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Dell's Adamo Goes After MacBook Air
MojoKid writes "Adamo, pronounced 'A-dahm-o,' means 'to fall in love with' in Latin. Dell is certainly hoping you'll fall in love with this notebook's looks as well as its functionality. The Adamo's chassis is milled from a single piece of aluminum and features precision detailing with a scalloped backlit keyboard. Even the fan holes, which are punched out squares, have an attractive modern design. The Adamo features a thin 0.65-inch profile and weighs four pounds. The new ultra-portable will also offer Intel Core 2 Duo processors and DDR3 memory (up to 4GB), a 13.4-inch 16:9 HD display and a 128GB SSD hard drive. Pricing starts at $1,999 with Vista Ultimate 64." The Dell infomercial spokesmodel (video at the bottom of the link) concludes, "Adamo resulted from the union of technology with pleasure for the style-conscious individualist." OK, so he's no Steve Jobs.
...until the "with Vista Ultimate 64" part.
First we had Microsoft making efforts to change the look of their desktop to be something less "ugly" (a characterisation that even Bill Gates used) that took a wrong turn with XP but resulted in something reasonably coherent and possibly attractive in Vista (and its cousin, Vista SP1). Now we have Dell setting aside their traditional look (a make-it-up as-you-go-along aesthetic designed to appeal to one's inner ricer so those cheap-assed plastic/metal boxes with an in-your-face logo would actually sell) for something that actually looks like it was "designed".
Hell, based on the looks, I'd even consider buying one. Someone would first have to convince me that during assembly, the internals weren't selected from a grab bag of parts taken from a randomly changing supplier list, though.
So, kudos to Dell. But let's face it: the real credit belongs to Apple who forced everyone to adopt a higher standard.
Really? I can run Windows on a MacBook Air. How well does an Adamo run OS X?
It'd probably run great if apple would allow it.
Apple is still the only computer maker that understands the value of integrated hardware and software design. No piecemeal computer kit thrown together by others will ever quite match the integrated holistic approach of Apple products.
You could have said that Apple has mastered lock-in while appearing to be open.
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