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Google Buys Finnish Paper Mill

raffnix writes "Today, Finland-based paper group Stora Enso has announced that Google is buying the buildings and most of the Summa Mill site, where production of paper was ceased last month, for approximately 40 million Euros ($51.7 million). Obviously the space is most likely going to serve as a data center, which has now also been confirmed by Reuters."

15 of 166 comments (clear)

  1. Media has it Wrong by AKAImBatman · · Score: 5, Funny

    Google is buying the buildings and most of the Summa Mill site [...] the space is most likely going to serve as a data center

    Shows what the media knows. Haven't they heard of GMail Paper? Here's the spiel from Google:

    Everyone loves Gmail. But not everyone loves email, or the digital era. What ever happened to stamps, filing cabinets, and the mailman? Well, you asked for it, and it's here. We're bringing it back.

    A New Button
    Now in Gmail, you can request a physical copy of any message with the click of a button, and we'll send it to you in the mail.

    Simplicity Squared
    Google will print all messages instantly and prepare them for delivery. Allow 2-4 business days for a parcel to arrive via post.

    Total Control
    A stack of Gmail Paper arrives in a box at your doorstep, and it's yours to keep forever. You can read it, sort it, search it, touch it. Or even move it to the trash--the real trash. (Recycling is encouraged.)

    Keep it Secret, Keep it Safe
    Google takes privacy very seriously. But once your email is physically in your hands, it's as secure as you want to make it.

    Is it free?
    Yes. The cost of postage is offset with the help of relevant, targeted, unobtrusive advertisements, which will appear on the back of your Gmail Paper prints in red, bold, 36 pt Helvetica. No pop-ups, no flashy animations--these are physically impossible in the paper medium.

    With Google's ad revenue suffering due to economic conditions, I imagine they need this new source of revenue very badly. For those who are curious, Wikipedia has a great article detailing the history of this new venture by Google.

    1. Re:Media has it Wrong by Alphager · · Score: 5, Informative

      It is neither relevant nor informative; it's funny.
      Gmail paper was the 2007 april's fool joke...

  2. Old News? Wrong Headline? by dmomo · · Score: 5, Funny

    I thought everyone new that due to the advent of Internet and Google (docs, mail, etc) *ALL* Paper Mills were Finnished.

  3. The "Paper Mill" part is incidental by jafiwam · · Score: 5, Interesting

    They just need industrial space. It just so happens that paper mills, like data centers need a lot of electricity.

    Which is cheap if your grid is fed by a hydroelectric dam (Summa, Finland area does have hydro-power).

    Lots of paper mills have gone out of business in the last decade, changing paper use habits has caused this.

    1. Re:The "Paper Mill" part is incidental by kqc7011 · · Score: 5, Interesting

      There is also a paper mill in Niagara Wi. that is also being closed by Stora Enso that has its own hydro electric dam. Google could do the same thing here. Google could put a small town back to work. And make a profit selling the extra electricity too. Something different, a data center that pays for itself.

      --
      Passionately Indifferent
  4. Its 2009 already! by Lord+Byron+II · · Score: 5, Informative

    This is the second article this week that confuses 2008 with 2009. The other was the article on the LHC startup.

  5. Re:Data center? A likely story by Oidhche · · Score: 5, Funny

    No, I think they're gonna print their own money.

  6. Why is this news? by jandrese · · Score: 5, Interesting

    Big corporation buys some land to put buildings on. Previous occupant happened to be a paper mill, but who cares? Maybe I'm crazy, but I really don't see what's so newsworthy about this.

    --

    I read the internet for the articles.
  7. Re:Google Buys building. by primalamn · · Score: 5, Informative

    It is also a very big building with a massive supply of electricity already installed. Paper mill machinery is very large and runs of major amounts of electricity, so buying a defunct paper mill is a very good idea on their part, as the retrofit will not be the total infrastructure of the building.

  8. Location, location, location. by Max+Romantschuk · · Score: 5, Informative

    My co worker tells me they have a power plant on site, so tick the electricity box...

    The location is right my the sea, and also handily close to Russia. There's a map in this Helsingin Sanomat article:
    http://www.hs.fi/english/article/Stora+Enso+closing+Summa+and+Kemij%C3%A4rvi+mills+at+brisk+pace+/1135233375617

    So basically they can easily lay cable from and to the site, and they can have excellent connections to Russia without actually having to place the hardware there. (Not that I'm sure it would be an issue these days.)

    Also, they can literally put the hardware on a ship and ship it right to the location.

    --
    .: Max Romantschuk :: http://max.romantschuk.fi/
    1. Re:Location, location, location. by Anonymous Coward · · Score: 5, Informative

      The original site was home to the lumber yard, pulp mill, port, and paper mill designed in 1936 by famous architect Alvar Aalto. It also includes two groups of housing complexes - one for management, and another further away for employees and their families. All of the support buildings (schools, cafeteria, etc.) are also on-site. In total I believe there is housing for around 100 families, with 6 reserved for management.

      The worker housing is not the low-quality type that Ford built around it's factories, which Aalto was aware of, and he even referred to Ford's (and other companies doing this at the time) as shanty towns when designing this facility.

  9. Mistake in headline: by MadMidnightBomber · · Score: 5, Funny

    Should be "Google to produce hardcopy of Internet"

    --
    "It doesn't cost enough, and it makes too much sense."
  10. Re:How nifty! by registered_after_8_y · · Score: 5, Informative

    Well, don't know you're just trolling, but FYI the law (Lex Nokia as it is called) has not yet been passed. Also the climate is very favorable, cold winters and not very hot summers...and I suppose the quite cheap electricity, good infrastructure and abundance of highly trained CS engineers in Finland does not hurt.

  11. Stora Kopparberg by Bj�rn · · Score: 5, Interesting

    Today, Finland-based paper group Stora Enso

    Stora Enso has its headquarters in Finland, but it is both a Finnish and Swedish company. In 1998 Swedish Stora Kopparberg and Finnish Enso-Gutzeit Oy merged into Stora Enso. What is interesting about Stora Kopparberg ("great copper mountain") is that it started out as a copper mining company and is probably the oldest existing corporation in the world. The first shares for Stora came out in 1288.

    --
    Never express yourself more clearly than you are able to think. --Niels Bohr
  12. Re:Google Buys building. by Rogue974 · · Score: 5, Informative

    Interesting thoughts, but not necessarily valid all around. I worked in pulp and paper for 6.5 years, so I know my way around paper mills and had a few thoughts.

    Yes, paper mills have large electric service hook ups. Not diffcult to hook into.

    Yes, paper mills use their own closed loop water systems, BUT when the paper mill was decommissionined, most of that equipment was probably taken away and went to another facility of the paper company. Also, the systems are at times "closed loop", but they are also quite often closed loop when you look at the facility entire with the water that hits the floor being recycled back into the water system for reuse.

    Also, paper mills water systems usually deal with 10" + diameter pipes I imagine most of the piping would not be a good reuse for cooling in a server environment without sever revamping.

    The standards required for server cooling loops and that of a paper mill are quite differnet. In paper mills, it is a routine task to take a hose and spray things down. Because of this, small leaks in pipe, no big deal, the water will flow into the sumps and be picked up and put back in. Imagine reusing the old pipes to do some cooling loops and have a water spray t 140 psi shooting water across your server room or into the cube farm.

    Someone pointed out many paper mills are on rivers and generate their own power. Even if not using the river (which they need to dump effluent as well), many have power generating stations associated with them as well. There is a good chance that the mill has a generating station hooked to it. Google coudl have purchased that, or the paper company could have maintained ownership. Either way, the new data center is probably connected to the power station to increase reliability.

    So I think the big thing that Google gets out of it is:

    A shell of a building (take almost everything out from inside)
    Large electrical server
    Possible power generating station ownership or being directly connected to the power station.