Funny

    Well, you are making the assumption that this arrogance does not exist in the higher ranks. I personally feel that Microsoft is occupied by too many people out of touch with reality.

    I just had a two day meeting with a client who represents a large medical company.

    A two day meeting to tell me how much of a hurry he's in.

    Large companies seem to infect people with this sort of brain rot.

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    Weaselmancer
    rediculous.
  10. Re:Clueless by cecille · · Score: 5, Funny

    Why was this marked flamebait? I have one too, and I like it as well. The screen is big, the UI isn't too terribly clumsy, it fits in my pocket and it doesn't require iTunes. Oh yeah, and it plays MP3s, which is what I bought it for. So far it hasn't pissed me off in any large way, so it's still good in my books. I'm not sure why this comment would be considered inflammatory other than because it's not strictly anti-Microsoft as per slashdot forum opinion requirements.

    --
    ...no two people are not on fire.
  11. Re:Clueless by Fluffeh · · Score: 5, Funny

    Q: If I buy these songs on your service - and they're locked to my phone - what happens when I upgrade my phone in six months' time?
    A: Well, I think you know the answer to that.

    Hmmm
    Q: If you try to run a business with your services and business model as they are now, what will happen to them in six months time?
    A: I think you know the answer to that."

    There, fixed it for you.

    --
    Moved to http://soylentnews.org/. You are invited to join us too!