Why Kindle 2's Screen Took 12 Years and $150 Million
waderoush writes "Critics are eating up everything about Amazon's Kindle 2 e-book reader except its $359 price tag. But if you think that's expensive, take a look behind the Kindle at E Ink, the Cambridge, MA, company that has spent $150 million since 1997 developing the electronic paper display that is the Kindle's coolest feature. In the company's first interview since the Kindle 2 came out, E Ink CEO Russ Wilcox says it took far longer than expected to make the microcapsule-based e-paper film not only legible, but durable and manufacturable. Now that the Kindle 2 is finally getting readers to take e-books seriously, however, Wilcox says he sees a profitable future in which many book, magazine, and newspaper publishers will turn to e-paper, if only to save money on printing and delivery. (Silicon Alley Insider recently calculated that the New York Times could save more than $300 million a year by shutting down its presses and buying every subscriber a Kindle). 'What we've got here is a technology that could be saving the world $80 billion a year,' Wilcox says."
should make the case, so you can read them in the john and not spread germs
Nullius in verba
"(Silicon Alley Insider recently calculated that the New York Times could save more than $300 million a year by shutting down its presses and buying every subscriber a Kindle)" You had me at Kindle.
I can't believe you don't know what a Hasemalphaginnojinglanaporphomism is.
eInk will never replace newspaper!
How will we start beach bonfires? What will we line the bottom of the bird cage with? What will we do when we forget our umbrellas? What will we put under kitty's food bowl? What will we roll up and smack our friends with? How will we "copy" things with Silly Putty?
There's no -1 for "I don't get it."
"(Silicon Alley Insider recently calculated that the New York Times could save more than $300 million a year by shutting down its presses and buying every subscriber a Kindle)."
Third world labourers wage bills significantly lower than those in developed countries: your company will save money by closing down local presses and giving people output from developing countries.
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the summary doesn't seem to indicate that while saving tons on cars per year, you'll be costing businesses down the line money, lost jobs (think feed, blacksmithing, carriage repairs), etc.... So while it may save one type of business, it may put others on the street.
Their costs may drop but are we going to see a reduction in price? If the Music industry is any indication we'll pay more for the 'ability' to use the Kindle.
Vinyl records were large, required manufacturing and shipping. MP3s only require bandwidth and a server. (Which isn't free, but much cheaper, and scales up much better). With the whole TTS issue I'm guessing that the Printing industry is going to copy the Music industry (and Video industry)...
Your argument seems to me like an instance of the Broken Window Fallacy:
http://en.wikipedia.org/wiki/Parable_of_the_broken_window.
For anyone interested, Jeff Bezos is scheduled to appear tonight on Charlie Rose on your local PBS station.
No doubt, he'll spend most of his time talking about Kindle.
> What we've got here is a technology that could be saving the world $80 billion a year,' Wilcox says."
Really?
What happened to the 80 billion worth of printers, loggers, paper mills, transport, and fish-wrappers? Did they all go on Welfare so we can ship their jobs overseas to the Kindle manufacturing countries?
News print is a renewable resource. Is the Plastic in Kindle?
You can look around the ads (or read them as you see fit) in newsprint.
Will you be able to do that on the Kindle when corporate sponsors for media grab control of the device and make you stare at an advertisement for 6 seconds prior to viewing the content of a story?
Kindle might be great for books, but remember, its principal reason for being is to enforce DRM, to keep the book you bought on ONE device, to prevent sharing, or even transfer.
Netbooks is where mass media is going. And once you have a netbook, who needs a Kindle.
Sig Battery depleted. Reverting to safe mode.
They've already tried to put DRM on these things, what makes you think they'll stop? This is just another attempt at turning book ownership into the same thing music ownership has become :(
the summary doesn't seem to indicate that while saving tons on printing press per year, you'll be costing businesses down the line money, lost jobs (think ink, delivery, machinery engineers), etc.... So while it may save one type of business, it may put others on the street.
Like pretty much any other invention in the history of humanity, it may cost someone his (before, profitable) business model, but ultimately it benefits everyone on a much larger scale. This goes for telephone, automobile, airplane, TV, Internet...
I've not yet had a chance to check one of these out. As I understand it, the look and feel of reading the eink display is just like reading bright white paper fresh from the laser printer. I've never had problems reading text on computer screens for long stretches but many people say it causes eye strain for them.
I'm curious as to how this technology scales. It boggles the mind to think it took that much time and money to develop but now that they have it, how cheap can they make it? Could they get the readers down to a more reasonable cost? And what about the books? I have no problem paying a buck or two for a rental like getting a movie out of a DVD kiosk -- I only have the dvd for a limited time, would have to pay again if I wanted it later, and have nothing to physically show for it. I feel more possessive when talking about books, especially books with DRM. DRM, unless you hack it, means your purchase is as impermanent as a rental and renting a book for $9.99 is a pretty damn expensive proposition.
This also brings us back to the issue of resale. There are so many books available on Amazon for what essentially boils down to shipping and handling. I can find even recent books for 75% off the cover price. If physical books are no longer printed or printed in far smaller runs, this means that the secondary market collapses. I can't borrow a book from a friend after they read it. I can't sell the book to a bookstore when I'm done. If my friend wants a copy, he's paying $9.99 the same as I did.
I don't know how this is all going to shake down but it'll certainly be an interesting fight.
Kwisatz Haderach
Sell the spice to CHOAM
This Mahdi took Shaddam's Throne
except that theory indicates the harm to the first business. In this case, the first business' business model is broken - (subscription based-news) due to technology. Lowering costs does not fix the business model. If you want to salvage a newspaper, they HAVE to rethink their model.
Shall I send you a buggy whip, sir?
The math is simple. Say your subscription to the NY Times costs $1 per day, $365 per year. That's a Kindle. Even if you replace them every two years, and pay retail for them (which are both unlikely) you're still coming out on top if you give them away.
I'm sorry, but we shouldn't support a business model if it's grossly inefficient, not in this day and age.
The Motorola F3 has a (fairly rudimentary) E-Ink display, and only costs about $25 for an unlocked handset.
If they can get these things in a lot of devices, the $150mil R&D should be easily recoverable. Remember that the Kindle also includes a wireless modem, storage, and a decent amount of processing power.
-- If you try to fail and succeed, which have you done? - Uli's moose
Sorry, but as cool as I think the concept of e-Ink really is, I can't get past the fact that native Kindle books are tied to your Amazon account. The Kindle represents an attack on the first sale doctrine, and I refuse to support it to the tune of $400 plus the price of crippled books.
"In prison you just have to shut your eyes and take it. Here you have to shut your eyes and give it."
Jeff Bezos also appeared on The Daily Show with Jon Stewart a couple days ago. Jon gave him a hard time about how you have to pay $359 just for the device and another $10 per book (some of which are DRM'ed). Mr. Bezos didn't have a good response.
What I think he should have pointed out is that The Daily Show interviews many authors and it would really be nice to hear about a new book, download it, and start reading it in minutes rather than wait a few days for it to arrive in the mail.
Well, that's because every discussion about economics on slashdot reminds somebody of the broken windows fallacy. In a few minutes somebody will claim Kindle is a hoax because saving energy on newspaper presses violates (their understanding of) the laws of thermodynamics. Then somebody else will say turning pages on Kindle is inherently unreliable because of the halting problem.
Your (troll?) post confuses me to no end. You seem to rebuke criticism of the Kindle in your points while admitting there might some truth to the complaints. That sounds like you like it.
Jump ahead to your summary, and you say "it sucks ass".
Inbetween those areas, you reference an outdated rumor about a now confirmed/release second Kindle.
Summary: You work for Fox News.
I traded all my mod points for these magic beans.
I'm sorry, you are the one that's working under an incorrect assumption.
You ASSUME you'll be able to BUY a Kindle2. ;-)
The Kindle 1 was almost never in stock...and I looked often.
It was always on a pre-order basis.
WTF? Over?
It was always on a pre-order basis. ;-)
Does that mean that, if you order one, you'll eventually get one? Just not right away?
Either way, if there were enough buyers, I'm sure Amazon would ramp up production. When there are shortages like this, it's often because they don't want to ramp up production too much and then end up with a surplus they can't sell.
We already have something far better than a Kindle.
It is called a Netbook with a web browser.
Not only that, my browser is totally open and I do not have to buy a $354 unit again when I want to read my books, or print them out. My books do not magically evaporate because I did not pay a license fee to read them on some crappy black and white device.
Kindle. It bites.
Kindle 2! It bites more!
Stupid idea.
Dumb.
Oh, and the web has ALREADY saved far more trees than you can possibly imagine. Way before the Kindle got here, newspapers were starting to go out of business, computer manufacturers were delivering documentation on CD in PDF form.
Way too much hype around this stupid device.
-Hack
Got Geometrodynamics? Awe, too hard to figure out? Too bad.
I agree! In the name of not harming anyone, we should never allow progress in these troubling times. Why, think of all the jobs we'll save! I just bought a set of torches, a horse, and a plow. Do your patriotic duty!
But I have an even better idea. Why don't we use our military to evacuate cities and then destroy them. Think of all the jobs that will be created in the evacuation, military, and construction industries!
SSC
not to mention the critical role they fulfil in maintaining an informed electorate.
A what? Since when did one of those every exist?
http://en.wikipedia.org/wiki/Parable_of_the_broken_window
I'm a little amazed that no one has linked to yesterday's XKCD.
What're they going to do, throw jelly donuts and beer at us? I, for one, welcome our new jelly-donut-and-beer-throwing overlords.
The number of trees saved will probably be around zero, since newsprint's wood source is almost exclusively tree farms. If demand for wood from tree farms decreased, they'd probably be cut down and turned to some other use, like farms of the non-tree variety.
The other environmental effects are trickier to sort out. Paper, as you point out, uses lots of nasty chemicals. But then so does manufacturing electronics, and mining the various metals that go into electronics manufacturing. Disposing of electronics, even when they're recycled (usually in China) is a rather nasty business, too.
10 PRINT CHR$(205.5+RND(1)); : GOTO 10
You just won 5,000,000 internets.
It would have been 10,000,000 if you'd gone further and mentioned 1984 and DRM.
"Sacrifice for the good of The State" - The State
I have a Sony eReader, and a 1st Generation Kindle. Doubtfull i'll be buying this new Kindle. The Sony is rubbish. The buttons are in the wrong place, you have to deal with it's leather case and the books available are few and far between. The Kindle however.. is a breath of fresh air. I love how it hangs off the Verizon network and downloads very quickly. It even feels good holding it - next page, back etc.. all in the right places. This won't replace the modern book. Here's the scenario: Techies - if you're reading technical books 9/10 you'll be scribbeling on them, highlighting passages, drawing circles etc.. as references to future projects or deployments. You'll then potentially go "Hey dBag - read this" to a colleague. They take a beating - Kindles do not work well with this. Vacation - i took my Kindle to a beach in the Indian ocean (Zanzibar) over xmas, and Kindles do not like the sand. It still works, but i was very cautious with it. It was GREAT not to have to hold pages back becase the wind was blowing it. Big fan of Kindle, but by no means a replacement for good old time-tested paper and ink. - RC
www.redcu.be
You seem to think that discussions here always wind up with the same old erroneous arguments. If that were the case, Slashdot would lose its common carrier status.
Good. Publishers have been cheating authors for years.
how to invest, a novice's guide
My wife an I like flipping through the Sunday paper over pancakes, handing sections back and forth, pointing out stories to each other, she likes cutting coupons, flipping through the sales circulars. I just don't think all that works as well in E-form.
To me, #1 is a show stopper. Getting expensive stuff dirty when I could have used something expendable for the same purpose is silly.
No, he's right. "lost jobs" due to technology upgrades are not costs. To be sure, they are not good for the people who lose the jobs, but society as a whole benefits: those people are now freed to do something else, increasing the net wealth available to everyone.
It doesn't map perfectly to the broken window fallacy, but it is certainly well related.
If you always count "lost jobs" as costs, you'll never get beyond Mennonite colony levels of lifestyles. Come to think of it, you'll never get UP TO that level.
Without the tractor to replace field workers, we couldn't afford to dedicate the manpower to medicine or developing plasma TVs. Your cushy office job couldn't exist without backbreaking laboring jobs being lost to productivity gains.
Can you be Even More Awesome?!
Source
Faye: "It's a little known fact that every Canadian citizen is born with a sharp, serrated edge somewhere on their body as protection from polar bears and enraged Quebecois."
Marten: "Every night they quietly hone their blades, biding their time until the Great Curling, when they will cleanse the earth of all other nations. That's why they're all so polite- they know we're all doomed eventually."
In other news, Microsoft Windows users are now covered under the Americans with Disabilties Act...
Greed? How so?
It's basic economics of supply and demand. There is no more "Greed" in the equation than that of the publishers selling paper books at $20, they have their margins and operating costs.
My guess is what your definition of greed is, "It's a toy that I can't justify for the price, though I might like to have it if it was cheaper".
Sounds more like your crying 'sour grapes' to me.
Right, in fact technology will get to a point where we will need to become a lot more socialist in our care for people.
Lets talk about robots.
Lets say I make a robot that can run the grill and fry stations at a fast food joint.
Lets say the cost 25G a piece.
I would displace nearly all worker who worked those stations. that approx 125,000 workers at Mcdonalds alone.
Using modern methods of manufacturing, I wouldn't needs half that number to build and maintain those robots.
If the robots had the capabilities of the robots in iRobot*(minus the kill all humans feature) it would displace every person who has physical work.
Society will change to a more socialist form, either guided or after a mass breakdown.
SO what do we do?
Perhaps tax robot work to pay for education?
What about non essentials like TV? Bear in mind that TV can help mass riots and disturbances from happening.
What do I do? would there be enough money to support street performance?
We will get to this point in technology, and it wouldn't hurt to have some sort of ideas to think about now.
*I haven't seen it I am inferring from the commercials.
The Kruger Dunning explains most post on