Slashdot Mirror
Dell's Adamo Goes After MacBook Air
MojoKid writes "Adamo, pronounced 'A-dahm-o,' means 'to fall in love with' in Latin. Dell is certainly hoping you'll fall in love with this notebook's looks as well as its functionality. The Adamo's chassis is milled from a single piece of aluminum and features precision detailing with a scalloped backlit keyboard. Even the fan holes, which are punched out squares, have an attractive modern design. The Adamo features a thin 0.65-inch profile and weighs four pounds. The new ultra-portable will also offer Intel Core 2 Duo processors and DDR3 memory (up to 4GB), a 13.4-inch 16:9 HD display and a 128GB SSD hard drive. Pricing starts at $1,999 with Vista Ultimate 64." The Dell infomercial spokesmodel (video at the bottom of the link) concludes, "Adamo resulted from the union of technology with pleasure for the style-conscious individualist." OK, so he's no Steve Jobs.
I think that's the question people want to know.
"Adamo resulted from the union of technology with pleasure...."
A laptop is not the first thing I thought of when seeing that phrase. Not that sort of laptop, at least.
...until the "with Vista Ultimate 64" part.
An Adamo without Vista is like chocolate cake without mustard.
Give me the computer without slathering it up with old smelly mayonnaise, please. Thanks.
Could I maybe get it for $1000 without Vista?
#fuckbeta #iamslashdot #dicemustdie
""Adamo, pronounced 'A-dahm-o,' means 'to fall in love with' in Latin."
phhh, as any fule knos, it really means 'I fall in love with' if they had wanted it to mean 'to fall in love with' it should be called 'adamare'
come on, this is a basic 1st conjugation verb with a preposition, basic stuff.
Dell Ad Exec #1: We need a foreign spokesman to give our product a refined cosmopolitan vibe. We can save some money by using an employee.
Exec #2: How about one of mexican janitors?
Exec #3: How about one of our indian support staff?
Dell Ad Exec #1: Ok, maybe not. I think my cock-tease secretary mentioned her boyfriend was European. That's close enough.
Do you even lift?
These aren't the 'roids you're looking for.
If you haven't watched the movie in the link, you absolutely have to. I don't know what Dell was thinking but it didn't come from the realm of sanity (and let me mention that the laptop itself looks pretty cool. It's just Dell marketing that is quite out there. Really, watch the movie). It is so amazingly over the top, it's like they took every bad Apple cliche and made it into a marketing movie. For your pleasure I took some of the best quotes from the movie:
"get ready to witness a true love story by Dell"
"machined aluminum"
"Adamo resulted from the union of technology with pleasure, for the style conscious individualist" (woahoah! Any guess what their target market is? Any? at all?)
"machined aluminum" (they seemed to be quite proud of that point)
"ultra-thin portable aphrodisiac" (oh yes, they actually said that!)
Adamo. For all your computer love needs. I guess.
Qxe4
You're paying extra for Steve Jobs' blessing with Apple. Who the heck wants to pay extra for Mike Dell's blessing?
First we had Microsoft making efforts to change the look of their desktop to be something less "ugly" (a characterisation that even Bill Gates used) that took a wrong turn with XP but resulted in something reasonably coherent and possibly attractive in Vista (and its cousin, Vista SP1). Now we have Dell setting aside their traditional look (a make-it-up as-you-go-along aesthetic designed to appeal to one's inner ricer so those cheap-assed plastic/metal boxes with an in-your-face logo would actually sell) for something that actually looks like it was "designed".
Hell, based on the looks, I'd even consider buying one. Someone would first have to convince me that during assembly, the internals weren't selected from a grab bag of parts taken from a randomly changing supplier list, though.
So, kudos to Dell. But let's face it: the real credit belongs to Apple who forced everyone to adopt a higher standard.
Adamo. For all your computer love needs. I guess.
New slogan: "Adamo. There's a port for that."
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Really? I can run Windows on a MacBook Air. How well does an Adamo run OS X?
It'd probably run great if apple would allow it.
yes, but it's a sony...
And you know what they say : "better safe than Sony".
May contain traces of nut.
Made from the freshest electrons.
Apple is still the only computer maker that understands the value of integrated hardware and software design. No piecemeal computer kit thrown together by others will ever quite match the integrated holistic approach of Apple products.
You could have said that Apple has mastered lock-in while appearing to be open.
Twitter supports and protects racists - by smearing their critics with the "Hate Speech" label.
Yeah, that's pretty crazy.
Compare to this:http://www.apple.com/macbook/the-new-macbook/
Dell even put a foreigner in front of a white background to talk about the design, except he's all out of focus. It's like a retarded copy made by amateurs, filled with marketing speak. "the union of technology with pleasure for the style-conscious individualist"? What the hell does that mean? It was "created to elicit desire and re-define the image of power"? "ultra-thin portable aphrodisiac"?
At best, it looks like it should be the rough draft that their marketing people mocked up as the pitch for some kind of ad. If Dell can't do better than this, then Apple deserves to own the reality distortion field.