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ABC/Disney Considering Hulu

An anonymous reader writes "The Walt Disney Co and Hulu.com have restarted talks over offering shows from Disney's ABC television network on the online video distributor owned by NBC Universal and News Corp, paidContent.org reported on Friday, citing unnamed sources." The real question to me is when will they stop screwing around with Boxee users?

27 of 192 comments (clear)

  1. The problem... by Anonymous Coward · · Score: 3, Interesting

    The problem with an online model is that it may or may not be possible to block the ads. When watching television, you see what you see, unless you flip the channel. Online, though, maybe or maybe not, with some streaming sites, blocking certain sites will potentially block the ads.

    But, that's what they get when they have separate files from the show, as opposed to merging it into one long video file.

    1. Re:The problem... by flitty · · Score: 4, Interesting

      You seem to be referring to ABC's horrific website streaming model, which often brings up a separate website to show you the ad, and then makes you click after a determined amount of time to start the show again. Not only that, it also resizes your fullscreen and the volume level is never consistant. Sounds like ABC needs to join up with Hulu to avoid the warnings you are giving them. I don't know of a way to block Hulu's ads, and frankly, I don't care to, considering most of the ads are under 30 seconds, and I WANT internet tv to succeed.

      Given that 90% of the people I know still use IE, or Firefox without Adblock, I don't think that ad blocking in streaming videos is much of a concern yet.

      --
      Whether or not there is some sort of god, I'm not supposed to say/god is a word and the argument ends there-Smog
    2. Re:The problem... by Yvan256 · · Score: 4, Insightful

      And the other problem is the ads themselves. They keep limiting their audience to the USA, as if they can't figure out that ads don't have to be limited to one market.

      Just get the Coke, Nestlé, Kraft, Apple, Toyota of this world (i.e. the big international companies) for your commercials. It doesn't matter where you are on the planet, some products are available everywhere.

    3. Re:The problem... by sakdoctor · · Score: 4, Insightful

      Well they better make it bloody convenient because like it or not, they are competing with torrents.

      I'm willing to pay for convenience, seems most people are, so get rid of the unskippable shit, files that self destruct or can't be saved at all. Then let me choose a media player instead of the ugly branded junk. If not, then sorry but then you are competing on price alone.

    4. Re:The problem... by QuantumRiff · · Score: 2, Interesting

      That is true, however, large infrastructure would have to be put into place in the other areas of the world also. Hulu uses some very large content distribution networks to cut down on traffic costs.

      But on the whole, your right. There is no reason they can't show an Opel Commercial to an EU viewer, a Ford commercial to a US one, and show a TATA ad to a viewer in India.

      --

      What are we going to do tonight Brain?
    5. Re:The problem... by Tony+Hoyle · · Score: 5, Insightful

      How so? 90% of users wouldn't know what a torrent was, and of the remainder how many would know how to configure their router so they could use it? Use WinRAR, VLC etc.? Even know how to install them?

      And even then you've done that mess it's not streaming.. you've got to download first. Screw that. Open browser, goto www.hulu.com, watch show. Torrent just can't compete with that.

    6. Re:The problem... by Serious+Callers+Only · · Score: 4, Interesting

      I WANT internet tv to succeed.

      I don't, I'd rather the internet superseded TV; these webTV websites like Hulu leave the same old content syndicates in charge of when you watch, what you watch, and what you watch with it (no Boxee or mobile devices for you! No content if you're not from country X). Note Hulu is owned and directed by media conglomerates, it's not some plucky independent.

      Worse, it gives them leverage over device manufacturers to later on demand things like no ad-skipping, no recording, etc etc. in return for licensing access to their webTV channel. The only advance of this system over TV is it isn't scheduled. If this is the future of internet TV, count me out, I'll go back to youtube and reading.

      I'd rather a simple purchase/rent model myself (as in Amazon or iTunes), and the minimum of middlemen between the content producer and the purchaser. After the purchase I do whatever I want with the item I have purchased, and don't have to be connected constantly to watch it, or ask permission to transfer it to a device (in this respect iTunes fails, they should lose the DRM).

      The concepts of ad-supported viewing, control over viewing, no recording/skipping, and even channels themselves really deserve to die along with broadcast TV.

    7. Re:The problem... by goltzc · · Score: 4, Insightful

      I dislike commercials during my shows as much as the next person but as a business model goes, I think hulu will be able to take it to the next level. As an advertiser you want to put your product in front of the eyes most likely to purchase your stuff.

      Hulu should be able to put together a netflix style algorithm of users who like the shows you do and then match it up to a set of demographics you fall into and truly target ads to you. Advertisers should LOVE this model.

      I don't even mind the ads on Hulu because they are 15-30 seconds instead of 2 minutes or more on regular TV. That's not even long enough to make it worth my while to skip past the commercials. By the time I could reach to my remote to skip passed it the commercial will be almost finished.

      Now if Adobe would make a flash player for Linux that was able to play full screen 480p streaming from Hulu well, I would be all set to cancel my cable subscription.

      --
      Our bugs are smarter than your test scripts.
    8. Re:The problem... by Rutefoot · · Score: 2, Insightful

      Since nearly all of these services only stream to the USA that's kind of expected.

      If they were someday to become international targeting ads by using IP geolocation is pretty easy.. so it's a non-issue.

      Most of those services stream to the USA -and- Canada.

      We get CBS, ABC, NBC, Fox and TBS here in Canada but we're not allowed to watch those networks online. Some Canadian stations have great online viewers (such as CTV), however their content is limited as a good half of their content is American programming which they aren't allowed to air.

    9. Re:The problem... by flitty · · Score: 4, Interesting

      Note Hulu is owned and directed by media conglomerates, it's not some plucky independent.

      Plucky Independants in media, especially films and TV, exist on the backs of the giant conglomerates. Look at Steam, just as an example. If you tried steam without mainstream games, and only put up games like The Path, or i-Fluid or World of Goo, Steam would have died a long time ago. The more mainstream content shoulders the cost, the more networks are able and willing to support smaller, more daring shows. I agree that letting media consolidation run rampant is never good, but because Hulu exists, i'd expect a smaller, independant version to pop up as a sister site, because frankly, YouTube doesn't cut it for content distribution.

      I'd rather a simple purchase/rent model myself

      And you still can, but i'll be damned if i ever pay $1.99 for 22 minutes of The Daily Show. However, we're talking about Free content here. For that, I'd rather the ability to watch when I want, where I want, with fewer commercials and no cable TV bill, the more networks sign on for this, the better.

      --
      Whether or not there is some sort of god, I'm not supposed to say/god is a word and the argument ends there-Smog
    10. Re:The problem... by dq5+studios · · Score: 3, Insightful

      The problem is the reverse actually. Whoever has the rights in your country won't let Hulu run the shows in it because it cuts into their advertising.

    11. Re:The problem... by Oxy+the+moron · · Score: 3, Insightful

      I agree with what you say. The ads on Hulu really don't bother me. They are almost all under 30 seconds (with that latest Fedex one being around 8 seconds) and none are very annoying or intrusive. And, as you say, I want online TV to succeed.

      The problem is, though, if this is truly successful, won't we start seeing longer, more obnoxious commercial spans in Hulu? At that point, it becomes just as bothersome as watching the show on broadcast TV. Also, how do you account for local advertising?

      --

      Proudly supporting the Libertarian Party.

    12. Re:The problem... by powerlord · · Score: 2, Funny

      ... and show a TATA ad to a viewer in India.

      Darn puritanical American standards. I want OUR ads to have TATAs in them! ;)

      --
      This space for rent. All reasonable inquiries will be entertained at proprietors discretion.
  2. You mean the volume button will finally work? by bombastinator · · Score: 2, Funny

    ABC can't seem to keep their stuff together with their video client. the volume button is autistic, and the continue feature in which you are forced to hit a button to acknowledge that you watched their ad is recognized as a clickjack by modern browsers.
    They don't need HULU they need decent software.

  3. Boxee by pdabbadabba · · Score: 4, Interesting

    I don't think it's any mystery why Hulu is "screwing around with" Boxee users: Hulu's content providers don't want Hulu to be viewable on a TV and, thus (in their sad confused minds) compete with their television programming. Yes, it's stupid, but I don't see how this is Hulu's fault. They're getting jerked around by the content providers just like the rest of us.

    1. Re:Boxee by Rude+Turnip · · Score: 3, Interesting

      The PlayOn media server lets me stream Hulu and other content providers to my TV via upnp/DLNA. It's a $40 product (ie commercial product) and as far as I know, Hulu has not raised a stink about them.

    2. Re:Boxee by Cobain · · Score: 2, Informative

      Good thing no one manufactures DVI to HDMI adapters. Oh wait..

      --

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      58.0% slashdot corrupt
  4. This would be great if it happened. by IANAAC · · Score: 4, Interesting
    I have a box hooked up to my TV and have recently gotten rid of my cable. Using Ubuntu/Boxee, except for the NBC shows I want to watch (because of the whole Hulu-Boxee thing). For those shows, I just created a prism app that goes directly to Hulu, at least for now, until they get everything sorted out.

    The problem has always been the ABC shows I like, such as Lost. They won't work under Linux, so I have a VirtualBox image that I use for those shows. It's a crappy workaround. Adding ABC to Hulu would allow me to completely get rid of that VirtualBox image.

    Regardless of the current situation between Hulu and Boxee, Hulu has allowed me to get rid of my $100-plus a month cable bill, so adding any major network is a good thing.

  5. Re:What they really need to do by Yvan256 · · Score: 5, Insightful

    Not only that, but with an online "on-demand" system, you can really see which shows are successful, you don't have to rely on brain-dead network executives and "surveys". Pay checks can also be directed at shows which are actually watched and not garbage that keeps sucking money until they are cancelled.

    Also, said brain-dead network executives can't try to kill shows by shuffling them around anymore.

  6. Re:Stop screwing with Boxee users? Never... by hedwards · · Score: 3, Informative

    Wait, you mean a commercial enterprise that pays a fee to host programming is purposely trying to make it difficult on free riders. Oh the shock, oh the outrage.

    How can we possibly allow that to happen.

    Seriously though, Hulu is working on adding device support to their service, I believe Roku is on the list, but they still have to pay their fees to use the media, and any service that zaps the ads isn't going to be considered for partnership.

    I'm not really sure how people can be shocked or outraged about that. Hulu can only be free as long as the copyright owners allow their media to be used. And that requires some sort of payment, either a fee or watching the ads. And really, it only comes out to about a minute and a half per half hour, it's really not that much.

  7. "The real question"? by Dolohov · · Score: 3, Insightful

    Why is Boxee the real question? I'd never even heard of it until they got blocked by Hulu, I don't know anyone who has one, and nobody I know is even thinking of getting one. Sure it was a lousy decision, but is it really so world-changingly lousy that Slashdot CANNOT EVER post about Hulu without bringing Boxee up?

  8. Re:So? by russotto · · Score: 5, Insightful

    Sooner or later, someone is going to come up with a better model to get me content I WANT to see without forcing me to wade through shit I've made it clear I don't want to be bothered with.

    The problem with that is this model will either require
    1) Direct payment from you
    or
    2) You to be a free-rider on a system supported by others
    or
    3) People willing to pay to get you to watch what you want to watch.

    1) is tough because nobody wants to pay for TV. 2) is not sustainable. 3) is a pipe dream.

  9. Hulu commercials == Cable in the early 80s by fprintf · · Score: 5, Insightful

    Hulu is funded through advertising. On the radio a few weeks ago, I think on NPR's marketplace, http://marketplace.publicradio.org/display/web/2009/03/12/hulu/ they had an interview with Eric Feng, founder of Hulu. In it, he said that advertising is where the money is and that it is likely that the amount of commercials/ads shown per episode is likely to increase. It was either him or someone else on the program (I can't listen to the program right now) that said Hulu is likely to follow the same path as cable did - starting with very little commercials, and using that as a selling point, and then eventually transitioning to 7+ minutes of advertising per half hour as Hulu became indispensable.

    I like Hulu, but I do not believe they operate under some "do our work for the benefit of the users" mantra. At some point they will do the analysis on ads vs. user dissatisfaction and will settle at a balance point.

    --
    This post brought to you by your friendly neighborhood MBA.
  10. Hulu would be the easier solution by Coopjust · · Score: 2, Interesting

    Hulu is starting to get a pretty good mass now. Hulu is my preferred player (ease of use, intrusiveness of ads, etc.). NBCs is better in some ways (higher resolution) but worse in others (less able to handle connection bumps). CBS' player is decent, and ABC's player is probably the least user friendly of the bunch.

    Hulu is the future; content providers who don't offer online streaming will be left behind. It's really a win-win. Consumers get an easy and free option to catch up with their shows if they miss them. The content provider gets to manage the time it's up and gets ad revenue, and likely can use web metrics software to get a better idea of viewership/demographics (NetRatings, Quantcast, Google Analytics, etc.) since very few households influence the Nielsen Ratings.

  11. Choppy playback by N!NJA · · Score: 3, Interesting

    the real question to me is what the heck has happened to Hulu's service for the last month? i used to have great playback even on my Celeron 800Mhz Tablet, but now all i get is dropped frames -- even on my Athlon XP 3000+!

    last year i watched all the episodes of "Arrested Development" and was surprised by both the quality of the series (it was new to me) and the quality of the streaming. it only took me the first 60sec of AD's episode 1 to turn me into a big Hulu fan! i even got into the habit of watching movies there afterwards.

    the chopped playback doesnt seem to be a bandwidth issue because the audio and video never stop and they dont get out of synch either. when you think Flash playback cant become any heavier, Adobe and Hulu show you otherwise. it makes me wonder if the use of Silverlight could make this less worse?

  12. Re:Hulu is mess and unusable! by foniksonik · · Score: 2, Informative

    I know, I start typing "Dam..." into the search box and "Damages" shows right up, it's the worst... I wanted to get a random TV show, not exactly what I was looking for.

    --
    A fool throws a stone into a well and a thousand sages can not remove it.
  13. A Hidden Reason for Hulu's Success by fm6 · · Score: 3, Interesting

    I used to watch a lot of TV via the network web sites. It was great: didn't have to remember to set a recorder, didn't have to remember to go to the TV at a particular time, got shows that aren't available in my area without cable or a rooftop antenna (refuse to pay for one, landlord doesn't provide the other). Plus ABC shows were in a fancy widescreen mode that I can't get on my klunky old analog TV.

    Then all the networks started switching to an evil software stack from Move Networks. Don't know the motivation (DRM? Outsourcing streaming infrastructure?) but it effectively cut me off from the sites that use it. The Move player requires more CPU bandwidth than my wimpy little tablet can handle. (So no more watching "Lost" in bed.) And even if I switch to my more powerful desktop machine, I get endless network. These might go away if I upgraded my DSL, but that's just not worth it.

    Fortunately, a lot of the shows that I watch are also available on Hulu. And they still use a simple flash-based player. The rest I watch the old-fashioned way or do without.

    Gotta wonder how much business Hulu has picked up this way.