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Australian Study Says Web Surfing Boosts Office Productivity

Hugh Pickens writes "Dr Brent Coker, professor of Department of Management and Marketing at Melbourne University, says employees who surf the internet for leisure during working hours are more productive than those who don't. A study of 300 office workers found 70 percent of people who use the internet at work engage in Workplace Internet Leisure Browsing (WILB). 'People who do surf the internet for fun at work — within a reasonable limit of less than 20 per cent of their total time in the office — are more productive by about nine per cent than those who don't,' said Coker. 'People need to zone out for a bit to get back their concentration. Think back to when you were in class listening to a lecture — after about 20 minutes your concentration probably went right down, yet after a break your concentration was restored. It's the same in the workplace.' However, Coker warns that excessive time spent surfing the internet could have the reverse effect."

35 of 173 comments (clear)

  1. Comment removed by account_deleted · · Score: 5, Funny

    Comment removed based on user account deletion

  2. Yup... by Anonymous Coward · · Score: 4, Funny

    I'm increasing my productivity right now!

  3. In other news.. by simonbas · · Score: 5, Funny

    "Australian researcher's lab shut down by MPAA."

  4. Re:Sure by AliasMarlowe · · Score: 5, Funny

    I'm sure my boss is going to be thrilled since he's looking over my shoulder reading this page as I type comments instead of doing my work.

    Switch to surfing porn. It will make him even happier!

    --
    Those who can make you believe absurdities can make you commit atrocities. - Voltaire
  5. Re:Sounds like the opposite by bigstrat2003 · · Score: 5, Insightful

    No, you misunderstand what they're saying. They're talking about the amount of work which is accomplished, not how long you're working. So, they're saying those who never surf do x amount of work. However, those who surf for 20% of their day (or less) do 1.09*x work. Even though they spend less time working, they get more done, thus they're more productive

    --
    "16MB (fuck off, MiB fascists)" - The Mighty Buzzard
  6. Hurray! I've been saying this for years! by siriusdogstar · · Score: 5, Interesting

    I also promote in-office online banking and other personal business but the company balked when I suggested catered meals would also boost productivity by lowering stress levels caused by having to go out and forage, and the health benefits of not wolfing down food. Another company agreed with me and even hired a masage therapist because they found lowering stress levels among employees caused the biggest spike in productivity.

  7. I believe it by piojo · · Score: 4, Interesting

    I bet a little web surfing keeps one from getting "too bored". A recent article in the same vein said that doodling helps people pay attention--I don't recall whether that one made slashdot.

    --
    A cat can't teach a dog to bark.
  8. Re:Sure by evilkasper · · Score: 5, Insightful

    ...and there are studies that say a short nap during the workday make people more productive. Now who here has an authorized nap time at work?

  9. Another aspect... by Anachragnome · · Score: 4, Insightful

    Depending on what the employee is viewing, it is also an opportunity to LEARN something.

    My wife regularly surfs the web at work, often news, and consistently finds stories that directly effect the industry she works in, sometimes her actual place of employment. She then brings this information to the people she works for, the people that need to know about it.

  10. Re: by parallel_prankster · · Score: 5, Funny

    I am going to print that article and put it on the wall next to my desk so that next time I don't have to use the "code is compiling" excuse.

  11. Re:Sure by Anonymous Coward · · Score: 5, Funny

    Everybody who works from home?

  12. Ciggy Break by biocute · · Score: 4, Insightful

    If taking a cigarette break, coffee break or gossip break is allowed, I cannot see any difference in internet break or game break.

    1. Re:Ciggy Break by Red+Flayer · · Score: 4, Funny

      If taking a cigarette break, coffee break or gossip break is allowed, I cannot see any difference in internet break or game break.

      I smoke, have a caffeine addiction, love to gossip, play games, AND surf the internet, you insensitive clod!

      I spend just under 20% of my billable time each day on each activity... I work about 20 minutes a day, just enough time to make sure the lackeys are doing my work for me.

      What? Isn't that the American dream?

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
  13. Obligatory xkcd comic by Yvan256 · · Score: 5, Funny
  14. Re:Sure by phantomfive · · Score: 4, Funny

    ...and there are studies that say a short nap during the workday make people more productive. Now who here has an authorized nap time at work?

    I can't say it's exactly 'authorized' but no one stops me when I roll under the desk and take a quick rest. Mostly they laugh.

    --
    Qxe4
  15. Productivity personified by Just+Some+Guy · · Score: 4, Insightful

    I am so asking for a raise.

    --
    Dewey, what part of this looks like authorities should be involved?
  16. where's the correlationisnotcausation tag? by djrabbit · · Score: 5, Insightful

    I'm much more inclined to believe that people with above-average productivity can afford to spend up to 20% of their time surfing the internet.

    1. Re:where's the correlationisnotcausation tag? by CannonballHead · · Score: 5, Interesting

      Exactly what I was going to say...

      Seems that when a study slashdotters don't agree with (video games "boost" teen violence), we get a huge amount of "correlation != causation" posts and tags. When it's a study that slashdotters agree with or like (visiting slashdot during work improves your performance; don't feel guilty!), we're a little bit more lax on the fact that it's just as guilty of faulty logic, typical statistics, etc...

      I'm sure I'm pointing out the obvious, but seems not many others have yet, so :)

  17. Re:Hurray! I've been saying this for years! by Anonymous Coward · · Score: 4, Funny

    They did the same thing where I work but went further by adding a free "Happy Ending." The plan backfired as productivity decreased and sleepiness increased. However, absolutely no was was stressed out.

    Posting anon because the wife reads slashdot.

  18. 25%? by TerranFury · · Score: 4, Interesting

    Some source was quoted in the Newsweek I was reading the other day as saying that 25% of people view internet porn at work.

    (This surprised me. Slashdot? Sure. Wikipedia? Definitely. Porn? That's just stupid.)

  19. Another possible conclusion: by ThreeGigs · · Score: 5, Interesting

    Perhaps people who browse the web at work are _more comfortable with_ and _more knowledgeable about_ computers in general, than people who don't browse the internet at work. I've seen many users who are clueless about computers wasting time by using their computers badly, unproductively, or not at all.

    If you can't use a spreadsheet, chances are you don't 'get' the internet. I'm wondering if perhaps the study is drawing the wrong conclusion. Perhaps internet browsing isn't the 'cure', but a healthy symptom indicating a better affinity to computers.

  20. and the converse may also be true by Anonymous Coward · · Score: 5, Funny

    ...and there are studies that say a short nap during the workday make people more productive.

    My wife and I work in the same department, and occasionally take a "nap" together in a spare office. Curiously, this seems to reduce the productivity of our colleagues, who often look annoyed after our "nap".

    1. Re:and the converse may also be true by AliasMarlowe · · Score: 4, Funny

      ...and there are studies that say a short nap during the workday make people more productive.

      My wife and I work in the same department, and occasionally take a "nap" together in a spare office. Curiously, this seems to reduce the productivity of our colleagues, who often look annoyed after our "nap".

      Damn right, we're annoyed. Those "offices" may have real doors, but they only have fabric walls...

      --
      Those who can make you believe absurdities can make you commit atrocities. - Voltaire
  21. Re:Sure by Nefarious+Wheel · · Score: 4, Funny

    Now who here has an authorized nap time at work?

    I do. That is, I effectively do.

    Ok, you want the truth? Nobody knows the difference.

    --
    Do not mock my vision of impractical footwear
  22. Re:20% is reasonable? by MozeeToby · · Score: 5, Insightful

    Ah, so you're company pays you to sit at your desk for 40 hours a week? Or does your company pay you to get a weeks worth of work done in a week?

    If you're being logical about it, working for 32 hours and getting 44 hours of work done is still better than working 40 hours and getting 40 hours of work done; which is what the article is saying. One of the biggest problems I have with the world in general is people doing what seems right instead of applying logic to the situation.

  23. Correlation != causation by Rix · · Score: 4, Interesting

    I would suggest that rather than websurfing increasing productivity, people tend to leave authoritarian employers who disallow websurving, productive people having more ability to move.

  24. Re:Sure by Nefarious+Wheel · · Score: 4, Funny

    What? You labour in an open-topped fabric-covered doorless half-height cube? Good god, that's barbaric!

    Sheer luxury mate. I work in a hole in the road, it's a twenty mile commute on foot in the dark and thirty back. My father fed me stone cold poison and killed me every morning before work.

    But can ye get the lads to believe you these days? Noooooo.....

    --
    Do not mock my vision of impractical footwear
  25. Re:20% is reasonable? by oneTheory · · Score: 5, Interesting

    Yeah, but most people are. And what I've seen at all the 7+ companies i've work for is pretty much right out of Office Space: people only working just hard enough to not get fired.

    It seems the corporate system is designed this way though. At most companies I've been paid a straight salary with no overtime and either no bonus or a possible 5% bonus based on how well I've been able to project a productive air to my manager.

    So where's the incentive to work harder? When we kick ass and do well as a company, I rarely see an extra cent. When we do poorly as a company I still get paid exactly the same. True I have the possibility of getting laid off but everyone faces the same possibility and generally the axe doesn't fall on me because I do a perfectly OK job. I'd love to be encouraged to work harder with profit sharing or the like but few companies do this.

    It seems there are much better models to encourage productivity and I have no idea why most companies don't adopt them.

  26. CorrelationIsNotCausation by Anonymous Coward · · Score: 4, Insightful

    It may be that bright-minded, sharp, intelligent, high mental-energy, people are already prone to being more productive, and that searching for ideas and information is just part of their wiring. Of course the information and stimulation help feed the process. OK, back to work...

  27. Re:Sounds like the opposite by Lord+Ender · · Score: 4, Insightful

    Knowledge work is entirely different from manufacturing type work. The relationship between actual production and hours-spent is very weak. We aren't screwing on hubcaps; we have to coax the glob of meat between our ears to cooperate.

    Where I work, there are managers who (incompetently) think knowledge workers should be managed like factory workers. These chumps have extremely high turnover, and their employees seem defensive and stressed most of the time. One such manager constantly monitors his employee's internet usage, and fires all of those who visit non-work-related web sites.

    If you have an incompetent manager who thinks he's running a factory, browse anyway. You really should be happy if you get fired for moderate web use, because you will be miserable trying to build a career under such a buffoon, anyway.

    --
    A slashdotter who didn't build his own computer is like a Jedi who didn't build his own lightsaber.
  28. personal project time by Eil · · Score: 4, Interesting

    'People who do surf the internet for fun at work -- within a reasonable limit of less than 20 per cent of their total time in the office -- are more productive by about nine per cent than those who don't,' said Coker.

    I had a boss that would have balked at the 20% figure. He believed (and told us as much) that you were wasting company time and money if you were anything less than 100% engaged in your work. He was, however, always interested in boosting productivity any way possible, so when someone brought up Google's "personal project time" policy (Google was the rockstar of the Internet then, even moreso than now), he wanted to try it. Once we started seriously discussing it, though, the boss killed the idea by proclaiming that the personal project time would be in addition to, not replacing your normal 8-hour day. That means you either had to come in early, stay late, or come in on a weekend. And it wouldn't count as overtime either. That pretty much killed all interest.

    (Posting this at work, from my new job.)

  29. Re:Hurray! I've been saying this for years! by cromar · · Score: 4, Informative

    I hear sandwiches are pretty easy to make ;-) Seriously though, if you do some research on cooking, you will find 15-20 minute recipes for lunchtime. Of course, if you don't know how to cook, it might take you a while to get up to speed. Some of my recomendations though are: energy bars, left over spaghetti w/ sauce, imported ramen (actually has some nutritional value sometimes), hard boiled eggs, veges w/ dip, chips, juice boxes/soda cans, hummus, leftover meat left in a marinade overnight. You can get a slow cooker and have rice/beans ready for you in the morning to take to work. If you want to be a little more creative you could take a look over at Just Bento for recipes. If you enjoy food, investing time in learning to prepare what you like can be massively rewarding!

  30. Re:Sounds like the opposite by Anonymous Coward · · Score: 5, Interesting

    The story about General Groves and the Los Alamos scientists during the Manhattan Project comes right to mind here. He entered a room where they were all standing and sitting about working out equations on a blackboard and went ballistic wanting to know whey weren't "working".

  31. Re:Surfing during work? by Curate · · Score: 5, Funny

    You might want to compile again, just to be sure.

  32. Re:20% is reasonable? by castironpigeon · · Score: 4, Insightful

    Companies don't pay for 40 hours of your work, they pay for 40 hours of your presence. Your boss can easily measure how long you've been at work, but not how productive you've been, so that's the metric used.

    --
    mmmm...forbidden donut