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A Quantitative Study of How Memes Spread

rememberclifford writes "A survey of about 3,000 people who were tagged in a '25 Random Things About Me' note on Facebook found that memes spread through social networks in a remarkably similar way as diseases do. A biologist who looked at the data says that '"25 Things" authors can be seen as "contagious" under what's known as a "susceptible-infected-recovered" model for the spread of disease,' with a propagation factor of 0.27 in this case. But like an infection, the whole thing died out as quickly as it exploded once the number of 'victims' — people who were willing to write 25 things about themselves — was depleted." The '25 Things' meme was at least as annoying as a light flu.

21 of 219 comments (clear)

  1. They should have surveyed by Anonymous Coward · · Score: 4, Funny

    over 9,000.

    1. Re:They should have surveyed by MrNaz · · Score: 5, Funny

      If the "25 Things" meme was akin to a light flu, then the damn Soviet Russia meme must be like the virus from 28 Days Later.

      I only hope that it too causes the host to eventually die of starvation.

      --
      I hate printers.
    2. Re:They should have surveyed by Squeeonline · · Score: 5, Funny

      In Soviet Russia memes spread you!

      Apologies. I'll get my coat.

  2. Tipping Point by Malcolm Gladwell by fprintf · · Score: 5, Interesting

    I think the Tipping Point by Malcolm Gladwell explained how this happens well. He said there are three rules for this kind of spreading of fads... the law of the few, stickiness factor and the power of context.

    I won't repeat it all, however it seems to me that the best memes have a few central people, with lots of friends, who spread it around. Malcolm spends a great deal of time giving examples of how fads and trends all start by getting to one of these well connected communicators. His first example is of Paul Revere.

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    1. Re:Tipping Point by Malcolm Gladwell by oodaloop · · Score: 4, Informative

      Great book overall, but perhaps a little flawed.

      He explained the spread of the Hush Puppy shoes by supposing it was started by a bunch of youths in New York City. He then concluded it was spread by viral marketing by such kids. Total circular logic with no evidence. Again, good book but it could have used a little more evidence to support its claims.

      --
      Tic-Tac-Toe, Global Thermonuclear War, and relationships all have the same winning move.
  3. Easy. by morgan_greywolf · · Score: 5, Funny

    1. Someone posts something that's funny because it involves shared cultural reference and experience for that community.
    2. It gets modded up +5 funny.
    3. ???
    4. Profit!

  4. Technically it's an STI by onion2k · · Score: 5, Insightful

    Males will only have filled it in and passed it on if it was sent to them by a girl they want to sleep with, so it's more like some sort of sexually transmitted infection than flu.

  5. Meme Theory 101 by broward · · Score: 4, Interesting

    You guys are finally catching up to me.

    http://www.realmeme.com/Main/theory101/index.jsp

    Here's the mechanism for Naomi Klein's "Shock Doctrine"....

    http://www.realmeme.com/Main/theory101/diffraction.jsp

    You can determine patient zero entry points, periods of susceptibility, etc, through simple keyword counts and some semantic analysis.

  6. Memes and Disease by salesgeek · · Score: 4, Insightful

    This just in: a method of studying the spread of ideas that attempts to use viral disease as it's model finds that ideas spread like viral disease.

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    -- $G
  7. Re:So facebook spreads disease. by Paralizer · · Score: 4, Funny

    I first became aware of this during the act of using Facebook. A profound sense of fatigue... a feeling of emptiness followed. Luckily I was able to interpret these feelings correctly -- loss of essence. I can assure you it has not reoccurred. Facebook would sense my power and they would seek the life essence. I have since closed my account and I now deny them my essence.

  8. Real answer... by argent · · Score: 4, Informative

    Meme is pronounced similarly to gene. Is that "jeen", "jay nay", or "jee nee"? :)

  9. Re:So facebook spreads disease. by Anonymous Coward · · Score: 5, Funny

    +1 Precious Bodily Fluids

  10. Re:Real question... by ahem · · Score: 5, Funny

    Wait a minute. I think you're trying to start a meme about how to pronounce meme.

    I CALL SHENANIGANS!

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    Not A Sig
  11. Re:A preemptive warning: by snspdaarf · · Score: 5, Funny

    1. Never get involved in a land war in Asia

    >p>2. Never go up against a Sicilian when death is on the line.

    What does that have to do with Facebook? Other than the "death" part?

    --
    Why, without your clothes, you're naked, Miss Dudley!
  12. Re:A preemptive warning: by oodaloop · · Score: 4, Funny

    That tag, I don't think it means what you think it means.

    --
    Tic-Tac-Toe, Global Thermonuclear War, and relationships all have the same winning move.
  13. Re:Real question... by CyberKnet · · Score: 5, Funny

    Mr. Shenanigans is calling from Soviet Russia on line 1.

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    Video meliora proboque deteriora sequor - Ovidius
  14. Re:Real question... by KeithJM · · Score: 5, Informative

    I remember talking about this word in grade school, oddly enough... It's pronounced "mem meee"

    I have two links for you. First, folk etymology is when you try to reconstruct the orgin of the word based on something other than actual research: http://en.wikipedia.org/wiki/Folk_etymology

    Second, the word meme was coined by Richard Dawkins (a biologist) to explain how ideas can pass from one person to a next and change slightly, just like genes. He says the word is pronounced to rhyme with "gene," and he should know, since he made it up. With all apologies to your grade school classmates, of course.

    Oh, here's your second link: http://en.wikipedia.org/wiki/Meme

  15. Actually, the REAL victims IMHO by Moraelin · · Score: 5, Insightful

    ... are the dolts who still repeat something that sounded cool or smart when it was new, but in the meantime it's just retarded and offtopic. It's the people who, many years later, still think there's something clever or even shocking about a rickrolling (it was at least a pun when someone turned "duckrolling" into "rickrolling", but I doubt that most of the retards still doing it these days even know that), or even about the ever popular goatse link (we've all seen it already, there's hardly any shock value left in it), or talking in wikipedia tags ("[citation needed]" was witty when someone first spouted it, but in the meantime it just says "I'm too retarded to talk in complete sentences _or_ come up with an original witticism of my own"), or pretty much 99% of the phrases being recirculated. There's nothing witty, original, funny or shocking about being the millionth mindless clone using someone else's joke or wisecrack any more, but some people just can't seem to recover anyway.

    Like in the infecection analogy, the healthy minds have dealt with it and moved on. The ones with a broken immune system (except in this case it's the IQ;) are still stuck with it after years, and still icapable of doing much more than spew more copies of the virus.

    Honestly, I find these even more pityful than a journalist writing about memes once and then moving on.

    --
    A polar bear is a cartesian bear after a coordinate transform.
    1. Re:Actually, the REAL victims IMHO by corbettw · · Score: 4, Insightful

      Lighten up, Francis. Witty catchphrases and bon mots have always found a way to enter the language; some die out, some continue for centuries or even millennia. After all, there's nothing new under the sun, and a rose by any other name would smell as sweet.

      Yes, some turn into tired cliches, and I agree with you that rickrolling needs to die. But if you disallowed people from using popculture catch phrases years after they were originally cool, you'd gut out about half of the language (and inadvertently cancel Family Guy).

      --
      God invented whiskey so the Irish would not rule the world.
  16. Now I feel better... by russotto · · Score: 4, Funny

    I thought that by ignoring all that crap I was being my usual antisocial self. But it turns out, I'm actually like a naturally immune member of the population.

  17. This is all well and good but I want to know... by Anonymous Coward · · Score: 4, Funny

    How is memme formed?