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Dell's Smartphone Rejected — Too Dull

MBCook writes "AppleInsider has an article discussing Dell's attempt to enter the smartphone market, as well as the news that the phone was rejected by carriers as too dull. The article doesn't pull punches: 'Dell's failure to successfully step from the commodity PC business into the mobile handset market should come as no surprise, as smartphones requires expertise in software platform development, consumer design savvy, and portable device engineering, all things Dell has never demonstrated any proficiency in.'"

42 of 174 comments (clear)

  1. Who knew Acer had a phone? by SuperKendall · · Score: 4, Informative

    More interesting than a boring Dell phone, was a note near the end that Acer had a smrtphone out - one of them is the DX900, a Windows Mobile phone.

    Sorry about the voice...

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Who knew Acer had a phone? by dbcad7 · · Score: 2, Informative

      Good catch.. Google shopping results lead me to believe that this is not selling yet, but coming in April.. It does have some neat specs.. quad band, dual sim with an onboard gps receiver is a combo I have searched for before and not found.. I have found many dual sim with TV tuner (soon to be useless in the US) but none with the GPS.

      --
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    2. Re:Who knew Acer had a phone? by Z00L00K · · Score: 2, Insightful

      The issue shouldn't be with the carriers at all. The issue should be if the customers want the specific phone.

      It seems to me that the market in the US when it comes to mobile phones isn't favoring what the customer wants but is instead enforced by the carriers.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
  2. Is this the one Enderle was hyping? by CatOne · · Score: 2, Insightful

    I mean, given they pay him "consulting fees" I wouldn't doubt it. But maybe a contrarian viewpoint to Enderle... just take everything that he says as the "wrong" view and you'll do well.

  3. Re:Dull by ciaohound · · Score: 4, Funny

    change the 'o' in their logo to a 'u'?

    "Logu?" "Lugo?" "Lugu?" I don't get it.

    --
    Oh, yeah, it's not easy to pad these out to 120 characters.
  4. Re:Dull by stonedcat · · Score: 4, Funny

    Didn't you hear that Dell changed their name to Doll?
    It's just like SciFi becoming Syfy except not quite as retarded.

    --
    You can't take the sky from me.
  5. G2 by Enderandrew · · Score: 4, Insightful

    Bring on the G2 (or whatever it will be called for Sprint and Verizon) in April. I'm also curious how Nokia will respond now that they own Qt, and they've got working fully functional KDE 4 desktops on their n810 tablets.

    Bring on the OLED screens that are thinner, use less battery, and have much higher resolution.

    Smartphones are going to explode in the next two years. People said you didn't "need" a camera in your phone, or GPS, and they're becoming commonplace. Most people don't "need" a smartphone, but everyone will have one, and we'll find new uses for them.

    --
    http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    1. Re:G2 by timothy · · Score: 5, Funny

      "Smartphones are going to explode in the next two years."

      Which ones?!

      --
      jrnl: http://tinyurl.com/c2l8yr / foes: http://tinyurl.com/ckjno5
    2. Re:G2 by Enderandrew · · Score: 4, Funny

      The ones with Sony batteries!

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    3. Re:G2 by SmlFreshwaterBuffalo · · Score: 5, Funny

      Can't be. Who's ever heard of a Sony battery lasting anywhere near two years?

    4. Re:G2 by anagama · · Score: 2, Informative

      Well, if they went ahead with Dell's Alienware cylon model phone, it might shoot back before exploding. As an aside, it would have been nice if the summary writer linked to a picture, or to an article that linked to a picture, or even linked to an article which linked to an article which linked to a picture.

      --
      What changed under Obama? Nothing Good
  6. Screw the carriers by Anonymous Coward · · Score: 5, Insightful

    Screw the carriers. Just release the phone worldwide as an unlocked GSM phone.

    1. Re:Screw the carriers by Anonymous Coward · · Score: 2, Insightful

      Unfortunately it isn't that easy. I worked for the worlds biggest mobile phone vendor in retail strategy for a while. In most markets consumers have been trained that phones are worth $0 (on a monthly plan) despite the fact they end up paying more overall than if they bought them outright. This means the network operators have enormous influence. If a phone doesn't get selected for inclusion on a plan, it has nearly zero chance of selling to the mass market. Even the worlds #1 mobile phone vendor had to play that game (and they hated it).

  7. Apple Insider by i.of.the.storm · · Score: 5, Insightful

    Uh, does anyone else find it a bit suspect that this is from a site called Apple Insider? For me that completely ruins the credibility of this story. I mean, any smartphone is miles less dull than the generic clamshells and candybars that the telcos keep pushing.

    --
    All your base are belong to Wii.
    1. Re:Apple Insider by Karlt1 · · Score: 3, Informative

      Uh, does anyone else find it a bit suspect that this is from a site called Apple Insider? For me that completely ruins the credibility of this story. I mean, any smartphone is miles less dull than the generic clamshells and candybars that the telcos keep pushing.

      The Apple Insider article and the Slashdot summary also linked here:

      http://www.marketwatch.com/news/story/dell-phone-stalled-poor-reception/story.aspx?guid={E1450208-5E11-4A8F-B726-85A6AFF04E2A}

    2. Re:Apple Insider by caerwyn · · Score: 3, Informative

      The first link from Apple Insider is definitely a bit on the biased side. The second link, though, is to MarketWatch, and is a little better on the fact/rant ratio.

      --
      The ringing of the division bell has begun... -PF
    3. Re:Apple Insider by slyn · · Score: 2, Interesting

      Appleinsider used to be (and probably still is) the best *editorial* apple rumor website. However, more recently their best writer (Prince McLean) has become more like Daniel Eran Dilger of RouglyDrafted in his style and bias. In the websites "Road to Snow Leopard" series about OS 10.6, occasionally McLean would cite Dilger concerning random tidbits of Mac history, but not often enough to make the articles bad like Dilgers self-citing poorly written biased excuses for articles are. More recently though, McLeans articles are becoming equally snarky and has a lot of shots against apple competitors just like Dilgers articles, making me think that McLean is a just a pseudonym/sockpuppet for Dilger (which would be further supported by the fact that Dilger posts all of McLeans editorials on his site).

      Either way its unfortunate whether its true or not, because it means either that McLean is not Dilger but is being influenced by one of the most pompous worst apple editorialists in the worst possible way, or that McLean is Dilger, and that Dilger actually has the potential to write decent articles (like McLeans earlier writing on the site), but instead writes the trash like what normally ends up on Roughly Drafted.

  8. Phone Economics? by PPH · · Score: 2, Interesting

    I guess I don't really understand the economics behind handsets. I've always bought my own and never through the service provider. Thanks to AT&Ts following the GSM standard, I just put my SIM chip in whatever phone I want and I'm good to go.

    What is the likelyhood that some manufacturer comes out with some compelling device and sell it directly to the consumers? The consumers use it in spite of the desires of the network operators.

    --
    Have gnu, will travel.
    1. Re:Phone Economics? by wagnerer · · Score: 4, Insightful

      Your behavior just hi-lights the fact that you don't understand the economics. A portion of that monthly service payment to the carrier either goes to pay off the cost of the phone subsidy or directly to the carriers profit line. At the very least get one of the free phones with it to keep as a back-up. If you don't want it then donate it to charity. But I'm sure the AT&T stockholders appreciate your contribution to their dividend checks.

    2. Re:Phone Economics? by Microlith · · Score: 2

      What is the likelyhood that some manufacturer comes out with some compelling device and sell it directly to the consumers?

      Low, because most people want a fancy device and won't think a second thought about buying into a 2 year contract in exchange for a $100 superphone.

      Most people wouldn't pay $600 for a phone up front. The only company that -could- get away with it and be successful these days would be Apple, but they get a huge amount of concessions from the carriers because they can bring the hype and the customers.

    3. Re:Phone Economics? by AvitarX · · Score: 2, Informative

      But in the end the carriers want the contracts. A few outliers without them is no big deal, but if people could jump around on a whim nobody wins. The fact that if a carrier wins a customer it means 2 years of that customer allows them to spread the cost of acquisition (a fixed cost per/customer)over a longer period of time.

      This is reflected in the fact that if you pre-pay, not only do you pay more for the phone, you also pay more for the usage.

      When my contract was nearing an end, the tmo was desperate to give me another free/cheap phone and keep the monthly payments coming, rather than not give me the free phone, and have me be a constant risk of leaving.

      --
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  9. Dell missed its opportunity by grapeape · · Score: 3, Insightful

    Dell missed its opportunity when it unceremoniously dumped its PDA line, after having one of the best with the x50v they pulled away to focus on MP3 players that no one wanted delivering millions of what were nearly fanatical users straight into the hands of what would now be their competition.

    1. Re:Dell missed its opportunity by grapeape · · Score: 4, Insightful

      How so? I picked the x51v over the Ipaq hx4700 which was the current model when Dell dropped their PDA line.

      Spec for spec the Axim trounced the Ipaq, it had more memory, a graphics co-processor, consumer IR, vga out, the same processor, same resolution, and a cheaper price.

    2. Re:Dell missed its opportunity by Kaboom13 · · Score: 3, Insightful

      I owned an Axim. At the time I bought it, they had the same or better specs then the iPaqs for $50-$100 less. They ran the same OS (Windows Mobile) and a year or so down the line when MS updated, Axim owners got a free update and owners of the HP model I had considered at the same time got the shaft. Really the only place HP beat them was on appearance.

      It seems more likely that Dell decided there was not a lot of money to be made in pda's (they have always been a niche market) and gave up their slowly gaining market share to go chase the iPod.

  10. Dell's strategy is all wrong. by RyuuzakiTetsuya · · Score: 4, Insightful

    They should be shooting for volume sales of a hot platform, like their current PC strategy is now.

    Instead of trying to build a gee-whiz unique product, they should be building a phone that's cheaper than an HTC G1, runs Android and is available to a variety of networks. Dull, sure, but at a pricepoint beating the G1, it doesn't have to be a flashy offering, just usable and capture the enthusiasm of the G1 fanbase and potential market. 3G, Bluetooth, Web and Android apps.

    What else would they need?

    --
    Non impediti ratione cogitationus.
    1. Re:Dell's strategy is all wrong. by 99BottlesOfBeerInMyF · · Score: 4, Insightful

      Instead of trying to build a gee-whiz unique product, they should be building a phone that's cheaper than an HTC G1, runs Android and is available to a variety of networks.

      That sounds a lot like what they did, actually. We don't know how much they wanted for this, but it was capable of Android and Windows Mobile and they tried marketing it to multiple providers. The providers weren't interested. They want low end non-smart phones and high end smart phones.

      What else would they need?

      Buy in from providers and economy of scale to make it cheap enough.

  11. carriers don't care by fermion · · Score: 2, Insightful
    According to an article in the register carriers are more concerned, as ould be expected, with how to extract a profit from a phone rather than an innovative feature set.

    Given the phones that have not made it to the US market, and the fact that the iPhone has to bypass the carriers all together, I do not trust their judgement on how interesting a phone might be. OTOH, given that it is a Dell, and does run an MS OS, I would assume that it was just another phone, perhaps full of gee whiz features, but not worth stocking over any other mobile device.

    Perhaps they should approach Cricket or Boost Mobile. I don't think either of those has a smart phone, and Dell can likely make it cheap enough, as MS probably has some motivation to get into this extremely low level market sector.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  12. Re:dull is a criteria?? by Anonymous Coward · · Score: 3, Funny

    Dude you're getting a Dull!

  13. Duh...Dell is stagnating by FooGoo · · Score: 2, Insightful

    Dell seems to be trying to be Apple with their smart phones and their bizarre new aluminum netbook. Commodity equipement makes only innovate in reducing their production costs not in product development/design.

    Dell is in a tight spot being squeezed by Apple at the high end and other commodity PC manufacturer at the low end.

    --
    People who bite the hand that feeds them usually lick the boot that kicks them
  14. Re:Smartphones? by NoobixCube · · Score: 2, Interesting

    I've always said a "smartphone" will never cut the mustard for me. I don't care how many PDA-like features it has, the PDA features will always be inferior to a real PDA. What I want is a PDA with phone features like voice and text. A netbook with a voip service would sum up the functionality I want, though I'd want it in a smaller form factor.

    --
    Admit it. You post strawman arguments as AC so you get modded Insightful for refuting them, rather than Troll
  15. Re:Is it sad by Forge · · Score: 5, Interesting

    Yeah, but seriously. Who cares?

    Back to the story. Dell (as in Micheal Dell) needs to walk down to the corner where they are working on Mobile phones, bitchslap everyone for a little while then remind them what Dell's main asset is.

    People like to buy stuff from them. If Dell started to sell and support Apple PCs as just another product line, sales of Apple PCs would climb.

    This is no accident:

    #1. In some places, (Jamaica) Dell provides onsite support and a warehouse of spare parts that's already cleared customs and can thus be delivered in compliance with the Next business day or even the 4 hour response Warranties.

    #2. Dell still has the best designed site for customizing and buying Computer hardware.

    In simple terms Dell doesn't need it's own products. It just needs decent quality stuff with the Dell brand on it. Let someone else design and build the Dell phone. Ignore the carriers (except for making sure the phone is compatible) and start selling unlocked Dell phones for whatever they cost to make and deliver plus a markup.

    Once the carriers see the numbers delivered whoever has the fewest on it's network will go to Dell on bended knee to get a bundling deal.

    --
    --= Isn't it surprising how badly I spell ?
  16. Re:Smartphones? by east+coast · · Score: 4, Insightful

    If you want your normal cellphone, by all means, buy it. You see, they make different phones for different people with different needs. They make tons of phones for people just like you! No one is stopping you.

    Now, I'll go back to my smartphone that suits my purposes much better. After all, I bought it, I have the right to get what I want out of my phone. Why is this always such a problem around here? And worse, who mods these people up for people having choices?

    --
    Dedicated Cthulhu Cultist since 4523 BC.
  17. Re:A lesson for all computer companies by ColdWetDog · · Score: 3, Funny

    So innovative it took them 3 years to offer "cut and past" on their phone

    Oh yeah? Does YOUR cell phone have time travel capabilities?

    I thought not.

    --
    Faster! Faster! Faster would be better!
  18. Re:dull is a criteria?? by dangitman · · Score: 4, Funny

    Every phone I've bought has been dull. They tend to have rounded corners, because otherwise you'd be cutting your face on the sharp edges. That's why I never bought a Razr.

    --
    ... and then they built the supercollider.
  19. Re:Is it sad by Fear+the+Clam · · Score: 4, Insightful

    People like to buy stuff from them. If Dell started to sell and support Apple PCs as just another product line, sales of Apple PCs would climb.

    Maybe from the added "credibility" of being associated with Dell, but not because of how much gee whiz fun it is to buy from Dell's online store. Have you ever tried getting a straight price from them? You get different options and pricing depending on whether you go in via home or office or corporate or data center or whatever bullshit classification scheme they decide for you, then it's uselessly bare until you add to it, and then maybe there's a sale that day and maybe not, or maybe a "deal" and why the hell can't they just give you a straight price?

    Try buying something from store.apple.com and compare the experience.

    Some might argue that Dell is a better value because you're not paying the "Apple tax' for the user experience. That's true so long as you believe that the user experience is worthless.

  20. Re:Is it sad by Orbijx · · Score: 2

    Except that there is a thing that allows you to pick upgrade options for each part, all on one page.

    Granted, there's no flat increase, and I'll cede that point, but when ordering a box, switch it to list view from that annoying as sin icon view. It'll put all the parts stuff on one tab, accessories that you're probably going to skip on another, additional services like special warranty modifications (keep your hard drive, etc) on another tab, and the last tab builds what you've chosen.

    (and yes, nothing is nicer than a keep your hard drive warranty. not sending a dead hard drive in to the man is awesome.)

    --
    One of these days, I am going to flip out. When I flip out, I'll be back in five minutes.
  21. Re:They should have hired a foreign designer by Orbijx · · Score: 2, Funny

    Butbutbutbut, why didn't they just add cellular capabilities to the a-daaaah-mo, then?
    It'd make it the ultimate little black book, then. :)

    --
    One of these days, I am going to flip out. When I flip out, I'll be back in five minutes.
  22. The only thing Dell was ever any good at... by jcr · · Score: 2, Insightful

    Was build-to-order and fast delivery. They grew like crazy by being aggressive cost-cutters, and when they cut the costs to the point where their low quality started to get on their customers' nerves, their decline was a foregone conclusion.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  23. I will take one dull phone, please by hwyhobo · · Score: 3, Insightful

    Ever since I've been forced to use Blackberry 8300, I long for a regular, dull phone. One where I don't have to put magnifying glasses on to know what the heck I am doing. One where I can easily do what I need without having to go through layers upon layers of incomprehensible menus.

    If not for the fact that I have to use it, and that the company is paying the bill (that is the only good aspect of it), I would use it for target practice and go back to my old, dull, basic clamshell Motorola, where I could do everything with one hand without even looking at it.

    --
    End anonymous moderation and posting on /.
  24. Doesn't ATT have pre-paid too? by Anonymous Coward · · Score: 2, Interesting

    I do as the grandparent poster, bringing my own phone with T-Mobile USA, but I use a pre-paid SIM that cost me about $8 to start the account and about $16/month in usage fees.

    I agree, if you are a heavy user and have no intention to switch carriers or reduce usage during the contract period, a well chosen contract with a "free" phone may be cost effective. But I crunched the numbers when I was in such a situation, and found that after a year or so I was wasting money because I had signed on to the 1000 minute/month plan and using the phone gratuitously since "the minutes were already purchased".

    I migrated to cheaper plans with a non-subsidized phone, and eventually to pre-paid. My lifestyle changed to adapt to the new cost structure, and I make better use of my office phone, coffee and beer meetings, and email or IM to replace many of the useless mobile phone calls. Now the mobile is just used to synchronize real life events, rather than to replace them, and I am happier all around.

  25. Was not a niche... by SuperKendall · · Score: 2, Informative

    It seems more likely that Dell decided there was not a lot of money to be made in pda's (they have always been a niche market)

    Not true, in the golden age of the Palm they were not a niche at all. Tons of people had Palm devices, well outside of any niche...

    A true PDA is for sure a niche now, because so much of the usefulness was taken away by cellphones. Dell didn't get in early enough to that party, even though you could see it coming a long way away (Palm did, they just took the wrong actions).

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  26. Re:Jamaica is your example? by Dan541 · · Score: 2, Insightful

    Yet they have better service than the United States.

    --
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