Slashdot Mirror


Google Buys Finnish Paper Mill

raffnix writes "Today, Finland-based paper group Stora Enso has announced that Google is buying the buildings and most of the Summa Mill site, where production of paper was ceased last month, for approximately 40 million Euros ($51.7 million). Obviously the space is most likely going to serve as a data center, which has now also been confirmed by Reuters."

40 of 166 comments (clear)

  1. Media has it Wrong by AKAImBatman · · Score: 5, Funny

    Google is buying the buildings and most of the Summa Mill site [...] the space is most likely going to serve as a data center

    Shows what the media knows. Haven't they heard of GMail Paper? Here's the spiel from Google:

    Everyone loves Gmail. But not everyone loves email, or the digital era. What ever happened to stamps, filing cabinets, and the mailman? Well, you asked for it, and it's here. We're bringing it back.

    A New Button
    Now in Gmail, you can request a physical copy of any message with the click of a button, and we'll send it to you in the mail.

    Simplicity Squared
    Google will print all messages instantly and prepare them for delivery. Allow 2-4 business days for a parcel to arrive via post.

    Total Control
    A stack of Gmail Paper arrives in a box at your doorstep, and it's yours to keep forever. You can read it, sort it, search it, touch it. Or even move it to the trash--the real trash. (Recycling is encouraged.)

    Keep it Secret, Keep it Safe
    Google takes privacy very seriously. But once your email is physically in your hands, it's as secure as you want to make it.

    Is it free?
    Yes. The cost of postage is offset with the help of relevant, targeted, unobtrusive advertisements, which will appear on the back of your Gmail Paper prints in red, bold, 36 pt Helvetica. No pop-ups, no flashy animations--these are physically impossible in the paper medium.

    With Google's ad revenue suffering due to economic conditions, I imagine they need this new source of revenue very badly. For those who are curious, Wikipedia has a great article detailing the history of this new venture by Google.

    1. Re:Media has it Wrong by Alphager · · Score: 5, Informative

      It is neither relevant nor informative; it's funny.
      Gmail paper was the 2007 april's fool joke...

    2. Re:Media has it Wrong by 0100010001010011 · · Score: 2, Informative

      Informative? This is Google's April 1st joke from 2007.

      http://en.wikipedia.org/wiki/Google%27s_hoaxes#Gmail_Paper

      Read the personal quotes on the "More Info" page:

      "Now that I have Gmail Paper, I understand the difference between labels and folders. I had one message with two labels, but when I tried to stick the paper version into two filing cabinets at the same time, it just wouldnâ(TM)t go."

      "It's paper, plain and easy. I sometimes find myself wondering: what will Google think of next? Cardboard?"

      Bill K., Armchair Futurist

      But what about the environment?

      Not a problem. Gmail Paper is made out of 96% post-consumer organic soybean sputum, and thus, actually helps the environment. For every Gmail Paper we produce, the environment gets incrementally healthier.

    3. Re:Media has it Wrong by camperdave · · Score: 2, Informative

      No pop-ups, no flashy animations--these are physically impossible in the paper medium.

      But... Pop-ups and flashy animations are physically possible in the paper medium

      --
      When our name is on the back of your car, we're behind you all the way!
    4. Re:Media has it Wrong by slashdotmsiriv · · Score: 3, Funny

      One of my favorite parts of the joke was the testimonial:

      "Now that I have Gmail Paper, I understand the difference between labels and folders. I had one message with two labels, but when I tried to stick the paper version into two filing cabinets at the same time, it just wouldnâ(TM)t go."

      Mayumi M., Associate

    5. Re:Media has it Wrong by drinkypoo · · Score: 3, Informative

      Informative? This is Google's April 1st joke from 2007.

      Allow me to inform you: Moderation is broken. Funny gives +1 to the article but not +1 to karma. So people have taken to moderating funny comments as informative or insightful, so that when you get moderated down as Overrated you aren't suffering a net karma loss.

      That or someone just got taken in, and so they deserve the karma point anyway. Let it go.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    6. Re:Media has it Wrong by mabhatter654 · · Score: 2, Interesting

      on the contrary, for legal purposes it would be better to clear your email inbox every 3 months and archive the emails involving SOX matters to another location... for a small business paper would be perfectly fine. What you DON'T want in SOX procedures is to have many locations of "stuff" out there on various backup tapes "just in case". If you have legal trouble they'll suddenly want EVERY backup tape you ever made as evidence.. you need to have a system that PROVES only specific locations have legal documents. And paper is a good format... again, if you show a lawyer neat boxes of paper they'll take over kinkos and make a copy... show them a box of backup tapes and the law freaks out.

  2. Data center? A likely story by jollyreaper · · Score: 3, Funny

    No, I see what Google's angle is. Get everybody using computers, move away from paper, and once nobody else is making paper suddenly Google will come out with the latest hot product only available on paper! And you have to have this product; nay, you need this product. You couldn't face your friends and family without it. This plan is so cunning, so clever, so devious, you could stick a tail on it and call it Karl Rove.

    --
    Kwisatz Haderach
    Sell the spice to CHOAM
    This Mahdi took Shaddam's Throne
    1. Re:Data center? A likely story by Oidhche · · Score: 5, Funny

      No, I think they're gonna print their own money.

    2. Re:Data center? A likely story by ColdWetDog · · Score: 2, Insightful

      No, I think they're gonna print their own money.

      Google is larger than a whole raft of sovereign nations. They have their own airline. They seem to be trying to be a bank. Printing money is next.

      --
      Faster! Faster! Faster would be better!
    3. Re:Data center? A likely story by an+unsound+mind · · Score: 2, Informative

      /. ate my post!

      Placing a data center near Kotka, Finland is a whole lot safer than placing it in Siberia, and you can serve half of Russia and most of northern Europe from there.

  3. Old News? Wrong Headline? by dmomo · · Score: 5, Funny

    I thought everyone new that due to the advent of Internet and Google (docs, mail, etc) *ALL* Paper Mills were Finnished.

  4. Google Buys building. by jellomizer · · Score: 3, Funny

    wow.
    A paper mill is just a big building. I use to work for a company where the building use to be an old saw mill. Heck the house I live in use to be a small Candy Factory.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    1. Re:Google Buys building. by primalamn · · Score: 5, Informative

      It is also a very big building with a massive supply of electricity already installed. Paper mill machinery is very large and runs of major amounts of electricity, so buying a defunct paper mill is a very good idea on their part, as the retrofit will not be the total infrastructure of the building.

    2. Re:Google Buys building. by Scrameustache · · Score: 2, Informative

      It is also a very big building with a massive supply of electricity already installed.

      Even better: Many paper mills are located next to rapids in rivers, where they have their own hydroelectric generators.

      --

      You can't take the sky from me...

    3. Re:Google Buys building. by Rogue974 · · Score: 5, Informative

      Interesting thoughts, but not necessarily valid all around. I worked in pulp and paper for 6.5 years, so I know my way around paper mills and had a few thoughts.

      Yes, paper mills have large electric service hook ups. Not diffcult to hook into.

      Yes, paper mills use their own closed loop water systems, BUT when the paper mill was decommissionined, most of that equipment was probably taken away and went to another facility of the paper company. Also, the systems are at times "closed loop", but they are also quite often closed loop when you look at the facility entire with the water that hits the floor being recycled back into the water system for reuse.

      Also, paper mills water systems usually deal with 10" + diameter pipes I imagine most of the piping would not be a good reuse for cooling in a server environment without sever revamping.

      The standards required for server cooling loops and that of a paper mill are quite differnet. In paper mills, it is a routine task to take a hose and spray things down. Because of this, small leaks in pipe, no big deal, the water will flow into the sumps and be picked up and put back in. Imagine reusing the old pipes to do some cooling loops and have a water spray t 140 psi shooting water across your server room or into the cube farm.

      Someone pointed out many paper mills are on rivers and generate their own power. Even if not using the river (which they need to dump effluent as well), many have power generating stations associated with them as well. There is a good chance that the mill has a generating station hooked to it. Google coudl have purchased that, or the paper company could have maintained ownership. Either way, the new data center is probably connected to the power station to increase reliability.

      So I think the big thing that Google gets out of it is:

      A shell of a building (take almost everything out from inside)
      Large electrical server
      Possible power generating station ownership or being directly connected to the power station.

    4. Re:Google Buys building. by Anonymous Coward · · Score: 2, Informative

      It's Baltic Sea, not North Sea. Danish straits separate it well from the latter and it gets most of its water from rivers. The salinity is very low for a sea, especially towards the eastern end of the Gulf of Finland, where Hamina is.

  5. The "Paper Mill" part is incidental by jafiwam · · Score: 5, Interesting

    They just need industrial space. It just so happens that paper mills, like data centers need a lot of electricity.

    Which is cheap if your grid is fed by a hydroelectric dam (Summa, Finland area does have hydro-power).

    Lots of paper mills have gone out of business in the last decade, changing paper use habits has caused this.

    1. Re:The "Paper Mill" part is incidental by kqc7011 · · Score: 5, Interesting

      There is also a paper mill in Niagara Wi. that is also being closed by Stora Enso that has its own hydro electric dam. Google could do the same thing here. Google could put a small town back to work. And make a profit selling the extra electricity too. Something different, a data center that pays for itself.

      --
      Passionately Indifferent
    2. Re:The "Paper Mill" part is incidental by Fozzyuw · · Score: 4, Insightful

      I was not aware that the Niagara paper mill was closing down. But I don't think a data center will employ as much people as a paper mill, nor will it be of the same skill set. While it certainly would create some good paying jobs, Niagara will need more than that to replace the jobs lost.

      --
      "The past was erased, the erasure was forgotten, the lie became truth." ~1984 George Orwell
    3. Re:The "Paper Mill" part is incidental by gEvil+(beta) · · Score: 2, Funny

      Just be careful. A few weeks ago someone was telling me to watch out for the Niagaran Paper Mill scam.

      --
      This guy's the limit!
    4. Re:The "Paper Mill" part is incidental by kqc7011 · · Score: 2, Funny

      And us yoopers could do just about anyting eh.

      --
      Passionately Indifferent
  6. Its 2009 already! by Lord+Byron+II · · Score: 5, Informative

    This is the second article this week that confuses 2008 with 2009. The other was the article on the LHC startup.

  7. Gmoney by robert899 · · Score: 3, Funny

    They bought it to print their own currency. By the time it's up an running, the US dollar will be worthless due to inflation. Prudent business decision I must say :-)

  8. CmdrTaco == Time Traveller by nitroscen · · Score: 2, Insightful

    last month in January 2008

    I knew it! CmdrTaco is a Time Traveller. Getting our news from the past.. brilliant!

    1. Re:CmdrTaco == Time Traveller by jimbobborg · · Score: 3, Informative

      I think this joke is Finished.

  9. Why is this news? by jandrese · · Score: 5, Interesting

    Big corporation buys some land to put buildings on. Previous occupant happened to be a paper mill, but who cares? Maybe I'm crazy, but I really don't see what's so newsworthy about this.

    --

    I read the internet for the articles.
    1. Re:Why is this news? by Shrike82 · · Score: 2

      I'm also not seeing the importance of this. Sounds about as interesting as me posting a /. article about the view from my office window, or a lengthy description of the various fillings in my daily sandwiches.

      --
      You can advertise in this sig from as little as £99.99 a month!
  10. Primatech by Per+Wigren · · Score: 4, Funny

    Are you sure it wasn't Primatech they aquired? That would fit perfectly with their "Don't be evil" motto.

    --
    My other account has a 3-digit UID.
  11. Location, location, location. by Max+Romantschuk · · Score: 5, Informative

    My co worker tells me they have a power plant on site, so tick the electricity box...

    The location is right my the sea, and also handily close to Russia. There's a map in this Helsingin Sanomat article:
    http://www.hs.fi/english/article/Stora+Enso+closing+Summa+and+Kemij%C3%A4rvi+mills+at+brisk+pace+/1135233375617

    So basically they can easily lay cable from and to the site, and they can have excellent connections to Russia without actually having to place the hardware there. (Not that I'm sure it would be an issue these days.)

    Also, they can literally put the hardware on a ship and ship it right to the location.

    --
    .: Max Romantschuk :: http://max.romantschuk.fi/
    1. Re:Location, location, location. by Max+Romantschuk · · Score: 4, Informative

      This seems to be the site:
      http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=ensontie+summa+finland&sll=60.535839,27.158031&sspn=0.065861,0.179901&ie=UTF8&ll=60.544113,27.142239&spn=0.065844,0.179901&t=h&z=13&iwloc=addr

      (Judging from the fact that "Ensontie" (Enso road) goes right by the gray bits which are clearly an industrial complex.)

      --
      .: Max Romantschuk :: http://max.romantschuk.fi/
    2. Re:Location, location, location. by Anonymous Coward · · Score: 5, Informative

      The original site was home to the lumber yard, pulp mill, port, and paper mill designed in 1936 by famous architect Alvar Aalto. It also includes two groups of housing complexes - one for management, and another further away for employees and their families. All of the support buildings (schools, cafeteria, etc.) are also on-site. In total I believe there is housing for around 100 families, with 6 reserved for management.

      The worker housing is not the low-quality type that Ford built around it's factories, which Aalto was aware of, and he even referred to Ford's (and other companies doing this at the time) as shanty towns when designing this facility.

  12. Mistake in headline: by MadMidnightBomber · · Score: 5, Funny

    Should be "Google to produce hardcopy of Internet"

    --
    "It doesn't cost enough, and it makes too much sense."
  13. Finnish Him! by Saint+Gerbil · · Score: 2, Funny

    Doesn't sound like google they don't finnish anything half their products are still in beta!

  14. its not good enough for google by circletimessquare · · Score: 2, Funny

    to merely put the newspaper industry's reason for existence into doubt

    now google actually has to go out and confiscate newspapers' means of production and forcibly convert paper mills into data centers? talk about insult on top of injury

    i think someone at google is taking this whole notion of the digital "revolution" a little too seriously, no? do they assassinate rupert murdoch and demolish the conde nast building next?

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
  15. Re:How nifty! by registered_after_8_y · · Score: 5, Informative

    Well, don't know you're just trolling, but FYI the law (Lex Nokia as it is called) has not yet been passed. Also the climate is very favorable, cold winters and not very hot summers...and I suppose the quite cheap electricity, good infrastructure and abundance of highly trained CS engineers in Finland does not hurt.

  16. Paper = weight by wonkavader · · Score: 4, Informative

    Paper mills are designed for heavy machines and heavy rolls of paper. That means that they have strong floors which don't flex, and they don't collapse when you put in a few tons of batteries.

    Because of this, telcos (which are largely DC operations and have huge battery backups) love defunct printing buildings and use them for switches.

    It makes perfect sense that Google would want such a stable, heavy building.

  17. Re:How nifty! by ultranova · · Score: 3, Informative

    How nifty! They put a **HUGE** data center where the law was changed to allow unprecedented spying upon e-mail traffic, **AND** through which Russia is mostly connected to.

    Lex Nokia, which hasn't been passed yet, would allow the employer to monitor his employees email accounts located at company servers. It as absolutely nothing to do with Russia, unless we're talking about Russians who are employed by Google and use Gmail.

    I repeat: this law, if it passes, would let the employer read emails sent to or from his own email servers by his employees. I'm pretty sure that's not "unprecedented", at least not outside Finland.

    What are the Google connections with the CIA, again????

    Probably the same as Google's connections with China: the company will do whatever it's told. What does that have to do with anything?

    --

    Forget magic. Any technology distinguishable from divine power is insufficiently advanced.

  18. Stora Kopparberg by Bj�rn · · Score: 5, Interesting

    Today, Finland-based paper group Stora Enso

    Stora Enso has its headquarters in Finland, but it is both a Finnish and Swedish company. In 1998 Swedish Stora Kopparberg and Finnish Enso-Gutzeit Oy merged into Stora Enso. What is interesting about Stora Kopparberg ("great copper mountain") is that it started out as a copper mining company and is probably the oldest existing corporation in the world. The first shares for Stora came out in 1288.

    --
    Never express yourself more clearly than you are able to think. --Niels Bohr
  19. Re:worker housing by Anonymous Coward · · Score: 2, Informative

    Well, those buildings might be better than shanty towns but still... Aalto was a fan of functionalism and was an innovite furniture designer, but his buildings are far from efficient and comfortable. Tiny kitchens and bathrooms, small bedrooms and huge livingrooms. Eeerie, dimly lit staircases. National board of antiquities is hell bent to protect the original look and doesn't give permits for visible modifications, renovations have to be according to original design even if it's failed one.

    We actually were thinking to buy one of these, but decided against for the reasons listed above.

    Aalto is somewhat a holy cow in Finland. You'll usually get bad looks if you critizise his designs. Even if it's valid, like mocking flat roofs which are total disaster in our climate.