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How Google Decides To Cancel a Project

The New York Times is running a story about the criteria involved when Google scraps one of their projects. While a project's popularity among users is important, Google also examines whether they can get enough employees interested in it, and whether it has a large enough scope — they prefer not to waste time solving minor problems. The article takes a look at the specific reasons behind the recent cancellation of several products. "Dennis Crowley, one of two co-founders who sold Dodgeball to Google in 2005 and stayed on, said that he had trouble competing for the attention of other Google engineers to expand the service. 'If you're a product manager, you have to recruit people and their "20 percent time."' ... [Jeff Huber, the company's senior vice president of engineering] said that Google eventually concluded that Dodgeball's vision was too narrow. ... Still, Google found the concepts behind Dodgeball intriguing, and early this month, it released Google Latitude, an add-on to Google Maps that allows people to share their location with friends and family members. It's more sophisticated than Dodgeball, with automatic location tracking and more options for privacy and communication."

5 of 75 comments (clear)

  1. There's no right way... by drinkypoo · · Score: -1, Offtopic

    ...to eat a Rhesus.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    1. Re:There's no right way... by Anonymous Coward · · Score: -1, Offtopic

      Will you please stop monkeying around?

    2. Re:There's no right way... by Anonymous Coward · · Score: -1, Offtopic
  2. Hahah by Anonymous Coward · · Score: -1, Offtopic

    You just just been mugged by the slashnigger!

    Gotta' love that crime-ridden nigger, who just stole $700 Billion of you dollars and handed it over to the irresponsible.

    Those who promote forced redistribution of wealth should be in prison.

  3. Re:But will this work in your company? by binaryseraph · · Score: 0, Offtopic

    Yeah, apparently Google's good will includes acquiring companies and firing all existing employees that do not have IV league degrees. Other than that, they are killer.

    Yep, thats right, I just talked smack about google. *waits for the flamebate status*