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Targeted Advertising Coming To Cable TV
The New York Times reports that Cablevision Systems is testing a new project in Brooklyn, the Bronx, and some areas of New Jersey to bring targeted advertising to television audiences. "The technology requires no hardware or installation in a subscriber's home, so viewers may not realize they are seeing ads different from a neighbor's. But during the same show, a 50-something male may see an ad for, say, high-end speakers from Best Buy, while his neighbors with children may see one for a Best Buy video game." The test deployment includes 500,000 households, and separates viewers by demographic data from Experian. "Experian has data on individuals that it collects through public records, registries and other sources. It matches the name and address of the subscriber to what it knows about them, and assigns demographic characteristics to households. (The match is a blind one: advertisers do not know what name and address they are advertising to, Cablevision executives said.)"
If they can do that then they can take off the ads for phone sex when I complain! I've been watching F1 GPs in Australia at 11pm and had 6 of them in a row.
Married a chick from Eastern Europe, who is .. cough, 19 years younger than myself. Will we get Viagra or Britney Spears Perfume advertising?
Oh, the suspense!
Cool... No more tampon commercials at my house...
They might have a tough time finding product placement for this household, since the account's in my grandfather's name, and he died in 2003. Maybe some ads for psychics?
Haida Manga
Air fresheners, perhaps?
Those hoveround commercials every 30 minutes during the night are such a pain in the butt... I'm not going to buy one for another 30 years so it's waisted advertising. and the commercials suck! So every time one comes on I turn the channel!! And most of the time don't go back to the original channel for hours if not days, so the channel looses out as the "commercial" ran me away. I would like to see ads about crap im interested in... So who knows this might be a good thing?
Wine-Reviews Windows Applications and Games on Linux and Mac
Wife - "Wow - the commercials have changed for the worse, honey... Why do we keep getting ads for pay-per-view porn? I hope the neighbors are seeing this 'cause I'm going to complain to the TV stations and I hope they do too."
Husband - "Ummm, yeah. I don't know why... these ads are coming. Don't call anyone, though. I'll take care of it..."
Aha! Further proof that goth chicks would rather collect their blood for use in ritual sacrifices!
Achievement unlocked: Slick Salesman.
You sold over 100 deceptive store warranties!
in the long term, we end up thinking what they want us to think.
Think Different (TM)
Like that line of Durango commercials that just said "Dodge. Different." And they were right ... things are bigger and uglier than most other vehicles and get really lousy gas mileage. What do you know, truth in advertising.
The higher the technology, the sharper that two-edged sword.
1985: "In Soviet Union, TV Watches You" was the punchline to a joke about the USSR.
2009: "In Soviet Union, TV Watches You" is the punchline to a joke about the USSA.